Gitex Insight

TRANSFORMING THE FUTURE WITH INTELLIGENT EDGE How Aruba, a Hewlett Packard Enterprise company’s edge to cloud vision can empower customers to triumph in the new digital landscape

Jacob Chacko, Regional Director, Middle East, Saudi & South Africa (MESA), HPE Aruba

INTRODUCTION

A BOLD DIGITAL FUTURE

T

he past several months have transformed the way

future together’. The biggest in-person tech show of the year

we live and work. Regional organisations continue

will preview futuristic solutions, reaffirm the innovations seen

to calibrate to the new normal and have realised

in the region and demonstrate the infinite opportunities that

the importance of moving their businesses to the

digital technologies such as AI, cloud, cybersecurity, IoT, 5G

digital domain as quickly, seamlessly and securely as possible.

and so on, bring to the table.

The chaos brought on by the pandemic have left us with key learnings such as ensuring business continuity plans are

Designing a data-driven economy embedded with intelligence,

in place, creating scalable and digital operations, building

seamless connectivity and cybersecurity will define the

resilient systems and that collaboration is the way forward.

future for regional organisations. With the Middle East’s technology landscape at an exciting turning point, now is the

In sync with these changes in the market, this year’s theme

time for industry players to bolster collaborations and foster

at GITEX GLOBAL x Ai Everything is ‘creating a bolder digital

innovations to drive new levels of business competitiveness.

CONTENTS

13

AVEVA

17

SIEMON

Fuelling Smart City Solutions

Connecting Cities of the Future

19 FORTINET

21

Building Holistic Security Strategies

Cloud Transformations

25

26

INFOR

14

HPE ARUBA Transforming the Future with Intelligent Edge

23

RUBRIK

Combatting Ransomware

WD

Deriving Value from IoT Data

RING

Reimagining Security

GITEX INSIGHT

3

Information Security Solutions

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Whether it’s standards, product testing, certification or training that you need, we’ll help you achieve your security goals.

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GITEX PREVIEW

VMWARE TO UNDERLINE CLOUD AND MODERN APPS INNOVATIONS VMware will showcase its latest innovations

exceptional end-user experience for

in multi-cloud, apps modernisation,

distributed teams, using its cloud services to

digital workspace, and security at GITEX

demonstrate VMware Anywhere Workspace

Technology Week.

with security tools and governance in place.

Aligning with GITEX’s theme of ‘Creating

During the show, VMware will host several

a Bolder Digital Future Together’, VMware

technology sessions, presenting its latest

will demonstrate how organisations can

technologies and their use cases, including

thrive amid current challenges by embracing

how Modern Apps & Multi Cloud can help

“Enterprises increasingly recognise the value

a multi-cloud approach that provides the

organisations develop and deploy software

of technology as an enabler of innovation,

flexibility to launch modern applications and

faster, run apps reliably at cloud scale,

and continuity amid challenging times.

empower a secure, distributed workforce.

reduce risk and protect systems.

VMware helps organisations from both

Visitors to VMware’s stand in Hall 6 (stand

Visitors will also have the chance to

Ahmed Auda, VMware

the public and private sector to embrace a

H6 - B10) will experience its state-of-the-

attend sessions on solutions including

multi-cloud approach that opens-up a world

art technologies and witness first-hand

Network Security, VMware NSX, Anywhere

of innovation, while enhancing security

how its solutions can help solve customers’

Workspace, and VMware Secure Access

and increasing agility. We look forward to

challenges. The company will showcase

Service Edge (SASE). Each talk will include

meeting organisations from all sectors to

an enterprise-class modern applications

detailed use cases, enabling attendees to

demonstrate how they can continue to push

development platform based on its Tanzu

understand the transformative impact these

the boundaries with technology.”

portfolio deployed across multi-cloud

solutions can have on their organisation.

environments with intrinsic security.

The company will also showcase an

Ahmed Auda, Managing Director, Middle East, Turkey and North Africa, VMware, said,

EXTREME NETWORKS TO DISPLAY AI-ENABLED CLOUD SOLUTIONS

VMware will be exhibiting at GITEX in Hall 6, Stand H6 - B10

including a demo of its pioneering ML/AI powered network management platform, ExtremeCloud IQ CoPilot.

• Meet the Extreme Middle East leadership team: Top company executives from Extreme’s Middle East leadership team,

achieve infinitely distributed connectivity and

including John Morrison (Senior Vice

create consumer-centric experiences, at scale.

President for EMEA), Roy Verboeket (VP

Maan Al-Shakarchi, Regional Director META at Extreme Networks, said, “The way people work, connect, and interact has become more fluid and geographically dispersed,

Maan Al-Shakarchi, Extreme Networks

of Solutions Engineering), and Maan AlShakarchi (Regional Director META) will be in attendance.

• Learn more about Extreme Networks: As the

further extending the network edge and

fastest-growing cloud-managed networking

creating the Infinite Enterprise which creates

solutions provider celebrating 25 years of

significant strain on IT leaders. Extreme helps

innovation this year, the company continues

organisations tackle these problems via a

to be a key partner for organisations

scalable cloud-based architecture that connects

embracing the future of networking

locations, people, applications, services, and

technology, in the Middle East and globally.

devices with even greater speed and ease.”

Extreme Networks will showcase its latest

On stand E25 / Hall 1 of the Dubai World

The company participates at GITEX having

solutions to help companies in the Middle

Trade Centre, visitors will be able to:

recently completed its acquisition of Ipanema,

East extend the connectivity required to power

• Discover the Infinite Enterprise: Learn more

the cloud-native, enterprise SD-WAN division

consumer-centric experiences anywhere and

about the firm’s futuristic vision of infinitely

of Infovista, thereby expanding its market-

everywhere at this year’s GITEX.

distributed connectivity that will help

leading ExtremeCloud portfolio to include

organisations on their cloud migration and

new cloud-managed SD-WAN and security

digital transformation journeys.

software solutions. Extreme will host its

At the event, the company will highlight cloud-based solutions that leverage AI and machine learning technologies to effectively

• Experience ExtremeCloud IQ: Extreme’s

regional distributor, Westcon, at its stand

meet the evolving requirements of the Infinite

powerful flagship cloud-based networking

and support the participation of key channel

Enterprise, helping businesses in the region

solution will be in action on the stand,

partners Omnix and EIS.

