VEGEMITE CREATES A NEW TV AD TO CELEBRATE MITEY YEARS

THE HIGHLY ANTICIPATED REMAKE OF ITS ICONIC HAPPY LITTLE VEGEMITES ADVERTISEMENT AS THE BRAND INCHES TOWARDS ITS 100TH BIRTHDAY.

Over the years, the Happy Little VEGEMITEs jingle and accompanying advertisement have woven themselves into Aussie culture – with the iconic ad capturing the essence of Australia as the ‘lucky country’ down under. Now, the ad has been remade to celebrate the next generation of Happy Little VEGEMITEs. From the 10,000 who responded to VEGEMITE’s national casting call auditions, six lucky youngsters made the final cut. Introducing Brielle (6), Cyril (7), Albie (7), Amber (10), Ava (10) and Xavier (11). VEGEMITE thanks each Happy Little VEGEMITE who submitted their audition Many might recognise the iconic Trish Cavanagh (images below) who was just seven years old when she marched on top of the VEGEMITE jar in the original 1950s ad, and the company said it was thrilled to have Trish, now 71, on board as a special guest within its 2023 remake.

Aged 7, Trish didn’t realise what she was getting herself into at the time, but 64 years later the Happy Little VEGEMITEs ad is now as iconic as ever.

“I’m so honoured VEGEMITE asked me to be involved in the ad that changed my life forever. VEGEMITE has been and continues to play a huge role in my life, and I am so thrilled to be passing

Watch the baton to the next generation of Happy Little VEGEMITE kids,” said Cavanagh.

“The new Happy Little Remake, and the next generation of Happy Little VEGEMITEs, proudly celebrates the tapestry of Aussie life – where the simple act of enjoying VEGEMITE brings people together and fosters a sense of belonging and nostalgia that resonates within every Australian heart.

“Bega Group invites you to raise your VEGEMITE-covered toast to spread some Aussie cheer for 100 years of VEGEMITE.