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MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach with young and diverse markets.
G E T TI N G V I RTUA L I N A TI M E O F S O C I A L D I S TA N C I N G H OW V I C TO R I A’ S S E C R E T C A N TE AC H TH E M O RTGAG E I N D U S TRY A TH I N G O R T WO WEBINAR: S TAY I N ’ A LI V E : H OW TO E VO LV E W ITH FAC E B O O K TO R E AC H M O R E CU S TO M E R S
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COPI N G WITH COVI D -19 : H OW TO B E PRO DUC TI V E AT H O M E DU R I N G A TI M E O F SOC I A L D I STA N C I N G Our work environments are undergoing a major shift in the time of COVID-19. Many people who don’t normally work from home have transitioned to remote work and are facing challenges. While I’m sure we are all grateful that we can work from home, it can still be hard to concentrate or feel productive when we’re surrounded by the comforts of home. Here are a few resources that can provide some actionable steps for you to create a more focus-friendly work environment.
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TAKI N G A TR AUM A - I N FO R ME D R ESP O NSE TO SALES I N C OV I D -19 Last month, Kristin Messerli applied her background as a social worker to help professionals understand how to communicate and build trust with a generation of skeptical and distrusting consumers. Using the Trauma-Informed Care model, commonly practiced in therapeutic settings, Kristin explains how sales professionals can leverage the same principles to improve customer relationships. This month, she applies this model to outline an approach to COVID-19 that will help professionals better understand their consumers and create a sales plan for a READ THE ARTICLE highly stressed population.
A D I SCUSS I O N O N CO N SU M E R S H I F TS:
WHAT THE MORTGAGE INDUSTRY CAN LEARN FROM VICTORIA’S SECRET’S FAILURES On this episode of Thrive Mortgage Podcast, James Duncan, Director of Education and Engagement, sits down with Kristin Messerli of Cultural Outreach to discuss the shifting landscape of consumer behavior and how a business’ reaction to that can lead to success or failure. Watch the full video to learn more about consumer trends and how we can apply Victoria’s Secret’s failure to shift the way we view community & housing. Read the referenced article here.
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DI GITAL C OMMU N I C ATI O N TI PS
Virtually communicating over different channels can be confusing and overwhelming. Now that we’re all increasing our screen time, here are some tips to maximize efficiency to maintain communication with coworkers and clients!
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TH I S M O NTH ’ S WE B I N A R: S TAY I N ’ ALI V E : H OW TO E VO LV E W I TH FAC E BOO K TO R E AC H MO R E C US TOME R S M AY 13 T H , 2020 I 12 PM P T/ 3 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Facebook remains the most widely used social media platform by adults today with 1.62B daily active users. The long-reining platform has gone through more changes than any other in social media, becoming a one-stop shop for social networking, media sharing, advertising, and even things like payment facilitation. Yet many lenders are challenged with understanding how to maximize their output to reach the right audiences with minimal time. In this webinar, Sarah Vita and Kristin Messerli of Cultural Outreach will provide tips and strategies to get the most out of this powerful social platform.
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and email to clients and colleagues
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and post on social media
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UPCOMING WEBINARS TA K I N ’ C A R E O F BUS I N E SS: 7 TI P S FO R US I N G LI N KE D I N TO G ROW YOU R BUS I N E SS WEDNESDAY, JUNE 10, 2020 I 12PM PT/3PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N J U N E
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