TRANSFORMING THE FUTURE WITH INTELLIGENT EDGE How Aruba, a Hewlett Packard Enterprise company’s edge to cloud vision can empower customers to triumph in the new digital landscape
Jacob Chacko, Regional Director, Middle East, Saudi & South Africa (MESA), HPE Aruba
INTRODUCTION
A BOLD DIGITAL FUTURE
T
he past several months have transformed the way
future together’. The biggest in-person tech show of the year
we live and work. Regional organisations continue
will preview futuristic solutions, reaffirm the innovations seen
to calibrate to the new normal and have realised
in the region and demonstrate the infinite opportunities that
the importance of moving their businesses to the
digital technologies such as AI, cloud, cybersecurity, IoT, 5G
digital domain as quickly, seamlessly and securely as possible.
and so on, bring to the table.
The chaos brought on by the pandemic have left us with key learnings such as ensuring business continuity plans are
Designing a data-driven economy embedded with intelligence,
in place, creating scalable and digital operations, building
seamless connectivity and cybersecurity will define the
resilient systems and that collaboration is the way forward.
future for regional organisations. With the Middle East’s technology landscape at an exciting turning point, now is the
In sync with these changes in the market, this year’s theme
time for industry players to bolster collaborations and foster
at GITEX GLOBAL x Ai Everything is ‘creating a bolder digital
innovations to drive new levels of business competitiveness.
CONTENTS
13
AVEVA
17
SIEMON
Fuelling Smart City Solutions
Connecting Cities of the Future
19 FORTINET
21
Building Holistic Security Strategies
Cloud Transformations
25
26
INFOR
14
HPE ARUBA Transforming the Future with Intelligent Edge
23
RUBRIK
Combatting Ransomware
WD
Deriving Value from IoT Data
RING
Reimagining Security
GITEX INSIGHT
3
Information Security Solutions
We empower you to keep your business safe through a diverse portfolio of information security solutions. Whether it’s standards, product testing, certification or training that you need, we’ll help you achieve your security goals. With BSI information security solutions: • Protect your people • Protect your information • Protect your reputation The key information security standards: • ISO/IEC 27001: Information security management systems • ISO/IEC 27701: Privacy information management • ISO 22301: Business continuity management
Contact us: bsi.me@bsigroup.com bsigroup.com/en-AE +971 4 336 4917
GITEX PREVIEW
VMWARE TO UNDERLINE CLOUD AND MODERN APPS INNOVATIONS VMware will showcase its latest innovations
exceptional end-user experience for
in multi-cloud, apps modernisation,
distributed teams, using its cloud services to
digital workspace, and security at GITEX
demonstrate VMware Anywhere Workspace
Technology Week.
with security tools and governance in place.
Aligning with GITEX’s theme of ‘Creating
During the show, VMware will host several
a Bolder Digital Future Together’, VMware
technology sessions, presenting its latest
will demonstrate how organisations can
technologies and their use cases, including
thrive amid current challenges by embracing
how Modern Apps & Multi Cloud can help
“Enterprises increasingly recognise the value
a multi-cloud approach that provides the
organisations develop and deploy software
of technology as an enabler of innovation,
flexibility to launch modern applications and
faster, run apps reliably at cloud scale,
and continuity amid challenging times.
empower a secure, distributed workforce.
reduce risk and protect systems.
VMware helps organisations from both
Visitors to VMware’s stand in Hall 6 (stand
Visitors will also have the chance to
Ahmed Auda, VMware
the public and private sector to embrace a
H6 - B10) will experience its state-of-the-
attend sessions on solutions including
multi-cloud approach that opens-up a world
art technologies and witness first-hand
Network Security, VMware NSX, Anywhere
of innovation, while enhancing security
how its solutions can help solve customers’
Workspace, and VMware Secure Access
and increasing agility. We look forward to
challenges. The company will showcase
Service Edge (SASE). Each talk will include
meeting organisations from all sectors to
an enterprise-class modern applications
detailed use cases, enabling attendees to
demonstrate how they can continue to push
development platform based on its Tanzu
understand the transformative impact these
the boundaries with technology.”
portfolio deployed across multi-cloud
solutions can have on their organisation.
environments with intrinsic security. The company will also showcase an
Ahmed Auda, Managing Director, Middle East, Turkey and North Africa, VMware, said,
EXTREME NETWORKS TO DISPLAY AI-ENABLED CLOUD SOLUTIONS
VMware will be exhibiting at GITEX in Hall 6, Stand H6 - B10
including a demo of its pioneering ML/AI powered network management platform, ExtremeCloud IQ CoPilot. • Meet the Extreme Middle East leadership team: Top company executives from Extreme’s Middle East leadership team,
achieve infinitely distributed connectivity and
including John Morrison (Senior Vice
create consumer-centric experiences, at scale.
