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MILLENNIAL. MULTICULTURAL. MEDIA. SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
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The Future of Mortgage is Digital
M A RC H 2 02 1
How Financial Literacy & Tech Are the Keys to Business Growth How Much Debt Does NextGen Have?
The Future of Mortgage is Digital As we look ahead in the new year, pandemic or not, the shift to a digital mortgage experience is here to stay. Take a look at some of the trends and predictions for the mortgage industry in 2021.
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INDUSTRY INSIGHT:
How Financial Literacy & Tech Are the Keys to Business Growth
“Lenders who take the time to actually invest in financial literacy technology as a complement to their mortgage services will find success in customer experience and business growth.” - George Baker, Founder & CEO of Talkuments. Watch the full video interview on the importance of financial literacy and fintech to build trust and streamline the customer experience. WATCH THE INTERVIEW
The Future of Digital Mortgage “Good technology should be the language loan officers use to communicate with their customers, not their replacement.”
Kristin Messerli, VP of mortgage sales for Experience.com and founder of Cultural Outreach, lays out the future of mortgage as we move into an increasingly digital world. Click the link below to read the full article in HousingWire. READ THE ARTICLE
How Much Debt Does NextGen Have? NextGen buyers are stressed about finances, even with relatively low amounts of debt, based on responses from a survey conducted by Cultural Outreach and National MI in 2020. The good news is, with low amounts of debt, NextGen consumers are good candidates for mortgage products. How can you better educate this buyer segment on becoming a homeowner while paying off debt? DOWNLOAD THE GR APHIC
N E X T M O NTH ’ S WE B I N A R:
Social Media Calling Card: Branding Strategies for a Professional Online Presence A PR I L 8 I 10am PT/1pm ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Our social media accounts have become our calling cards, so first impressions are everything. What do your social media profiles say about you as a person, a professional, and an industry expert? Branding is more than just a set of logos; it’s the narrative told by every aspect of your online presence. In this one-hour webinar, Kristin Messerli and Sarah Vita of Cultural Outreach will show you how to: • Tell a story with your social media branding (focused on LinkedIn) • Take a consistent approach to marketing across platforms • Use our practical tips for updating your social profiles to reflect your position as an industry expert and resource
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and email to clients and colleagues
and post on social media
UPCOMING WEBINARS
U N D E RSTA N D I N G TH E P SYC H O LOGY O F M O N E Y TO AT TR AC T N E W CUSTO M E RS MAY 20 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N A PR I L
C H E C K OU T MO R E M3 C O N T E N T!
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