GITEX INSIGHT

5

GITEX PREVIEW

NUTANIX TO EXHIBIT UNDER THE THEME ‘CLOUD ON YOUR TERMS’

categories – Cloud (Private or Hybrid), EndUser Computing and Databases.

The company will also be announcing key developments with its alliances during GITEX. Company executives are keen to discuss the recent exciting partnership with

Nutanix, in its seventh appearance at GITEX,

RedHat. The collaboration between the two

will share its vision and strategy for helping

vendors enables customers to more easily

regional enterprises leverage the power of

build, scale and manage containerised and

the cloud on their own terms. The technology

virtualised cloud-native applications, said the

spotlight will be on the firm’s simple, flexible,

firm. The expanded partnership with HPE, in

and cost-efficient platform - one that offers

response to the increased demand for hybrid

freedom of choice and enables true hybrid

cloud, will be another area of focus. The two

and multi-cloud computing.

companies now offer Nutanix Era (a database management solution) bundled with HPE

Aaron White, Sr. Sales Director, METI at Nutanix said, “We believe that

ProLiant servers, as a service through HPE

organisations don’t need to be ‘cloud

GreenLake.

Part of the discussions will be around

first’, but rather ‘cloud smart’. There

new solutions that will soon be launched

are enterprises in the region that are at different stages of their cloud adoption

Aaron White, Nutanix

address the needs of every stage – whether

in the next few months. The company will be introducing strengthened ransomware

journey. Nutanix offers solutions that “GITEX with its position as the premier

protection features. Nutanix Clusters, a true

it be modernisation of the data centre and

technology event in the Middle East, is

hybrid cloud solution, has been released on

HCI implementation, or better managing

an excellent platform to connect with our

AWS and is set to have world-wide availability

the public cloud, or a combination of the

customers, collaborate with our key alliances

on Azure very soon.

two, as customers strategise on which

and partners, and demonstrate our latest

applications and workloads need to run on

technology innovations.”

the cloud and on-premise.”

Nutanix will showcase three main solution

FOCUS SOFTNET TO UNVEIL FOCUS X

Nutanix executives will be available at stand H6-C30 at GITEX.

Moreover, Focus X brings banking right within the application, increasing security along with ease of use and simplification.

Organisations can initiate real-time

and Futuristic Applications (AIFA) AI

transactions, and automatically reconcile

and machine-learning driven statistics,

the bank statement with entries in the

predictive analysis and forecasting.

accounting ledger.

“The power and promise of the future

of modules that simplify and automate a vast

announce the global launch of Focus X, our

array of tasks for almost every function in

next-generation ERP solution at GITEX

the organisation. Its visually appealing and

Technology Week 2021. The advanced

easy-to-navigate UI provides clarity, reduces

architecture of Focus X unlocks the true

stress and allows you to access information

power of the ERP, facilitating real-time

you want with unparalleled speed. No more

insights and advanced data-processing

staring at the screen waiting for data to load!

capabilities, while offering superlative

Ali Hyder, Focus Softnet

“And if you need something, you can just

security,” said Ali Hyder, Group CEO of

ask AIFA. Whether it is a report you need at

Focus Softnet.

a moment’s notice, or data pertaining to a

Focus X also includes advanced AI engine that sets it apart from conventional ERP, as

6

Hyder added, “Focus X includes a plethora

is no longer a dream. We are excited to

Focus Softnet has announced the global

it allows user to communicate with ERP and

launch of its next-generation ERP solution –

ask it to perform tasks such as fetching data,

Focus X at GITEX Technology Week 2021.

documents, reports etc. AI based predictive

specific transaction, AIFA’s VUI (Voice User Interface) is ready to serve you.”

Focus X is offered as an upgrade version to the 2019 released Focus 9.

Focus Softnet is exhibiting at Stand F20 in

Featuring in-memory computing,

analysis would help many vertical industries

Hall 7, where visitors can meet with senior

industry-ready templates, available on

in forecasting sales, manufacturing and stock

executives and technical advisors from the

mobile and thin client, Focus X empowers

requirements with over 101 algorithms to suit

company to understand the full portfolio of

organisations with Artificially Intelligent

even the most unique business requirements.

products and services.

GITEX INSIGHT

WSO2 TO SPOTLIGHT LATEST DX TECHNOLOGY SUITE WSO2 has announced its inaugural participation

reinforces our longstanding and continued

in GITEX Technology Week.

commitment to the region and the digital

The company is set to demonstrate how its

aspirations of its governments and businesses,”

open source and cloud native technologies

said Uday Shankar Kizhepat, Vice President and

can be the keystone in organisations’ digital

General Manager, MEA, WSO2.

transformation initiatives during the fiveday show.

At WSO2’s GITEX booth, experts will be on

“WSO2’s regional success has been driven by an unprecedented propensity for cloud migration, stemming from the need to reinvent

hand to answer questions and engage with

the workplace amid lockdowns. We see GITEX as

attendees, regardless of what stage they are at

an amazing opportunity, not only to prove the

in their digital transformation journey. GITEX

power of our offerings, but to meet with existing

delegates will also get a sneak peek at Choreo,

and prospective customers and partners, and

WSO2’s public beta integration-platform-as-a-

share our vision and roadmap for the future.”

service (iPaaS) offering. Choreo is a low-code,

Products that WSO2 will demonstrate at

cloud native engineering platform that reduces

GITEX Technology Week 2021 include WSO2

time to market from weeks to hours.

API Manager, which offers a single platform

consolidate IAM and CIAM capabilities, as

for building, integrating, and exposing digital

well as accelerate time to market.

The announcement follows the expansion of WSO2’s presence in the region with the opening

services as managed APIs in the cloud, on-

of new offices in Dubai in August, a move

premises, and in hybrid architectures.

made in response to the 70% surge seen in its regional customer base over the last 18 months.

“Our participation in GITEX, much like our decision to open our regional offices in Dubai,

WSO2 Identity Server is an API-driven,

Uday Shankar Kizhepat, WSO2

WSO2’s Open Banking and Open Healthcare solutions are comprehensive technology and strategic consultancy offerings that help

open source, identity and access management

organisations in those industries to adhere to

(IAM) solution that embraces a developer-

standards while maintaining agile business

first approach to lower costs, modernise and

models.

