NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH N OV E M B E R 2 0 1 9
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
V I D E O I NTE RV I E W: TH E 2 0 % D OW N PAY M E NT M Y TH
VIDEO: H OW TO I M PROV E S U S TA I N A B LE H O U S I N G I N U N D E R S E RV E D MARKETS
N OV E M B E R W E B I N A R : H OW TO E D U C ATE M I LLE N N I A L S O N W E A LTH - B U I LD I N G
VIDEO
MILLENNIAL HOMEBUYER MYTHS:
I N E E D A L ARGE DOWN PAYME NT In some markets, saving 20 percent for a down payment WATCH THE can seem near impossible, especially for younger buyers VIDEO who may be dealing with student debt and getting their careers off the ground. Most millennials don’t know that there are other options for purchasing a home. As we are all well aware in this industry, National MI has a solution for this misconception! However, dispelling this myth with millennials is crucial for making homeownership a reality to this generation.
BEST & WORST CITIES FOR MILLENNIAL HOMEBUYERS Many millennials can’t afford to buy homes in major cities like Los Angeles or Boston, but they’re not ready to move to the suburbs just yet. This infographic looks at the top cities for millennials based on factors like affordability, livability, job opportunities, and housing supply. Share it on your social pages to inform next gen buyers!
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VIDEO
IMPROVI N G
SUSTAI NAB LE HOMEOWN E RSH I P
I N U N DE RSE RVE D M AR KE TS
In this interview, Kristin Messerli talks with Wells Fargo Correspondent Business Opportunities senior vice president, Chuck Bishop, about how diverse segments are changing the American landscape. His team is focused on developing sustainable and minority homeownership as multicultural opportunities continue to grow. Lenders recognize the needs of this segment but are missing the mark in reaching them. In order to be successful in this space, mortgage professionals need to step outside of their networks and connect with partners and influencers who are already reaching these segments.
WATCH THE VIDEO
H A N D O UT
ME E T GE N Z: A N E W GE N E R ATI O N OF HOME BU Y E RS
Gen Z (born after 1997) may be the youngest generation of spenders, but they are already exhibiting healthy savings habits and an interest in homeownership. Focused on community and environmental consciousness, Gen Z is shaping the future of housing. This handout is a spotlight on the next generation - use it to understand their behaviors as consumers and potential homebuyers. Share it on your social media pages!
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TH I S M O NTH ’ S WE B I N A R: N E X T G E N I N F LU E N C E : H OW TO E DUC ATE MI LLE N N I A L S O N W E A LTH - BU I LD I N G N OV E M B E R 14 T H , 20 1 9 I 12: 0 0 PM P ST H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
If you’re a millennial, building wealth may seem more difficult than in previous generations. Education is more expensive, housing costs are high, and jobs were difficult to come by after 2008. Strategies for building wealth need to reflect this generation’s worldview and economy. Many millennials don’t have the knowledge DOWNLOAD FLYER
or tools they need to understand healthy finances and the different options available to them. This webinar, presented by millennial experts at Cultural Outreach,
and email to clients and colleagues
will look at the next gen financial perspective and how to approach this demographic to properly educate and empower them to think about wealth differently.
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and post on social media
We will cover: • How millennials think about and approach wealth • How to communicate the importance of building wealth through homeownership • Educational tools and concepts like financial goal-setting: identifying, quantifying, and prioritizing goals
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UPCOMING WEBINARS TH E F UTU R E I S F E M A LE : TH E R I S E O F TH E S I N G LE F E M A LE H O M E BU Y E R A N D H OW TO R E AC H H E R DECEMBER 12, 2019 I 12PM PST
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N D E C E M B E R
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