Introduction 6-9 Our Brands 14-29 Capture the moment with jr_ecko 34-43 Bliss Full Eats by Wendy 44-49 Top 30 Brands 50-87
Jingle bells jingle bells culture all the way Oh, what fun it is to shop with locals all the way Hey! Jingle bells jingle bells Culturestore the way Oh, what fun it is to shop on a local online store all day It is the holiday season! That time of the year when we are able to forget about all our worries and the nonsense we faced throughout the year, only for a few weeks, and focus on FFF (family, fun and
fashion). The important of them all being FASHION. Oh yeah, fashion. There is no better feeling than going out with your family for Christmas shopping. The groceries, appliances, and clothes. Ever wondered why we always look for the perfect shoe, dress, scarf or weave during the festive season? There is quite an easy answer to all that: we like to be seen or to stand out during this time of the year or it could simply because we all want to look el-
egant and classy because our distant relatives are coming for the month. The relatives excuse is just a front to tell your best friend that you are going holiday shopping even though they (relatives) are really coming. It is all about being seen as well as rising from all the stress and frustration that you were facing throughout the year. Having your favourite outfit on is the best feeling one could ever imagine. At -
About the Brand: Name: Vinsteez Location: Kwa Thema Social Media: IG: Vinsteez_za
About the Brand: Name: Bambata Location: Pretoria, Kempton Park Social Media: Website: www.culturestore.co.za IG & Twitter: @Bambata_sa FB: @Bambatasa that moment you really feel as though you own your look. Your real look. We might not all have the same fashion sense, but it sure helps to look good during the festive season. Especially if you have been out and about being too busy to take care of yourself and trying something new. If so, it is time to change that. Not your look. Try something different. Wear local brands. If celebrities can do it in random occasions, gigs, during gym time or festive time. Why exclude yourself from the movement. Take this time to shop on one of the best online stores for local brands. Buy a cap; the sun is hot, buy a colourful T-shirt; there is no time to be dull, buy a sundress; let air circulate in those forbidden areas, or simply buy a hand bag and carry yourself in style. Shop on www.culturestore.co.za
It is the festive season. You see it everywhere; super-markets, restaurants, schools, houses and places of entertainment. With that said, we all know that not only do we celebrate having our loved ones around but also, we celebrate the spirit of GIVING. That is why we have a few gifts to give away to you guys. It is not much, it is our way of saying thank you as well as appreciating all the love and support. Coupons and vouchers will be up for grabs on the store for our dearly subscribers. These will allow you to shop on Culturestore and indulge in the fashion festivities that we bring to you. In the last issue, we introduced ourselves to you, and we also had the chance to share our
visions, past experiences and plans when it comes to the store. We also introduced our loyal “selected few� brands. We are thankful to the brands. Let us all support local brands and buy. This is a new movement that we believe in, and a journey that we are really excited about. Come on board! In return we received criticism, a whole plate of it. Which we believe is not a bad thing, although there were a few interesting critics. You guys had an amazing response and feedback to the magazine and we thank you so much for supporting.