President for EMEA), Roy Verboeket (VP
Maan Al-Shakarchi, Regional Director META at Extreme Networks, said, “The way people work, connect, and interact has become more fluid and geographically dispersed,
Maan Al-Shakarchi, Extreme Networks
of Solutions Engineering), and Maan AlShakarchi (Regional Director META) will be in attendance. • Learn more about Extreme Networks: As the
further extending the network edge and
fastest-growing cloud-managed networking
creating the Infinite Enterprise which creates
solutions provider celebrating 25 years of
significant strain on IT leaders. Extreme helps
innovation this year, the company continues
organisations tackle these problems via a
to be a key partner for organisations
scalable cloud-based architecture that connects
embracing the future of networking
locations, people, applications, services, and
technology, in the Middle East and globally.
devices with even greater speed and ease.” Extreme Networks will showcase its latest
On stand E25 / Hall 1 of the Dubai World
The company participates at GITEX having
solutions to help companies in the Middle
Trade Centre, visitors will be able to:
recently completed its acquisition of Ipanema,
East extend the connectivity required to power
• Discover the Infinite Enterprise: Learn more
the cloud-native, enterprise SD-WAN division
consumer-centric experiences anywhere and
about the firm’s futuristic vision of infinitely
of Infovista, thereby expanding its market-
everywhere at this year’s GITEX.
distributed connectivity that will help
leading ExtremeCloud portfolio to include
organisations on their cloud migration and
new cloud-managed SD-WAN and security
digital transformation journeys.
software solutions. Extreme will host its
At the event, the company will highlight cloud-based solutions that leverage AI and machine learning technologies to effectively
• Experience ExtremeCloud IQ: Extreme’s
regional distributor, Westcon, at its stand
meet the evolving requirements of the Infinite
powerful flagship cloud-based networking
and support the participation of key channel
Enterprise, helping businesses in the region
solution will be in action on the stand,
partners Omnix and EIS.
GITEX INSIGHT
5
GITEX PREVIEW
NUTANIX TO EXHIBIT UNDER THE THEME ‘CLOUD ON YOUR TERMS’
categories – Cloud (Private or Hybrid), EndUser Computing and Databases. The company will also be announcing key developments with its alliances during GITEX. Company executives are keen to discuss the recent exciting partnership with
Nutanix, in its seventh appearance at GITEX,
RedHat. The collaboration between the two
will share its vision and strategy for helping
vendors enables customers to more easily
regional enterprises leverage the power of
build, scale and manage containerised and
the cloud on their own terms. The technology
virtualised cloud-native applications, said the
spotlight will be on the firm’s simple, flexible,
firm. The expanded partnership with HPE, in
and cost-efficient platform - one that offers
response to the increased demand for hybrid
freedom of choice and enables true hybrid
cloud, will be another area of focus. The two
and multi-cloud computing.
companies now offer Nutanix Era (a database management solution) bundled with HPE
Aaron White, Sr. Sales Director, METI at Nutanix said, “We believe that
ProLiant servers, as a service through HPE
organisations don’t need to be ‘cloud
GreenLake. Part of the discussions will be around
first’, but rather ‘cloud smart’. There
new solutions that will soon be launched
are enterprises in the region that are at different stages of their cloud adoption
Aaron White, Nutanix
address the needs of every stage – whether
in the next few months. The company will be introducing strengthened ransomware
journey. Nutanix offers solutions that “GITEX with its position as the premier
protection features. Nutanix Clusters, a true
it be modernisation of the data centre and
technology event in the Middle East, is
hybrid cloud solution, has been released on
HCI implementation, or better managing
an excellent platform to connect with our
AWS and is set to have world-wide availability
the public cloud, or a combination of the
customers, collaborate with our key alliances
on Azure very soon.
two, as customers strategise on which
and partners, and demonstrate our latest
applications and workloads need to run on
technology innovations.”
the cloud and on-premise.”
Nutanix will showcase three main solution
FOCUS SOFTNET TO UNVEIL FOCUS X
Nutanix executives will be available at stand H6-C30 at GITEX.
Moreover, Focus X brings banking right within the application, increasing security along with ease of use and simplification. Organisations can initiate real-time
and Futuristic Applications (AIFA) AI
transactions, and automatically reconcile
and machine-learning driven statistics,
the bank statement with entries in the
predictive analysis and forecasting.
accounting ledger.
“The power and promise of the future
of modules that simplify and automate a vast
announce the global launch of Focus X, our
array of tasks for almost every function in
next-generation ERP solution at GITEX
the organisation. Its visually appealing and
Technology Week 2021. The advanced
easy-to-navigate UI provides clarity, reduces
architecture of Focus X unlocks the true
stress and allows you to access information
power of the ERP, facilitating real-time
you want with unparalleled speed. No more
insights and advanced data-processing
staring at the screen waiting for data to load!
capabilities, while offering superlative
Ali Hyder, Focus Softnet
“And if you need something, you can just
security,” said Ali Hyder, Group CEO of
ask AIFA. Whether it is a report you need at
Focus Softnet.
a moment’s notice, or data pertaining to a
Focus X also includes advanced AI engine that sets it apart from conventional ERP, as
6
Hyder added, “Focus X includes a plethora
is no longer a dream. We are excited to
Focus Softnet has announced the global
it allows user to communicate with ERP and
launch of its next-generation ERP solution –
ask it to perform tasks such as fetching data,
Focus X at GITEX Technology Week 2021.
documents, reports etc. AI based predictive
specific transaction, AIFA’s VUI (Voice User Interface) is ready to serve you.” Focus X is offered as an upgrade version to the 2019 released Focus 9. Focus Softnet is exhibiting at Stand F20 in
Featuring in-memory computing,
analysis would help many vertical industries
Hall 7, where visitors can meet with senior
industry-ready templates, available on
in forecasting sales, manufacturing and stock
executives and technical advisors from the
mobile and thin client, Focus X empowers
requirements with over 101 algorithms to suit
company to understand the full portfolio of
organisations with Artificially Intelligent
even the most unique business requirements.
products and services.
