Memory Paper by Natasha Morini

Memory paper

Table of Contents 4. About

10. Competition

24. Packaging 25. Hangtags 26. Loyal t y Program 5. The Customer 11. Merchandise Categories RETAIL BUSINESS TRENDS 12. Assortment Plan 28. Entertainment & Discovery 6. Primary Customer Community / Networking 29. Workshops 7. Secondary Customer 18. Product List 30. Emotional Connection 19. Calendar 8. Location 31. Time Deprived Helpers 22. Merchandise Plan 9. Census Data • • • •

• • • •

Papyrus Rare Device Paper Source Major Differential Advantage

• • • • • •

Stationary & Labels Paper & Envelopes Invitations & Events Gift Rubber Stamp Sets Office

History Mission Values Ethics Statement

• Bohemian Mix • Urban Achievers • Lifestyle Traits

• Demographics • Psychographics

32. Customization 34. Limited Edition • Jessica Jones • Audrey Kawasaki • Meyoko

38. Made in U.S.A. 39. Innovative Displays 40. Social Media & Technology Always Connected • • • • •

Blog Facebook Twitter iPhone App iPad

45. Social Responsibility

46. Servicing the Elderly 48. Strategy for Markdowns 49. Empowerment of Workers & Management Charts 50. Employee Schedule & Payroll 51. Paystubs 52. Top 15 Questions & Evaluation 53. Code of Ethics 54. Future Business Plan 55. Works Cited

About San Francisco is full of creative people who want to express their ideas, but do not have the necessary tools. There is a growing art culture in all the San Francisco districts along with an array of events. Our stationary store will help companies and individuals create innovative ways to showcase their events and make them unique. Memory Paper is a mixture of crafts, paper, cards and memories!

History

Memory Paper all started with two girls who loved to make new DIY crafts to show people, and soon friends and family came to them for their holiday or event needs. Through networking and creativity, Memory Paper was born. When it comes to weddings, birthdays, and other memorable events a lot of people have a vision of what they want the invitation or card to be, but donâ&#x20AC;&#x2122;t have the tools or time to get it done. There are many creative ways to use the materials around you to make an invitation.

Mission

Memory Paper allows innovative individuals with unique and creative styles to walk through the best moments of their lives. We provide the individual an opportunity to relive joyous moments of the past, live the present to its fullest, and create beautiful memories with loved ones for the nearby future. Memory Paper is here to guide you through your memory lane.

Values

Physical: Cleanliness, Orderliness, Punctuality, Timeliness, Quality, Reliability, and Responsiveness. Organizational: Communication, Accountability, Teamwork, and Integration. Psychological: Continuous Improvement, Creativity, Customer Delight/Satisfaction, Decisiveness, Harmony, Integrity, Loyalty, Innovation, Respectfulness, and Resourcefulness.

Memory Paper believes that a happy worker will bring in happy customers. We believe in responsibility, Ethics opportunities and respect. Our employees will take responsibility for their actions. Management will introduce Statement possible opportunities to our young crafters to encourage them to perform the best they can. Most importantly, we will respect each other and our customers through excellent customer service and credible product knowledge.

The

Customer

Bohemian Mix

Urban Achievers

Lifestyle Traits

• • • • •

• • • •

A collection of mobile urbanites, “Bohemian Mix” represents the nation’s most liberal lifestyles. Its residents are an ethnically diverse, progressive mix of young singles, couples, and families ranging from students to professionals. In their funky row houses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew. • Urban, upper-mid income, below age 55, family mix, renters, professionals, college grads • White, Black, Asian Hispanic • Median HH Income: $57,083

Shop at Express Rent/buy foreign videos Read style magazines Watch soccer on TV Drive Volkswagen Rabbit

Social group: Urban Uptown Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend time heavily on computer and wireless technology.

Concentrated in the nation’s port cities, Urban Achievers are often the first stop for up-and-coming immigrants from Asia, South America, and Europe. These young singles, couples, and families are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English. • Urban, lower-mid income, under age 35, family mix, white collar/ mix, some college • White, Black, Asian, Hispanic • Median HH Income: $37,252

Shop at Banana Republic Play soccer Read lifestyle magazines Drive Volkswagen GTI

Social Group: Midtown Mix Diversity is the hallmark of Midtown Mix, a group of mostly lower-middle-income urban segments. It’s the most ethnically diverse social group, and consists of a mix of singles and couples, homeowners and renters, college alumni and high school graduates.

http://www.census.gov

Primary

Customer

Demographics URBAN ACHIEVERS Age: 18+ All Races Living situation: Rents Marital status: Single Education: Bachelorâ&#x20AC;&#x2122;s degree in Communications Employment: Public Relations in Non-Profit Annual Income: $30,000

Psychographics Free time is usually spent shopping with her friends. She has her healthy morning breakfast and a jog around the block. She likes to go out and hang out with her friends. Although people tend to think she is a social butterfly she does like to have her alone time with a good read or a nice bike ride along the beach. She is consumed with her job which makes it hard for her to find time to create anything personal for her friends and family. She is very tech savvy but can sometimes let that take over her time and to escape it she will go do outside yoga. She has a puppy and 2 cats that help with her loneliness since she is single. She will usually end her day with a half glass of wine.

All Images ÂŠ Getty Images

Secondary

Customer

Demographics BOHEMIAN MIX Age: 25+ All Races Living situation: Owns Marital status: Married or Serious Relationship Education: Bachelor’s degree in Law Employment: Law Firm Annual Income: $80,000

Psychographics Spends most of her free time with her husband and children, whether it is at the beach, playground or the backyard. When she gets time to herself she will read books from her immense book collection and have a glass of wine. At least once a month her and her husband try to have a romantic getaway so they spend time just for each other. She loves to go on late night walks and just take in the suburban air. She is bilingual and is teaching her children to speak two languages as well. She has a love for things crafty but with her busy schedule and children she doesn’t get that much time to herself to make things. She loves to remember all the good times.

All Images © Getty Images

Location

Hayes Valley/Duboce Park

Hayes Valley may be a wee bit small, but it holds so much culture, and it represents so many unique stores. From its restaurants, shops, cafes, and random clothing stores, it makes its own perfect little community. Since Hayes Valley is not heavily populated with people and not too many tourists come and visit this little neck of

the woods. We will get the perfect amount of foot traffic but still have the peace and quiet we need to create the memories people want. Although Hayes Valley is sort of a niche area it still has many attractions. Specific stores that will make Memory Paper work well in the community.

Square Footage: 2,100 Monthly Rent: $2,400

http://sfbay.craigslist.org/sfc/off/2783593496.html

Census Data

Hayes Valley

Population 28,991 1.147 square miles Males: 17,584 Females: 11,407 Median Age: Male: 42.7 Female: 38.2 Average household size Hayes Valley: 1.69 people San Francisco: 2.3 people Average family size Hayes Valley: 2.99 people San Francisco: 3.2 people Percentage of married-couple families Hayes Valley: 8.1% San Francisco 31.6% Percentage of people born in another U.S. state Hayes Valley: 43.3% San Francisco: 27.1%

Ethnicity 46% Caucasian, 13.5% Hispanic, 25.1% Asian, 16.5% African-American, 5.7% Two races or more, 7.9% other Median Household Income Hayes Valley: $92,872 San Francisco: $70,770 Average value of detached house (22.1% of all units) Hayes Valley: $1,237,054 San Francisco: $912, 579 Average estimated value of housing units in 2-unit housing (23.5% of units) Hayes Valley: $623,897 San Francisco: $610, 948 Median Rent Hayes Valley: $1,573 San Francisco: $1,312 Higher Education 36% Bachelorâ&#x20AC;&#x2122;s degree 18% Masterâ&#x20AC;&#x2122;s degree

Competition Location: All over the Bay Area

Location: Hayes Valley

Location: Fillmore Street

Papyrus has a lot of different products but they are known for their holiday and greeting cards. Their prices are higher than most card companies ranging from $4 to $15 for their pre-made cards. Their wedding invitations and other event invites can range up to $200 for just 25 cards.

