2020/21 Collection
Max Benjamin | Product Catalogue 2020-21
Contents The Max Benjamin Story
04.
Commitment to Perfection
06.
The Process
07.
100% Natural Wax
09.
Fragrances 10. Classic Candles
12.
Classic Diffusers
16.
Scented Cards
19.
Car Fragrance
22.
Visual Merchandising
25.
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Max Benjamin | Product Catalogue 2020-21
The Max Benjamin Story Max Benjamin was founded in Ireland in 2007. The brand name comes from twins Max and Ben, the sons of Orla who is the original founder and co-owner of the business along with her brothers David and Mark. All products are lovingly designed, created and handmade at their artisan studios in County Wicklow, Ireland. Orla originally started producing hand poured pillar candles in the 1990’s after learning her candle-making skills in the U.S. She was taught the intricacies of how to skillfully produce the finest handmade candles by a master chandler, who gave her the wisdom and knowledge about blending waxes and mixing essentials oils. She hosted ‘Candle Parties’ at home and invited her friends and family to sample and buy the best of what she produced. Very soon her candles had caught the attention of the top retailers in Ireland, and then London. From then on, the products evolved into natural wax scented candles and Max Benjamin was born. Within a short space of time the company were producing candles for The Conran Shop, House of Fraser, John Lewis and Selfridges. In the past five years the Max Benjamin brand has grown to include 14 fragrances of luxury natural wax candles as well as fragrance diffusers and a scented card range. Max Benjamin is a favourite of its kind among Ireland’s top retailers as well as creating a strong international market, selling across the UK, Europe and Asia.
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Max Benjamin | Product Catalogue 2020-21
Commitment To Perfection Max Benjamin select only the best possible natural ingredients as well as the finest quality fragrance oils and bespoke Italian cotton wicks, chosen to match each unique fragrance in order to optimise the fragrance strength. Each candle takes 7 hours to create and is hand-poured by highly experienced master chandlers. This very experience, which can only be attained after years of candle making, ensures the correct processes are constantly adhered to and the candle you take home burns perfectly every time. The diffusers are made using premium fragrance oils, contain no alcohol and last for a minimum of 4 to 6 months. The very best fibre and rattan reeds are used for optimum fragrance strength.
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Max Benjamin | Product Catalogue 2020-21
The Process
Ireland Artisan studios
Unique coconut, soy, beeswax blend
Fragrance oils selected...
...and blended into the molten wax
Individually hand poured...
Italian cotton wicks used
...and left to cool
Final touches
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Max Benjamin | Product Catalogue 2020-21
100% Natural Wax The blend of wax used in the Max Benjamin candles is from 100% natural resources. It contains no paraffin (a petroleum based product), is biodegradable and is a renewable and sustainable resource. When you light a Max Benjamin 100% Natural Wax Scented Candle you can enjoy the unique atmosphere each fragrance brings without feeling you are causing any harm to the environment. Unlike paraffin wax, the Max Benjamin wax burns cleaner with no petrol-carbon soot. It is slow burning and free from pesticides and any genetically modified material. The process of creating this wax starts with a unique and special soy bean wax which is blended with other natural and sustainable waxes such as canola, beeswax, and coconut. Because these waxes are natural vegetable based products, the texture and fragrance release from the candles can vary from time to time; this is a natural occurrence.
Beeswax
Soy wax
Coconut wax
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Max Benjamin | Product Catalogue 2020-21
Max Benjamin Fragrances Creating a Max Benjamin fragrance is an art in blending the finest selection of oils to lovingly fashion each product. These aromas all have holistic properties designed to de-stress, relax and calm your mind. Max Benjamin currently includes 14 fragrances of luxury natural wax scented candles as well as fragrance diffusers and scented cards. Choose from the aroma collection of floral, fruit, herb, citrus, woody and spice to create various ambiences in your home.
Herb / Calming
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Fruit / Uplifting
FOR BEDROOM OR LIVING ROOM
FOR BEDROOM, KITCHEN OR LIVING ROOM
The relaxing herb range of scented candles are soothing and calming, helping to relieve stress and to slow down us down.
The uplifting fruit range of scented candles infuse any room with clean uplifting energy.
Max Benjamin | Product Catalogue 2020-21
Max Benjamin Fragrances Creating a Max Benjamin fragrance is an art in blending the finest selection of oils to lovingly fashion each product. These aromas all have holistic properties designed to de-stress, relax and calm your mind. Max Benjamin currently includes 14 fragrances of luxury natural wax scented candles as well as fragrance diffusers and scented cards. Choose from the aroma collection of floral, fruit, herb, citrus, woody and spice to create various ambiences in your home.
