Defining Your Work

Defining Your Work What sort of work do you create?

Describe your work. Consider the materials, techniques and processes you use, the inspiration and context for your work.

List the evidence: Identify how you demonstrate and promote your work, e.g. portfolio, showreel, CV, biog, website, blog, social media platforms, samples, reviews, images.

I have…

I need…

What you create prompts description

inspiration

skills

school

influences

field

“the pitch”

context

materials

format/s

product

techniques

value

genre/s

 Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

process range

Defining Your Work Who do you create it for?

Describe your audience(s) or client(s). Be specific and consider the range for the different types of work and services you provide.

List the evidence that you have and need to gather, e.g. existing audiences and clients, audience figures, users of similar art forms.

I have…

I need…

Who do you create it for prompts community

general public

tourists

public services

individuals

local authorities

critics

academics

collectors

export market

schools

local audience

age groups

corporate clients

peers

social & professional networks

 Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

investors

Defining Your Work Where do you show it?

Describe where your work is presented / seen by your audience(s) or client(s). List places as well as people and organisations who help you to reach your audience.

Include where you promote what you do.

List contacts you have and need to gather, e.g. existing venues and showcase opportunities.

Research, network and join professional bodies to help establish where your work fits.

I have…

I need…

Where do you show it prompts showcases

directories

programmes

festivals

public spaces

community spaces

trade fairs

screenings

scratch nights

conferences

corporate spaces

open submissions

registers

publications

broadcasts

competitions & awards

social & professional networks

 Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

Defining Your Work How do you pay for it?

Define all possible sources of income, potential fees and sales from activities.

Identify activities that will earn their keep immediately and those that require investment till their longer term pay off. List all income streams and potential investment.

List the evidence that you have and need, e.g. costings, pricing and fee rates, budgets, cash flow forecasts, sources of finance and funding.

I have…

I need…

How do you pay for it prompts grant funding

sales

commissions

fees

bank interest

donations

in kind support

loans

investment

royalties

crowd funding

sponsorship

 Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

employment