BARRACUDA TO SHOWCASE HOW TO SECURELY EMBRACE CLOUD

found that 72% of organisations got breached through web applications. Moreover, the causes of these attacks varied, with top threats including bad bots (43%), software supply chain attacks (39%), vulnerability detection (38%), and securing APIs (37%). By leveraging

Barracuda will return to GITEX with a

machine learning, vulnerability scanning and

full range of cybersecurity solutions that

remediation, and Advanced Threat Protection,

enable businesses to secure their mission-

Barracuda Cloud Application Protection

critical applications and data in a digitally

provides active threat intelligence for powerful

transformed world.

protection against these and other application

The company’s technology focus will be on

threat vectors.

its Cloud Application Protection solution which

The company is also set to help regional

provides powerful application security that

businesses address ransomware – a threat

is easy to use and helps protect applications

that has seen a 64% increase in attacks year

deployed on-premises, in the cloud, or hybrid.

over year. Fundamental to defence is the

The company is also set to unveil expanded

company’s Total Email Protection solution

incident response capabilities for its Total

which combines gateway defence with inbox

Email Protection offering, a suite of powerful security solutions that offer protection against

protection and user security awareness into a Chris Ross, Barracuda Networks

a wide range of email threats.

“Middle East businesses have faced

single, powerful solution.

The company also intends to highlight its

security solutions offer consumer-level ease of

relationship with Microsoft and the value that

unprecedented change over the last 18 months

use, enabling organisations to focus on realising

this relationship offers to organisations as they

and rapid digitalisation has left many vulnerable

their digital ambitions with confidence in the

embrace cloud solutions such as Office 365.

to cyberattack. While the threat landscape

security of their digital services and assets,” said

is indeed daunting, Barracuda’s message to

Chris Ross, SVP International Sales, Barracuda

East and international technical and sales

attendees is that robust protection is both

Networks.

teams are set to attend and will be present at

affordable and easy to deploy. While packed with powerful features, Barracuda’s enterprise-grade

In its latest report title ‘The state of application security in 2021’, Barracuda

Key executives from Barracuda’s Middle

the company’s stand (A20 in Hall 2) through the five days of the event.

GITEX INSIGHT

7

We speak your language.

Infor is a global leader in cloud software specialized by industry and a strategic partner for more than 65,000 organizations worldwide.

Everything we do starts with translating real-life work problems into productivity. For us, success comes from unlocking each industry’s unique challenges, and with decades of hands-on industry experience built into our solutions, we speak distribution, industrial manufacturing, healthcare and more.

Visit the Infor® booth at Gitex® from 17-21st October in Hall 7, H7-E50 and let’s talk

infor.com

GITEX PREVIEW

CLOUD BOX TECHNOLOGIES TO HIGHLIGHT DIGITAL TRANSFORMATION SOLUTIONS Cloud Box Technologies has been gaining

excited to be a part of the region’s largest IT

market inroads with the services and

industry event and look forward to meeting

solutions they have been providing

our present as well a future customers,”

customers in the UAE. As a Platinum

said Ranjith Kaippada, Managing Director,

Partner of Dell, they will be focusing on

Cloud Box Technologies.

Dell EMC PowerStore Storage as well as the

Partnering with best of breed vendors

advanced Dell EMC VxRail Hyperconverged

has enabled Cloud Box Technologies to be a

Infrastructure solution at GITEX at Hall 6,

trusted systems integrator to a diverse set

Stand A1 at the Dubai World Trade Centre.

of customers across different industries,

“Being a Dell partner gives us a strong

including, healthcare, banking and finance,

Ranjith Kaippada, Cloud Box Technologies

advantage to be able to offer a set of

retail, manufacturing, etc. Additionally, the

world class products to our customers. As

company has been recognised for the strong

Cloud Box Technologies, we provide value

capabilities and the experienced team that

Cloud Box Technology senior executives

added services and unique solutions for

have been able to work with customers to

and gather in-depth information on the

our customers who are looking to achieve

provide tailor made solutions to meet their

company’s solutions and services at the

their digital transformational goals. We are

business objectives.

event.

Visitors will be able to interact with

LINKSYS TO FEATURE CONNECTIVITY SOLUTIONS among students as schools are re-opening with

a stronger signal, and faster data transfer for

hybrid models for learning. The introduction of

smart home and bandwidth-heavy devices.

Linksys HomeWRK for Education is intended to help address this issue.

Amanullah Khan, Managing Director for Middle East, Turkey & Africa at Linksys, said,

Given the accelerated rollout of 5G

“Wherever individuals may be located, the

infrastructure in the Middle East today,

ability to seamlessly connect to a reliable,

Linksys will be showcasing an all-inclusive

high-speed network has never been more

lineup of 5G routers and hotspots that enable

important. It is a tool that enables you to

consumers and businesses to make the most of

create, unwind, and connect with others.

the technology’s enormous capacity. The firm

A new breed of Linksys solutions has been

Linksys will be taking visitors to this year’s

estimates that the average consumer will go

designed so that Wi-Fi is the least of one’s

GITEX Global through a preview of how future

from 2.3 GB of mobile data per month to 11 GB,

worries, and to allow them to focus on the

homes and offices can enjoy better, faster, and

tapping into 5G-enabled experiences such as 4K

connections that really matter.”

stronger connectivity.

video streaming and high-performance gaming.

A particular emphasis is being placed on

Its latest hardware solutions are

These 5G-enabled experiences will be

complemented by a range of unique software-

enterprise-grade networking performance

further enhanced through Linksys Wi-Fi 6

driven features on the Linksys App. Users can

and security. This follows a strategic alliance

technology. Today, Wi-Fi 6 is the premium

manage their Wi-Fi network remotely from any

between Linksys and Fortinet announced

standard of Wi-Fi technology delivering the

mobile device, while the Linksys Shield feature

earlier this year, wherein Fortinet has

essential speed, coverage, and capacity that

lets home users block unwanted content and

already made a strategic investment of

the latest devices need. Linksys’s Wi-Fi 6

manage their family’s Internet usage.

