Brief 5 - Waitrose

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BA (Hons.) GRAPHIC DESIGN LEVEL Module Code Module Title

OUGD30 Doc. Code

Semester OUGD30

06

Brief Title

Brief 5: Waitrose Packaging

Brief

To create a range of packagng for products which you would commonly find left out around the kitchen. The idea is to focus on making the packging visually appealing and more suited to the contents so people do not feel a need to use other forms of storage and are happy to have these out on show on their kitchen surfaces without adding clutter. I will be producing these products a new range for Waitrose as this is a more upper class supermarket where I feel products like this would be better suited and also thier customers are already willing to pay more for higher quality products.

Background

There are many food products which get left out on kitchen surfaces for convenience reasons and easier access such as herbs, spices, oils, tea and coffee etc. A lot of the time the packaging for these products may not be very visually appealing or particularly suitable for the contents and many people transfer these products into more suitable forms of storage and dispose of the original packaging.

Considerations

A problem with disposing of the original packaging is that things such as cooking instructions and nutritional information are no longer available. I must consider how this will still be available without affecting the design and visual aspect. - Materials eg plastic, glass, card - Function of the packaging needs to be appropriate for its contents - Will the packaging be reusable - Waitrose audience - Price range - will be more expensive as these products hold longevity

Mandatory Requirements

High quality, sophisticated design: Appropriate choice of type and colours Clean and simplistic

Deliverables

Packaging for: - Olive oil - Range of spices - Different types of pasta - Salt and pepper - Tea, coffee and sugar

Studio Deadline 16/04/12 - 06/05/12 (3 weeks)

Module Deadline

30/05/12


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