Names. They give us a title. They define who we are. They are inspired by certain events, people, places or sometimes derived from the family generation. As good as it might sound to have a name, it is not easy to come up with one. Once again, the Culturestore family was faced with a huge obstacle that would either make us or break us. Coming up with a name… We asked almost everyone for the new name of what is going to be the greatest and best fashion magazine. It was not easy. We thought that if we could take the word “Culture” and find different meanings of it in the eleven official languages we have in South Africa. For instance, in isiZulu we would get “usiko” and so on. “The birth of a new Culture” is not an ideal name for a magazine and therefore we had to let it go. It was good for a first issue but not for eternity…
the time will eventually get old and “out-dated”. We understand the whole concept of sticking to one direction as well as not focussing on too many things at once. What if there is a lot of talent? What if the so-called “culture” that we are tuned into is not only about clothes? Too many what ifs. So, in this issue and issues that will come after of our monthly magazine we touch base on what we believe is the true and ideal culture, exposing you to a bit of everything. We will be giving you new and up-coming brands. So basically, brands that are underrated and those which are still young and fresh, as well as your favourite brands. Not all of them will make it at once in this issue we will give you piece by piece with every issue having its portion of new brands. We will give insight to the brands and allow them to share with you their journey, vision and goals for their brands. All We have decided to broadthis with a catalogue of their en our perspective as well as work at the end of each piece. market, but with the magThese brands will be on Culazine. Meaning that we are turestore for you to buy. We going to introduce new ele- would also like you to particments to the magazine. ipate in the ratings at the end Too much of something is of the magazine with the link a bore, and that is what we provided. want to avoid. Reason being, In our December issue Culwe understand that we are a turestore will be compiling a fashion-focussed movement list of the top 30 brands. All but showing you clothes all brands that will be on the list
will be chosen by us, with your input on the ratings. So please participate in this new and exciting feature. Coupons will be handed out randomly to anyone who participates, these coupons will be a voucher for you to shop online on www.culturestore. co.za. Let us support local brands. To provide clarity, brands that will be on the list will not necessarily be on Culturestore. We like to keep things interesting, therefore we will choose 30 random brands that have surfaced on the streets and then you will rate them. From that, we will then compile our top 30 brands for 2018 list. So, this will be like compiling a list of the richest people on Earth.
About Icon
Icon wear is a, urban street wear clothing line from Soweto, established in 2013. We trying to make more than just a fashion statement. Youth empowerment lies at the core of our dedication. Our business model is to design and manufacture a unique fashion for the youth. Our business is overviewed as a unique local street wear brand, urban street wear to be specific. A pillar is used as the brands symbol to represent strength and stability, as well as to represent the letter ‘I’, the first letter of the word ‘Icon”. When we started being aware of what we looked like and what fashion style impressed us, we realized that there was no one in the market supplying what we were going for. The gap between this demand and supply gave birth to Icon Wear Why Icon By definition an icon is a person or thing that is revered or idolised. As a brand we strive to inspire through fashion as well as through values. We believe that ‘the way you dress is an extension of who you are’. Hence, we came up with a phrase “wear Icon, feel like an Icon and work diligently towards being one”. OUR PURPOSE To create a unique fashion for the youth to stand out, by designing a unique style that is influenced by urban and hip-hop culture. Icon wear’s aim is to fuel dreamers, initiate a positive change in our society and to give young Africans a much more relevant and fresh success story. VALUES Passion Innovation Diversity Giving back
e
INTERNATIONALE APPAREL simply meaning VELIXO VESTIR in Spanish lingo, is also nicknamed as “APPARELLY” in the attributes of fashion locally and internationally. This apparel kotini was established by Father and Son, Velile Jonas & Sinovuyo “Jb” Jonas in Pretoria [012] South Africa, on May 17th 2017. Inspired by the name Velixo, which happens to be the original name of the brand, which came about the Son mentioning to the Father that he would love to own his own clothing line one day. It was not long after the initiatives took place as the fashion culture rapidly sanctioned the
broad ideas which came about. With the fusion of international and local aspiring fashion sense it had to appeal globally to all cultures, religions and demographical aspects of life. The aim is break all barriers through fashion internationally. The Clothing line is not specifically focused on one genre of fashion, but it reaches out to all aspects of fashion, from your street wear joints, sportswear outfits, vintage movement revamped cuts, underwear, sleepwear, footwear, time pieces & sophisticated evening-wear with the resemblance of class & simple outrageous features of African and
global accolades which pronounce “Cav Me” from miles away. The South African based clothing line appeals to all ages and genders throughout all fashion genres and trends. From tailor made to machine designed patterns. The aim is for one not to need to go looking elsewhere, whereby they can just go through the Apparelly and find everything they desire. ‘Why go looking when all can be found in your global space?’ Internationale Apparel umbrellas locally based trends such as upcoming DANKO, @_UNCLESKODISI_ & powers Freestate based Forex group, FOREX GODS.