USD160mn in Linksys.

routers offer four times the network capacity of

GITEX visitors can also see a demo of a range

The result of this alliance is to deliver

previous Wi-Fi 5 generations and feature Velop

of other business-led offerings including the

enterprise-grade connectivity and security,

Intelligent Mesh technology—which now works

Linksys Cloud Manager, and how the company

with unparalleled quality of service, to

with Apple HomeKit—making an upgradable

has been broadening its relationships with

organisations that need to provide seamless

system that expands with easy-to-add nodes.

leading Internet service providers in the region.

and secure connectivity for their employees to

Linksys is also previewing at GITEX its Wi-Fi

efficiently work from home. The partnership

6E technology that leverages the 6GHz band

Linksys will be located at GITEX Global in

will also address the issue of the homework gap

for uncluttered channels with more capacity,

Zabeel Hall 2 – Booth C10.

GITEX INSIGHT

9

microfocus.com

Say “Yes” to the Future of AIOps Automation. Monitoring. Remediation.

End-to-end monitoring AI-based analytics Rapid remediation Actionable insights

GITEX PREVIEW

RIVERBED TO SHOWCASE END-TOEND VISIBILITY SOLUTIONS

and this year is especially exciting given this announcement and its implications on the expansion and augmentation of our solution portfolio. This will translate to new and enhanced capabilities in end-toend visibility and application acceleration

By joining best-in-breed technologies,

solutions for our customers. It also means

Riverbed | Aternity delivers the most

more, innovative use cases that our channel

comprehensive offering with end-to-end

partners can deliver through the Riverbed

visibility across networks, apps, cloud, and

portfolio,” said Mena Migally, Regional Vice

down to the end-users to provide actionable

President, META at Riverbed.

data insights that drive real business outcomes.

At GITEX, Riverbed will use its

At the show, Riverbed will co-sponsor the participation of its regional distributors – Mindware and StarLink – and will have

participation at the Middle East’s largest

kiosks at each of their stands. By doing

technology event to showcase industry-

so, the company aims to demonstrate its

leading end-to-end visibility and network

firm commitment to its channel partners.

and acceleration solutions. Under the theme

“Our intention is to educate technically

‘Visibility, Security and Performance for

proficient resellers and integrators on how

the Modern, Hybrid Enterprise’, Riverbed

they can then leverage the full scope of the

intends to educate customers and prospects

Riverbed portfolio to deliver comprehensive

about how they can capitalise on new

IT solutions for the needs of the modern

With strong growth in its visibility portfolio

opportunities, address vulnerabilities,

enterprise,” explained Migally.

over the last couple of quarters, Riverbed

and fundamentally rethink how their

recently reunited with Aternity, an

organisations and employees can thrive in

leadership, sales, and pre-sales teams will

independent division of Riverbed, to meet

a world that’s digital-first, and hybrid by

be attending GITEX 2021. Attendees can meet

customer demand and fill a void in the

design.

them at the dedicated Riverbed kiosks on the

Mena Migally, Riverbed

market for full-fidelity, end-to-end visibility for the digital and hybrid enterprise.

“Riverbed sees GITEX as one of the main trade shows in our regional events calendar

TREND MICRO TO DEMO THE ART OF CYBERSECURITY

Top executives from Riverbed’s regional

stands of value-add distributors Mindware (E1 in Hall 3) and StarLink (C1 in Hall 1).

million (7,293,662) malware detections, and another 2133 banking malware detections.

These figures prompt a broader discussion on how organizations will need to adjust their security posture, and the same will be emphasized during the expert speaker sessions conducted by Trend Micro at GITEX 2021 In addition to exhibiting security solutions

Trend Micro is all set to spotlight its

at its booth, Trend Micro will also be hosting

innovations at the 41st GITEX Technology

several sessions held by company experts

Week, taking place from 17th to 21st of October

that will cover different challenges in the

at the Dubai World Trade Centre. The company

cybersecurity space and the solutions

said it will demonstrate several cutting-edge security solutions to empower organisations

necessary to overcome them.

Dr. Moataz Bin Ali, Trend Micro

in protecting their digital infrastructure in the evolving threat landscape.

“We’ve come a long way in safeguarding the operations of enterprises, and even further

This year during GITEX 2021, the Trend Micro booth will be located in Hall 2, Stand

them to take better control of their systems, while thriving in the new digital economy.”

Trend Micro recently released its Midyear

H2-E20.

Trend Micro will also be presenting at XLabs, where Bhavin Gandhi, Sr. Sales

with the induced digital transformation over

Security Roundup for H1 2021: Attacks from

Engineer, will discuss the relevance of XDR

the past year,” said Dr. Moataz Bin Ali, Vice

All Angles that highlights the evolving threat

and its influence on SOCs in Hall 1 Training

President and Managing Director, MENA

landscape and the need to secure a strong

Academy and the XLabs conference room.

for Trend Micro.” “GITEX 2021 gives us yet

cyber security stance in the region. As per

Additionally, Trend Micro will also be placing

another opportunity to demonstrate our

the roundup report, the GCC witnessed over

their pods at the booths of its distributors,

industry-leading cybersecurity solutions to

62 million (62,325,775) email threats, over

that would include Starlink located at Hall 1,

protect the new age enterprises across clouds,

155K (155,516) URL hosted attacks, with over

H1-C1; Mindware located at Hall 3, H3-D1 and

networks, devices, and endpoints – enabling

28 million (28,430,724) URL victims, over 7

Redington located at Hall 5, H5-A1.

GITEX INSIGHT

11

AVEVA

FUELLING SMART CITY SOLUTIONS Participating with strategic partner, Schneider Electric, AVEVA will demonstrate its Unified Operations Center for Smart Cities at the Middle East’s biggest technology exhibition.

“It converges OT and IT technology

world will have 43 megacities, each

where the operator can effectively

with more than 10 million inhabitants.

monitor and control entire city

Converting existing infrastructure

operations through a ‘City in a Box’

to smart infrastructure is the key to

approach as we like to call it.”

improving cities. With unified data

AVEVA’s Unified Operations

and analytics, smart city operators are

Center for Smart Cities and

empowered with better information,

Schneider Electric’s IoT-enabled

which means they can make more

sustainability platform –

informed decision to optimise

EcoStruxure Resource Advisor offer

operations for the new environment

smart city operators a powerful

in which they are operating.

solution. The EcoStruxure Resource

I

It is estimated that by 2030, the

into a single pane-of-glass solution,

AVEVA’s vast portfolio of smart

Advisor is a best-in-class, AI-

city software solutions span facilities

assisted, cloud-based solution for

management, utilities, transportation,

managing cross-enterprise energy

and data centres. Taking an integrated

and sustainability data, which

approach, AVEVA’s solutions enable

shows how operators can track data

disparate functions to collect, analyse,

across more than 400 categories to

and then act on unified and holistic

have near real-time access to their

intelligence – supported by the help

resource performance.

of real-time data – to enable civic

EcoStruxure is powered by

leaders to make better decisions and

ndustrial software leader

Microsoft Azure enabling integration

AVEVA, together with its

and interoperability to turn data

strategic partner Schneider

into meaningful insights. The data

solution, Unified Operations Center is

Electric, will demonstrate its

improve living standards.

