NEWSLETTER JULY 2018
We are very excited to announce the first iteration of the monthly Cultural Outreach Newsletter! We’ve created
I NTE RV I E W: A M I LLE N N I A L R I S I N G TH ROUG H TH E R A N KS
this monthly newsletter to highlight, feature, and inform you about content, events, and helpful tips to supplement your journey on becoming a more culturally engaged, socially aware company. Expect new and exciting
U P CO M I N G E V E NTS
content every month!
I N DUSTRY B E ST PR AC TI C E S AND MORE!
VIDEO
IN T E RV IE W W I T H A MIL L E NNI A L RISING T HROUGH T HE R A NKS In an interview sponsored by National MI, Kristin Messerli, Founder & CEO of Cultural Outreach, talks to Juan Rodas, who shares his journey working as a truck loading supervisor to senior management in the mortgage industry.
C L I C K HE RE T O WAT C H
ARTICLE
WILL AI TAKE THE
JOBS OF LOAN OFFICERS? S H A R A B LE CO NTE NT!
In this article, Dave Savage, Founder & CEO of Mortgage Coach and Kristin Messerli discuss Artificial Intelligence (AI) and how they believe the mortgage industry will benefit from the use of technology by allowing loan officers to spend less time filling out paperwork and more time building connections and advising their clients.
C L I C K HE RE T O RE A D T HE A R T I C L E
BEST PR ACTICES
SPANISH-E NGL ISH BLOG Alterra Home Loans launched a blog of Spanish & English content, complete with downloadable infographics to educate the Latino community about the homebuying process.
Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and let’s chat about it!
N O N P R O F I T PA R T N E R S H I P O F T H E M O N T H
Giving back is more than just a nice thing to do. Companies involved in their communities and giving back are much more effective in reaching Millennials and multicultural segments. Modern marketing today includes “doing well by doing good.” PHOTO: AMANDA OBOZ A
While many large companies have big CRA, CSR or philanthropic budgets, we want to spotlight a branch of Cherry Creek Mortgage in Lansing, who made giving back a strategic priority for their marketing and culture. They got started by simply hosting luncheons where nonprofits could share about their mission and how to get involved. They have since raised significant dollars and awareness for several nonprofits in their community. Read more about it here.
H O W A R E YO U G I V I N G B A C K I N YO U R C O M M U N I T Y ? WA N T T O D I S C U S S H O W YO U C A N M A K E T H I S PA R T O F YO U R M A R K E T I N G S T R AT E G Y ? Send an email info@culturaloutreach.com, and let’s chat!
UP C OMING C ULT UR A L OU T RE AC H E V E N T S This month, catch one of Cultural Outreach’s online webinars or speaking engagements at conferences nation-wide. Check out the schedule below to check in with us!
S P O N SO R E D W E B I N A RS
M U LTI CU LTU R A L I N DUSTRY E V E NTS
R E A C H I N G L AT I N O M I L L E N N I A L S
N ATI O N A L A S S O C I ATI O N O F R E A L E S TATE
WITH MARIA TWENA
B RO K E R S (N A R E B) 7 1 S T A N N UA L CO N V E NTI O N
Sponsored by WFG National Title July 10th
Atlanta, GA I July 24 - 29
C L I C K HE RE T O RE GI S T E R
CLICK TO VIEW RECORDING 20 1 8 TO P M O B I LE A PP S FO R H O M E BU Y E RS Hosted by National MI July 18th, 11am PST
N ATI O N A L A SSOC I ATI O N O F WO M E N I N R E A L E STATE BUS I N E SS E S (N AW R B) “ Y E A R O F WO M E N CO N F E R E N C E ” Chicago, IL I July 29 - 31
B U Y YOUR T I C K E T S HE RE
C L I C K HE RE T O RE GI S T E R Interested in hosting a webinar? Book one of our speakers today! Email info@culturaloutreach.com
MORTGAGE WOMEN
This year marks the 50th anniversary of the Fair Housing Act in America. The last issue of Mortgage Women Magazine, an online publication managed by Cultural Outreach’s CEO, Kristin Messerli, wrote an article on the progress we’ve made, particularly around women’s issues in housing, and where we need to go in the future.
C L I C K HE RE T O RE A D T HE A R T I C L E
That’s it for this month’s Cultural Outreach! We hope you enjoyed a look into what we work on each month. We’re passionate and committed to bringing you quality, mission-driven content and look forward to many more years of collaboration. Together, we can ignite change! Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story!
Sincerely, Kristin Messerli & the Cultural Outreach Team
C L I C K HE RE T O S UB S C RIBE T O OUR NE W S L E T T E R
W W W. C ULT UR A L OU T RE A C H. C OM
FA C E B OOK . C OM / C ULT UR A L OU T RE A C H @ C ULT UR A L OU T RE A C H