Introduction • Networks & networking • Mapping your contacts
• Planning your approach • How to build networks & contacts - Guest speaker • Making contact
Networks & Networking • What is a network? • Modern networking: online / offline • Strong & weak ties • Cultivating relationships • What are the benefits?
Benefits of networks • Opportunities & skill sharing • Peer support & mentoring • Knowledge & expertise • Brainstorming & market research • Friendship & support
‘Modern networking is about ideas fitness’ Julia Hobsbawn
Mapping your contacts • Identifying current contacts • Where are the gaps? • How to get the information you want / need • Capturing contacts
Mapping your contacts • Connectors • Mavens • Salesmen
The Law of the Few from “The Tipping Point” Malcolm Gladwell 2000
Capitalising on events and opportunities • Where to look • Who connected you to the opportunity?
• Who helped make it happen? • Who attended, visited and commented? • Who else did you meet as a result?
Where to start • Creative Scotland Opportunities • Central Station: Event Bulletin
• Meetup: find your people • Eventbrite • City Networks • Sector organisations • Business networks
• Support Directory – search Networks
Why is social media so important? • Benefits • Engagement
• Digital watercooler • Strategy & maintenance
Tools of the trade
How to build networks and contacts • Guest speaker
Planning your approach • Defining your goals • Being authentic • Clarity around who you are & what you do • What do you have to offer? • Elevator pitch
Be prepared • Culture • Engagement • Updates & materials • Follow up actions
Making contact • Making your own luck • Talking with confidence • Conversations basics • Observer model
Talking with confidence Know what you want • Your intention
• Mentally rehearse having it already • Think of the consequences, + and - of getting it • Take action yourself – don’t depend on others
Good to remember • Spoken words (7%) – what you say • Voice (38%) – how you say it • Body language (55%) – your face & body
Conversation basics Know what you want
• What’s your intention? • Starting point Keep it going
• Listening • Questioning • Speaking: up and out
Observer Consider the interaction from an independent view e.g. fly on the wall. What do you observe? What insight does this give you to take back to self?
Self Look at the situation from your viewpoint. What do you see, hear, feel? What thoughts do you have? What needs are you trying to meet?
Other Look at the situation as if you were the other person. What do you see, hear, feel? What thoughts do you have? What needs are you trying to meet?
Observer Model: Perceptual Positions
Sources of information • www.culturalenterpriseoffice.co.uk • Getting Connected – FAQs • Marketing – How to Contact the Press & Media • Support Directory – search Networks • Your Sector
• External Events
Go to an event
Create a profile
Designer 123 Bright Studios Glasgow
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Please note: Clients and other organisations have kindly given permission for Cultural Enterprise Office to use some content only within the workshop. Therefore some of the slides shown in the workshop are not reproduced in this document. Where possible we have attributed the source of the content in the presentation for clients to research further.