CAPTURING THE MOMENT
JR We always hear people saying that we must live in the moment. That tomorrow is not promised. True, but what if we could not only live in the moment but also CAPTURE it. Another trend, movement or culture that is hitting the streets with a wave is photography.
Not your typical selfies or group-orientated photos but professional photography. These photographers are everywhere and anywhere. We have decided to give you more about these people’s experiences and how they fell in love with the art of photography and at their will they will share their works and pieces. Once again, we will not put everything in one issue. If you are from around Pretoria, you have most probably met him or seen him around. Meet Jr ecko. A young photographer from Pretoria.
Why start photography? “Funny enough I have always loved taking pictures, but I have always taken pictures using my phone. This was from an early age, but I never knew that this was going to be or could be a career. In 2016 at an event here in Pretoria; I was tak-
ing pictures using my phone. After taking the pictures I would put them up on social media and the event organisers approached me and offered me a job. I took it. And before I knew it, I was doing it for a living and that it how I got into photography. Most importantly and overall though; I got
into photography because I love capturing memories, the scenery of the environment, capturing peoples’ moments and all these other things. Basically, someone found me and liked what I did, and I started making a living out of it.�
Who is JR Ecko?
of a certain place and we would work together in improving that graphic and make it a masterpiece. Another thing that inspires me is the amount of magazines that I study, movies that I watch as well as other people’s photography; especially American photographers. I haven’t found a South African photographer that does it for me, I feel like they all have the same style. My family and the people around me are also an inspiration along with my city. I feel like Pretoria will always be an inspiration for me.”
black family when you tell your parents “JR is a creative who that you want to was born in Nelspruit be photographer, and moved to Pretoria they will at the age of 11. I then immediately settled in Centurion. shut that idea When I came here, I with the fact found all sorts of artthat you need ists including dancers, to go to actors and painters. school. That was shocking to For them to me because where I support what come from everyone I do, I really is a soccer player or appreciate them. My wants to be one. I am second support strucjust a guy that likes to ture is my business have fun, meet new partners Simphiwe people, take pictures and Shady and the rest and generally a very of socially incorrect, crazy person.” they literally got my back in everything that What inspires you? I do. Friends are also “I get a lot of inspimy support structure ration from a lot of because they always my friends, they don’t Who or what is your watch my videos and know this, but they actually inspire me. I support structure? see all the pictures that I take before I chill with a lot of art- “my support strucists, whether it be a DJ ture will always begin send them or actor, and they in- with my family, till this out into the spire a lot of my work day I cannot believe public.” because I take pictures how much support of what they create. they have given me in For instance; someone what I do. Because at would create a graphic the end of the day in a
Socially Incorrect. What is it?
“Socially Incorrect is a creative agency. Socially Incorrect is an idea. Socially Incorrect is a clothing brand. Socially incorrect is a business that I started with my best friends. In 2016 we then decided that we will make it a company that will give opportunities to people like, creatives (photographers, graphic designers, and content producers), basically we show people how to get to a certain level or help them get to that level. We do this by allowing them to design for clients and certain clothing items. More than anything we wish that Socially Incorrect would be something that the youth of Pretoria could identify and be in tune with. Socially Incorrect is a group that is trying to gather all the Culture in Pretoria, put it into one thing and give it to the world. We do marketing, videography, photography, and we are also involved in the clothing business. We started with three people and have grown, this was all by gathering the talents of everyone we met along the way.�
What can you say to upcoming and aspiring photographers?
“thing is, no one taught me photography. No one told me what is right or what is wrong. This has become my backbone and I am passing it down. Do not let anyone tell you what to do and how to do it, just pick up the camera and start taking pictures. Basically, do what you want to do and take a picture of whatever you want to capture.�
Bliss Full Eats -> Interview with Wendy ->Starter: Fruit Salad -> Main Dish: Tzatziki
How were you intro- to move to Witbank to live with my dad. duced to the culiWhilst with my dad nary field?
always thought I wanted to be an auditor because I liked accountthat was when I develing but when I moved “I was born in oped the passion for back to Secunda I was Evander-Secunda introduced to hospiand spent some time cooking, simply bethere but then moved cause there was no one tality. And I fell in love around to cook. My with it. I must say that to Newcastle to live with my grandmother. life was always about at first it was really moving here and there hard for me to say that I spent part of my with all that I really I want Primary school days there before deciding did not know what I want to actually do. I
What drives you and inspires you?