Due to the scalability of the

is paired with Schneider’s unique

ideally suited for not just megacities

AVEVA Unified Operations Center

approach to energy and sustainability

but also smaller municipalities

for Smart Cities, which seamlessly

consulting, bringing together

looking to take an integrated system

integrates systems, sites, people

technology and expertise, resulting in

of systems approach to monitoring

and assets for cities of the future, at

a “mind-plus-machine” approach to

and controlling their city operations.

GITEX Technology Week.

climate action.

The company works with megacities

Dr Tariq Aslam, Head of MEA,

“AVEVA, Schneider Electric and

such as London, as well as smaller

AVEVA, says, “Our Unified Operations

Microsoft are accelerating the

municipalities with populations of

Center is the command-and-control

delivery of smart city innovation

50,000 or fewer, that are looking

solution for infrastructure and smart

across regions. Our unique

to leverage technology to improve

city operators based on an integrative

combination of capabilities helps

sustainability and resilience.

‘System of Systems’ approach. It can

municipalities capitalise on the

be used to collate information from

power of technology to become more

Unified Operations Center solution

various data sources to anticipate and

agile, resilient, and sustainable. We

on Schneider Electric’s stand H5-

resolve problems even before they

plan to demonstrate smart cities in

B40. Senior representatives from the

are presented, coordinate various

action on our Unified Operations

company will be at GITEX Technology

resources and processes for seamless

Center with our strategic partners,

Week 2021 to meet with customers

operation, and generally make more

Schneider Electric and Microsoft on

and partners and share their global

strategic decisions.

their stands,” Dr Aslam adds.

success stories with them.

AVEVA will be holding demos of its

GITEX INSIGHT

13

HPE ARUBA

TRANSFORMING THE FUTURE WITH INTELLIGENT EDGE Jacob Chacko, Regional Director, Middle East, Saudi & South Africa (MESA), Aruba, a Hewlett Packard Enterprise company, reveals how regional enterprises can succeed in the digital era and achieve optimal business outcomes through the company’s edge to cloud value proposition.

14

GITEX INSIGHT

T

he evolving digital-first

processed at the device level, and

AI ops. Connect is about ensuring all

world demands that

instead of sending all the data from

the devices at the edge are connected

enterprises prioritise agility

thousands of sensors, only relevant

as a part of a unified infrastructure

and adaptability. As remote

information is sent to the data centre.

and then ensuring each endpoint is

and hybrid work models increasingly

This enables manufacturing plants to

holistically protected. The networking

become the norm, as more and more

save on costs and time, allowing for

leader’s Aruba ClearPass Security

applications move to the cloud and as

quick data-driven decision making.”

portfolio caters end-to-end towards

increasing number of devices become

According to the HPE Aruba chief,

this, says Chacko.

“The last building block – AIOps –

IoT-enabled, edge computing is a

edge computing not only helps to get

critical technology that customers

in new customer experiences but also

helps us to analyse all the data that

must leverage.

offers customers AI-driven visibility.

is being collected by using machine

“All these strengths point to the fact

learning. Gone are the days when

Middle East, Saudi & South Africa

that edge computing is an evolution

a network engineer had to comb

(MESA), Aruba, a Hewlett Packard

of the cloud computing technology

through console logs to figure out the

Enterprise company (HPE Aruba),

and will greatly help organisations

problem. Today AIOps can instantly

emphasises that edge computing can

pace up their digital transformation

identify where the issue is and can

help companies keep pace with their

journeys.”

also give you a heads up of any

Jacob Chacko, Regional Director,

accelerated digital transformation goals.

“Today data is getting created at

Processing and analysing copious

glitches. What used to take eight- or

quantities of data is no match

nine-man hours is now done in just a

for legacy networks. HPE Aruba

matter of minutes.”

HPE Aruba will be highlighting

the edge exponentially and this is why

has identified the challenges that

it is imperative for companies to have

customers face in today’s digital

Aruba ESP and other key portfolios at

processing capabilities closer to edge

environment and has introduced

this year’s GITEX Technology Week.

intelligent edge solutions. Chacko

The company aims to contribute

adds that the company’s Aruba ESP

to the show’s theme – creating a

(Edge Services Platform) plays a key

bolder digital future together – by

role in helping customers prepare

demonstrating strengths of edge

for a post-pandemic world of hybrid

computing and how it can empower

working, digital-first experiences and

business outcomes; driving platform

hyper-aware facilities.

integration and introducing new

Aruba’s edge to cloud vision offers a compelling proposition that can empower enterprises to achieve their digital agendas.

“One of the things that torments a

product innovations with Wi-Fi 6

CIO today is to how to ensure all the

and 5G; and unveiling network-as-

data, which is getting generated at

a-service offerings.

the edge, is also well protected,” he

He says, “We are looking forward

explains. “AI and Machine Learning

to meeting new customers and

technologies help to make sure

partners while reinforcing existing

that the right users have access to

relationships with in-person

specific data; identify, understand

engagements during the five-day

channels. Traditionally, the data that

and remediate any abnormalities; and

trade show.”

was generated used to go to a central

track user behaviour across systems

source for processing.”

and services among many other

well positioned to cater to customers’

According to Chacko, the company is

features. It allows for comprehensive

digital requirements across verticals

transformation taking place across

data protection. Securing the edge

and help them achieve business

industries, specifically in the Middle

is where Aruba ESP can make a

outcomes with edge solutions.

