NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH S E P TE M B E R 2 0 1 9
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
VI DEO I NTE RVI E W: WH AT A R E M I LLE N N IAL H O M E BU YE RS AF R AI D O F ?
VIDEO: W H Y M O R E WO M E N A R E G E T TI N G TH E I R C M B ’ S
S E P TE M B E R W E B I N A R : N E X T G E N I N F LU E N C E : R E AC H I N G TH E L ATI N X M I LLE N N I A L M A R K E T
VIDEO
MULTIC ULTUR AL MILLE NN IAL HOME BU YE R SPOTLI GHT WATCH THE VIDEO Why aren’t more millennials buying homes? Get insight straight from the source in this interview with millennial home buyer, Reyna Cazares, a hispanic millennial homeowner. Homeownership looks different in 2019, and home buyers have different fears and obstacles to overcome. Learn how to connect with the next generation of home buyers by meeting them on their level and, in turn, help them through the home buying process.
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GE N E R ATI O NS O F IMMI GR ANTS
Modern homebuyers are diverse and come from a variety of backgrounds. Reyna, from the video on the previous page, is a great example of a multicultural homebuyer who has 1st, 2nd and 3rd generation immigrants in her family. Her views and values are shaped by her multigenerational family, and they may look different than another homebuyer! Use this guide to understand the differences between generations and how to
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communicate effectively.
The racial wealth gap is a serious problem in America. Here are some things you can do as a mortgage professional to help close it: - Education in diverse markets - Diversity recruitment - Community outreach - Partnerships with minority trade associations
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BAC K TO SC H OO L
WHY MORE WOMEN ARE GET TING THEIR CMB’S WATCH THE INTERVIEW Getting your CMB (Certified Mortgage Banker) designation signifies your commitment to the industry and your community. In this interview, Rain Piechnik of National MI and Amber Lawrence of the MBA discuss why more women are getting their CMBs. There are so many opportunities for women to grow and learn within the industry once you earn your designation and even during the process.
Dana Abernathy of National MI further discusses the importance of getting your CMB and the supportive community that comes along with it. Getting your CMB brings you a new level of visibility in the industry, furthering your career and increasing your overall knowledge of the mortgage industry. A lot of time and preparation goes into the certification, which can be a barrier for women, but the benefits are invaluable. Dana’s door is open for discussion and questions. Reach out to her on LinkedIn to ask her more about the CMB certification!
WATCH THE INTERVIEW
To learn more about getting your CMB, check out the MBA’s website: https://www.mba.org/conferences-and-education/mba-education/certificates-and-designations/certified-mortgage-banker
TH I S M O NTH ’ S WE B I N A R: N E X T G E N I N F LU E N C E : R E AC H I N G TH E L ATI N X MI LLE N N I AL M AR KE T S E P TE M B E R 11 T H , 20 1 9 I 12: 0 0 PM P ST H O S TE D BY S A R A H V ITA O F C U LTU R A L O UTR E AC H & N U R I A R I V E R A , H I S PA N I C H O M E OW N E R S H I P E X P E R T
Latinx millennials are major influencers of the next gen market, and understanding their culture will help you grow your business with the 73 million millennials in the U.S. today. Nearly 2 in 5 Millennials are Hispanic or Latinx, representing a homeownership segment with increasing buying power. Mortgage professionals who understand trends in this segment’s consumer behavior, values, and marketing preferences will be able to connect with this crucial demographic and gain new DOWNLOAD FLYER
business. In this 1-hour webinar, Sarah Vita of Cultural Outreach and Hispanic homeownership expert, Nuria Rivera, will introduce participants to practical strategies
and email to clients and colleagues
for reaching this market. Participants will learn about Latinx culture, how to develop new community partnerships, and maximizing digital and social media influence.
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UPCOMING WEBINARS
N E X T G E N I N F LU E N C E : LI V I N G I N TH E G I G E CO N O M Y OCTOBER 10, 2019 I 12PM PST
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and post on social media
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Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using multicultural, multilingual content to reach today’s home buyers? Email info@culturaloutreach.com, and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N OC TO B E R
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