Woody / Refreshing
Citrus / Energising
FOR BEDROOM OR LIVING ROOM
FOR BEDROOM OR LIVING ROOM
The relaxing and romantic floral range of scented candles are soothing and relaxing as well as being sensual and creating a calm atmosphere.
The warming woody range of scented candles are refreshing and elegant, promoting a warm and balmy environment.
FOR BATHROOM, BEDROOM, KITCHEN OR LIVING ROOM
Floral / Relaxing
The refreshing citrus range of scented candles are invigorating, energising and brighten the mood of a room. Page 11
Max Benjamin | Product Catalogue 2020-21
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Max Benjamin | Product Catalogue 2020-21
Classic Candles These luxurious scented candles create the perfect ambience using a blend of pure natural waxes and lead-free Italian cotton wicks. The finest essential oils are added to produce a unique blend of fragrances to suit every room and mood.
CLOVES & CINNAMON
MBC1
CANDLE 190G | 50 HOURS OF BURNING TIME | WOODY Blended oils of cloves and cinnamon spices create a warm and inviting aroma for autumn and winter evenings.
DODICI MBC12 CANDLE 190G | 50 HOURS OF BURNING TIME | INVIGORATING Dodici is a scented candle with oils of rosemary, Sicilian lemon and marjoram on a backdrop of Tuscan lavender, brightening and invigorating the mood of a room.
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Max Benjamin | Product Catalogue 2020-21
Classic Candles These luxurious scented candles create the perfect ambience using a blend of pure natural waxes and lead-free Italian cotton wicks. The finest essential oils are added to produce a unique blend of fragrances to suit every room and mood.
MIMOSA & SWEET AMBER
MBC15
CANDLE 190G | 50 HOURS OF BURNING TIME | CALMING This candle infused with delicate top notes of green leaf, a gentle heart of mimosa, with soothing elements of sweet ambered sandal help create a calm and relaxed environment.
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BLUE AZURE
MBC26
CANDLE 190G | 50 HOURS OF BURNING TIME | REFRESHING Sea salt, Mediterranean coastal sky and mild citrus air, infused with touches of herbs, spice and soft wood.
Max Benjamin | Product Catalogue 2020-21
Classic Candles These luxurious scented candles create the perfect ambience using a blend of pure natural waxes and lead-free Italian cotton wicks. The finest essential oils are added to produce a unique blend of fragrances to suit every room and mood.
TRUE LAVENDER
MBC6
CANDLE 190G | 50 HOURS OF BURNING TIME | CALMING This soothing candle made from blended oils of lavender from the south of France, create this classic relaxing formula. Always there to help us slow down and unwind, true lavender is pure and simple and restores harmony.
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Max Benjamin | Product Catalogue 2020-21
Classic Diffusers The classic fragrance diffusers include an array of fragrances and colours to suit any space. Choose your favourite to infuse your rooms and promote a sense of well-being and pleasure.
CLOVES & CINNAMON
MBD1
DIFFUSER 150ML | LASTS 6 MONTHS | WOODY Blended oils of cloves and cinnamon spices create a warm and inviting aroma for autumn and winter evenings.
DODICI MBD12 DIFFUSER 150ML | LASTS 6 MONTHS | INVIGORATING Dodici is a stylish fragrance with oils of rosemary, Sicilian lemon and marjoram on a backdrop of Tuscan lavender, brightening and invigorating the mood of a room.
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Max Benjamin | Product Catalogue 2020-21
Classic Diffusers The classic fragrance diffusers include an array of fragrances and colours to suit any space. Choose your favourite to infuse your rooms and promote a sense of well-being and pleasure.
BLUE AZURE
MBD26
DIFFUSER 150ML | LASTS 6 MONTHS | REFRESHING Sea salt, Mediterranean coastal sky and mild citrus air, infused with touches of herbs, spice and soft wood.
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TRUE LAVENDER
MBD6
DIFFUSER 150ML | LASTS 6 MONTHS | CALMING This soothing diffuser made from blended oils of lavender from the south of France, create this classic relaxing formula. Always there to help us slow down and unwind, true lavender is pure and simple and restores harmony.
Max Benjamin | Product Catalogue 2020-21
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Max Benjamin | Product Catalogue 2020-21
Classic Scented Cards This scented card can be used in any room and is a great way to fragrance even the smallest of spaces. Specially blended oils are encapsulated for maximum strength and product life. With no need for flames, this card continually releases beautiful aromas that really last.
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DODICI MBCARD12
WHITE POMEGRANATE
COUNTER DISPLAY BOX | LASTS 4 WEEKS | WARMING This fragrance displays a stylish perfume with oils of rosemary, Sicilian lemon and marjoram on a backdrop of Tuscan lavender, brightening and invigorating the mood of your room.