East, the need for edge computing has

huge difference. It is one of the

risen drastically.

industry’s first platforms with an AI-

future for customers. We believe our

With the rapid rate of digital

“We are driving a very bold digital

powered ‘sixth sense’. The solution

network-as-a-service offering will be

that by the year 2022, 75% of the

is designed to unify, automate and

a pivotal point in driving customers’

data will be created and processed

secure the intelligent edge and help

business outcomes. Aruba’s edge

outside the data centre – it will

organisations harness its immense

to cloud vision offers a compelling

be all at the edge. Edge computing

potential.”

proposition that can empower

Chacko says, “At HPE, we believe

enables techniques like predictive maintenance where the data gets

Aruba ESP is designed on three building blocks – connect, protect and

enterprises to achieve their digital agendas,” he concludes.

GITEX INSIGHT

15

SIEMON

CONNECTING CITIES OF THE FUTURE Prem Rodrigues, Director of Sales & Marketing, Siemon (India, Middle East & Africa), highlights how the firm adds value to customers’ data centre and intelligent building requirements.

support low-latency performance

parallel optics with multi-fibre

and reliability whilst enabling rapid

connectivity (i.e., MPO/MTP) or

deployment and scalability.

wave division multiplexing (WDM)

Siemon’s pre-terminated copper

technologies should be considered.

and fibre optic cabling solutions

Base-8 plug-and-play fibre systems

enable 30% faster installation time

provide seamless transmission from

compared to field terminated cabling

duplex 10Gb/s to current and future

solutions. In the data centre, the

8-fibre applications.

customer should utilise the Base 8

speed applications. With Siemon’s

Which aspects of digital transformation are customers not paying adequate attention to?

data centre design services, customers

An organisation often underestimates

have an optimised data centre design

the Layer 1 infrastructure, which

in place with the right architecture,

is the foundation that supports the

topology, and components to

technologies that facilitate digital

support their digital transformation

transformation.

MPO OM4 cabling solution or Base8 MPO single-mode fibre cabling solution for easy migration to higher

initiatives. Our ConvergeIT solution

Digital transformation using digital

What is the main focus for your company at GITEX 2021?

will allow them to bring in silo

technologies to create new or modify

devices into one IP platform, thereby

existing business processes, culture,

Siemon was founded in 1903 and over

helping them to connect and work

and customer experiences are critical

the last 118 years, we have built on our

with each other as a unified system. It

to meet changing business and

USP of product innovation. At GITEX

will help transform a building into a

market requirements.

2021, our focus is on the regional

truly smart building.

data centres and smart /intelligent

Security is one key aspect that needs high attention. Customer service and customer experience are

migration capabilities. For intelligent

Which key technologies should customers invest in today to ensure business continuity in the digital era?

buildings, it is about the integration

Customers should invest in cabling

and convergence of multiple systems

technologies that provide sufficient

onto one single platform.

application support today while at the

Can you elaborate on your plans for the regional market over the next few quarters?

building market. We provide solutions for the design and implementation of a successful data centre with future

Our focus continues to be to add

other important elements to pay attention to.

same time offering an easy migration

We intend to capture the data centre’s

value to our customers’ current

path to higher speed applications in

exponential growth in the region in the

requirements and guide them to a

the future. In data centre switch-to-

next few quarters by capitalising on our

much more scalable and sustainable

server connections where speeds are

key differentiating products and the

future-proof design in the data centre

moving from 25, 50, and 100 Gb/s,

highly skilled technical expertise.

and intelligent building space.

high speed interconnects cables

Also, intelligent and smart building

such as Direct Attach Cable (DAC)

solutions is one of our core expertise

How can customers fast-track their digital transformation ambitions with your solutions?

assemblies, and Active Optical Cables

which we would like to further with

(AOCs) should be deployed. In the

our consultative approach. We like

backbone where speeds are increasing

to also retain our existing customers

To support digital transformation,

to 200, and 400 Gb/s, multimode

and add many new ones with our

IT infrastructure must be built to

and single-mode fibre cabling using

extensive value-adds.

GITEX INSIGHT

17

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FORTINET

BUILDING HOLISTIC SECURITY STRATEGIES Alain Penel, Regional Vice President, Middle East, Fortinet, draws attention to the importance of converging security with networking when devising strategies to enhance cybersecurity postures.

with protecting across their entire

to cybersecurity: zero trust access

infrastructure as the threat landscape

(ZTA) and zero trust network access

has become much more sophisticated

(ZTNA).

and harder to manage with isolated

organisations a unified services

Which aspects of digital transformation are customers not paying adequate attention to?

offering to secure across any network,

In today’s evolving environment,

endpoint or cloud with simplified

any impact on application, network

consumption and one licensing

or security performance can have

model for all form factors. As a

devastating business repercussions.

result, customers can further protect

Organisations can no longer leave

the growing digital attack surface,

security as an afterthought or as

securing critical devices, data,

an overlay in their transformation

applications, and connections from

strategy. An overlay security system

the data center to the cloud to the

constantly struggling to keep up with

home office and more.

dynamic changes in the network

point products and disparate services.

Expanding on the Fortinet Security Fabric’s portfolio, FortiTrust provides

will introduce security gaps that can be easily exploited. To address

What is the main focus for your company at GITEX 2021?

Which key technologies should customers invest in today to ensure business continuity in the digital era?

At GITEX we will showcase the

With remote work likely here to stay

networking and security into a holistic

Fortinet Security Fabric platform

even as offices open up around the

solution that can begin protecting

which delivers broad, integrated,

world, and with network complexity

any edge the moment it is created.

and automated protection across an

ever on the rise, IT and security

Converging security and networking

organisation’s entire digital attack

teams must implement zero trust

is fundamental to organisations’

surface to deliver consistent security

protections and controls to enable

overall security posture.

across all networks, endpoints, and

robust cybersecurity. With zero trust,

clouds. As part of the Fortinet Security

no devices are allowed to connect to

Fabric, we will highlight solutions

corporate resources freely. Instead,

such as FortiXDR, Fortinet Adaptive

any user or device requesting access

Can you elaborate on your plans for the regional market over the next few quarters?

Cloud Security Solutions, Secure SD-

must provide validated credentials.

Fortinet has been focused on

WAN and SASE.

