NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA. SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of
N E X TG E N HOM E BUYE R S PE CIAL E D ITION
expanding your outreach to young and diverse markets.
I N TH I S I S S U E : N E W N E X TG E N H O M E B U Y E R R E P O RT L AU N C H ! H U R D LE S O F H O M E OW N E R S H I P TR E N DS I N CU S TO M E R E X PE R I E N C E & TH E HOMEBUYING JOURNEY
O C TO B E R 2 02 0
NEW!
2020 NextGen Homebuyer Report Launch! We are very excited to announce the launch of the NextGen Homebuyer Report. National MI and Cultural Outreach collaborated to survey 1450 next generation (ages 22-37) respondents across the U.S. who have either recently purchased a home in the last three years or are planning to buy a home in the next year. We asked them about their motivation for homeownership, challenges, financial history and education, and how COVID-19 has impacted their process. NextGen buyers account for one in three home purchases, yet there is a gap in thorough reporting on their consumer preferences, financial profiles, and buyer trends. This report was conducted to give real estate professionals a better understanding of this growing demographic of buyers and help build better strategies to reach them. Read, learn, and share!
READ THE REPORT
I NTE RV I E W WITH
DIANA OLVEIR A Director of Marketing at National MI
Kristin Messerli of Cultural Outreach sat down with the Director of Marketing at National MI, Diana Olveira, to talk about what motivated us to conduct this survey of 1450 respondents and why the report is especially important in today’s market.
WATCH THE VIDEO
Homebuyer Interview Kristin Messerli of Cultural Outreach talks with prospective millennial homebuyer, Henry, to discuss his questions, challenges, and overall process as he approaches buying a home as a student in the midst of a pandemic. WATCH THE INTERVIEW
Hurdles to Homeownership From the NextGen Homebuyer Report, we found that down payment remains the biggest financial hurdle for NextGen buyers. How can you, as a lender, bring more education to this part of the process? You can provide information about down payment assistance programs, saving tips, and low down payment options, such as utilizing mortgage insurance, that buyers may not know about.
DOWNLOAD THE GR APHIC
TH I S M O NTH ’ S WE B I N A R: N E X TG E N H OME BU Y E R SU RV E Y L AU N C H :
Trends in Customer Experience & the Homebuying Journey OC TO B E R 8 T H , 2020 I 1 0A M P T/1 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
The next generation of first-time homebuyers brings a unique set of preferences and challenges as they approach their homebuying journey. Understanding their path from start to finish is imperative in providing a successful and fulfilling customer experience. In conjunction with National MI, Cultural Outreach will be premiering their 2020 NextGen Homebuyer Report, which surveyed 1450 recent and prospective homebuyers on their homebuying experience, decision-making factors, financial education history, and communication preferences. In this webinar, Cultural Outreach will go through the homebuying journey map from planning to closing using data from the report to provide insights and strategy into reaching the NextGen homebuyer.
DOWNLOAD FLYER
DOWNLOAD GR APHIC
and email to clients and colleagues
and post on social media
REGISTER NOW
UPCOMING WEBINARS
TH E N E X TG E N G E N D E R GA P: TH E FUTU R E O F H O M E OW N E RS H I P FO R WO M E N NOVEMBER 19 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N N OV E M B E R
SU BSC R I B E TO T H E N E WS LE T T E R!
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