GITEX INSIGHT
WSO2 TO SPOTLIGHT LATEST DX TECHNOLOGY SUITE WSO2 has announced its inaugural participation
reinforces our longstanding and continued
in GITEX Technology Week.
commitment to the region and the digital
The company is set to demonstrate how its
aspirations of its governments and businesses,”
open source and cloud native technologies
said Uday Shankar Kizhepat, Vice President and
can be the keystone in organisations’ digital
General Manager, MEA, WSO2.
transformation initiatives during the fiveday show. At WSO2’s GITEX booth, experts will be on
“WSO2’s regional success has been driven by an unprecedented propensity for cloud migration, stemming from the need to reinvent
hand to answer questions and engage with
the workplace amid lockdowns. We see GITEX as
attendees, regardless of what stage they are at
an amazing opportunity, not only to prove the
in their digital transformation journey. GITEX
power of our offerings, but to meet with existing
delegates will also get a sneak peek at Choreo,
and prospective customers and partners, and
WSO2’s public beta integration-platform-as-a-
share our vision and roadmap for the future.”
service (iPaaS) offering. Choreo is a low-code,
Products that WSO2 will demonstrate at
cloud native engineering platform that reduces
GITEX Technology Week 2021 include WSO2
time to market from weeks to hours.
API Manager, which offers a single platform
consolidate IAM and CIAM capabilities, as
for building, integrating, and exposing digital
well as accelerate time to market.
The announcement follows the expansion of WSO2’s presence in the region with the opening
services as managed APIs in the cloud, on-
of new offices in Dubai in August, a move
premises, and in hybrid architectures.
made in response to the 70% surge seen in its regional customer base over the last 18 months. “Our participation in GITEX, much like our decision to open our regional offices in Dubai,
WSO2 Identity Server is an API-driven,
Uday Shankar Kizhepat, WSO2
WSO2’s Open Banking and Open Healthcare solutions are comprehensive technology and strategic consultancy offerings that help
open source, identity and access management
organisations in those industries to adhere to
(IAM) solution that embraces a developer-
standards while maintaining agile business
first approach to lower costs, modernise and
models.
BARRACUDA TO SHOWCASE HOW TO SECURELY EMBRACE CLOUD
found that 72% of organisations got breached through web applications. Moreover, the causes of these attacks varied, with top threats including bad bots (43%), software supply chain attacks (39%), vulnerability detection (38%), and securing APIs (37%). By leveraging
Barracuda will return to GITEX with a
machine learning, vulnerability scanning and
full range of cybersecurity solutions that
remediation, and Advanced Threat Protection,
enable businesses to secure their mission-
Barracuda Cloud Application Protection
critical applications and data in a digitally
provides active threat intelligence for powerful
transformed world.
protection against these and other application
The company’s technology focus will be on
threat vectors.
its Cloud Application Protection solution which
The company is also set to help regional
provides powerful application security that
businesses address ransomware – a threat
is easy to use and helps protect applications
that has seen a 64% increase in attacks year
deployed on-premises, in the cloud, or hybrid.
over year. Fundamental to defence is the
The company is also set to unveil expanded
company’s Total Email Protection solution
incident response capabilities for its Total
which combines gateway defence with inbox
Email Protection offering, a suite of powerful security solutions that offer protection against
protection and user security awareness into a Chris Ross, Barracuda Networks
a wide range of email threats. “Middle East businesses have faced
single, powerful solution. The company also intends to highlight its
security solutions offer consumer-level ease of
relationship with Microsoft and the value that
unprecedented change over the last 18 months
use, enabling organisations to focus on realising
this relationship offers to organisations as they
and rapid digitalisation has left many vulnerable
their digital ambitions with confidence in the
embrace cloud solutions such as Office 365.
to cyberattack. While the threat landscape
security of their digital services and assets,” said
is indeed daunting, Barracuda’s message to
Chris Ross, SVP International Sales, Barracuda
East and international technical and sales
attendees is that robust protection is both
Networks.
teams are set to attend and will be present at
affordable and easy to deploy. While packed with powerful features, Barracuda’s enterprise-grade
In its latest report title ‘The state of application security in 2021’, Barracuda
Key executives from Barracuda’s Middle
the company’s stand (A20 in Hall 2) through the five days of the event.
