NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
H A N D O UT: TH E F UTU R E O F H O U S I N G : GEN Z VIDEO: N A M M BA CO N N E C T W ITH TO N Y TH O M P S O N M A RC H W E B I N A R : LI V I N G I N A V I S UA L WO R LD : H OW TO S TE P U P YO U R V I D E O M A R K E TI N G GA M E
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THE FUTURE OF HOUSING: GE N Z While Millennials are now making one in three home purchases, a new generation is emerging. Gen Z, born after 1997, is all about community, experience, and the environment. How do their preferences impact the future of the housing market? Share this handout on your social media pages.
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K R IS TI N ME SS E R LI AN D TO N Y T H OMPSO N TA LK
NA MMBA CONNEC T Check out our interview with Tony Thompson, Founder/CEO of NAMMBA to get the scoop on this year’s NAMMBA Connect 2020 conference. Find out what the conference is all about, who it’s for, and why it’s one of the best of the year! NAMMBA Connect is April 22nd to 25th in Atlanta, Georgia.
GET YOUR CONNECT 2020 TICKET HERE!
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RE TH I N KI N G TH E APPROAC H TO RE AC H I N G MI LLE N N IAL H OME BU Y E RS In the first of HousingWire’s new weekly column from Kristin Messerli, CEO of Cultural Outreach, Kristin uses her background in social work to shed new light on the barriers Millennials face when working with those in the finance and real estate industries. Kristin paints a powerful picture of the state of the Millennial generation and offers some advice on how to connect with them. Share on your social pages to demonstrate READ industry leadership!
THE ARTICLE
W HAT DO E S N E X T G E N LOO K FO R I N A H OME? Millennials are currently the largest demographic of homebuyers and their preferences for homes are unique. From stylish design to smart homes, these are the features Next Gen home buyers care about. Share this with your real estate agent partners and on social media.
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TH I S M O NTH ’ S WE B I N A R: LI V I N G I N A V ISUAL WO R LD : H OW TO S TE P U P YOU R V I DE O M A R K E T I N G GA ME M A RC H 11 T H , 2020 I 12 PM P T/ 3 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Social media, the rise of Stories, and the way in which people consume media have all contributed to making video more important than ever before. It is the preferred medium of choice and 72% of consumers watch videos to learn about a product or service. With the demand for video only increasing, it is important that housing professionals understand how to best use video for a variety of platforms.
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and email to clients and colleagues
In this webinar, participants will learn: • The top video trends of 2020 • How to tell compelling visual stories • The difference between professional and personal
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and post on social media
video content and the role of each in marketing • How to ensure you’re targeting the right audience with the right messaging • How and when to use video to deliver the best
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customer experience
UPCOMING WEBINARS PU M P U P TH E G R A M : A G U I D E TO I N STAG R A M M A R KETI N G I N 2020 THURSDAY, APRIL 9, 2020 I 12PM PT/3PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N A PR I L
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