Rare Device is full of many rare things such as clothing, clocks, jewelry and other things. They carry many different types of greeting cards and post cards. They do not have a huge selection but its a very crafty selection. Their prices vary from $9 to $30 for a single or a set of cards.

Paper Source is the most like us due to the fact that they have so much variety inside their store. From cards to paper to rubber stamps, they have everything the crafter will need. They have a lot of the same ideas that we have, but they do not go into the realm of 3D cards. Paper Source has a variety of different priced items.

Papyrus does have an array of cards but they really do not have the innovations that we are giving to the customer. We want people to use their creativity to make their memories.

Differential Advantage

Rare Device is competition in the sense that they provide unique cards but they do not have a huge variety or room for creativity and customization

Paper Source is the strongest competition that we have and we hope to become better priced and offer a more lasting memory than they have with their customers.

While all these stores are wonderful to shop at, Memory Paper has many unique DIY and personal approaches. Memory Paper is a mixture of crafts, paper, cards and memories!

Merchandise Stationary/Labels $3.50-$10.00 (60% Markup) • Address Labels • Stationary • Thank You Notes • Patterned Note Sets • Letterpress Stationary • Personalized Stationary • Waxes & Seals

Paper & Envelopes $1.25-$4.00 (55% Markup) • Note Cards • Shape Cards • Solid Paper • Envelopes • Discount Envelopes • Envelope Liners • Specialty Paper • Enclosures • Box Mailers • Labels • Japanese Paper • Indian Paper • Lotka/Nepal Paper • European Paper • Thai Paper • Cavallini Paper • Scrapbook Paper • Other Fine Paper • Vellum Paper

Categories Invitations & Events

$2.00-$10.00 (50% Markup) • Embossers • Wedding • Favour Boxes • Bridal Showers • Baby Showers • Birthday • Graduation • Party

Gifts & Gift Wrap $5.00-$12.00 (50% Markup) Tissue Paper • Gift Bags • Gift Boxes • Ribbon • Holiday Gift Wrap • Gift Wrap

Office

$4.00-$25.00 (45% Markup) • Calendars • Journals • Photo Albums • Pens/Pencils/Markers • Personalized Note Pads • Custom Stamps • Custom Embossers • Personalized Stationary • Address Labels

Rubber Stamps

Custom Printing

Varies (65% Markup) • Wedding Invitations • Save the Date • Wedding Stationary • Wedding Labels & Gift Tags • Programs & Menus • Bridal Showers & Wedding Events • Personalized Stationary • Address Labels • Baby Shower Invitations • Birth Announcements • Party Invitations • Birthday Party Invitations • Kids Party Invitations • Corporate & Retirement Invitations • Religious Celebrations • In Memory & Sympathy • Graduation • Holiday Cards, Labels & Tags • Custom Stamps • Custom Embossers

$0.50-$2.00 (55% Markup) • Alphabet • Animal • Baby • Birthday • Cavallini • Christmas • Expression • Fun • Halloween • Kids • Nature • Number • Religious • Valentines • Wedding • Stamp Sets • Stamp Carving

How To & Workshops • • • • • • • • • •

Workshops Store Events Everyday Ideas Holiday Ideas Photo Ideas DIY Invitations Print Templates Wedding Templates Print & Wording Help Videos

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Assortment

Plan

Stationary & Labels

Address Label Style #1001 Retail: $3.95 Cost: $2.37 Markup: 60% Description: Pack of 8 made on printable stickers.

Thank You Card Style #1003 Retail: $10.00 Cost: $6.00 Markup: 60% Description: Pack of 8 made on printable cards and envelopes.

Stationary Style #1002 Retail: $7.95 Cost: $4.77 Markup: 60% Description: 8 flat note cards.

Note Set Style #1004 Retail: $6.00 Cost: $3.60 Markup: 60% Description: 8 flat cards for envelopes All Images ÂŠ Paper Source

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Assortment

Plan

Paper & Envelopes

Envelope Style #2001 Retail: $1.25 Cost: $0.69 Markup: 55% Description: Pack of 10 envelopes. A6 envelope size - 4 3/4” x 6 1/2”

European Paper Style #2005 Retail: $3.00 Cost: $1.65 Markup: 55% Description: Pack of 10 sheets.

Japanese Paper Style #2003 Retail: $4.00 Cost: $2.20 Markup: 55% Description: Pack of 10 sheets.

Scrapbook Paper Style #2006 Retail: $1.25 Cost: $0.69 Markup: 55% Description: 12 x 12 All Images © Paper Source

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Assortment

Plan

Invitations & Events

Baby Shower Style #3002 Retail: $2.25 Cost: $1.13 Markup: 50% Description: 30% post consumer recycled content.

Birthday Style #3003 Retail: $2.50 Cost: $1.25 Markup: 50% Description: White smooth paper. 30% post consumer recycled content.

Holiday Style #3004 Retail: $2.00 Cost: $1.00 Markup: 50% Description: 30% post consumer recycled content.

Wedding Style #3001 Retail: $4.00 Cost: $2.00 Markup: 50% Description: 30% post consumer recycled content. All Images ÂŠ Paper Source

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Assortment Gift

Plan

Gift Box Style #4001 Retail: $5.00 Cost: $2.50 Markup: 50% Description: Recycled material from post consumer material.

Gift Bags Style #4002 Retail: $2.50 Cost: $1.25 Markup: 50% Description: Come in many sizes and colours.

Tissue Paper Style #4005 Retail: $2.95 Cost: $1.48 Markup: 55% Description: Pack of 20 sheets.

Ribbon Style #4004 Retail: $3.95 Cost: $1.98 Markup: 55% Description: 6mm, 25mm, 36mm, and 50mm. All Images ÂŠ Paper Source

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Assortment

Plan

Rubber Stamp Sets

Alphabet Style #5001 Retail: $6.00 Cost: $3.30 Markup: 55% Description: Wooden stamps and black inkpad are packaged in a decorative storage tin.

Fun Style #5004 Retail: $8.00 Cost: $4.40 Markup: 55% Description: White smooth paper. 30% post consumer recycled content.

Numbers Style #5003 Retail: $6.00 Cost: $3.30 Markup: 55% Description: Wooden stamps and black inkpad are packaged in a decorative storage tin.

Wedding Style #5002 Retail: $12.00 Cost: $6.60 Markup: 55% Description: 18 woodblock stamps and a black ink pad. Made with wood from sustainable materials. All Images ÂŠ Paper Source

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Assortment Office

Plan

Calendar Style #6001 Retail: $8.00 Cost: $4.40 Markup: 55% Description: Printed on 100% recycled paper with 30% post-consumer waste.

Agenda Style #6002 Retail: $8.00 Cost: $4.40 Markup: 50% Description: A wonderful way to reflect on your personal growth or record a child’s everyday moments.

Pen Style #6003 Retail: $4.00 Cost: $2.20 Markup: 55% Description: Swiss-made. Black body and pirate graphics.