“I was always into cooking from an early age, to think that I would watch my gran make vetkoeks and bake and enjoy helping her while she would do those things. With all that she would cook for us, I always wanted to know how she made it. I then had to start cooking for myself and siblings when we were living with our dad. It all started with me making pancakes and then started making full meals. Cooking shows were my plug and entertainment, but I really did not aspire to them. See my inspiration came when I saw that every time, I cooked I felt happy, it was my utopia. For most people in my field cooking is all about the science behind it. For me, cooking is really about making other people happy and satisfied; to see them smile and filled with joy after eating. That is what it is about. Food gave me a purpose in life. It made me come alive�
Any dreams and as- what they do and how fun and enjoy what they do things. I also you are doing.” pirations? “the main goal is retiring at 40, having three restaurants, my own cooking show, working abroad and writing books. “ “I look up to Siba. I look up to people that are also starting up and still on the hustle, like Luyanda and THE LAZY MAKOTIi. Those Instagram users. Thing is I am not really into American cooks, they are really great at what they do but for me I feel like I do not relate to
look up to AYA THE CHEF.” “to all the upcoming and aspiring chefs, I just want to say that thy should really go for all that they want. Culinary arts should not be something that they are willing to make it settle on the side as a part-time. If they love it, they should go for it whole-heartedly. It will all work out in the end because when you do what you love, you have no work because all that you do is have
After all that reading and personal insight it is time to fix our eyes and appetite onto what Wendy has to share with us this festive season. So, get your cutlery and ingredients in order and let’s prepare simple easy meals.
Starter A simple fruit platter. All you need is a portion of all your favourite foods. Slice and dice, then serve on a dish. This is really good as an appetiser before the main meal.
Main dish Tzatziki (a meze platter) what you need: • Boerewors meatballs • Chicken breasts (kabab) • Pita bread • Garlic (a spoon) • Yoghurt 250ml • Cucumber • Olive oil • Thyme, Pepper and Salt Method and instruction 1. Cut a cucumber cord in half and grate it. 2. Take a spoon of chopped garlic and mix it with the plain yo-
ghurt(250ml) with the grated cucumber and add a pinch of salt. 3. Transfer mixture into a small bowl. This will be your tzatziki. 4. Carefully remove the boerewors skin and make meat balls from the skinned boerewors. 5. Preheat the stove at level 4 and with a frying pan allow the meatballs to sizzle. Hint: do not add any oil, boerewors in itself has enough fat for a good cook. 6. Cut chicken breasts into blocked pieces and put them into kabab sticks. 7. Put olive oil in a dif-
ferent frying pan and heat it (level 5) and cook chicken breasts with kabab. Add seasoning (thyme, pepper and salt) while cooking. 8. Cook for 15-20 minutes. 9. Toast pita bread on a clean pan at medium heat. Toast evenly only both sides. 10. Cut toasted pita bread into ¼ pieces 11. Plate everything as you desire. This festive month we wish you all the best. Let us come back next year fresh and ready to tackle the year.
EMBEDDED Vision To ensure that people are comfortable in what they wear all times, making sure that South Africa is aware and notices its potential without doubt.
For the merch: IG & Twitter: @EMDEDDED_SA FB: @EMBEDDEDHEADWEARAPPAREL Contact: 074 546 1350 | 076 418 1779
SAMPLE
top 30 brands
culturestore.co.za
Baskbae
Basic Apparel
Baskbae
VERDICT
DRAX
Cuffedboys
DAPPER COLLECTIVE
PROLAY
Faded Clothing
MOOD
BUTAN
MTINDO
Debut
INTERNATIONALE APPAREL
S.W.A.N.K
EMPIRE