GITEX INSIGHT
7
We speak your language. Infor is a global leader in cloud software specialized by industry and a strategic partner for more than 65,000 organizations worldwide. Everything we do starts with translating real-life work problems into productivity. For us, success comes from unlocking each industry’s unique challenges, and with decades of hands-on industry experience built into our solutions, we speak distribution, industrial manufacturing, healthcare and more. Visit the Infor® booth at Gitex® from 17-21st October in Hall 7, H7-E50 and let’s talk
infor.com
GITEX PREVIEW
CLOUD BOX TECHNOLOGIES TO HIGHLIGHT DIGITAL TRANSFORMATION SOLUTIONS Cloud Box Technologies has been gaining
excited to be a part of the region’s largest IT
market inroads with the services and
industry event and look forward to meeting
solutions they have been providing
our present as well a future customers,”
customers in the UAE. As a Platinum
said Ranjith Kaippada, Managing Director,
Partner of Dell, they will be focusing on
Cloud Box Technologies.
Dell EMC PowerStore Storage as well as the
Partnering with best of breed vendors
advanced Dell EMC VxRail Hyperconverged
has enabled Cloud Box Technologies to be a
Infrastructure solution at GITEX at Hall 6,
trusted systems integrator to a diverse set
Stand A1 at the Dubai World Trade Centre.
of customers across different industries,
“Being a Dell partner gives us a strong
including, healthcare, banking and finance,
Ranjith Kaippada, Cloud Box Technologies
advantage to be able to offer a set of
retail, manufacturing, etc. Additionally, the
world class products to our customers. As
company has been recognised for the strong
Cloud Box Technologies, we provide value
capabilities and the experienced team that
Cloud Box Technology senior executives
added services and unique solutions for
have been able to work with customers to
and gather in-depth information on the
our customers who are looking to achieve
provide tailor made solutions to meet their
company’s solutions and services at the
their digital transformational goals. We are
business objectives.
event.
Visitors will be able to interact with
LINKSYS TO FEATURE CONNECTIVITY SOLUTIONS among students as schools are re-opening with
a stronger signal, and faster data transfer for
hybrid models for learning. The introduction of
smart home and bandwidth-heavy devices.
Linksys HomeWRK for Education is intended to help address this issue.
Amanullah Khan, Managing Director for Middle East, Turkey & Africa at Linksys, said,
Given the accelerated rollout of 5G
“Wherever individuals may be located, the
infrastructure in the Middle East today,
ability to seamlessly connect to a reliable,
Linksys will be showcasing an all-inclusive
high-speed network has never been more
lineup of 5G routers and hotspots that enable
important. It is a tool that enables you to
consumers and businesses to make the most of
create, unwind, and connect with others.
the technology’s enormous capacity. The firm
A new breed of Linksys solutions has been
Linksys will be taking visitors to this year’s
estimates that the average consumer will go
designed so that Wi-Fi is the least of one’s
GITEX Global through a preview of how future
from 2.3 GB of mobile data per month to 11 GB,
worries, and to allow them to focus on the
homes and offices can enjoy better, faster, and
tapping into 5G-enabled experiences such as 4K
connections that really matter.”
stronger connectivity.
video streaming and high-performance gaming.
A particular emphasis is being placed on
Its latest hardware solutions are
These 5G-enabled experiences will be
complemented by a range of unique software-
enterprise-grade networking performance
further enhanced through Linksys Wi-Fi 6
driven features on the Linksys App. Users can
and security. This follows a strategic alliance
technology. Today, Wi-Fi 6 is the premium
manage their Wi-Fi network remotely from any
between Linksys and Fortinet announced
standard of Wi-Fi technology delivering the
mobile device, while the Linksys Shield feature
earlier this year, wherein Fortinet has
essential speed, coverage, and capacity that
lets home users block unwanted content and
already made a strategic investment of
the latest devices need. Linksys’s Wi-Fi 6
manage their family’s Internet usage.
USD160mn in Linksys.
routers offer four times the network capacity of
GITEX visitors can also see a demo of a range
The result of this alliance is to deliver
previous Wi-Fi 5 generations and feature Velop
of other business-led offerings including the
enterprise-grade connectivity and security,
Intelligent Mesh technology—which now works
Linksys Cloud Manager, and how the company
with unparalleled quality of service, to
with Apple HomeKit—making an upgradable
has been broadening its relationships with
organisations that need to provide seamless
system that expands with easy-to-add nodes.
leading Internet service providers in the region.
and secure connectivity for their employees to
Linksys is also previewing at GITEX its Wi-Fi
efficiently work from home. The partnership
6E technology that leverages the 6GHz band
Linksys will be located at GITEX Global in
will also address the issue of the homework gap
for uncluttered channels with more capacity,
Zabeel Hall 2 – Booth C10.
GITEX INSIGHT
9
microfocus.com
Say “Yes” to the Future of AIOps Automation. Monitoring. Remediation.
