NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH F E B R UA RY 2 0 1 9
The M3 Newsletter, sponsored by National MI, highlights, features,
I NTE RV I E W W ITH K R I S T Y F E RC H O, F L AG S TA R BA N K
and informs you about content, webinars, and helpful tips to supplement your journey on expanding your outreach with young and diverse markets.
A RTI C LE : W H AT WO M E N CO N S U M E R S R E A LLY WA NT
WEBINAR: VIDEO K I LLE D TH E R A D I O S TA R : A CO M PLE TE G U I D E TO V I D E O M A R K E TI N G F O R M O RTGAG E PRO F E S S I O N A L S
VIDEO
I NTE RV I E W W ITH
KRIST Y FE RC HO
E X E C U T I V E V I C E P R E S I D E N T, P R E S I D E N T O F M O R TG AG E , F L AG S TA R B A N K
Kristin Messerli interviews Kristy Fercho, Executive Vice President / President of Mortgage at Flagstar Bank on how to support women leadership. Kristy shares how women can position themselves for leadership roles through high performance and thinking outside the box in terms of showcasing talents. She also offers advice for leaders on how to challenge and build up their talent pool to grow skills and business overall.
WATCH THE INTERVIEW
ARTICLE
WH AT WO M E N CO N SU M E RS
REALLY WANT READ THE ARTICLE
Marketing trends are constantly changing and one trend that remains crucial is catering to women consumers. Women represent such a large cohort, not only as consumers, but as influential figures within their household and social communities. Brands have an opportunity to catch the attention of women by creating campaigns with a new voice one that is not traditionally masculine and appeals to values commonly shared by women. In this article, “What women really want as consumers�, Kristin Messerli walks through ways to better understand and reach women buyers.
H A N D O UT
VI DEO M ARKE TI N G: W H AT T Y PE O F V I D EOS S H OU LD YOU B E P OS TI N G A N D W H E R E ?
Video content is king in today’s digital space and it’s important to know what type of content to create for each platform. Long gone are the days of a one-size-fits-all approach: the more you cater video content per platform, the more engaged your audience will become. How can you know the difference between a 30-second Instagram story and a 2-minute YouTube video? This handy guide shares the ins and outs to video marketing so your audience knows they can rely on your content and share it with their network.
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TA K E AC TI O N : Build a video marketing strategy for the month and list what type of videos you will make for Facebook, Instagram and YouTube.
SHARE ABLE GR APHIC
I N FLUE NC E R M ARKE TI N G 101 Influencers have become the go-to spokespeople for authentic brand marketing. So what exactly is an influencer? An influencer is someone who has the power to affect purchasing decisions of others based on their authority, knowledge, position or relationship with their audience. (IMH) They make an ideal marketing partner because they understand how to speak the same language as their audience in terms of what to say or post to engage and motivate consumers to take action. Building a partnership with an influencer can benefit both brand reputation and sales if approached in a strategic and professional manner. This month’s infographic shares the basics to get started.
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TH I S M O NTH ’ S WE B I N A R:
VI DEO KI LLE D TH E R AD I O S TAR : A C OM PLE T E GU I D E TO V I D E O M A R K E T I N G FO R MO R TGAG E PRO F E SS I O N A L S
THURSDAY, FE BRUARY 14, 2019
12:00PM PT
DOWNLOAD FLYER
and email to clients and colleagues
DOWNLOAD GR APHIC
and post on social media H OSTE D BY K R I STI N M E SS E R LI & SA R A H V ITA O F CU LTU R A L OUTR E AC H WEBINAR: October 19, 12pm PT
Register at: www.nationalmi.com/miu
National MI University and Cultural Outreach are excited to introduce our next webinar in the series The Golden Rules of Social Media. This month’s
Leveraging Technology to Access New killed the Markets
Video Radiostar
Professionals. Don’t miss out on Thursday, February 14, 2019 at 12:00pm PT where Kristin Messerli and Sarah Vita of Cultural Outreach will share how to best use video for a variety of platforms.
REGISTER AT: www.nationalmi.com/miu
A COMPLETE GUIDE TO VIDEO MARKETING FOR MORTGAGE PROFESSIONALS
topic is Video Killed the Radio Star: A Complete Guide to Video Marketing for Mortgage
WEBINAR
FEBRUARY
Session Overview
14TH
12PM PT
PRESENTED BY:
SARAH VITA
Videos continue to be one of the strongest ways to reach consumers online. In fact, according to
This webinar includes: research conducted by Cisco, online videos will make up more than 80% of all consumer internet • traffic How(85% Millennials prefer toyear use 2020. technology in customer in the US) by the With that in mind, it isservice important that housing professionals • The most popular apps used in the home shopping process and how to leverage these for understand to bestand use Realtor video forrelationships a variety of platforms. improved how customer • How to use chat and video applications to improve communication In this session, participants will learn:
• How to create short form and long form video content
Speaker, Kristin Messerli
• The best distribution strategies for the top social media platforms • Essential components to create a compelling story that will engage next gen consumers
Kristin Messerli is the Founder/CEO of Cultural Outreach and betterloanofficer.com, specializing in helping companies in mortgage and real estate to better reach today’s Millennial and multicultural homebuyers. Connect on Twitter and LinkedIn.
NMI Holdings, Inc. (NASDAQ: NMIH) is the parent company of National Mortgage Insurance Corporation (National MI), a U.S.-based, private mortgage insurance company enabling low down payment borrowers to realize home ownership while protecting lenders and investors against losses related to a borrower's default. To learn more, please visit www.nationalmi.com.
REGISTER NOW
UPCOMING WEBINARS T W E ET OTH E RS TH E WAY YOU WOU LD WA NT TO B E T W E ETE D: A G U I D E TO T W IT TE R FO R BUS I N E SS MARCH 14, 2019 I 12PM PST
KRISTIN MESSERLI
Technology has changed rapidly over the last few years, and it is critical that modern lenders stay up-to-date with preferred modes of communication and service delivery. In this webinar, participants will learn how to choose and assess the right technology to serve their customers SESSION OVERVIEW: and how to leverage specific platforms to improve customer relationships through chat and video.
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! P OST TH E F E ATU R E D CO NTE NT O N YOU R SOC I A L M E D I A PAG E S
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