NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
H A N D O UT: C R E ATI N G A V I D E O M A R K E TI N G S TR ATE GY VIDEO: E LI Z A B E TH K A RWOWS K I O F G E T C R E D IT H E A LTH Y TA LKS C R E D IT A N D CO N S U M E R S F E B RUA RY W E B I N A R : M E S SAG E I N A B OT TLE : CO NTE NT TH AT CO N N E C TS ON SOCIAL MEDIA
F E B R UA RY 2 02 0
I NTE RVI E W WITH MI LLE N N IAL H OME BU Y E RS New homeowners Chris and Carly Reeves, who just purchased their first home in Plano, Texas, share challenges they faced leading up to purchase in this month’s video interview. Learn about difficulties they faced with their loan officer, lack of transparency in pricing, and the best feelings about owning a home.
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Stay in-the-know on hot topics in homeownership. These are the most trending topics on social media and online news. How can you contribute to the conversation?
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2 0 2 0 C R E D I T GU RU,
E LIZ ABE TH K ARWOWSKI TALKS NE X T GE N C RE DIT Kristin Messerli of Cultural Outreach interviews Elizabeth Karwowski, CEO of Get Credit Healthy, to discuss Next Gen credit, the challenges they face, and how to navigate confusing credit system mishaps to avoid dings to your credit score. Watch the full interview at the link below.
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C RE ATE YOUR VI DEO M ARKE TING STR ATEGY FOR 2 0 2 0 Integrating video into your social media strategy is critical for success in 2020! Here’s a handout that doubles as a worksheet to help you develop an action plan. Take a look at the different video ideas for various channels and jot down your own! And be sure to tune in next month for our March webinar on video marketing strategies!
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TH I S M O NTH ’ S WE B I N A R: ME SSAG E I N A BOT TLE : C O NT E NT TH AT C O N N E C T S O N SOC I AL ME D I A F E B RUA RY 1 9 T H , 2020 I 12 PM P T/ 3 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
All the best social media strategies are meaningless without great content. But where do you start? Social media allows loan officers to build a loyal community and interact with a wide audience, but it requires a strategic approach to content. In this webinar, Sarah Vita and Kristin Messerli of Cultural Outreach share how to create DOWNLOAD FLYER
content that resonates with modern homebuyers. Specifically, participants will learn:
and email to clients and colleagues
• How to share and repurpose content • How to create and personalize content that demonstrates leadership
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• What kinds of content are most effective and engaging
and post on social media
• How to engage with your audience without coming across too “salesy”
REGISTER NOW
UPCOMING WEBINARS LI V I N G I N A V I SUA L WO R LD: H OW TO STE P U P YOU R V I D E O M A R KETI N G GA M E MARCH 11, 2020 I 12PM PT/3PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N M A RC H
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