End-to-end monitoring AI-based analytics Rapid remediation Actionable insights
GITEX PREVIEW
RIVERBED TO SHOWCASE END-TOEND VISIBILITY SOLUTIONS
and this year is especially exciting given this announcement and its implications on the expansion and augmentation of our solution portfolio. This will translate to new and enhanced capabilities in end-toend visibility and application acceleration
By joining best-in-breed technologies,
solutions for our customers. It also means
Riverbed | Aternity delivers the most
more, innovative use cases that our channel
comprehensive offering with end-to-end
partners can deliver through the Riverbed
visibility across networks, apps, cloud, and
portfolio,” said Mena Migally, Regional Vice
down to the end-users to provide actionable
President, META at Riverbed.
data insights that drive real business outcomes. At GITEX, Riverbed will use its
At the show, Riverbed will co-sponsor the participation of its regional distributors – Mindware and StarLink – and will have
participation at the Middle East’s largest
kiosks at each of their stands. By doing
technology event to showcase industry-
so, the company aims to demonstrate its
leading end-to-end visibility and network
firm commitment to its channel partners.
and acceleration solutions. Under the theme
“Our intention is to educate technically
‘Visibility, Security and Performance for
proficient resellers and integrators on how
the Modern, Hybrid Enterprise’, Riverbed
they can then leverage the full scope of the
intends to educate customers and prospects
Riverbed portfolio to deliver comprehensive
about how they can capitalise on new
IT solutions for the needs of the modern
With strong growth in its visibility portfolio
opportunities, address vulnerabilities,
enterprise,” explained Migally.
over the last couple of quarters, Riverbed
and fundamentally rethink how their
recently reunited with Aternity, an
organisations and employees can thrive in
leadership, sales, and pre-sales teams will
independent division of Riverbed, to meet
a world that’s digital-first, and hybrid by
be attending GITEX 2021. Attendees can meet
customer demand and fill a void in the
design.
them at the dedicated Riverbed kiosks on the
Mena Migally, Riverbed
market for full-fidelity, end-to-end visibility for the digital and hybrid enterprise.
“Riverbed sees GITEX as one of the main trade shows in our regional events calendar
TREND MICRO TO DEMO THE ART OF CYBERSECURITY
Top executives from Riverbed’s regional
stands of value-add distributors Mindware (E1 in Hall 3) and StarLink (C1 in Hall 1).
million (7,293,662) malware detections, and another 2133 banking malware detections. These figures prompt a broader discussion on how organizations will need to adjust their security posture, and the same will be emphasized during the expert speaker sessions conducted by Trend Micro at GITEX 2021 In addition to exhibiting security solutions
Trend Micro is all set to spotlight its
at its booth, Trend Micro will also be hosting
innovations at the 41st GITEX Technology
several sessions held by company experts
Week, taking place from 17th to 21st of October
that will cover different challenges in the
at the Dubai World Trade Centre. The company
cybersecurity space and the solutions
said it will demonstrate several cutting-edge security solutions to empower organisations
necessary to overcome them. Dr. Moataz Bin Ali, Trend Micro
in protecting their digital infrastructure in the evolving threat landscape. “We’ve come a long way in safeguarding the operations of enterprises, and even further
This year during GITEX 2021, the Trend Micro booth will be located in Hall 2, Stand
them to take better control of their systems, while thriving in the new digital economy.” Trend Micro recently released its Midyear
H2-E20. Trend Micro will also be presenting at XLabs, where Bhavin Gandhi, Sr. Sales
with the induced digital transformation over
Security Roundup for H1 2021: Attacks from
Engineer, will discuss the relevance of XDR
the past year,” said Dr. Moataz Bin Ali, Vice
All Angles that highlights the evolving threat
and its influence on SOCs in Hall 1 Training
President and Managing Director, MENA
landscape and the need to secure a strong
Academy and the XLabs conference room.
for Trend Micro.” “GITEX 2021 gives us yet
cyber security stance in the region. As per
Additionally, Trend Micro will also be placing
another opportunity to demonstrate our
the roundup report, the GCC witnessed over
their pods at the booths of its distributors,
industry-leading cybersecurity solutions to
62 million (62,325,775) email threats, over
that would include Starlink located at Hall 1,
protect the new age enterprises across clouds,
155K (155,516) URL hosted attacks, with over
H1-C1; Mindware located at Hall 3, H3-D1 and
networks, devices, and endpoints – enabling
28 million (28,430,724) URL victims, over 7
Redington located at Hall 5, H5-A1.
GITEX INSIGHT
11
AVEVA
FUELLING SMART CITY SOLUTIONS Participating with strategic partner, Schneider Electric, AVEVA will demonstrate its Unified Operations Center for Smart Cities at the Middle East’s biggest technology exhibition.
