NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA.
The M3 Newsletter, sponsored by National MI, features content,
SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
I N TH I S I S S U E : TH E RO LE O F F I N A N C I A L E D U C ATI O N U N D E R S TA N D I N G YO U R M O N E Y S TO RY DECEMBER WEBINAR: M A N AG I N G YO U R C A R E E R A N D LI F E LI K E A B OS S
D E C E M B E R 2 02 0
Closing the Gap In comparison with generations past, women are in a much better position when it comes to their finances. Single women account for the second-largest segment of homebuyers today, doubling that of single men. While the financial picture looks bright for NextGen women, recent findings indicate a huge disparity in financial
Recent survey finds a persisting gender disparity in NextGen homebuyers
behavior between women and men. Check out and share this article by Kristin Messerli in the latest issue of Mortgage Women Magazine. READ THE ARTICLE
Down Payment is the #1 Financial Hurdle for NextGen Buyers in Homeownership Saving for a down payment is the primary financial hurdle for NextGen buyers. An estimated 67.7% of future buyers are saving less than $500/month for a down payment, the equivalent of $6,000 or less per year. According to Zillow, the median home price in the US is just under $250,000. At that rate, the average buyer would have to save for 8 years to afford a 20% down payment. As a housing professional, you have the opportunity to bridge some of that educational gap and bring resources to your clients.
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A N I NTE RV I E W WITH
AL AN PARRIS, ALLISON LEUNG, & BRYAN TR AEGER This month, we sat down with Alan Parris, Allison Leung, and Bryan Traeger of Maxwell, to discuss the importance of homebuyer education, technology, and buying preferences of NextGen borrowers. Check out the full video interview!
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Where Do Our Views of Money Come From? The practices and values we hold around finances as adults stem from childhood experiences and how we learned about money through our families, schools, and society. Understanding your own money story will help you understand that of others, especially when they come from a different background. This is a great exercise for financial reflection that you can apply to yourself and your clients!
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TH I S M O NTH ’ S WE B I N A R:
Managing Your Career and Life Like a Boss D E C E M B E R 8 T H , 2020 I 1 0A M P T/1 PM ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
In the era of COVID-19, most people are challenged with a new level of work-life balance. To be successful at work and home, it is more important than ever to carefully manage your time and energy with purpose and intention. In this webinar, attendees will learn techniques for setting effective routines, healthy lifestyle tips that fuel productivity and happiness, and some “boss hacks” for next-level career growth. Join Kristin and Sarah from Cultural Outreach for this webinar to close out 2020 on a positive and productive note!
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and email to clients and colleagues
and post on social media
UPCOMING WEBINARS
A DA P TI N G YOU R SA LE S STR ATE GY TO A N E W E R A O F H O M E BU Y I N G JANUARY 19 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N JA N UA RY
C H E C K OU T MO R E M3 C O N T E N T!
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