Photo Album Style #6004 Retail: $10.00 Cost: $5.50 Markup: 55% Description: Size - 6” x 8” 30 Acid-Free, ivory pages with glassine tissue overlays All Images © Paper Source

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Product

List

Stationary Stationary Labels Labels Address Address Labels Labels Stationary Stationary Thank Thank You You Notes Notes NoteNote SetsSets Paper Paper + Envelopes + Envelopes Envelopes Envelopes SolidSolid Paper Paper Japanese Japanese Paper Paper Indian Indian paper paper Markup European paper paper 2.37 60%European Scrapbook Paper Paper 4.77 60%Scrapbook 6.00 60% Invitation/ Events Events 3.60 60%Invitation/ Wedding Wedding BabyBaby Shower Shower Birthday 0.69 55%Birthday Holiday 0.83 55%Holiday Graduation Graduation 2.20 55% Party 1.65 55%Party

Stationary Labels Address Labels Stationary Thank You Notes Note Sets

Retail Price Cost $ 3.95 $ $ 7.95 $ $ 10.00 $ $ 6.00 $

Paper + Envelopes Envelopes Solid Paper Japanese Paper Indian paper European paper Scrapbook Paper

Retail Price Cost $ 1.25 $ $ 1.50 $ $ 4.00 $ $ 3.00 $ $ 3.00 $ $ 1.25 $

Invitation/ Events Wedding Baby Shower Birthday Holiday Graduation Party

Retail Price Cost $ 4.00 $ $ 2.25 $ $ 2.50 $ $ 2.00 $ $ 2.00 $ $ 3.00 $

2.00 1.13 1.25 1.00 1.00 1.25

Gifts + Gift Wrap Gift Boxes Gift Bags Wrapping Paper Ribbon Tissue Paper

Retail Price Cost $ 5.00 $ $ 2.50 $ $ 2.25 $ $ 3.95 $ $ 2.95 $

2.50 1.25 1.13 1.98 1.48

Rubber Stamp Sets Alphabet Wedding Numbers Fun Holiday

Retail Price Cost $ 6.00 $ $ 12.00 $ $ 6.00 $ $ 8.00 $ $ 10.00 $

3.30 6.60 3.30 4.40 5.50

Ofﬁce Calendar Pens Markers Pencils Photo Album

Retail Price Cost $ 8.00 $ $ 4.00 $ $ 4.00 $ $ 4.00 $ $ 10.00 $

4.40 2.20 2.20 2.20 5.50

1.65 0.69

55% + Gift + Gift WrapWrap 55%GiftsGifts Gift Gift Boxes Boxes Gift Gift BagsBags Wrapping Wrapping Paper Paper 50% Ribbon 50%Ribbon Tissue Paper Paper 50%Tissue

50% Rubber Stamp Stamp SetsSets 50%Rubber Alphabet 50%Alphabet Wedding Wedding Numbers Numbers 50%Fun Fun Holiday 50%Holiday

50% Ofﬁce 50%Ofﬁce Calendar Calendar 50% PensPens Markers Markers Pencils Pencils 55% Photo Album Album 55%Photo Agenda 55%Agenda 55% 55% 55% 55% 55% 55% 55%

Retail Retail PricePrice CostCost $ $ 3.953.95 $ $ $ $ 7.957.95 $ $ $ $ 10.00 10.00 $ $ $ $ 6.006.00 $ $

Markup Markup 2.372.37 60%60% 4.774.77 60%60% 6.006.00 60%60% 3.603.60 60%60%

Retail Retail PricePrice CostCost $ $ 1.251.25 $ $ $ $ 1.501.50 $ $ $ $ 4.004.00 $ $ $ $ 3.003.00 $ $ $ $ 3.003.00 $ $ $ $ 1.251.25 $ $

0.690.69 0.830.83 2.202.20 1.651.65 1.651.65 0.690.69

55%55% 55%55% 55%55% 55%55% 55%55% 55%55%

Retail Retail PricePrice CostCost $ $ 4.004.00 $ $ $ $ 2.252.25 $ $ $ $ 2.502.50 $ $ $ $ 2.002.00 $ $ $ $ 2.002.00 $ $ $ $ 3.003.00 $ $

2.002.00 1.131.13 1.251.25 1.001.00 1.001.00 1.251.25

50%50% 50%50% 50%50% 50%50% 50%50% 50%50%

Retail Retail PricePrice CostCost $ $ 5.005.00 $ $ $ $ 2.502.50 $ $ $ $ 2.252.25 $ $ $ $ 3.953.95 $ $ $ $ 2.952.95 $ $

2.502.50 1.251.25 1.131.13 1.981.98 1.481.48

50%50% 50%50% 50%50% 50%50% 50%50%

Retail Retail PricePrice CostCost $ $ 6.006.00 $ $ $ $ 12.00 12.00 $ $ $ $ 6.006.00 $ $ $ $ 8.008.00 $ $ $ $ 10.00 10.00 $ $

3.303.30 6.606.60 3.303.30 4.404.40 5.505.50

55%55% 55%55% 55%55% 55%55% 55%55%

Retail Retail PricePrice CostCost $ $ 8.008.00 $ $ $ $ 4.004.00 $ $ $ $ 4.004.00 $ $ $ $ 4.004.00 $ $ $ $ 10.00 10.00 $ $ $ $ 8.008.00 $ $

4.404.40 2.202.20 2.202.20 2.202.20 5.505.50 4.404.40

55%55% 55%55% 55%55% 55%55% 55%55% 55%55%

Calendar 2013

Stamp Workshop

Collaboration Student

2013

Guest Student

Extra 5% off for Members

Collaborations last until everything is sold out.

Buy One Get One Free

Scrapbook Workshop

Embossing Workshop

Collabora- Guest tion Jessica Jessica Jones Jones

Stamp Workshop

Buy One Get One Free

Valentine’s Day SALE Card Workshop

Kids Crafts Workshop

President Day SALE

Guest A Subtle Revery

Email Coupon

Extra 5% off for Seniors

Collaborations last until everything is sold out.

Embossing Workshop

Card Workshop

Extra 5% off for Members

St, Patty’s Day SALE

Guest A Fancy Treehouse

Email Coupon

Extra 5% off for Seniors

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2013

Kids Crafts Workshop

2013

Easter SALE

Extra 5% off for Members

Email Coupon

Stamp Workshop

Collabora- Guest tion Student Student

Stamp Workshop

Embossing Workshop

Email Coupon

Mother Daughter Workshop Motherâ&#x20AC;&#x2122;s Day

Card Workshop

Scrapbook Workshop

Guest Kelli Murray

Buy One Get One Free

Collaborations last until everything is sold out.

Extra 5% off for Seniors

Card Workshop

Scrapbook Workshop

Memorial Day SALE

Collaboration Meyoko

Guest Meyoko

Buy One Get One Free

Guest 12 layer cake

Extra 5% off for Members

Extra 5% off for Seniors

Collaborations last until everything is sold out.

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2013

Kids Crafts Workshop

Collabora- Guest Student tion Student

Card Workshop

Email Coupon

Father Daughter Son Workshop Fatherâ&#x20AC;&#x2122;s Day Stamp Workshop

Scrapbook Workshop

Extra 5% for Members

Collaborations last until everything is sold out.

Fourth of July Party Invitation SALE

Buy One Get One Free

Kids Crafts Workshop

Collaboration Audrey

Guest Audrey Kawasaki

Buy One Get One Free

Card Workshop

Guest A Beautiful Mess

Embossing Workshop

Summer is here SALE

Extra 5% off for Seniors

Stamp Workshop

Extra 5% off for Members

Email Coupon

Guest Paper Mill Press

Extra 5% off for Seniors

Collaborations last until everything is sold out.

