NEWSLETTER NOV. 2018
Welcome to our Cultural Outreach Newsletter! This quarterly newsletter is designed to highlight, feature, and inform you about content, events, and helpful tips to supplement your journey on becoming a more culturally engaged, socially aware company. Expect new and exciting content every quarter.
I NTE RV I E WS & A RTI C LE S
U P CO M I N G E V E NTS
I N DUSTRY B E ST PR AC TI C E S AND MORE!
VIDEO
IN T E RV IE W W I T H ASI A N A ME RIC A N C OMMUNI T Y L E A DE R In an interview sponsored by National MI, Kristin Messerli, Founder & CEO of Cultural Outreach, talks to Hyepin Im, founder and CEO of FACE, Faith and Community Empowerment. FACE is an organization that provides homebuyer education focusing on the immigrant and faithbased community.
WAT C H T HE IN T E R V IE W
ARTICLE
HOW TO REACH
UNDE RSE RV E D
MARKETS S H A R A B LE CO NTE NT!
RE A D T HE A R T I C L E
In this article, Kristin Messerli discusses the challenges companies face in reaching underserved markets and offers practical solutions to building bridges with new communities. Each step has a foundation in mission, which will ultimately make a company stand out as authentic, impactful and attractive to young and diverse consumers and talent.
BEST PR ACTICES
T E L L YOUR BR A ND’S S TORY Today’s consumers value impact and authenticity. What better way to showcase both than by sharing your brand’s story? This handout guides each step in identifying the components to a compelling story and can be used to create written, visual and audio content to share with your customers.
Tell Your Brand’s Story What is your “movement” or purpose?
Who is the hero?
Who are individual heros in your story?
Who is the villain?
What is the fear?
What is the hope?
Where does your brand intersect?
For more information on how you can tell your brand’s story, contact us at info@culturaloutreach.net
DOW NL OA D T HE H A NDOU T
Are you using storytelling content to reach today’s home buyers? Email info@culturaloutreach.com, and let’s talk about how to bring your story to life!
N O N P R O F I T PA R T N E R S H I P O F T H E M O N T H : R E B U I L D I N G T O G E T H E R
Rebuilding Together is a national US non-profit organization working to preserve affordable homeownership and revitalize neighborhoods by providing free home repairs and modifications for neighbors in need. The organization works with a national network of local Rebuilding Together affiliates, corporate and individual donors, skilled trades individuals and associations and almost 100,000 volunteers each year. Together, they improve the safety and health of individuals by providing critical repair and renovation services for nearly 10,000 homes and community spaces annually. Learn how you can help here.
FOLLOW @rebuildingtogether
O N I N S TA G R A M!
Giving back is more than just a nice thing to do. Companies involved in their communities and giving back are much more effective in reaching Millennials and multicultural segments. Modern marketing today includes “doing well by doing good.�
H O W A R E YO U G I V I N G B A C K I N YO U R C O M M U N I T Y ? WA N T T O D I S C U S S H O W YO U C A N M A K E T H I S PA R T O F YO U R M A R K E T I N G S T R AT E G Y ? Send an email info@culturaloutreach.com, and let’s chat!
MORTGAGE WOMEN
In the article, “Paving the way for workplace equality: Inside the FHFA sexual harassment scandal and the gender power balance”, Kristin Messerli features the story of Simone Grimes, Special Advisor at the Federal Housing Finance Agency. Simone experienced sexual harassment in the workplace that directly affected her career. Kristin reflects on the disparity of gender pay and how abuse of power and sexual harassment play a role. She describes ways the industry can combat these issues by taking action and changing the work culture.
RE A D T HE A R T I C L E
UP C OMING C ULT UR A L OU T RE AC H E V E N T S This month, catch one of Cultural Outreach’s online webinars or speaking engagements at conferences nationwide. Check out the schedule below to check in with us!
S P O N SO R E D W E B I N A RS A LO O K A H E A D TO SOC I A L M E D I A TR E N DS 20 1 9 Hosted by National MI I December 13th, 12pm PST
RE GI S T E R T ODAY! M U LTI CU LTU R A L I N DUSTRY E V E NTS M BA’ S SU M M IT O N D I V E RS IT Y & I N C LUS I O N Washington, DC I November 27 - 28
RE GI S T E R T ODAY!
INTERESTED IN HOSTING A WEBINAR?
Book one of our speakers today! Email info@culturaloutreach.com
We hope you enjoyed a look into what we’ve been up to this quarter. We’re passionate and committed to bringing you quality, mission-driven content and look forward to many more years of collaboration. Together, we can ignite change! Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story!
Sincerely, Kristin Messerli & the Cultural Outreach Team
S UB S C RIBE T O OUR NE W S L E T T E R
W W W. C ULT UR A L OU T RE A C H. C OM FA C E B OOK . C OM / C ULT UR A L OU T RE A C H @ C ULT UR A L OU T RE A C H C ULT UR A L OU T RE A C H