NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN PARTNERSHIP WITH CULTURAL OUTREACH JA N UA RY 2 0 1 9
Happy New Year! The M3 Newsletter, sponsored by National MI, highlights, features, and informs you about content, webinars, and helpful tips to supplement your journey on expanding your outreach with young and diverse markets.
I NTE RV I E W W ITH DAV I D H RO B O N , PR E S I D E NT & C E O O F W I NTRU S T M O RTGAG E
A RTI C LE : TH E G O LD E N RU LE S O F SO C I A L M E D I A
JA N . W E B I N A R : M E M E , M YS E LF & I : TA K I N G I N S TAG R A M TO TH E N E X T LE V E L
VIDEO
I NTE RV I E W W ITH
DAVID H ROBON P R E S I D E N T & C E O O F W I N TR U S T M O R TG AG E
Kristin Messerli interviews David Hrobon, President & CEO of Wintrust Mortgage, to discuss how he prioritizes gender equality in the workplace. David shares how his company has addressed gender balance over a number of years and emphasizes that issues are not solved overnight, but rather over time. He explains the benefits of hiring a diversity and inclusion officer, providing education and training to employees, and implementing diverse hiring practices that better reflect and serve the community.
ARTICLE
TH E
GOLDEN RULES O F SOC IA L M E D I A
WATCH THE INTERVIEW
In order to stay relevant and competitive in today’s market, it is important to stay active on social media. In the article, “The Golden Rules of Social Media”, Cultural Outreach social media expert, Sarah Vita, breaks down what it takes to build a strong online brand and following. She shares which platforms are popular, how to consistently post engaging content and practical hacks to take your social media game to the next level. READ THE ARTICLE
H A N D O UT
SOC IAL ME DIA A SSESSME NT
Social media continues to grow as the new storefront for businesses to attract consumers so it is important to have a strong social media plan for 2019. When is the last time you updated your profiles? How often are you posting new content? Do you record video? This month’s featured handout includes these type of questions to help assess where your digital presence currently stands and is a jumping board for taking it to the next level.
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TA K E AC TI O N : Go over the handout with a colleague or small group and share what your social media goals are for the year.
SHARE ABLE GR APHIC
H OW TO ES TAB LIS H AN
I NC LUSIVE WORK C ULTURE One of the best things about the start of a new year is to come up with new, creative ways to improve work culture. This month’s graphic offers pointers on how to establish a culture that is inclusive for everyone’s voice to be heard. Not only does this improve morale amongst colleagues, but it also generates fresh energy that can boost sales activity. How do you plan to champion inclusion? Send us your ideas on social media! Post a story on Instagram and tag @culturaloutreach
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TH I S M O NTH ’ S WE B I N A R: ME ME , MYS E LF, & I : TAKI N G I NS TAG R A M TO TH E N E X T LE V E L TH U RS DAY, JA N UA RY 1 0, 20 1 9
12: 0 0 PM P T
H OSTE D BY K R I STI N M E SS E R LI & SA R A H V ITA O F CU LTU R A L OUTR E AC H
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and email to clients and colleagues
DOWNLOAD GR APHIC
and post on social media
National MI University and Cultural Outreach are excited to introduce our first webinar series of the year The Golden Rules of Social Media. We’re launching the series with our first topic, Meme, Myself, & I: Taking Instagram to the Next Level. Don’t miss out on Thursday, January 10, 2019 at 12:00pm PT where Kristin Messerli and Sarah Vita of Cultural Outreach will talk all things Instagram. Participants will learn how to create a strong, visual aesthetic for your brand and how to create compelling content in order to build an engaged following.
REGISTER NOW
UPCOMING WEBINARS V I D E O K I LLE D TH E R A D I O STA R: A CO M PLETE G U I D E TO V I D E O M A R K ETI N G FO R M O RTGAG E PRO F E SS I O N A L S FEBRUARY 14, 2019 I 12PM PST
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! P OST TH E F E ATU R E D CO NTE NT O N YOU R SOC I A L M E D I A PAG E S
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