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Merchandise

Plan

Stationary Labels Address Labels Stationary Thank You Notes Note Sets Subtotal Classification - Stationary Labels Paper & Envelopes Envelopes Solid Paper Japanese Paper Indian Paper European Paper Scrapbook Paper Subtotal Classification - Paper & Envelopes Invitations/Events Wedding Baby Shower Birthday Holiday Graduation Party Subtotal Classification - Invitations/Events Gifts & Gift Wrap Gift Boxes Gift Bags Wrapping Paper

Retail $3.50 $8.00 $10.00 $6.00 $27.50 Retail $1.25 $1.50 $4.00 $3.00 $3.00 $1.25 $14.00 Retail $4.00 $2.25 $2.50 $2.00 $2.00 $3.00 $15.75 Retail $5.00 $2.50 $2.25

First Year Sales Plan Weekly Sales Goal (Units) 20 15 20 10 65

Year 1 Sales Weekly $ Sold Goal (Units) $70.00 1040 $120.00 780 $200.00 1040 520 $60.00 $450.00 3380

Year 1 $ Sold $3,640.00 $6,240.00 $10,400.00 $3,120.00 $23,400.00

Weekly Sales Goal (Units) 75 15 5 5 15 35 150

Year 1 Sales Weekly $ Sold Goal (Units) $93.75 3900 $22.50 780 $20.00 260 $15.00 260 $45.00 780 $43.75 1820 $240.00 7800

Year 1 $ Sold $4,875.00 $1,170.00 $1,040.00 $780.00 $2,340.00 $2,275.00 $12,480.00

Weekly Sales Goal (Units) 100 40 35 50 20 45 290

Year 1 Sales Weekly $ Sold Goal (Units) $400.00 5200 $90.00 2080 $87.50 1820 $100.00 2600 $40.00 1040 2340 $135.00 $852.50 15080

Year 1 $ Sold $20,800.00 $4,680.00 $4,550.00 $5,200.00 $2,080.00 $7,020.00 $44,330.00

Weekly Sales Goal (Units) 50 35 25

Year 1 Sales Weekly $ Sold Goal (Units) $250.00 2600 $87.50 1820 $56.25 1300

Year 1 $ Sold $13,000.00 $4,550.00 $2,925.00

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Invitations/Events Wedding Baby Shower Birthday Holiday Graduation Party Subtotal Classification - Invitations/Events Gifts & Gift Wrap Gift Boxes Gift Bags Wrapping Paper Ribbon Tissue Paper Subtotal Classification - Gift Rubber Stamps Set Alaphabet Wedding Number Fun Holiday Subtotal Classification - Rubber Stamps Office Calendar Journal Photo Album Pens Subtotal Classification - Kits/Crafting TOTALS

Weekly Sales Goal (Units) 100 40 35 50 20 45

Year 1 Sales Weekly $ Sold Goal (Units) $400.00 5200 $90.00 2080 $87.50 1820 $100.00 2600 $40.00 1040 2340 $135.00 $852.50 15080

Year 1 $ Sold $20,800.00 $4,680.00 $4,550.00 $5,200.00 $2,080.00 $7,020.00 $44,330.00

Weekly Sales Goal (Units) 50 35 Year Sales First 25 40 80

Year 1 Sales Weekly $ Sold Goal (Units) $250.00 2600 $87.50 1820 Plan $56.25 1300 $158.00 2080 4160 $236.00 $787.75 11960

Year 1 $ Sold $13,000.00 $4,550.00 $2,925.00 $8,216.00 $12,272.00 $40,963.00

Weekly Sales Goal (Units) 10 15 10 5 10

Year 1 Sales Weekly $ Sold Goal (Units) $60.00 520 $180.00 780 $60.00 520 $40.00 260 520 $100.00 $440.00 2600

Year 1 $ Sold $3,120.00 $9,360.00 $3,120.00 $2,080.00 $5,200.00 $22,880.00

Year 1 Sales Weekly $ Sold Goal (Units) $120.00 780 $160.00 1040 $600.00 3120 4160 $320.00 $1,200.00 9100 960 $3,970.25 49920

Year 1 $ Sold $6,240.00 $8,320.00 $31,200.00 $16,640.00 $62,400.00 $206,453.00

Retail $4.00 $2.25 $2.50 $2.00 $2.00 $3.00 $15.75 Retail $5.00 $2.50 $2.25 $3.95 $2.95 $16.65

290

Retail $6.00 $12.00 $6.00 $8.00 $10.00 $42.00 Retail $8.00 $8.00 $10.00 $4.00 $30.00 $145.90

230

Weekly Sales Goal (Units) 15 20 60 80 175

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Packaging Memory

paper

Memory

paper

Back of Pre-Made Cards

Memory

3D Invitation Holder

Memory

Stickers

Paper Holder

paper

Bulk Invitation Holder

Card Bags

Tissue Paper

paper

Hangtags Memory Paperâ&#x20AC;&#x2122;s hang tags are printed on recycled paper and are used for our bigger items. The front is a decorative flower and the back with our logo. The price sticker will be placed under the logo after placed on the item. A simple design to not take attention away from our eye catching products. Our tags will be either taped or looped through bags to ensure that the products are not jeopardized.

Memory paper

ÂŠ Packagery

Loyalty Program Membership Yearly fee of $9.99 Reward points system • Each transaction: 1 point • Every 10 points you get a 10% off your next transaction • 1 point for recruiting other Members • 3 points automatically given upon membership registration Point System • 10 points: 10% off • 15 points: 1 free card • 20 points: 15% off Members will be notified before non-members for: • Exclusives • Limited offers • Sales • Workshop specials • Guest appearances Bulk Discounts Buying in bulk is good for us and good for you. When you buy in bulk it makes us stay creative and think of many different ways to make new designs that sell at a high volume. It also keeps us aware of what is a driving sale. It makes your purchase less than just buying one card. • Buy 10 packs of the same item, same color - get 10% off • Buy 25 packs of the same item, same color - get 20% off • Buy 50 packs of the same item, same color - get 30% off

Memory paper

membership

Memory Paper Membership is a point system card that you use during transactions to gain points for discounts. You also get the news before any email is sent out publicly. This card expires on 1/15/2013

Business Retail

Trends

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Entertainment & Discovery Community/ N etworking

Special Events

Guest Appearances

Local Musicians are invited to perform during our workshops and guest appearances to keep the energy high and keep our customers entertained. We will have regular guest appearances with well-known DIY bloggers and enthusiasts to come in and speak to the customers about their success and share ideas

Appearances will be made once a month. Members will know ahead of time about appearances by e-mails.

Lounges For teens, or anybody, to take a break and communicate. Lounges are great for customers to interact with other customers and to meet new fellow crafters.

Education & Training Workshop sessions will be available to our employees to increase their knowledge of our products and materials. Workshops will also be available for our customers on every first Sunday of the month. This service will be free of charge. The Sunday workshops are targeted towards families, family bonding and frequent crafters.

Appearances made by well known DIY bloggers, specialists, designers and authors • Talks of their successes and specialties • Advice and nifty tricks • Free of charge • Autograph signing • Picture taking • Open conversations afterwards Location: There will be tables set up in a square with the guest in the middle, directing and helping everyone with their crafts. Then the questions, pictures and conversations will be in the front of the store.

Workshops Every 1st Sunday of the Month Open from 12pm to 5pm Workshops will be open to children, adults, and any persons interested in DIY projects and crafts • Free of charge • Targeted towards families and families who enjoy bonding • A variety of DIY projects and crafts will be provided We decided to choose Sunday because it is the day families are likely to be together. Our employees, who will be knowledgeable of each project, will cover these workshops. Location: The tables will be located in the front of the store window to help draw more customers into the workshop. By placing the workshops near the windows, walking pedestrians will be able to see the activities and the products available. This will be our tactic of drawing in new customers.

Stamping Workshop • “You have mastered stamping basics, now you can step up your skills with repeat stamping, over stamping, blending, layering, and more.” The Wedding Workshop • “Get a firsthand look at our new 2012 Wedding Invitation Collection, and leave with an exclusive MP Wedding Event Packet – complete with a full invitation suite, paper swatches, timelines for planning, and tips for creating your own big event!” Crafter Night Out • “In this keen Earth Day-inspired class we’ll take ordinary objects and reinvent them, creating fun and clever upcycled craft projects. We’ll combine rubber stamping, labels, envelope templates and cards to re-create a colorful variety of stationery that you can proudly send to friends, family and colleagues.“ Embossing Workshop • “Transform your cards, crafts and invitations with heat embossing and creative stamping techniques. These rubber stamping recipes let you play with embossing powders and wonderful color combinations.”

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Emotional Connection Trends

Memory Paper

“Retailers typically have two types of customers: the casual shopper and the brand advocate. The brand advocate is crucial to the success of a retailer, as they not only shop more at that store, but they also recommend it to their friends and family, helping to secure more sales.”

