NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH M AY 2 0 1 9
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
H OW TO S E RV E C U S TO M E R S I N TH E D I G ITA L S H I F T E R A
I NTE RV I E W W ITH RO S A LI E B E RG , F O U N D E R /C E O O F S TR ATE G I C VA NTAG E
M AY W E B I N A R : CO N N E C TI O N S TH AT M AT TE R : A G U I D E TO LI N K E D I N F O R REFERRALS AND R E C R U ITM E NT
VIDEO
I NTE RV I E W W I T H
ROSALIE BERG F O U N D E R /C E O, S TR ATE G I C VA NTAG E
Kristin Messerli interviews Rosalie Berg, Founder/CEO of Strategic Vantage Marketing & PR, to learn her philosophy on establishing a strong brand that is both authentic and adaptable. With 17 years in the mortgage industry, Rosalie has seen how marketing is constantly evolving and advises her clients to embrace change by recognizing the benefits that new technology brings to old processes. Rosalie also emphasizes the importance of knowing who you are when building a brand and to not get caught up in trying to sell a message that isn’t true to what makes you you. Finally she shares tips for those who are interested in leadership and how entrepreneurs can create a competitive advantage to make their business stand out.
WATCH THE INTERVIEW
I N FO G R A PH I C
HOW TO SERVE CUSTOMERS IN THE DIGITAL SHIFT ERA Last month we featured an article co-written by Kristin Messerli and Mortgage Coach founder Dave Savage, that discussed how technology has caused a major shift in the mortgage industry towards building a consumer-centric experience. This month, we offer practical steps towards creating an optimized experience for customers in an easy-to-share infographic. DOWNLOAD THE GR APHIC
ONLINE COURSE:
GOLDE N RU LES OF SOC IAL ME DIA Social media is supposed to be… social. Remember that the goal of social media is not directly to make sales, but rather, to build and cultivate relationships and ultimately expand your online community. The lead generation will follow. Cultural Outreach has created a new course called “Golden Rules of Social Media” that offers the tools to build a strong online presence. The course takes a deep dive into social media by looking at demographics, characteristics and values to better understand consumer trends. Individual lessons outline the basics for using Facebook, LinkedIn and Instagram platforms, elements that create a stand out profile and content strategies that can promote high user engagement. This month, we’re offering free enrollment in our new course! Use code NATIONALMI to ENROLL FOR FREE TODAY! *OFFER WILL EXPIRE JULY 1, SO BE SURE TO ENROLL AND SHARE WITH YOUR CUSTOMERS WHILE IT’S OPEN!
H A N D O UT
GIVE YOU R LI N KE DI N PAGE A FAC E LI F T! LinkedIn is the top platform for connecting with industry professionals and showcasing career highlights. It is equally as important as consumer-facing social media platforms because it establishes your personal brand amongst colleagues and referral partners. In order to have a strong presence, you need to maintain your profile and post relevant content that complements your brand and expertise. This month’s handout outlines ways to take your LinkedIn profile to the next level that can boost your online reputation in the industry.
LINKEDIN:
BOOSTING YOUR BRAND FOR GREATER CONNECTIONS AND INFLUENCE
OPTIMIZE YOUR PROFILE
TAKE ACTION:
Professional quality headshot
List 3 topics you will write about in the next quarter:
Relevant Cover Photo Completely fill out profile
ASK FOR RECOMMENDATIONS Utilize your existing network Connect with new people from events
1. i.e. Reaching Millennial home buyers 2. i.e. How technology impacts marketing 3. i.e. Empowering women in the workplace
Reach out to colleagues you admire
STAY ENGAGED Promptly respond to LinkedIn connection requests & messages Comment and share posts from your newsfeed Include your LinkedIn profile in email signature & business cards
BECOME A THOUGHT LEADER Write and share articles about industry news and trends Create videos and share on page Include links to personal blog and YouTube page
PROVIDE D BY
DOWNLOAD THE HANDOUT
TA K E AC TI O N :
Create a content calendar of articles to write and post on LinkedIn along with clear deadlines to remain consistent.
TH I S M O NTH ’ S WE B I N A R: C O N N EC TI O NS TH AT M AT TE R : A GU I D E TO LI N KE D I N FO R R E F E R R AL S AN D R E C RU ITME NT TH U RS DAY, M AY 9TH , 20 1 9
12: 0 0 PM P T
H O S TE D BY K R I S TI N M E S S E R LI O F C U LTU R A L O UTR E AC H
National MI University and Cultural Outreach are excited to introduce our next webinar in the series The Golden Rules of Social Media. This month’s topic is Connections That Matter: A Guide to LinkedIn for Referrals and Recruitment. Don’t miss out on Thursday, May 9, 2019 at 12:00pm PT where
DOWNLOAD FLYER
and email to clients and colleagues
Kristin Messerli will share how to build a strategy for gaining influential referrals and ways to establish a quality brand for recruiting top talent.
DOWNLOAD GR APHIC
and post on social media
REGISTER TODAY!
UPCOMING WEBINARS FO LLOW TH E TR E N DS: TO P SOC I A L M E D I A TI P S I N 20 1 9 JUNE 13, 2019 I 12PM PST
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! P OST TH E F E ATU R E D CO NTE NT O N YOU R SOC I A L M E D I A PAG E S
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