COUNTER DISPLAY BOX | LASTS 4 WEEKS | WARMING The beautiful white pomegranate fragrance infuses fresh pomegranate with exotic rosebud, revealing a heart of lily and gardenia. Cassis and vanilla add warmth and sensuality to this romantic and relaxing aroma.
MBCARD17
Max Benjamin | Product Catalogue 2020-21
Classic Scented Cards This scented card can be used in any room and is a great way to fragrance even the smallest of spaces. Specially blended oils are encapsulated for maximum strength and product life. With no need for flames, this card continually releases beautiful aromas that really last.
FRENCH LINEN WATER
MBCARD9
COUNTER DISPLAY BOX | LASTS 4 WEEKS | RELAXING Reminiscent of evenings on the veranda in Provence, this soft floral aroma includes relaxing lavender, sweet orange, petitgrain and some light citrus notes giving it a clean and soothing fragrance.
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Max Benjamin | Product Catalogue 2020-21
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Max Benjamin | Product Catalogue 2020-21
Car Fragrance Introducing five of our best selling fragrances for the discerning driver. A mini vintage steering wheel, inspired by a passion for classic cars, will keep your car smelling beautiful.
LEMONGRASS & GINGER
MBCAR3
FRENCH LINEN WATER
MBCAR9
DODICI MBCAR12
CLASSIC CAR CLIP WITH REFILL
CLASSIC CAR CLIP WITH REFILL
CLASSIC CAR CLIP WITH REFILL
Contains a refreshing blend of lemongrass and ginger to bring an uplifting and invigorating citrus scent to your vehicle. Elegantly styled in a vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Reminiscent of evenings on the veranda in Provence, this soft floral aroma boasts notes of lavender, sweet orange, petitgrain and citrus. Elegantly styled in a vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Top notes of Sicilian lemon and marjoram on a backdrop of Tuscan lavender. This unique perfume with oils of rosemary will invigorate your car surroundings.Elegantly styled in a vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
WHITE POMEGRANATE
BLUE AZURE
MBCAR17
MBCAR26
CLASSIC CAR CLIP WITH REFILL
CLASSIC CAR CLIP WITH REFILL
Reminiscent of evenings on the veranda in Provence, this soft floral aroma boasts notes of lavender, sweet orange, petitgrain and citrus. Elegantly styled in a vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Inspired by the Mediterranean Sea, sky and citrus air, this refreshing and invigorating fragrance is infused with herbs, spice and softwood. Elegantly styled in a vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
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Max Benjamin | Product Catalogue 2020-21
Car Fragrance Introducing five of our best selling fragrances for the discerning driver. A mini vintage steering wheel, inspired by a passion for classic cars, will keep your car smelling beautiful.
LEMONGRASS & GINGER MBRCAR3
FRENCH LINEN WATER
CLASSIC CAR REFILL
CLASSIC CAR REFILL
MBRCAR9
CLASSIC CAR REFILL
DODICI MBRCAR12
Contains a refreshing blend of lemongrass and ginger to bring an uplifting and invigorating citrus scent to your vehicle. This refill pairs with the elegantly styled vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Reminiscent of evenings on the veranda in Provence, this soft floral aroma boasts notes of lavender, sweet orange, petitgrain and citrus. This refill pairs with the elegantly styled vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Top notes of Sicilian lemon and marjoram on a backdrop of Tuscan lavender. This unique perfume with oils of rosemary will invigorate your car surroundings. This refill pairs with the elegantly styled vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
DISPLAY UNIT MBSHOP4
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WHITE POMEGRANATE MBRCAR17
BLUE AZURE
CLASSIC CAR REFILL
CLASSIC CAR REFILL
MBRCAR26
Reminiscent of evenings on the veranda in Provence, this soft floral aroma boasts notes of lavender, sweet orange, petitgrain and citrus. This refill pairs with the elegantly styled vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
Inspired by the Mediterranean Sea, sky and citrus air, this refreshing and invigorating fragrance is infused with herbs, spice and softwood. This refill pairs with the elegantly styled vintage chrome steering wheel and designed to clip onto a car air vent to keep the scent flowing.
CLASSIC CAR CLIP WITH REFILL Complete unit shipped with 5 fragrances, display domes and signage. Car Clip with Refill - 24 units x 5 fragrances. Refill - 28 units x 5 fragrances
CW MARKETING PTY LTD T/A CWM HOMEWARES ABN: 39 004 890 715 78 HENDERSON RD, ROWVILLE VIC AUSTRALIA 3178. T: +61 3 9765 5700 F: +61 3 9753 4099 E: SALES@CWMHOMEWARES.COM.AU