Having an emotional connection is a huge part of what Memory Paper stands for. To keep a close friendship with our customers. Each month we will send personal letters to our customers and customize them to let them know we are thinking of them. Each of our employees will have a personal email that they will use to communicate with customers. Having this email will help make creating invitations easier. Employees and customers can communicate and share ideas while in the design process. Customers will have 24/7 communication and employees will be able to share their changes with the customer without needing to return to the store. Customers will also receive updates on what is new to the store and up incoming items. To help draw more customers to the store we will have a holiday special where Loyal customers will receive a book of 5 coupons to give to friends and family.

How to Gain an Emotional Connection • Stay connected and send personal emails or letters • Remember them by name • Let them know when new items arrive • Keep up with the trends • Fit into their lives Facts & Fun • Consumers who feel an emotional connection to their retailers are four times more likely to shop those retailers first, when relevant needs arise. • Connected customers also respond to direct mail from their retailers twice as often • Consumers that feel a connection to their retailers are shopping their retailers’ websites via mobile devices ten times more often than consumers who are simply satisfied. • When consumers feel a connection with their retail brand, they are 50% more likely to advocate for the brand and recommend the retailer to others.

Example:

Memory paper

Receive 25% off your entire purchase for the Holiday season at Memory Paper, thanks to your good friend Kim Johnson

Name: E-mail: Date: Transaction #: Valid from December 15th to January 5th, 2013

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Time Deprived Helpers Magnolia Flower Kit DIY Kits: To help customers save time by having all the materials needed ready and packaged for them. We have a wide variety of DIY Kits such as; • Holiday Specials • Flowers • Envelope • Kids • Accordion • Letters • Terrariums Ready Made: To help customers save time by having the products already made, saving them the time of going out and buying the materials and hand crafting the desired product. © Paper Source

Owl Place Card Kit

Customization Trends

Memory Paper

Customization has been around for a while and it is nothing new to the retail industry, but more and more companies are starting to incorporate it. “One of the most interesting marketing developments of this past decade has been watching Chris Anderson’s 2004 concept of the ‘Long Tail’ play out across retail-- specifically companies inviting fans to customize products.” • Keds Shoes Company invited customers to design their own shoes. • Champion has a design contest for their customers and the winning design will be manufactured. • NikeID has been 10 years strong with their customization. • Coca Cola will be distributing their Freestyle soda Fountain that lets customer add any flavour to their soda. • M&M’s allows customers to customize with their own slogan. • Jones Soda allows you to add your own photo.

Customization is the foundation to our whole store. Our customers will be able to customize any invitation, card, design, etc either online or in the store computer stations.

Most companies do customization in hopes to drive sales but in reality it is just to help build your relationship with customers. Companies must also listen to the people and what they want and don’t want.

Our customization section has but is not limited to: • Wedding Invitations • Save the Date • Wedding Stationary • Wedding Labels & Gift Tags • Programs & Menus • Bridal Showers & Wedding Events • Personalized Stationary • Address Labels • Baby Shower Invitations • Birth Announcements • Party Invitations • Birthday Party Invitations • Kids Party Invitations • Corporate & Retirement Invitations • Bar & Bat Mitzvahs • In Memory & Sympathy • Graduation • Holiday Cards, Labels & Tags • Custom Stamps

Customers will be able to choose; • From the many designs we have on the website. • From our font database that has over 5,000 fonts and is rapidly growing with new designs from staff and local designers • Their envelopes, address labels, and anything extra or related that they want to add in. • What colour they want to have from a wide variety of Pantone colours.

Customized Stamps Customers can either choose from our variety of stamps, or choose from our image gallery and make a stamp uniquely for themselves. They will also be able to upload a photo of their branding or company name and have it be made into a stamp.

Limited Edition Trends

Memory Paper

Many retailers have had top designers collaborate with them to increase exposure to both brands.

Memory Paper will have 4 Limited Edition Collaborations every year. Each collaboration will feature either a designer or artist with unique creativity, and will have their own line of blank cards, gift wrap, stamps, and small accessories. Our collaborations for the year 2013 a will to be.

Examples of these collaborations are: • H&M: Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, and Marni. • Target: Gwen Stefani, Jason Wu, Isaac Mizrahi, Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Missoni, Dolce Vita, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen and Tucker. • Gap: Alexander Wang, Vena Cava, Doo Ri. • Macy*s: Doo-Ri, Alberta Ferretti, Matthew Williamson, and Karl Lagerfeld.

• Jessica Jones: With a Bachelor’s Degree in Design and Communications, Jessica has built many design logos, marketing materials, print ads and various medias. She has launched her own print collection that is on fabrics and many other media. • Audrey Kawasaki: “The figures she paints are seductive and contain an air of melancholy. They exist in their own sensually esoteric realm, yet at the same time present a sense of accessibility that draws the observer to them. These mysterious young women captivate with the direct stare of their bedroom eyes.” • MEYOKO: “Meyoko fearlessly attempts to dissect the depths of human nature itself and she does it with surgical precision. Her work often incorporates emotions such as melancholia, vulnerability, the fear of abandonment yet she confronts them with dogmas such as utopianism, heroism or humanism to achieve a narrative dialogue of intense poetry.” • Student: One student winner will be chose after submitting work to our team and will have their own collection in our store. This may lead to a permanent collection.

Jessica Jones About With a smart, creative mind and designs for everything crafty, Jessica Jones strives to make everything perfect and unique. She creates her own fabric designs which for her collection will be used for cards, gift wraps, stamps, and small accessories. There will be a meet-andgreet with Jessica Jones on the day the collection launches. She will be there to sign customerâ&#x20AC;&#x2122;s cards, give customers ideas and fonts to use, and there will be a giveaway of her handmade items, featuring her bags, dog collars, coin purse, camera bags, and much more.

ÂŠ Jessica Jones

Audrey Kawasaki About You may have seen Audrey in an art magazine, an exhibition, online. Even tattooed on someone’s body, but either way many people know of the famous and detailed drawings and paintings of Audrey Kawasaki. Her collection at Memory Paper will be primarily on wood based media. She will create each design by hand and they will all be unique and different. The theme will be “Woodland Beauties.” Her gift paper will be printed from one hand drawn design. Small accessories such as brooches, dolls, stamps, and dolls will be available. There will be an autograph hour and you will be able to watch her make a design from scratch.

MEYOKO About MEYOKO has been featured in a lot of different art magazines. Antler is where we found her lovely artwork. All hand drawn to perfection and incased in the smallest of details, your eyes will be mesmerized by the designs she showcases for this collection. Her collection will include large and small prints for cards. We are working on unique and different ways to showcase her work on such a small canvas. She will be there to autograph your purchases and give you ideas, along with a class on how to draw detailed pictures like hers.

ÂŠ MEYOKO

Made in U.S.A. Trends

Memory Paper

The latest growth continues a trend that has trickled along for the last two years, as apparel manufacturers have added more than 1,000 jobs in one month several times in that period. The sector added 1,200 jobs in October and 2,900 in January 2010. Apparel manufacturers added 2,000 positions to payrolls in December 2009 and 2,600 jobs in July of that year. These are figures the sector hadn’t seen since August 1997.

Memory Paper strives to have many eco friendly products. While our whole assortment is not recycled paper or materials, we do strive to make it that way. We have many post-consumer products and will reuse and recycle many of our items. While doing this, we are also proud to say that everything we sell is 100% Made in the U.S.A.

Made in U.S.A Stores: • Beyond Clothing • Boathouse Sports • Eagle U.S.A • Gala • Red Ants Pants • TS Designs • Wearable Integrity • Zentex Clothing • American Apparel

Green Facts: • We will be transitioning coloured envelopes and cards to recycled paper with at least 30% post-consumer waste. • Eco-White is our base paper for many patterns found in our flat papers, gift wrap and note cards. At 100% recycled with 30% PCW. • Most of our Envelopes and Cards are processed chlorine free or PCW. • 100% Recycled Wood for cards, invites, etc. • 100% Recycled leather from old couches, bag, etc. • Shopping bags and boxes have been converted to recycled paper, cardboard and plastic. • Our printers operate with reduced volatile organic compound (VOC) emissions and recycle their ink waste. • Strict and successful recycling program in our stores.

