NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH M A RC H 2 0 1 9
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
I NTE RV I E W W ITH A M Y B O N ITATI B U S , CHASE HOME LE N D I N G
AG E NT 202 1 R E C A P : R E PUTATI O N M A N AG E M E NT & M A R K E TI N G TO M I LLE N N I A L S
M A RC H W E B I N A R : T W E E T OTH E R S TH E WAY YO U WA NT TO B E T W E E TE D : A G U I D E TO T W IT TE R FOR BUSINESS
ARTICLE
H I G H LI G HT S F ROM AG E NT 2 0 21
AGE NT 2 0 21 REC AP Cultural Outreach founder Kristin Messerli attended this year’s Agent2021 conference, Gary Vaynerchuk’s one-day event in Miami focused on innovative education in the real estate and mortgage industries. She moderated two panels: Reputation is Everything: Managing Your Online Reviews and Marketing to Millennial Homebuyers. Both panels featured industry leaders in mortgage, real estate, banking, tech, marketing and media. Common themes throughout included finding an authentic voice, catering to the unique motivations of millennial home buyers and the importance of managing a positive reputation online to gain new business. Check out her video series for key takeaways from the event.
WATCH AGENT2021 IN REVIEW READ THE ARTICLE FOR MORE HIGHLIGHTS
VIDEO
INTERVIEW WITH
A MY BON ITATIBUS C H I E F M A R K E TI N G O F F I C E R , C H A S E H O M E LE N D I N G
Kristin Messerli interviews Amy Bonitatibus, Chief Marketing Officer for Chase Home Lending to discuss what millennial homebuyers are looking for in a home. Amy explains how millennials want to enter the homebuying process as educated as possible, looking to influencers and social media for learning the ins and outs of realizing their homeowner goals. Millennials have a variety of motivations behind choosing a home but they are ultimately looking for a home they can realistically afford. Amy describes visual marketing tools that can be used as leverage for getting millennials to reach out for more information.
WATCH THE INTERVIEW
Twitter is a unique social media platform given it’s bite-sized nature and news-driven focus. One thing rings true - it is a powerful communication tool that isn’t going anywhere. So, how does the platform directly relate to brands and companies? The micro-blogging platform has become the go-to source for customers to reach brands via praise, complaints and anything in-between. The companies themselves can use the tool for announcements, reputation management and building an online community. This month’s infographic highlights key statistics to get an overview on where Twitter stands and how business professionals can strategize best use of the platform. DOWNLOAD THE GR APHIC
H A N D O UT
GE N E R ATI O NAL GU I DE AN D TRE N DS As younger generations continue to get older and enter the workforce, there is an increase in age diversity at companies nationwide. Generation Z is entering the workforce as interns and new employees. Millennials are moving into management roles. Gen X and Boomers are adapting to changes in structure and technology. With so many generations represented, it is important to be mindful of how to best work together given differences in work style, communication and values. This month’s handout features general trends to help ensure working together is smooth and productive.
GUIDE & TRENDS GENERATIONAL ple born around the same time and raised around the same place gen∙er∙a ∙tion
group of peo
generations acteristics of the of the common char n, 2015) Note: Any analysis Research Foundatio ls. (source: Incentive specific individua
guide, not a tool
to use with
GENERATION Z
MILLENNIALS
(LATE)
(EARLY)
PLE: NUMBER: OF PEO : PEOPLE NUMBER OFNUM of BER OF PEOPLE 74.9 Million - 26% 26% of lation popu U.S. 74.9 Million - Millio of n - 26% U.S. population 74.9 U.S. population
:
DEFINING EVENTS Vietnam War, Civil t Rights Movemen
NUMBER OF PEO
:
Civil Rights Move Watergate/Nixon
ment,
LIFE STAGE OF HOMEBUYERS:
LIFE STAGE OF HOMEBUYERS: 66% married at home 8% have children
MEDIAN INCOME S: OF HOMEBUYER
65% married at home 18% have children
MEDIAN INCOME S: OF HOMEBUYER $93,800
CHARACTERISTI
CS:
vement-oriented
75.4 Million - 23.3 U.S. population
NUMBER OF PEO
PLE:
:
DEFINING EVENTS
:
9/11, 2008 recession Barack Obama
1987 MTV Generation, h Stock Market Cras
ne Post-recession, iPho ube/ native, rise of YouT Netflix/Instagram, Donald Trump
,
LIFE STAGE:
LIFE STAGE OF HOMEBUYERS:
LIFE STAGE OF HOMEBUYERS: 68% married at home 62% have children
MEDIAN INCOME S: OF HOMEBUYER $106,600
CS:
Viewed as the “mid child” generation, Hard working
dle
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TA K E AC TI O N :
Team up with colleagues of different ages to brainstorm new content ideas. Collaborate on a video series or live Q&A.
66% married 49% have
children at home
MEDIAN INCOME S: OF HOMEBUYER $82,000
CHARACTERISTI Social advocates, Digital natives
PLE:
unt for Expected to acco umers 40% of all US cons by 2020
% of
DEFINING EVENTS
:
DEFINING EVENTS
CHARACTERISTI
Individualistic, achie
NUMBER OF PEO
PLE:
of 65.6 Million - 12.5% U.S. population
DEFINING EVENTS
AGES: 0-22
AGES: 23-39
AGES: 38-54
AGES: 55 - 63
AGES: 64 - 73
ent BORN: 1997-Pres
BORN: 1981 -1996
BORN: 1965 -1981
BORN: 1956 -1964
BORN: 1946 -1955
$76,800
a broad or general
GENERATION X
BABY BOOMERS
BABY BOOMERS
is only useful as
CS:
uates; Recent college grad force in college or work post high school; high school
MEDIAN INCOME S: OF HOMEBUYER
their 70% of Gen Z earn ey own spending mon
CHARACTERISTI
CS:
tive, Financially conserva social entrepreneurial, natives advocates, digital
TH I S M O NTH ’ S WE B I N A R: T W E E T OTH E R S TH E WAY YOU WANT TO B E T W E E TE D : A GU I D E TO T W IT TE R FO R BUS I N E SS TH U RS DAY, M A RC H 14TH , 20 1 9
12: 0 0 PM P T
H O S TE D BY K R I S TI N M E S S E R LI O F C U LTU R A L O UTR E AC H
National MI University and Cultural Outreach are excited to introduce our next webinar in the series The Golden Rules of Social Media. This month’s topic is Tweet Others the Way You Want To Be Tweeted: A Guide To Twitter For Business. Don’t miss out on Thursday, March 14, 2019 at
DOWNLOAD FLYER
and email to clients and colleagues
12:00pm PT where Kristin Messerli will share how to utilize the micro-blogging platform in a way that is supplemental to an overall social media marketing strategy.
DOWNLOAD GR APHIC
and post on social media
REGISTER NOW
UPCOMING WEBINARS M A KE A N I M PR E SS I O N : TH E FUTU R E O F FAC E BOO K & CO NTE NT TH AT CO N V E RTS APRIL 11, 2019 I 12PM PST
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! P OST TH E F E ATU R E D CO NTE NT O N YOU R SOC I A L M E D I A PAG E S
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