NEWSLET TER
MILLENNIAL. MULTICULTURAL. MEDIA. SPONSORED BY NATIONAL MI IN COLLABORATION WITH CULTURAL OUTREACH
The M3 Newsletter, sponsored by National MI, features content, webinars, and helpful tips to supplement your journey of expanding your outreach to young and diverse markets.
Multigenerational Households Are Gaining Momentum
J U N E 2 02 1
Growing Up Learning How to Budget Impacts Your Adult Approach to Finances Women Breaking Barriers in Mortgage Leadership
Multigenerational Households Are on the Rise In the wake of the pandemic, Americans redefined what “home” means to them. More NextGens moved back in with their families, family units started looking for larger homes to accommodate multigenerational living, and we’re seeing a migration trend out of city centers as more businesses adopt remote work. Are you appealing to buyers who might be interested in moving into a multigenerational home?
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INDUSTRY INSIGHTS:
Breaking Gender Barriers in the Mortgage Industry with Authentic Leadership “I run the company with 100% care. I like to be in the trenches with the people and sit from the ground up because that’s where I started. I don’t like to “be” at the top, because at the top you can’t see anything.” - Patty Arvielo
What does authentic leadership mean today? Kristin Messerli, VP of mortgage sales at Experience.com, talks with Patty Arvielo, cofounder & president of New American Funding, about being a female leader in a male-dominated industry and challenging the status quo by looking internally.
WATCH THE INTERVIEW
Did You Grow Up Learning How to Budget and Make a Financial Plan?
75% Men
60% Women
Source: 2020 NextGen Homebuyer Report by Cultural Outreach, October 2020
Our childhood experiences with money through family and exposure shape the way we think about finances today. According to our 2020 NextGen Homebuyer Report, 75% of men and 60% of women grew up learning how to budget or make a financial plan. As real estate professionals, you can help close the gap and make up for a lack of early financial education by providing resources and information to potential buyers to further empower them in the homebuying process. DOWNLOAD THE GR APHIC
N E X T M O NTH ’ S WE B I N A R:
What Does Diversity Mean in the Mortgage Industry Today? J U LY 1 5 I 10am PT/1pm ET H O S TE D BY TO N Y TH O M P S O N
Nearly four out of every ten Americans identify with a race or ethnic group other than White, according to the US Census. With diversity increasing in the American population, a larger percentage of homebuyers are also now multicultural. However, racial and ethnic minorities are still facing challenges in the homebuying process. For this special Cultural Outreach session, Tony Thompson, founder and CEO of the National Association of Minority Mortgage Bankers (NAMMBA), will discuss how the mortgage industry is changing and why it’s more important than ever to have a multicultural marketing strategy to better reach diverse homebuyers.
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and email to clients and colleagues
and post on social media
UPCOMING WEBINARS
LE V E R AG I N G TE C H N O LOGY & TR E N D I N G H O M E BU Y E R A PP S AUGUST 10 I 10AM PT/1PM ET
LE A R N MO R E A BOU T C U LT U R A L OU T R E AC H
Interested in learning more about what Cultural Outreach does to support lenders?
C H E C K OU T T H IS D E C K TO LE A R N MO R E !
M3 & Cultural Outreach are passionate about bringing you quality, mission-driven resources and look forward to many more years of collaboration. Together, we can ignite change! Sincerely, Kristin Messerli & the Cultural Outreach Team
Are you using millennial, multicultural, and media content to reach today’s home buyers? Reply to info@culturaloutreach.com and share your story! CATC H TH E N E X T N E WS LET TE R CO M I N G I N J U LY
C H E C K OU T MO R E M3 C O N T E N T!
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