Innovative Displays Organized Merchandise • Using our merchandise to tell a story / showing a sequence. This has proven to move products more efficiently. Clustering • By placing multiple services in one area, customers will find it more convenient. This will allow them to cover all their needs in a short amount of time. © Google Images

Design- to- Display • By making our displays with all of the products that we sell helps to drive sells. Many stores feature products in their displays that are no longer sold and we want to avoid that so from design-to-display is how we create our merchandising. Student Display • Memory Paper will have displays that are designed by students every month to help give information and help them understand how being creative is within everyone. Memory Paper encourages students to submit their designs and possibly have their designs printed.

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Social Media &Technology Always Connected

Trends

Memory Paper

Apple already has thousands of available apps for iPhone users. The company has sold over 15 million iPads, and has now sold more than 100 million iPhones. “The future of retailing includes such technologies as touchscreens, body scanning, biometric identification, real-time Web broadcasts, and faster, more-accessible multimedia content?” Steve Jobs notes. The result will be a shopping experience that is greatly enhanced, but not frivolous. Experts agree that these technologies must make sense in order to justify the investment of money and floor space.” Thus means users can access our app, giving us many possible clients.

Technology • Apple App: Our iPhone app will be similar to our online website. On our app, we will offer the same merchandise on our site, with the same pricing and information, and the customer can pay for the item and have it shipped out to the end destination. • Interactive Stations: Inside of our brick and mortar store, we will have stations where customers will be able to personalize and customize their own greeting/events cards. There will be a station for each of the following components: font, paper, design, and text Social Media: • Facebook: To stay connected with our fans we will post special coupons that only they can see. These will be for a limited time on the website and mobile app. • Blog: We will keep our blog updated with our employees’ new designs and up-and-coming designs. There will be daily DIY ideas along with each week there will be a giveaway. • Twitter: Constantly updated and constantly replying to our fans. We will ensure that we respond to each @ reply and try to say thank you to the people who shop at our store.

Facts: • 72% of retailers say they will increase their spending on social networks this year over last year. • 75% of U.S. Households use Social Networking. • 48% of retailers report having a mobile-optimized website. • 35% have deployed an iPhone app. • 15% offer an Android app and an iPad app. • Social networks ranked fourth on the list of successful customer acquisition sources.

Blog

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Facebook

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Twitter

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iPhone & iPad App â&#x20AC;˘ Store employees will have iPads as accessible cash registers. â&#x20AC;˘ Our iPhone App will showcase our blog and alert you when new items come into the store, along with guest appearances and workshops.

Social Responsibility Trends

Memory Paper

Many companies practice a lot of social responsibility such as, Burt’s Bees, GE, Method, The Body Shop, Starbucks Coffee, Ben & Jerry’s, Kenneth Cole, Pedigree, Toms Shoes, and Whole Foods. All these companies practice the responsibility of “giving back”. They contribute time and money to places and people around the globe. A huge Social Responsibility campaign that is still going strong is the Dove’s “Campaign for Real Beauty”. Dove stands strong to the belief that all women are beautiful and should have high self esteem despite the media. Their video titled ‘Evolution’ is about the process of which a model under goes when doing an Ad campaign and how our perception of beauty is distrorted due to the media.

Memory Paper wants to keep people aware of what they can do to be socially responsible. Some of our ways to be socially responsible is by having workshops at different retirement homes and nursing homes. There are many people who are in nursing homes that cannot leave or do not have family close enough to visit often. Memory Paper wants to share the fun and excitement of crafting to them. Memory Paper knows that a lot of kids and families do not get gifts or even a card on Christmas and we want to change that. During the holiday season, all of Memory Paper’s employees and any volunteers will go to foster homes around the Bay Area to spend the day making cards and other crafty items to give as gifts. Each foster care kid will be creating for other kids in different programs to help share their experience and realize that there are people who understand, and most importantly, there are people who care.

http://www.dove.co.uk/cfrb/videos/videoplayer.html?v#v=http://edge.dove.com/US_en/10229/global/video/cfrb/evolution.flv

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Serving the Elderly Trends

Memory Paper

Yes, it is true that age usually makes us wise and always makes us more careful. Older people are less easily impressed by the latest fashion. They are more interested in quality, how long things last, value for their money, and are unlikely to be rushed into a decision. But older people are also very loyal. They are more likely to stay with brands they trust and to promote them to their friends.

Website Elderly customers will be able to shop right at home any time, anywhere- saving them time and energy from actually driving to the store and going inside

According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7%. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. Online marketing: Older people have both time and money â&#x20AC;&#x201C; and are also much more careful about spending that many younger people. One of the most active groups online are those over the age of 65.

Seating Available for the elderly or anyone who needs a break from browsing and shopping. The elders donâ&#x20AC;&#x2122;t have as much energy as youngsters may have and become tired much easier. Wide Aisle Convenient for shoppers, avoiding running/ bumping into each other and knocking down displays and products. Wider aisles will make it more convenient and easy for our customers to walk past each other. Larger Fonts As adults get older, their vision deteriorates. It is much easier for them to read if we had larger fonts or disposable magnifying glasses, to aid those in need. These disposable magnifiers would be available at the front of store, where customers may easily pick up a pair. By the end of their shopping day, we ask for them to recycle the magnifiers on the way out. Senior Discount Many seniors are retired, meaning they have less money to spend. With the senior discount, we are making it easier for the elderly to make purchases.

Recyclable Magnifiers

Senior Discount Card

Memory paper

senior

Use the Senior Discount card to receive 10% off any transaction. You will also receive our e-mail newsletter before the general public. Terms: You must be 65+ to receive this card. This card expires on 1/15/2013

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Strategy for Markdowns Trends

Memory Paper

Markdowns continue to be a retail trend, as many stores have yet to recover from the recession. H&M recently had a huge sale and items that were recently “new” got marked down to at least half the price. Their sale section didn’t do as well as recent years, and they added further reductions that eventually made it impossible to meet their ROI (Return on Investment). For the first time in this retailers history they had Buy-OneGet-One-Free on all their sale items, but that wasn’t until another further reduction was done. Although smaller stores sold sale merchandise better than the big city stores it did not make up for the sales the company needed.

Holiday Markdown 3 months after the Holiday season, we will have all our holiday merchandise marked down to 30% off and each month it will incease 10% until it hits 50%. Collaboration Markdown After the collection has been out for 6 months it will drop down to 35% off of the retail price until it is all sold out. If the collaborator wants to mark it down more they will notify us. Seasonal Markdowns Out of season merchandise will be 50% off.

Empowerment of Workers Trends

Management Chart

Many tech industry companies in Silicon Valley offer a range of perks and benefits to attract and keep employees. Several offer on-site benefits, which have the added bonus of keeping the employee workforce in the office more often. Give employees enough reasons to stick around and you are likely see productivity go up.

Store team meetings will be held before the opening of the store to review our goals for the day. The two managers will review daily tasks with the sale associates.

Memory Paper Developing a clientele By developing a clientele, we are ensuring customer loyalty and increasing customer knowledge. DIY classes for the sales associates Sale associates will be attending DIY sessions, allowing them to gain knowledge of our products and materials. Our employees will be ready to give advice and suggestions to crafty customers who have questions. Memory Paper E-mail Addresses Our employees will able to connect with each other in a more convenient manner. Each of our employees will have a personal e-mail that they will use to communicate with customers. Having this e-mail will help make creating invitations easier. Employees and customers can communicate and share ideas during the design process. Customers will have 24/7 communication and employees will be able to share their changes with the customer without having them returning to the store.