Even then, they are only permitted

strengthening its position through

to access the minimally required

innovative thinking and strong

How can customers fast-track their digital transformation ambitions with your solutions?

resources needed to do their job. By

solutions that help solve enterprises’

denying all unvalidated traffic by

network and cybersecurity issues.

default, bad actors and compromised

We will maintain this strategy while

The proliferation of new devices

devices can’t even ping the network

adapting our support to suit the needs

and edges along with investments

to explore its resources, let alone the

of customers in the current hybrid

in digital innovations continue to

rest of the network. Organisations

working environment. In the region,

expand the digital attack surface.

must adopt two critical strategies to

we see a strong interest for Secure

Many organisations are challenged

implement a true zero trust approach

SD-WAN, cloud and OT solutions.

these challenges, organisations need to implement a security-driven networking approach that combines

GITEX INSIGHT

19

www.siemon.com

INFOR

CLOUD TRANSFORMATIONS Amel Gardner, Infor VP and GM, Middle East and Africa, explains how customers can accelerate their digital transformation journeys with cloud innovations.

How can customers fast-track their digital transformation ambitions with your solutions?

Firstly, Infor’s dedicated Value

unique and help make dramatically better decisions, better customer experiences, or better performance within a specific supply chain. To coin

Engineering team (who will be

the phrase: ‘this is where the magic

unveiled for the first time at

happens’ and the leading businesses

GITEX) can demonstrate how

of tomorrow will spend the majority

every organisation’s most critical

of time defining, refining and then

business drivers should be aligned

redefining this last 10%.

with a sound technological strategy.

This approach keeps

This team, which is dedicated to

implementations on track, keeps

maximising Infor investments, helps

teams from wandering off into

to identify, quantify, and realise

uncharted “wish lists” and getting

the true business value that our

lost down blind alleys.

products deliver.

not all business processes are created

Which aspects of digital transformation are customers not paying adequate attention to?

What is the main focus for your company at GITEX 2021?

equal. Businesses need to determine

Although companies feel they are data

which processes are most important

rich, they are not making the most

Infor is using its stand creatively

to differentiate themselves.

of their data potential. Yes, they are

Secondly, we recognise that while our various CloudSuites help provide industry specific business processes,

to feature distinct zones enabling

The first 60% of the implementation

creating masses of data, as they have

visitors from specific industries to

effort involves core industry leading

for years, but failing to unlock its

understand how their organisation

processes that businesses can adopt

true potential. It could even open up

can transform and gain the full

with very little effort. These are the

new revenue streams. There is a huge

advantages of the cloud, positioning

processes that are necessary but do

opportunity if they can deploy more

them to embrace new technologies

not provide differentiation. The goal

predictive and prescriptive analytics,

including artificial intelligence (AI)

for these 60% of the processes is very

not to mention the opportunities with

and machine learning (ML). Infor

simple: adopt technology that delivers

Big Data, AI and ML.

will demonstrate solutions including

industry best practice, as quickly as

its industry-specific CloudSuites for

possible.

industrial manufacturing, distribution,

For the next 30%, businesses need

Can you elaborate on your plans for the regional market over the next few quarters?

and healthcare, with specialists

to focus on the processes that are

available to discuss each of these

differentiators but still fall within

Infor has more than 750 active

solutions. The company will also

the realm of configuration or small

customers in the Middle East and

showcase its enterprise applications

tweaks. While this does demand some

many of them are moving to our

and enterprise resource planning

effort, a business is not starting with

multi-tenant cloud platform (on

(ERP) engines that are at the heart of

a blank sheet, but instead is choosing

AWS). We’re really looking to

its solutions, and which are designed

from options can be quickly tailored

accelerate by quintupling (x5) our

for specific industries. These highly

and configured to best fit their needs.

SaaS business by 2025 in the Middle

robust solutions manage financial

The goal of these first two steps is

East, so this means growing by

and operational tasks, streamlining

to free up more time and capacity to

40% each year (CAGR) which we

processes, eliminating redundancies,

focus on the final 10% of processes

will achieve by focusing on our core

and providing end-to-end visibility.

that are highly differentiating/

industries.

GITEX INSIGHT

21

RUBRIK

COMBATTING RANSOMWARE Mohammed Al Tamimi, Regional Director, Rubrik, delves into how regional organisations can effectively create a ransomware response strategy and drive their cloud journeys through automation.

Rubrik modernises, simplifies,

What is the main focus for your company at GITEX 2021?

As enterprises adopt data driven

with an immutable backup solution

and consolidates data resiliency

that eliminates the need to pay

across data centre, edge, and cloud

a ransom. Key qualities of these

environments for mid to large

solutions should include instant

enterprises. Customers choose

recovery, native immutability and full

Rubrik to modernise data protection,

visibility with automated granular

including cyber resiliency against

data visualisations of an attack impact

ransomware through Rubrik Radar.

to quickly identify impacted files.

How can customers fast-track their digital transformation ambitions with your solutions?

Digital transformation is accelerating

Which aspects of digital transformation are customers not paying adequate attention to?

as a direct result of the pandemic.

With the growth of digital

This digital transformation has also

transformation, there comes an

increased the amount of data that

increase of ransomware attacks

needs to be managed and protected.

as there is more data that is more

As a result, ransomware threats have

accessible than ever before. Backups

escalated exponentially as attackers

are the last line of defence, and

find more digital surface areas within

attackers are taking advantage of

businesses to infiltrate.

this by targeting and encrypting this

Customers are able to accelerate

data. Making it harder to recover, and

business models to increase agility

their digital transformation and cloud

longer to get back up and running –

and access, their data becomes

journey with automated archival,

ultimately costing businesses valuable

more lucrative for attackers to

application recovery, and cloud-native

time and money.

target. Ransomware attacks are also

protection for workloads running in

becoming increasingly sophisticated,

the cloud.

and more enterprises are opting to pay

Business need to understand the importance and value of having a solution that manages data, alleviates them of complex legacy solutions,

Downtime, cyber-attacks, pitfalls

Which key technologies should customers invest in today to ensure business continuity in the digital era?

of legacy systems and silos of data

With cloud strategies increasing pace

management tools put potential cloud

in the Middle East, businesses need

gains at risk.

to ensure they have a solution that

Can you elaborate on your plans for the regional market over the next few quarters?

the ransom.

Alongside this, the journey to the cloud is accelerating faster than ever.

