NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN PARTNERSHIP WITH CULTURAL OUTREACH O C TO B E R 2 0 1 8
We are very excited to announce the first iteration of the M3 Monthly Newsletter, sponsored by National MI! Instead of sending weekly emails, we’ve created this monthly newsletter to highlight, feature, and inform you about content, webinars, and helpful tips to supplement your journey on expanding your outreach with young and diverse markets. Same quality content, fresh new look!
O C T. W E B I N A R : R E AC H I N G H I S PA N I C & L ATI N O HOMEBUYERS
I NTE RV I E W W ITH M A RC I A DAV I E S , CO O O F M BA
TH R E E S TE P S TO C R E ATE A C AU S E - D R I V E N C A M PA I G N
VIDEO
I NTE RV I E W W ITH
M ARC IA DAVIES C H I E F O PE R ATI N G O F F I C E R , M BA
Kristin Messerli interviews Marcia Davies, the Chief Operating Officer of the Mortgage Bankers Association (MBA). Marcia shares how she started mPower, a network for women in the real estate finance industry. She emphasizes how important networking is for empowering women to support one another professionally while building community.
CLICK HERE TO WATCH THE INTERVIEW
Check out Marcia’s video series mPower Moments: https://www.mba.org/get-involved/stay-connected/mba-video-main-page/mpower-moments
ARTICLE
TH RE E S TE PS TO C RE ATE A C AUS E - DR IVE N C A MPAI GN
“Cause-driven marketing” is more than a buzzword. In fact, the largest companies in America are building their businesses through social enterprise. In the article, Maximizing Profitability with Cause-Driven Marketing, Kristin Messerli dives into which companies are taking action and how they are doing so - all with the similar goal of adapting to the attitudes of the modern consumer. CLICK HERE TO READ THE ARTICLE
M U LTI C U LTU R A L H I G H LI G HT
STATE O F H ISPAN I C HOMEOWN E RSH I P R E P O RT 2 017
To kick off National Hispanic Heritage Month, we are sharing top insights from the latest edition of the State of Hispanic Homeownership Report, written by the National Association of Hispanic Real Estate Professionals (NAHREP) and Hispanic Wealth Project. The report showcases how Hispanics and Latinos continue to positively contribute to U.S. homeownership growth and highlights factors that affect homeownership activity including consumer characteristics. Despite a rise in homeownership, the report also shares common barriers that disproportionately affect Hispanics looking to buy.
TA K E AC TI O N : Consider ways your customers can take these trends into account when reaching the Latino market.
CLICK HERE TO DOWNLOAD THE HANDOUT CLICK HERE TO READ THE FULL REPORT
MILLENNIAL MOMENT
10 S TE PS E VE RY MI LLE N N IAL S H OU LD TAKE TO B E R EC OGN IZE D A S A
Millennials need to do everything they can to create an environment that supports success in the workplace to overcome negative stereotypes or assumptions. If you are a millennial with plans of becoming a successful professional, and a leader within your field, company and industry, you should take the following steps immediately in order to improve your professional status, image and standing in the workplace:
LE ADE R
10 STEPS EVERY MILLENNIAL SHOULD TAKE TO BE RECOGNIZED AS A
LEADER
1. SUPPORT YOUR COLLEAGUES Celebrate wins and build community together
2. EXUDE CONFIDENCE + KNOW WHEN TO COMMUNICATE YOUR VALUE Fake it ‘til you become it
3. SEEK CRITICAL FEEDBACK AND MENTORSHIP Regularly request performance reviews
4. DRESS FOR SUCCESS Does your look match your attitude and aspirations?
5. DEMONSTRATE BUSINESS PROFESSIONAL ETIQUETTE Respond to emails in 24 hours, write thank you’s, add a salutation on emails
6. GET EXCITED ABOUT DEVELOPING GRIT Hard work really does go a long way
7. CREATE A LIST OF CLEARLY DEFINED GOALS WITH DEADLINES Share your goals with a mentor for accountability
8. DON’T UNDERESTIMATE THE POWER OF OPTIMISM AND GRATITUDE Positivity will attract opportunity
9. NETWORK, NETWORK, NETWORK Add more people to your corner who want you to succeed
10. BRING LEADERSHIP TO EVERY MEETING Be prepared and offer constructive feedback
PROVIDE D BY
CLICK HERE TO DOWNLOAD THE HANDOUT
TH I S M O NTH ’ S WE B I N A R: R E AC H I N G H IS PAN I C & L ATI N O H OME BU Y E RS TU E S DAY, OC TO B E R 9, 20 1 8 I 12: 0 0 PM P T H OSTE D BY H I S PA N I C M A R K ETI N G E X PE RT, M A R I A T W E N A A N D CU LTU R A L OUTR E AC H FOU N D E R , K R I STI N M E SS E R LI
DOWNLOAD FLYER
and email to clients and colleagues
DOWNLOAD GR APHIC
and post on social media
National MI University and Cultural Outreach are excited to share with you our next webinar: Reaching Hispanic and Latino Homebuyers. Don’t miss out on Tuesday, October 9, 2018 at 12:00pm PT where the founder of Cultural Outreach, Kristin Messerli, and Hispanic marketing expert Maria Twena, share leading trends and strategies specific to the Hispanic and Latino market. Nearly 2 in 5 Millennials are Hispanic or Latino, representing a homeownership segment with increasing buying power, and are set to be a force in the housing industry. Housing professionals who understand trends in consumer behavior, values, and marketing preferences will be able to connect with this crucial demographic and grow their business.
UPCOMING WEBINARS
UPCOMING EVENTS
BU I LD I N G PA RTN E RS H I P S TH AT WO R K : N O N PRO F IT & CO M M U N IT Y OUTR E AC H
M BA’ S A N N UA L CO N V E NTI O N WASHINGTON, DC I OCT 14-17 CLICK HERE TO REGISTER
NOVEMBER 15, 2018 12PM PST
P P P
M BA’ S SU M M IT O N D I V E RS IT Y A N D I N C LUS I O N WASHINGTON, DC I NOV 27-28 CLICK HERE TO REGISTER
That’s it for this month’s M3 Newsletter! We hope you enjoyed the featured content. We’re passionate and committed to bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story!
Sincerely, Kristin Messerli & the Cultural Outreach Team
C LI C K H E R E TO SU BSC R I B E TO OU R N E WS LE T T E R
W W W. C ULT UR A L OU T RE A C H. C OM
FA C E B OOK . C OM / C ULT UR A L OU T RE A C H @ C ULT UR A L OU T RE A C H W W W. C ULT UR A L OU T RE A C H. C OM