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Employee Schedule Store Hours Natasha Chief Crafter (FT) Sarah Chief Crafter (FT) Assistant Crafter Liz (FT) Crafter (FT) Josh Total Operational Hours

Sunday 10:00-9:00 9:00-2:00 9:00-2:00 1:00-10:00pm 1:00-10:00pm 17.5

Monday Closed

Tuesday 10:00-9:00

Wednesday 10:00-9:00

Thursday 10:00-9:00

Friday 10:00-9:00

Closed 5:00-10:00pm Closed 5:00-10:00pm 21

9:00-2:00pm 1:00-10:00pm 5:00-10:00pm 5:00-10:00pm 9:00-2:00pm 1:00-10:00pm 5:00-10:00pm 5:00-10:00pm 26

Payroll calculator

Employee Name

Regular Hours Worked

Natasha (Chief Crafter-FT)

Sarah (Chief Crafter- FT)

3 4

Tot

Closed 9:00-2:00pm 9:00-6:00pm 1:00-10:00pm 9:00-6:00pm 5:00-10:00pm Closed 1:00-10:00pm 1:00-10:00pm 9:00-6:00pm 5:00-10:00pm 9:00-2:00pm

Payroll Calculator Employee ID

Saturday 10:00-9:00

Vacation Hours

Period Ending:

Sick Hours

Overtime Hours

Overtime Rate

Other Deduction

4/15/12

Net Pay

Gross Pay

Taxes and Deductions

$585.00

$242.59

$342.41

$585.00

$242.59

$342.41

Liz (Asst. Crafter- FT)

$507.00

$212.91

$294.09

Josh Crafter- FT)

$432.00

$184.38

$247.62

$0.00

Memory Paper Period:

4/15/12

Paystubs

Employee Name

Natasha (Chief Crafter-FT)

Employee ID

Tax Status Paper Memory

Federal Allowance (From W-4)

Hours Worked

$15.00 4/15/12 $36.86

Overtime Rate Employee Name Federal Income Tax

$0.00 Natasha (Chief Crafter-FT) $163.80

Sick Hours Employee ID Vacation Hours

0 1 0

Medicare Tax StatusTax Memory Paper

$8.48 1

State TaxAllowance (From W-4) Federal

$13.46 4

Overtime Hours Hours Worked

0 39

Insurance Deduction Hourly Rate Period: Total andTax Regular SocialTaxes Security Deductions Medicare Memory Paper Tax StatusTax

$20.00 $15.00 4/15/12 $36.86 $242.59

Other Regular Overtime Rate Deduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Natasha (Chief Crafter-FT) $163.80 $0.00

$585.00 0 1 0 $242.59

$8.48 1

State TaxAllowance (From W-4) Federal

$13.46 4

Insurance Deduction Hourly Rate Period: Total Taxes and Tax Regular Social Security Deductions Tax StatusTax Medicare

$20.00 $15.00 4/15/12 $36.86 $242.59

Other Regular Overtime RateDeduction Employee Name Federal Income Tax Other Deduction

1 $8.48

$0.00 $0.00 Natasha (Chief Crafter-FT) $163.80 $0.00

Federal Allowance (From W-4) State Tax

4 $13.46

$15.00 $20.00

$0.00 $0.00

4/15/12 $36.86 $242.59 $8.48 1 $20.00 $15.00 4/15/12 $242.59 $36.86

Overtime Rate Deduction Other Regular Employee NameTax Federal Income Other Deduction State Tax Federal Allowance (From W-4) Other Regular Deduction Overtime Rate Employee Name Other Deduction Federal Income Tax

Sarah (Chief Crafter- FT) $163.80 $0.00 $13.46 4 $0.00 $0.00 Sarah (Chief Crafter- FT) $0.00 $163.80

$8.48 1

State TaxAllowance (From W-4) Federal

$13.46 4

Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Hours Worked Overtime Hours Net Pay Sick Hours Gross Pay Employee ID Vacation Hours Total Taxes and Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Employee Total TaxesID and Vacation Hours Deductions Overtime Hours Hours Worked Net Pay

Insurance Deduction Hourly Rate Period: Total Taxes andTax Regular Social Security Deductions Medicare Memory Paper Tax StatusTax

$20.00 $15.00 4/15/12 $36.86 $242.59

Other Regular Overtime Rate Deduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Sarah (Chief Crafter- FT) $163.80 $0.00

$585.00 0 2 0 $242.59

$8.48 1

State TaxAllowance (From W-4) Federal

$13.46 4

Insurance Deduction Hourly Rate Period: Total Taxes and Tax Regular Social Security Deductions Tax Status Medicare Tax

$20.00 $15.00 4/15/12 $36.86 $242.59

Other Regular Overtime RateDeduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Sarah (Chief Crafter- FT) $163.80 $0.00

$15.00 $20.00

4/15/12 $36.86 $242.59 $8.48 1 $20.00 $13.00 4/15/12 $242.59 $31.94

Liz (Asst. Crafter- FT) $163.80 $0.00 $13.46 4 $0.00 $0.00 Liz (Asst. Crafter- FT) $0.00 $141.96

Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Hours Worked Overtime Hours Net Pay Sick Hours Gross Pay Employee ID Vacation Hours Total Taxes and Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Total TaxesID and Employee Vacation Hours Deductions

Hourly Rate Period: Social Security Tax

Memory Paper

Hourly Rate Insurance Deduction Period: Social Security Total Taxes andTax Regular Deductions Medicare Tax Tax Status Paper Memory Insurance Deduction Hourly Rate Period: Total Taxes and Regular Social Security Tax Deductions Medicare Tax StatusTax

Memory Paper

Hourly Rate Insurance Deduction Period: SocialTaxes Security Total andTax Regular Deductions Medicare Tax Tax Status Paper Memory Insurance Deduction Hourly Rate Total Taxes and Regular Period: Social Security Tax Deductions

1 $8.48

Federal Allowance (From W-4) State Tax

4 $13.46 $0.00 $0.00

039 $342.41 $585.00 0 1 0 $242.59

39 0 $342.41 0$585.00

20 $242.59 0 39 $342.41 $585.00 0 2 0$242.59 0 39 $342.41

039 $342.41 $585.00 0 2 0 $242.59

39 0 $342.41 0$585.00

30 $242.59 0 39 $342.41 $585.00 0 3 0$242.59

$7.35 1

State TaxAllowance (From W-4) Federal

$11.66 4

Overtime Hours Hours Worked Net Pay

0 39 $342.41

Insurance Deduction Hourly Rate Period: Total andTax Regular SocialTaxes Security Deductions Medicare Memory Paper Tax StatusTax

$20.00 $13.00 4/15/12 $31.94 $212.91

Other Regular Overtime Rate Deduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Liz (Asst. Crafter- FT) $141.96 $0.00

$507.00 0 3 0 $212.91

$7.35 1

State TaxAllowance (From W-4) Federal

$11.66 4

Insurance Deduction Hourly Rate Period: Total Taxes and Tax Regular Social Security Deductions Tax StatusTax Medicare

$20.00 $13.00 4/15/12 $31.94 $212.91

Other Regular Overtime RateDeduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Liz (Asst. Crafter- FT) $141.96 $0.00

Hourly Rate Insurance Deduction Period: Social Security Total Taxes andTax Regular Deductions Medicare Tax Tax Status Paper Memory Insurance Deduction Hourly Rate Total Taxes and Regular Period: Social Security Tax Deductions

$13.00 $20.00 4/15/12 $31.94 $212.91 $7.35 1 $20.00 $12.00 4/15/12 $212.91 $27.22

$0.00 $0.00

Josh Crafter- FT) $141.96 $0.00 $11.66 4 $0.00 $0.00 Josh $0.00Crafter- FT) $120.96

Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Employee ID Total Taxes and Vacation Hours Deductions Hours Worked Overtime Hours Net Pay Sick Hours Gross Pay Employee ID Vacation Hours Total Taxes and Deductions Overtime Hours Hours Worked Net Pay Gross Pay Sick Hours Total TaxesID and Employee Vacation Hours Deductions

