Defining Your Work What sort of work do you create? Describe your work. Consider the materials, techniques and processes you use, the inspiration and context for your work.
List the evidence: Identify how you demonstrate and promote your work, e.g. portfolio, showreel, CV, biog, website, blog, social media platforms, samples, reviews, images. I have…
I need…
What you create prompts description
inspiration
skills
school
influences
field
“the pitch”
context
materials
format/s
product
techniques
value
genre/s
Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989
process range
Defining Your Work Who do you create it for? Describe your audience(s) or client(s). Be specific and consider the range for the different types of work and services you provide.
List the evidence that you have and need to gather, e.g. existing audiences and clients, audience figures, users of similar art forms. I have…
I need…
Who do you create it for prompts community
general public
tourists
public services
individuals
local authorities
critics
academics
collectors
export market
schools
local audience
age groups
corporate clients
peers
social & professional networks
Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989
investors
Defining Your Work Where do you show it? Describe where your work is presented / seen by your audience(s) or client(s). List places as well as people and organisations who help you to reach your audience. Include where you promote what you do.
List contacts you have and need to gather, e.g. existing venues and showcase opportunities. Research, network and join professional bodies to help establish where your work fits. I have…
I need…
Where do you show it prompts showcases
directories
programmes
festivals
public spaces
community spaces
trade fairs
screenings
scratch nights
conferences
corporate spaces
open submissions
registers
publications
broadcasts
competitions & awards
social & professional networks
Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989
Defining Your Work How do you pay for it? Define all possible sources of income, potential fees and sales from activities. Identify activities that will earn their keep immediately and those that require investment till their longer term pay off. List all income streams and potential investment.
List the evidence that you have and need, e.g. costings, pricing and fee rates, budgets, cash flow forecasts, sources of finance and funding. I have…
I need…
How do you pay for it prompts grant funding
sales
commissions
fees
bank interest
donations
in kind support
loans
investment
royalties
crowd funding
sponsorship
Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989
employment