NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA. SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
Do Your Social Media Profiles Tell the Right Story?
A PR I L 2 02 1
Types of Debt for NextGen Consumers Understanding the Psychology of Money to Attract New Customers
Does Your Online Presence Fit Your Brand? Your social media profiles should tell the right story and give your audience enough information to know who you are and what you do. Personal branding is an integral part of your marketing strategy, especially as the mortgage industry continues to become more digital. Use this handout as a guide to help shape the story you tell through your social media pages.
DOWNLOAD THE HANDOUT
INDUSTRY INSIGHTS:
How the Pandemic Has Impacted Homeownership Rates
Approximately 75% of first-time homebuyers are multicultural, so understanding and supporting the needs of diverse markets is integral to success in 2021. Kristin Messerli, VP of mortgage sales for Experience.com and founder of Cultural Outreach, talks with Travis Brooks, realtor and president of the Tampa National Association of Real Estate Brokers (NAREB) chapter, about how the pandemic has impacted multicultural homebuyers and what needs to change to continue fostering activity in this important demographic. Source: National Association of Realtors, A Snapshot of Race & Home Buying in America
WATCH THE INTERVIEW
Types of Debt for NextGen Consumers 64% 47%
46% 6%
Credit Card
Car Loan
Student Loan
Other
Source: NextGen Homebuyer Report by Cultural Outreach
Challenges around debt have plagued this generation, from student loan debt doubling in the last 20 years to 52% of millennials carrying balances on their credit cards every month. Luckily, Cultural Outreach and National MI’s 2020 Millennial Homebuyer Report showed favorable indicators that although NextGen respondents were stressed about finances, debt was not a major concern for recent and future buyers. Regardless, it is still important to understand the types of debt that NextGen consumers face in order to best understand their financial needs. DOWNLOAD THE GR APHIC
N E X T M O NTH ’ S WE B I N A R:
Understanding the Psychology of Money to Attract New Customers M AY 20 I 10am PT/1pm ET H O S TE D BY K R I S TI N M E S S E R LI & S A R A H V ITA O F C U LTU R A L O UTR E AC H
Our experiences with money, starting from childhood, have shaped our current approach toward finances. Money is emotional, and our emotional experiences and perceptions with it can influence the way we approach major purchasing decisions. Understanding the psychology of money is key in serving your clients’ financial needs. In this hour-long webinar, Kristin Messerli and Sarah Vita of Cultural Outreach will lead participants through an engaging understanding of their own money story and provide practical methods of applying it to client communication and content creation to attract new business.
REGISTER NOW
DOWNLOAD FLYER
DOWNLOAD GR APHIC
and email to clients and colleagues
and post on social media
UPCOMING WEBINARS
M A X I M I Z I N G TH E N E X TG E N H O M E BU Y E R E X PE R I E N C E JUNE 17 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N M AY
C H E C K OU T MO R E M3 C O N T E N T!
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