39 0 $294.09 0$507.00 40 $212.91 0 36 $294.09 $507.00 0 4 0$212.91

Medicare Tax StatusTax Memory Paper

$6.26 1

State TaxAllowance (From W-4) Federal

$9.94 4

Overtime Hours Hours Worked Net Pay

036 $294.09

Insurance Deduction Hourly Rate Period: Total Taxes andTax Regular Social Security Deductions Memory Paper Medicare Tax StatusTax

$20.00 $12.00 4/15/12 $27.22 $184.38

Other Regular Overtime Rate Deduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Josh Crafter- FT) $120.96 $0.00

$432.00 0 4 0 $184.38

$6.26 1

State TaxAllowance (From W-4) Federal

$9.94 4

Insurance Deduction Hourly Rate Period: Total Taxes and Tax Regular Social Security Deductions Tax Status Medicare Tax

$20.00 $12.00 4/15/12 $27.22 $184.38

Other Regular Overtime RateDeduction Employee Name Federal Income Tax Other Deduction

$0.00 $0.00 Josh Crafter- FT) $120.96 $0.00

Hourly Rate Insurance Deduction

$12.00 $20.00

Overtime Rate Deduction Other Regular

$0.00 $0.00

SocialTaxes Security Total andTax Regular Deductions Medicare Tax

$27.22 $184.38 $6.26

Federal Income Tax Other Deduction State Tax

$120.96 $0.00 $9.94

Vacation Hours Total Taxes and Deductions Overtime Hours

Insurance Deduction

$20.00

Other Regular Deduction

$0.00

Net Pay Gross Pay

0 $184.38 0 $247.62 $432.00

Medicare Tax StatusTax Memory Paper

Memory Paper

Total Taxes and Regular

1 $7.35

1 $6.26

Federal Allowance (From W-4) State Tax

4 $11.66

4 $9.94

Total Taxes and

Memory Paperâ&#x20AC;&#x2122;s staff consists of four employees; two Chief Crafitiers, one Assistant Crafitier and a part time Crafiter. We follow all San Francisco worker benefits which consist of full timers working no less than 32 hours with benefits and part timers can also receive benefits and are enrolled in HealthySF. We plan to broaden our employee base when we gain more recognition in the Bay Area.

039 $294.09 $507.00 0 3 0 $212.91

036 $247.62 $432.00 0 4 0 $184.38

36 0 $247.62 0$432.00

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Top 15 Questions &Evaluation 1. Describe a time when your work on an idea of yours was criticized. 2. Describe a situation in which you were required to work under pressure and how you reacted. 3. Describe your three greatest accomplishments on the job. 4. Talk about a time when you had to communicate verbally to get an important point across, and tell me how you did it. 5. Describe the most significant piece of work you have created. 6. Describe a time when you worked with others who did not work well together. How did you deal with that? 7. Talk about a high-stress situation when you needed to keep a positive attitude. What happened? 8. Describe your most creative work-related project. 9. Give an example of a time when you used your customer philosophy to deal with a problem. 10. Talk about a time when you were given a vague assignment yet completed it successfully. What was the situation? What, specifically, did you do? What was the result? 11. Have you ever performed duties beyond the scope of your job description? How did you handle this? 12. What personal qualities define you as a leader? Describe a situation when these qualities helped you lead others. 13. Why does this position interest you? What attracts you to our organization? 14. Talk about a complex assignment you planned and executed. How did you do it? 15. Describe an instance when you, or a group you were in, were in danger of missing a deadline. What did you do?

Potential Candidate rated on a scale 1-5: Professional appearance (dress, grooming, etc.) • Poise, self-confidence • Verbal communication skills (articulation, clarity) • Listening ability and nonverbal behavior • Clarity of career interests and goals • Ability to link academic background with position • Ability to communicate value of prior work experience • Preparation for interview quality of questions • Interest in and enthusiasm toward work opportunity • Strength of competence/skills for position/work • Overall impression of candidate’s interview performance

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Code of Ethics To help make sure we are all ethical leaders, we want people to have these values: • • • • •

High Values Awareness High Values Accountability Leadership by Example Values-Driven Decision Making In Sync Policies and Procedures

• • • • •

Values-Driven Education Attention to Perceptions Steady, Incremental Change Values-Based Selection Encourage Initiative

Employees Memory Paper loves their employees. We like to call ourselves birdies and we are all in the same nest. We all want to make sure that our environment is comfortable to any employee regardless of ethnicity, religion, or gender (along will a scroll full of other things). Ensuring that our employees are comfortable and feel safe at work, we have an open door policy, so there are no secrets in our nest. We have an abundance of different diversities in our workplace and we love each and every one of them. What to do If you feel that someone has violated this, either internally or externally, there are many different ways you can approach this. We have forms on our company drive that you can access and then e-mail to HR and they will take care of it. You can choose to be anonymous. They will have 1 month to make the changes or their store will be closed and inaccessible. Another way to deal with internal violations is to confront that person directly and try to solve it. Equal Employment Information Officers, directors and employees will obey all Equal Employment Opportunity laws and act with respect and responsibility towards others in all of their dealings. Ethics Committee The Ethics Committee, who will determine the disciplinary action, will comprise of the Store Manager, the Store Owners, and the External HR Business Partners.

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Future Business Plan

In the future, Memory Paper hopes to grow its stores nationwide. We want to ensure that craftiness is spreading all around. We will have a mobile van for crafting and we will be going to local parks and holding outdoor craft fun. The Craft Van will soon expand into house crafting where one of our employees will go to our customer’s home and hold workshops for whatever the customer desires. Memory Paper wants to be a 100% recycled store that means all of our products, fixturing and anything else that has to do with our company will be recycled or post consumer. Memory Paper wants to become the first paper/card store to be something local and different. Each store will be unique to that city so our name and customer service will be familiar but what you see will be different in each store. In the coming years Memory Paper is planning to have new collaborations with artists and students. Memory Paper will also start to donate to local after school programs whether it be supplies for arts and crafts or time to help make creative ideas.

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Works Cited Casabona, Kristi Ellis and Liza. U.S. Apparel Manufacturing Showing Signs of Life. 10 January 2011. 1 March 2012 <http://www. retailgeeks.com/wp-content/uploads/2011/01/2011_0110_USApparelManufacturingShowsSignsOfLife.pdf >. Jones, Jessica. How abouy orange. 2012. 1 March 2012 <Jessica jonesdesign.com>. Outside Oslo. 2012. 1 March 2012 <http:// howaboutorange.blogspot.com/2011/04/outside-oslo-is-now-available.html >.

Kawasaki, Audrey. Audrey Kawasaki Work. 2012. 1 March 2012 <http://www.audrey-kawasaki.com/index. php>. Leiber, Nick. Clothing Brands Still Made in the USA. 2012. 1 March 2012 <http://images.businessweek.com/slideshows/20110325/ clothing-brands-still-made-in-the-usa/ >. Loechner, Jack. Wanted: Retailers Making Emotional Connections to Consumers. 29 August 2011. 1 March 2012 <http://www. mediapost.com/publications/article/157558/>.

Smith, Gregory. Serving Todayâ&#x20AC;&#x2122;s Always Connected Shopper . 6 May 2011. 1 March 2012 <http://popai.com/2011/05/06/serving- todays-always-connected-shopper/>. Today, USA. Interactive And Entertaining Stores - new trends in retail marketing - Brief Article. January 2001. 1 March 2012 <http://findarticles.com/p/articles/mi_m1272/is_2668_129/ai_69698388/ >.

Walk The Walk. Top 10 Characteristics of Ethical Leaders. 2010. 1 March 2012 <http://www.walkthetalk.com/media/solution_ finder/pdf/top_10_characteristics_of_ethical_leaders.pdf>.

Wiggs, David. Have it your way: Using retail customization to drive brand engagement. 14 January 2010. 1 March 2012 <http:// blogs.imediaconnection.com/blog/2010/01/14/have-it-your-way-using-retail-customization-to-drive-brand- engagement/>.

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