NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
I N TH I S I S S U E : H OW COV I D H A S I M PAC TE D LM I B O R ROW E R S V I S UA LI Z I N G TH E HOMEBUYER JOURNEY B R A N D S TR ATE GY 1 0 1
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How COVID-19 has Disproportionately Impacted Communities of Color Although initially being referred to as “the great equalizer,� COVID is proving to disproportionately affect minority communities. Recent data shows that COVID-related death rates among Black and African Americans are two to three times higher than white Americans, and they are hospitalized at twice the rate. What will this mean for the future of homebuying as numbers continue to rise and a large segment of homebuyers continues to be affected?
Source: COVID Tracking Project
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I NTE RV I E W WITH
WALMER MEDINA Brand and Creative Strategist, Wally & Co
With limited means of contact, connecting with audiences is more important now than ever. Kristin Messerli of Cultural Outreach talks with Walmer Medina, Brand and Creative Strategist at Wally & Co, about developing a brand strategy that resonates with your audience and expands your reach into diverse markets.
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Share the Homebuyer’s Journey and Better Connect with Your Customers! Having a good understanding of the home-buying journey from the dream phase to the day the keys are handed over is vital in creating a positive customer experience. We’ve mapped out the home-buying journey, highlighting major milestones and linking to educational resources that can help you help your clients.
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Is COVID-19 Driving the Desire to Buy? What impact does a pandemic have on new-home demand? The America at Home Study conducted in April, asked renters whether COVID-19 has made them more or less likely to want to own versus rent a home. Almost half (46%) of current renters say they would now prefer to own versus rent, potentially representing 7.4 million households in the U.S. The majority of them are younger (millennials and Gen X groups combined), ranging in age from 25 to 44. This is a sizable shift since the NAHB’s first quarter 2020 Housing Trends Report indicated just 16% of millennials were looking to make their first home purchase in the next year. DOWNLOAD THE GR APHIC
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using Millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N S E P TE M B E R
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