NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
N ATI O N A L H I S PA N I C H E R ITAG E M O NTH : H OW TH E L ATI N X M A R K E T I S G ROW I N G H O M E OW N E R S H I P
A S S E S S YO U R M U LTI CU LTU R A L S TR ATE GY
S TE P S TO B U I LD I N G A N I N C LU S I V E B R A N D & CO M PA N Y CU LTU R E
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Celebrate Hispanic Heritage Month and Enhance Your Multicultural Marketing Strategy
Implementing a successful multicultural strategy requires an understanding of the nuances of your diverse audiences and applying it to your overall marketing approach. Use this as a checklist for yourself or share it with partners to reflect on your content and how you’re distributing it. Ask yourself questions and follow the suggested tips to take your social media game to the next level!
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COMMON CHALLENGES for the Millennial First-Time Homebuyer One of the main challenges millennial homebuyers face is a lack of information and not knowing where to start in the process. Kristin Messerli of Cultural Outreach sits down with a prospective first-time homebuyer to talk about her process, questions, and major pain points in the homebuying process.
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H I S PA N I C H E R ITAG E M O NTH
The Latinx Market is Driving Homeownership Growth The Latinx population continues to grow in the United States. In conjunction with an increase in buying power and the significant percentage of this population who are classified as Millennials, Latinxs also have the steadiest rising demographic of homeowner rates. As Latinx Millennials start to purchase homes, they present a great opportunity for a new customer segment as potential new borrowers who purchase a home with or without private mortgage insurance.
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TH I S M O NTH ’ S WE B I N A R:
Steps to Building an Inclusive Brand & Company Culture S E P TE M B E R 9 T H , 2020 I 12 PM P T/ 3 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Reaching diverse audiences starts from within. Learn how to increase leads by developing an intentional strategy that allows you to better connect with young and diverse homebuyers. Successfully communicating with diverse audiences requires full buy-in from the team, an understanding of the importance of inclusivity, and a brand message that reflects a commitment to creating change. In this webinar with
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and email to clients and colleagues
Kristin Messerli and Sarah Vita of Cultural Outreach, they will discuss the steps to building a more inclusive brand from within and how that will help you reach the diverse audiences you’re looking for.
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and post on social media
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UPCOMING WEBINARS M I LLE N N I A L H O M E BU Y E R STU DY L AU N C H OCTOBER 8 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N OC TO B E R
FO LLOW US O N SO C I A L!
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