NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
W E B I N A R : TH E N E X TG E N G E N D E R GA P : TH E F UTU R E O F H O M E OW N E R S H I P FO R WO M E N
H OW M E N A N D WO M E N A PPROAC H H O M E B U Y I N G D I F F E R E NTLY
C H I LD H O O D E X PE R I E N C E I M PAC TS H OW W E TH I N K A B O UT M O N E Y TO DAY
N OV E M B E R 2 02 0
A Closer Look at the
Gender Gap Amongst Homebuyers with Taylor Potter Across the varying respondent demographics of this survey, the most significant results involved the habits and attitudes of men and women, which highlighted the disparities that exist across savings, investing, and childhood experience. In this interview, Taylor Potter, Cultural Outreach data analyst and co-author of the 2020 NextGen Homebuyer Report, discusses data from the report and her findings on the differences between women and men homebuyers. WATCH THE INTERVIEW
How we learn about money when we’re growing up impacts our “money story” as we get older. In our recently published 2020 NextGen Homebuyer Report, we found striking disparities between women and men homebuyers across their financial backgrounds, mindsets around investing and saving, and approaches to homebuying. DOWNLOAD THE GR APHIC
How Women and Men Approach Homebuying F RO M TH E 2020 N E X TG E N H O M E BU Y E R SU RV E Y
Habits and attitudes of women and men highlight disparities that exist across savings, investing, and childhood experience.
DOWNLOAD THE HANDOUT
TH I S M O NTH ’ S WE B I N A R: The NextGen Gender Gap: The Future of Homeownership for Women N OV E M B E R 1 9 T H , 2020 I 1 0A M P T/1 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Single women make up the second-largest segment of homebuyers, outnumbering single men 2:1. However, in the recent NextGen Homebuyer Report, women reported higher levels of financial stress and barriers to homeownership in comparison with their male counterparts. In this webinar, Kristin Messerli and
DOWNLOAD FLYER
and email to clients and colleagues
Sarah Vita of Cultural Outreach will address the gender disparity uncovered in this report and deliver unique and valuable insights into reaching this
DOWNLOAD GR APHIC
and post on social media
important segment of homebuyers. In addition, participants will learn about NextGen women’s financial attitudes and preferences in home buying, the impact COVID-19 has had on their home search, and the potential causes for the gender gap.
REGISTER NOW
UPCOMING WEBINARS M A N AG I N G YOU R CA R E E R A N D LI F E LI KE A BOSS DECEMBER 8 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N D E C E M B E R
FO LLOW US O N SO C I A L!
W W W.DI S C OV E RM3. C OM
W W W.N AT ION A L MI. C OM
W W W. C ULT UR A L OU T RE A C H. C OM
FA C E B O O K . C O M / C U LT U R A L O U T RE A C H
@ C U LT U R A L O U T RE A C H
W W W. C U LT U R A L O U T RE A C H . C OM