At GITEX, Rubrik will be showcasing

along with protecting valuable data, and backups.

allows migration to the cloud, with

As data security and digital

how enterprises can create a

the right balance between data sent to

transformation increases in

ransomware response strategy that

both private and public clouds. With

importance, Rubrik continues to invest

allows them to resume critical business

the expansion of cloud approaches,

in the UAE as a region, with increased

operations immediately following an

cyber-attacks are also on the rise.

presence to provide innovative

attack and avoid paying a ransom. We

Enterprises need to seek a solution

solutions to our customers. We are

will also be discussing how enterprises

that eliminates the risk of downtime,

building on our sales teams and

are able to accelerate their cloud

cyber-attacks and business silos. It’s

growing our customer base, as well

journey with automation at scale, fast

critical that businesses understand

as increasing our presence in Saudi

recovery and unified visibility.

this threat, and protect their data

Arabia and the rest of the region.

GITEX INSIGHT

23

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WESTERN DIGITAL

DERIVING VALUE FROM IoT DATA Saifuddin Khwaja, Senior Sales Director at Western Digital, urges regional customers to select digital technologies that help meet their business goals and leverage the firm’s specialised storage solutions for data-driven environments.

ambitions with your solutions?

The market can be overwhelmed

The best thing about Western

advance the digital transformation

Digital’s product range is its

agenda. The rapid acceleration of

scalability. As the means of data

digital across both private and public

infrastructure needs vary across

sectors alike forced the roll out of

businesses and individuals so must

digital systems and placed connected

the solutions. Western Digital

technology and data storage at the

creates environments for data to

forefront of adoption. However,

thrive. Everywhere data lives, from

digital solutions cannot have a one-

advanced data centres to mobile

size-fit-all approach. Customers

sensors to personal devices, our

must carefully analyse and research

industry-leading solutions deliver

to develop infrastructure that

the possibilities of data.

address the current needs of the

Robust storage solutions are needed

with products and innovations to

business. As businesses in the region

for the rising needs of business and

face an unprecedented degree of

consumers. Western Digital offers

digital transformation in terms

a portfolio of products, covering a

of scale and scope, they may be

range of market segments, created to

selecting technologies that aren’t the

enable customers to derive valuable

right fit for their objectives. Ensuring

insights and intelligence from data.

digital solutions meet business objectives will be key for overall

What is the main focus for your company at GITEX 2021? current data trends with a showcase

Which key technologies should customers invest in today to ensure business continuity in the digital era?

of products to meet the needs of

As various technologies continue to

Can you elaborate on your plans for the regional market over the next few quarters?

today’s businesses. As a leader

evolve so will the data storage needs

Western Digital understands that the

in data infrastructure, Western

and how to get the best value from

next few years will be an exciting

Digital is driving the innovation

it. Specialised storage is therefore

time for smart technology providers

needed to help customers capture,

necessary in order to create optimum

in the Middle East. The market

preserve, access and transform an

value from IoT data, which must

is growing, and consumers are

ever-increasing diversity of data. At

be considered when building out

excited for what’s coming next, but

GITEX, you will find Western Digital

the wider data infrastructure. The

a lack of knowledge around smart

data-centric solutions, comprised

implementation of the right storage

technology infrastructure threatens

of the Western Digital, SanDisk and

infrastructure and technology and

this progress and the gains that will

WD brands. Each brand offers a range

subsequent education on them

go with it.

of capacities to meet business’s

will help businesses continue to

specific needs and can handle tough

evolve and thrive through this

to evolve so will the data storage

workloads with endurance businesses

transformative era.

needs and how to get the best value

At GITEX, we are keeping a pulse on

can trust.

How can customers fast-track their digital transformation

success.

As various technologies continue

from it. Western Digital is prepared

Which aspects of digital transformation are customers not paying adequate attention to?

to support the growing digital needs of companies and consumers with specialised storage solutions.

GITEX INSIGHT

25

RING

REIMAGINING SECURITY Mohammad Meraj Hoda, Vice President of Business Development, Middle East & Africa, Ring, reinforces the company’s commitment to ensuring homes and communities are safe and connected through its reimagined security offerings.

the evolution of Ring’s security and

Security and privacy are a top priority for Ring. How are you integrating security into your products?

privacy features that gives users

We are constantly innovating both

control and additional choices for

our existing products and creating

encrypting and decrypting their

new ones to address various home

videos. It is designed so that no

security challenges. Recently, we

unauthorised third party can access

have announced the end-to-end

user video content.

encryption, offering users control

proactive, and affordable. We will also promote our end-to-end encryption, which is the latest in

and additional choices for encrypting

What demand do you see for your solutions in the region?

And what are you doing differently that sets you apart from other home security companies?

and decrypting their videos. We

Ring is committed to keeping

logs into your account. Even though

homes and communities safe and

the company provides its customers

connected, and we hope to change

with these extra security measures,

the way homeowners view security

at the same time it’s important to

by keeping an eye on their family

boost your own security and have the

and property. Ring re-imagined the

most secure network passwords and

doorbell so consumers could respond

account.

have included a mandatory twofactor authentication, which adds an extra layer of protection. Ring also provides login notifications, which let you know if a new device

– using a smartphone – to someone

What is the main focus for your company at GITEX 2021?

at their front door at any time and

At Ring, security, privacy, and

simplifying the technology with

Can you elaborate on your plans for the regional market over the next few quarters?

user control are foundational. We

the combination of App, Cloud and

We have seen a strong traction for

plan to focus on providing the

Security hardware.

Ring in the Middle East region and

ideal home security solution that

Delivering privacy, security

is comprehensive, easy to install,

and control to our customers are

Our plan is to expand our regional

foundational to achieving our

footprint further by making our

mission. It drives our team to design

products more accessible in Middle

and engineer not only the products

East and Africa by engaging the right

you see today, but future features and

value-added partners, investing more

innovations as well.

in markets like UAE, Saudi Arabia,

Delivering privacy, security and control to our customers are foundational to achieving our mission.

26

GITEX INSIGHT

from anywhere in the world, while

Ring is constantly innovating

this trend is continuing to grow.

Bahrain to name some, where we

and introducing new products to

already have a strong presence. We

the market. New security solutions

are also adding a new line-up of

for whole home security including

products that will complement our

security devices for cars are

current offering as well as open new

innovations customers can look

opportunities in different target

forward to in the near future.

verticals.

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