“It converges OT and IT technology
world will have 43 megacities, each
where the operator can effectively
with more than 10 million inhabitants.
monitor and control entire city
Converting existing infrastructure
operations through a ‘City in a Box’
to smart infrastructure is the key to
approach as we like to call it.”
improving cities. With unified data
AVEVA’s Unified Operations
and analytics, smart city operators are
Center for Smart Cities and
empowered with better information,
Schneider Electric’s IoT-enabled
which means they can make more
sustainability platform –
informed decision to optimise
EcoStruxure Resource Advisor offer
operations for the new environment
smart city operators a powerful
in which they are operating.
solution. The EcoStruxure Resource
I
It is estimated that by 2030, the
into a single pane-of-glass solution,
AVEVA’s vast portfolio of smart
Advisor is a best-in-class, AI-
city software solutions span facilities
assisted, cloud-based solution for
management, utilities, transportation,
managing cross-enterprise energy
and data centres. Taking an integrated
and sustainability data, which
approach, AVEVA’s solutions enable
shows how operators can track data
disparate functions to collect, analyse,
across more than 400 categories to
and then act on unified and holistic
have near real-time access to their
intelligence – supported by the help
resource performance.
of real-time data – to enable civic
EcoStruxure is powered by
leaders to make better decisions and
ndustrial software leader
Microsoft Azure enabling integration
AVEVA, together with its
and interoperability to turn data
strategic partner Schneider
into meaningful insights. The data
solution, Unified Operations Center is
Electric, will demonstrate its
improve living standards. Due to the scalability of the
is paired with Schneider’s unique
ideally suited for not just megacities
AVEVA Unified Operations Center
approach to energy and sustainability
but also smaller municipalities
for Smart Cities, which seamlessly
consulting, bringing together
looking to take an integrated system
integrates systems, sites, people
technology and expertise, resulting in
of systems approach to monitoring
and assets for cities of the future, at
a “mind-plus-machine” approach to
and controlling their city operations.
GITEX Technology Week.
climate action.
The company works with megacities
Dr Tariq Aslam, Head of MEA,
“AVEVA, Schneider Electric and
such as London, as well as smaller
AVEVA, says, “Our Unified Operations
Microsoft are accelerating the
municipalities with populations of
Center is the command-and-control
delivery of smart city innovation
50,000 or fewer, that are looking
solution for infrastructure and smart
across regions. Our unique
to leverage technology to improve
city operators based on an integrative
combination of capabilities helps
sustainability and resilience.
‘System of Systems’ approach. It can
municipalities capitalise on the
be used to collate information from
power of technology to become more
Unified Operations Center solution
various data sources to anticipate and
agile, resilient, and sustainable. We
on Schneider Electric’s stand H5-
resolve problems even before they
plan to demonstrate smart cities in
B40. Senior representatives from the
are presented, coordinate various
action on our Unified Operations
company will be at GITEX Technology
resources and processes for seamless
Center with our strategic partners,
Week 2021 to meet with customers
operation, and generally make more
Schneider Electric and Microsoft on
and partners and share their global
strategic decisions.
their stands,” Dr Aslam adds.
success stories with them.
AVEVA will be holding demos of its
GITEX INSIGHT
13
HPE ARUBA
TRANSFORMING THE FUTURE WITH INTELLIGENT EDGE Jacob Chacko, Regional Director, Middle East, Saudi & South Africa (MESA), Aruba, a Hewlett Packard Enterprise company, reveals how regional enterprises can succeed in the digital era and achieve optimal business outcomes through the company’s edge to cloud value proposition.
14
GITEX INSIGHT
T
he evolving digital-first
processed at the device level, and
AI ops. Connect is about ensuring all
world demands that
instead of sending all the data from
the devices at the edge are connected
enterprises prioritise agility
thousands of sensors, only relevant
as a part of a unified infrastructure
and adaptability. As remote
information is sent to the data centre.
and then ensuring each endpoint is
and hybrid work models increasingly
This enables manufacturing plants to
holistically protected. The networking
become the norm, as more and more
save on costs and time, allowing for
leader’s Aruba ClearPass Security
applications move to the cloud and as
quick data-driven decision making.”
portfolio caters end-to-end towards
increasing number of devices become
According to the HPE Aruba chief,
this, says Chacko. “The last building block – AIOps –
IoT-enabled, edge computing is a
edge computing not only helps to get
critical technology that customers
in new customer experiences but also
helps us to analyse all the data that
must leverage.
offers customers AI-driven visibility.
is being collected by using machine
“All these strengths point to the fact
learning. Gone are the days when
Middle East, Saudi & South Africa
that edge computing is an evolution
a network engineer had to comb
(MESA), Aruba, a Hewlett Packard
of the cloud computing technology
through console logs to figure out the
Enterprise company (HPE Aruba),
and will greatly help organisations
problem. Today AIOps can instantly
emphasises that edge computing can
pace up their digital transformation
identify where the issue is and can
help companies keep pace with their
journeys.”
also give you a heads up of any
Jacob Chacko, Regional Director,
accelerated digital transformation goals. “Today data is getting created at
Processing and analysing copious
glitches. What used to take eight- or
quantities of data is no match
nine-man hours is now done in just a
for legacy networks. HPE Aruba
matter of minutes.” HPE Aruba will be highlighting
the edge exponentially and this is why
has identified the challenges that
it is imperative for companies to have
customers face in today’s digital
Aruba ESP and other key portfolios at
processing capabilities closer to edge
environment and has introduced
this year’s GITEX Technology Week.
intelligent edge solutions. Chacko
The company aims to contribute
adds that the company’s Aruba ESP
to the show’s theme – creating a
(Edge Services Platform) plays a key
bolder digital future together – by
role in helping customers prepare
demonstrating strengths of edge
for a post-pandemic world of hybrid
computing and how it can empower
working, digital-first experiences and
business outcomes; driving platform
hyper-aware facilities.
integration and introducing new
Aruba’s edge to cloud vision offers a compelling proposition that can empower enterprises to achieve their digital agendas.
