NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN PARTNERSHIP WITH CULTURAL OUTREACH N OV E M B E R 2 0 1 8
We are very excited to share our M3 Monthly Newsletter, sponsored by National MI! Instead of sending weekly emails, we’ve created this monthly newsletter to highlight, feature, and inform you about content, webinars, and helpful tips to supplement your journey on expanding your outreach with young and diverse markets. Same quality content, fresh new look!
N OV. W E B I N A R : B U I LD I N G PA RTN E R S H I P S TH AT WO R K
I NTE RV I E W W ITH H Y E PI N I M , C E O/ FO U N D E R O F FAC E
A RTI C LE : R E AC H I N G U N D E R S E RV E D M A R K E TS
ets. Same quality content, fresh new look!
ons on side) VIDEO
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November Webinar: Building Partnerships That Work: Nonprofit and Community Outreach
I NTE RV IIm, EW W ITHof FACE Interview with Hyepin CEO/Founder
Kristin Messerli interviews Hyepin Im, ○ Article: Reaching Underserved Markets founder and CEO of FACE, Faith Interview with Hyepin Im, CEO/Founder of FACE and Community Empowerment, an view: C E O/ F O U N D E R O F FAC E ○ Cover Image: organization that provides homebuyer education focusing on the immigrant community. Hyepin shares how FACE has grown to partner with over 500 companies to host outreach events and provide resources that cater to ○ untapped markets including Korean, ○ Youtube: Interview with Hyepin Im Chinese and African immigrant and ○ Body Text: CLICK HERE TO WATCH erli interviews Hyepin Im, founder and CEO of FACE, Faith andchurch Community groups. THE INTERVIEW
HYEPIN IM
ent, an organization that provides homebuyer education focusing on the ommunity. Hyepin shares how FACE has grown to partner with over 500
Learn more about FACE: www.facela.org
ARTICLE
H OW TO RE ACH
UN DE RSE RVE D M AR KE TS
Minority and rural communities have historically been underserved in accessing resources and services towards homeownership and building wealth. In the article, How to Reach Underserved Markets, Kristin Messerli explores the reasons why a disproportionate gap exists and offers practical and realistic steps companies and business professionals can take to increase opportunities for these markets.
CLICK HERE TO READ THE ARTICLE
CO M M U N IT Y O UTR E AC H
H OW TO H OS T E VE NTS WITH C OMMU N IT Y PARTN E R S AN D DEMO NS TR ATE IMPAC T H A N DOU T: S I X S T E PS TO E V E NT PL A N N I N G
Once you’ve established quality partnerships and relationships in Millennial and multicultural areas of your community, it’s time to host an event! Consider hosting a homebuyer seminar in partnership with a client representative of the community location you will be reaching out to with the event. Host this event at the church or community organization that you have developed a relationship with from within that community. You will want to offer this at the location of the organization (i.e. church or corporation) and at the time they think is best for their congregation/constituents. Ask the pastor or community leader to be the host of the event, open the event, and encourage their members to attend. SIX STEPS
TO PLANNING A PARTNERED EVENT TO DEMONSTRATE IMPACT
Identify four local community organizations/firms from the list created in the worksheet, “How to Identify Win-Win Partnerships.”
TA K E AC TI O N : Consider ways your customers can take these trends into account when reaching the Latino market.
Identify four referral sources or industry partners that can share the time and costs, such as Realtors, loan officers, title companies, builders, etc. Consider industry partners who are already involved with the above listed organizations.
Identify the cause you would like to support or desired business outcome by hosting your own partnered event. Reference your previous handouts in which you identified your “mortgage WHY”, such as “improve financial literacy” or “help families make strong financial decisions”. Use this WHY in marketing and promotion of the event.
Determine the type of event you would like to host that aligns with your goals. A few examples include an educational seminar, a lunch and learn, breakfast seminar, and a webinar if you would prefer to try an online format. You may consider sponsoring or adding to an event that is already occurring.
Determine the location of your event. Always choose a comfortable location for your audience. To build trust and boost attendance, host the event in a neutral location such as the location of your partner organization (company office, church, etc.) or at a local restaurant or bar.
CLICK HERE TO DOWNLOAD THE HANDOUT
Promote! Use video introductions or Facebook Live to promote on social media and use targeted advertising for the specific zip code of the event. Share flyers that promote the WHY and benefits of the event at your partner and nearby locations. Share with coffee shops, bars, and other businesses.
SHARE ABLE GR APHIC
2 018 S TATS TO KN OW ABOUT
C AUSE - DRIVE N M ARKE TI N G How important is cause-marketing for the bottom line? Check out this graphic for stats on how cause-marketing affects consumers and businesses. How can you incorporate mission into your business practices to reach young and diverse communities? Follow us on Instagram and send us your ideas! @culturaloutreach
CLICK HERE TO DOWNLOAD THE GR APHIC
TH I S M O NTH ’ S WE B I N A R: BU I LD I N G PARTN E R S H I PS TH AT WO R K: N O N PRO F IT & C OMMU N IT Y OUTR E AC H TH U RS DAY, N OV E M B E R 1 5 , 20 1 8 12: 0 0 PM P T H OSTE D BY K R I STI N M E SS E R LI A N D TAY LO R P OT TE R O F CU LTU R A L OUTR E AC H
DOWNLOAD FLYER
and email to clients and colleagues
DOWNLOAD GR APHIC
and post on social media
National MI University and Cultural Outreach are excited to share with you our next webinar: Building Partnerships That Work: Nonprofit and Community Outreach. Don’t miss out on Thursday, November 15 2018 at 12:00pm PT where Taylor Potter and Kristin Messerli of Cultural Outreach share strategies for building nonprofit partnerships that are long lasting and effective for business growth. Millennials and Generation Z are either in or approaching their first home buying experience and are much more likely to choose providers that are associated with a social cause (Cone Communications). Housing professionals have an opportunity to work alongside organizations that make a positive impact in communities while reaching young and diverse consumers.
UPCOMING WEBINARS
UPCOMING EVENTS
A LOO K A H E A D TO SOC I A L M E D I A TR E N DS 20 1 9
M BA’ S SU M M IT O N D I V E RS IT Y A N D I N C LUS I O N
DECEMBER 13, 2018 12PM PST
WASHINGTON, DC I NOV 27-28 CLICK HERE TO REGISTER
That’s it for this month’s M3 Newsletter! We hope you enjoyed the featured content. We’re passionate and committed to bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story!
Sincerely, Kristin Messerli & the Cultural Outreach Team
C LI C K H E R E TO SU BSC R I B E TO OU R N E WS LE T T E R
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