NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH AU G U S T 2 0 1 9
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
VI DEO I NTE RVI E W WITH CH RISTI N A BARTN I NG O N CO N N EC TI N G WITH M I LLE N N IAL H O M E BU YE RS
CO M M O N BA R R I E R S F O R M I LLE N N I A L HOMEBUYERS
AU G U S T W E B I N A R : SOCIAL MEDIA A DV E R TI S I N G
VIDEO
DO N ’ T MISS OU R VI D E OS O F C OMMO N MI LLE N N I AL H OME BU Y E R MY THS & H OW TO R ES P O N D TO TH E M!
WATCH THE VIDEOS Millennials can be nervous about buying a home, faced with barriers to homeownership that prevent them from taking the next step. The long-term commitment to homeownership can seem scary compared to the month-tomonth life of a renter. From financial planning to family planning, these serious decisions aren’t necessarily on millennials’ minds day to day. But understanding the process through education and realizing that it is a possibility opens the door for young homebuyers.
DOWNLOAD THE INFOGR APHIC
A PPE A LI N G TO M I LLE N N I A L C O NSUME R S W ITH
C HRISTINA BARTNING Christina Bartning of National MI discusses their partnership with Cultural Outreach and how they use and leverage social media to reach multicultural millennial consumers. American millennials make up over 75 million people in the US and are the next generation of homebuyers. But a communication and generation gap exists between most mortgage professionals and this demographic of first time homebuyers. Christina asks, “How do you speak at the same level and understand each other?� The partnership between National MI and Cultural Outreach provides tools and educational information that helps bridge the gap between mortgage professionals and millennial consumers.
WATCH THE INTERVIEW
H OW
KRIST Y FE RC HO
B EC A ME O N E O F TH E MOS T I N F LU E NTI AL WOME N I N H OUS I N G AN D TH E F I R S T AF R I C AN A ME R I C AN F E M ALE PR ES I D E NT O F A M A JO R MO RTGAG E C OMPAN Y
Kristy Fercho has become one of the most influential women in the mortgage industry and a vital force in shaping the state of sustainable homeownership in America. She has been an advocate for diversity and inclusion and a frequent speaker on housing and women’s leadership. As the only African American Female president of a major mortgage company in the United States, Kristy has been a trailblazer for women and minorities in all industries. Read the full interview in Mortgage Women Magazine.
“
I would never let obstacles stop me. I have faced a lot of them, but I just see them as opportunities to do things better.
READ THE FULL INTERVIEW
TH I S M O NTH ’ S WE B I N A R:
SOC IAL ME D I A ADV E RTIS I N G AUG UST 8 T H , 20 1 9 I 12: 0 0 PM P ST H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
In this webinar, social media experts from Cultural Outreach will discuss social media advertising tools and tips to tailor your content for the right audience. They will stress that clicking the follow button, giving a post a like, or leaving a comment, will help your audience join a conversation with a brand before even buying a product or service. Social media advertising is more effective than old advertising techniques focused on the number of people who were exposed to a campaign because it is more targeted and reaches the right audience for your brand. Social media invites you to be part of the narrative, unlike television, radio, billboard, or other types of traditional marketing strategies that just sold you a project. Sign up now to learn more!
DOWNLOAD FLYER
and email to clients and colleagues DOWNLOAD GR APHIC
and post on social media
REGISTER NOW
UPCOMING WEBINARS
N E X T G E N I N F LU E N C E : R E AC H I N G TH E L ATI N X M I LLE N N I A L M A R K ET SEPTEMBER 11, 2019 I 12PM PST
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N S E P TE M B E R
SU BSC R I B E TO OU R N E WS LE T T E R
W W W.DI S C OV E RM3. C OM
W W W.N AT ION A L MI. C OM
W W W. C ULT UR A L OU T RE A C H. C OM
FA C E B O O K . C O M / C U LT U R A L O U T RE A C H
@ C U LT U R A L O U T RE A C H
W W W. C U LT U R A L O U T RE A C H . C OM