“One of the things that torments a
product innovations with Wi-Fi 6
CIO today is to how to ensure all the
and 5G; and unveiling network-as-
data, which is getting generated at
a-service offerings.
the edge, is also well protected,” he
He says, “We are looking forward
explains. “AI and Machine Learning
to meeting new customers and
technologies help to make sure
partners while reinforcing existing
that the right users have access to
relationships with in-person
specific data; identify, understand
engagements during the five-day
channels. Traditionally, the data that
and remediate any abnormalities; and
trade show.”
was generated used to go to a central
track user behaviour across systems
source for processing.”
and services among many other
well positioned to cater to customers’
According to Chacko, the company is
features. It allows for comprehensive
digital requirements across verticals
transformation taking place across
data protection. Securing the edge
and help them achieve business
industries, specifically in the Middle
is where Aruba ESP can make a
outcomes with edge solutions.
East, the need for edge computing has
huge difference. It is one of the
risen drastically.
industry’s first platforms with an AI-
future for customers. We believe our
With the rapid rate of digital
“We are driving a very bold digital
powered ‘sixth sense’. The solution
network-as-a-service offering will be
that by the year 2022, 75% of the
is designed to unify, automate and
a pivotal point in driving customers’
data will be created and processed
secure the intelligent edge and help
business outcomes. Aruba’s edge
outside the data centre – it will
organisations harness its immense
to cloud vision offers a compelling
be all at the edge. Edge computing
potential.”
proposition that can empower
Chacko says, “At HPE, we believe
enables techniques like predictive maintenance where the data gets
Aruba ESP is designed on three building blocks – connect, protect and
enterprises to achieve their digital agendas,” he concludes.
GITEX INSIGHT
15
SIEMON
CONNECTING CITIES OF THE FUTURE Prem Rodrigues, Director of Sales & Marketing, Siemon (India, Middle East & Africa), highlights how the firm adds value to customers’ data centre and intelligent building requirements.
support low-latency performance
parallel optics with multi-fibre
and reliability whilst enabling rapid
connectivity (i.e., MPO/MTP) or
deployment and scalability.
wave division multiplexing (WDM)
Siemon’s pre-terminated copper
technologies should be considered.
and fibre optic cabling solutions
Base-8 plug-and-play fibre systems
enable 30% faster installation time
provide seamless transmission from
compared to field terminated cabling
duplex 10Gb/s to current and future
solutions. In the data centre, the
8-fibre applications.
customer should utilise the Base 8
speed applications. With Siemon’s
Which aspects of digital transformation are customers not paying adequate attention to?
data centre design services, customers
An organisation often underestimates
have an optimised data centre design
the Layer 1 infrastructure, which
in place with the right architecture,
is the foundation that supports the
topology, and components to
technologies that facilitate digital
support their digital transformation
transformation.
MPO OM4 cabling solution or Base8 MPO single-mode fibre cabling solution for easy migration to higher
initiatives. Our ConvergeIT solution
Digital transformation using digital
What is the main focus for your company at GITEX 2021?
will allow them to bring in silo
technologies to create new or modify
devices into one IP platform, thereby
existing business processes, culture,
Siemon was founded in 1903 and over
helping them to connect and work
and customer experiences are critical
the last 118 years, we have built on our
with each other as a unified system. It
to meet changing business and
USP of product innovation. At GITEX
will help transform a building into a
market requirements.
2021, our focus is on the regional
truly smart building.
data centres and smart /intelligent
Security is one key aspect that needs high attention. Customer service and customer experience are
migration capabilities. For intelligent
Which key technologies should customers invest in today to ensure business continuity in the digital era?
buildings, it is about the integration
Customers should invest in cabling
and convergence of multiple systems
technologies that provide sufficient
onto one single platform.
application support today while at the
Can you elaborate on your plans for the regional market over the next few quarters?
building market. We provide solutions for the design and implementation of a successful data centre with future
Our focus continues to be to add
other important elements to pay attention to.
same time offering an easy migration
We intend to capture the data centre’s
value to our customers’ current
path to higher speed applications in
exponential growth in the region in the
requirements and guide them to a
the future. In data centre switch-to-
next few quarters by capitalising on our
much more scalable and sustainable
server connections where speeds are
key differentiating products and the
future-proof design in the data centre
moving from 25, 50, and 100 Gb/s,
highly skilled technical expertise.
and intelligent building space.
high speed interconnects cables
Also, intelligent and smart building
such as Direct Attach Cable (DAC)
solutions is one of our core expertise
How can customers fast-track their digital transformation ambitions with your solutions?
assemblies, and Active Optical Cables
which we would like to further with
(AOCs) should be deployed. In the
our consultative approach. We like
backbone where speeds are increasing
to also retain our existing customers
To support digital transformation,
to 200, and 400 Gb/s, multimode
and add many new ones with our
IT infrastructure must be built to
and single-mode fibre cabling using
extensive value-adds.
GITEX INSIGHT
17
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FORTINET
BUILDING HOLISTIC SECURITY STRATEGIES Alain Penel, Regional Vice President, Middle East, Fortinet, draws attention to the importance of converging security with networking when devising strategies to enhance cybersecurity postures.
with protecting across their entire
to cybersecurity: zero trust access
infrastructure as the threat landscape
(ZTA) and zero trust network access
has become much more sophisticated
(ZTNA).
and harder to manage with isolated
organisations a unified services
Which aspects of digital transformation are customers not paying adequate attention to?
offering to secure across any network,
In today’s evolving environment,
endpoint or cloud with simplified
any impact on application, network
consumption and one licensing
or security performance can have
model for all form factors. As a
devastating business repercussions.
result, customers can further protect
Organisations can no longer leave
the growing digital attack surface,
security as an afterthought or as
securing critical devices, data,
an overlay in their transformation
applications, and connections from
strategy. An overlay security system
the data center to the cloud to the
constantly struggling to keep up with
home office and more.
dynamic changes in the network
point products and disparate services. Expanding on the Fortinet Security Fabric’s portfolio, FortiTrust provides
will introduce security gaps that can be easily exploited. To address
What is the main focus for your company at GITEX 2021?
Which key technologies should customers invest in today to ensure business continuity in the digital era?
At GITEX we will showcase the
With remote work likely here to stay
networking and security into a holistic
Fortinet Security Fabric platform
even as offices open up around the
solution that can begin protecting
which delivers broad, integrated,
world, and with network complexity
any edge the moment it is created.
and automated protection across an
ever on the rise, IT and security
Converging security and networking
organisation’s entire digital attack
teams must implement zero trust
is fundamental to organisations’
surface to deliver consistent security
protections and controls to enable
overall security posture.
across all networks, endpoints, and
robust cybersecurity. With zero trust,
clouds. As part of the Fortinet Security
no devices are allowed to connect to
Fabric, we will highlight solutions
corporate resources freely. Instead,
such as FortiXDR, Fortinet Adaptive
any user or device requesting access
Can you elaborate on your plans for the regional market over the next few quarters?
Cloud Security Solutions, Secure SD-
must provide validated credentials.
Fortinet has been focused on
WAN and SASE.
Even then, they are only permitted
strengthening its position through
to access the minimally required
innovative thinking and strong
How can customers fast-track their digital transformation ambitions with your solutions?
resources needed to do their job. By
solutions that help solve enterprises’
denying all unvalidated traffic by
network and cybersecurity issues.
default, bad actors and compromised
We will maintain this strategy while
The proliferation of new devices
devices can’t even ping the network
adapting our support to suit the needs
and edges along with investments
to explore its resources, let alone the
of customers in the current hybrid
in digital innovations continue to
rest of the network. Organisations
working environment. In the region,
expand the digital attack surface.
must adopt two critical strategies to
we see a strong interest for Secure
Many organisations are challenged
implement a true zero trust approach
SD-WAN, cloud and OT solutions.
these challenges, organisations need to implement a security-driven networking approach that combines
GITEX INSIGHT
19
www.siemon.com
INFOR
CLOUD TRANSFORMATIONS Amel Gardner, Infor VP and GM, Middle East and Africa, explains how customers can accelerate their digital transformation journeys with cloud innovations.
How can customers fast-track their digital transformation ambitions with your solutions? Firstly, Infor’s dedicated Value
unique and help make dramatically better decisions, better customer experiences, or better performance within a specific supply chain. To coin
Engineering team (who will be
the phrase: ‘this is where the magic
unveiled for the first time at
happens’ and the leading businesses
GITEX) can demonstrate how
of tomorrow will spend the majority
every organisation’s most critical
of time defining, refining and then
business drivers should be aligned
redefining this last 10%.
with a sound technological strategy.
This approach keeps
This team, which is dedicated to
implementations on track, keeps
maximising Infor investments, helps
teams from wandering off into
to identify, quantify, and realise
uncharted “wish lists” and getting
the true business value that our
lost down blind alleys.
products deliver.
not all business processes are created
Which aspects of digital transformation are customers not paying adequate attention to?
What is the main focus for your company at GITEX 2021?
equal. Businesses need to determine
Although companies feel they are data
which processes are most important
rich, they are not making the most
Infor is using its stand creatively
to differentiate themselves.
of their data potential. Yes, they are
Secondly, we recognise that while our various CloudSuites help provide industry specific business processes,
to feature distinct zones enabling
The first 60% of the implementation
creating masses of data, as they have
visitors from specific industries to
effort involves core industry leading
for years, but failing to unlock its
understand how their organisation
processes that businesses can adopt
true potential. It could even open up
can transform and gain the full
with very little effort. These are the
new revenue streams. There is a huge
advantages of the cloud, positioning
processes that are necessary but do
opportunity if they can deploy more
them to embrace new technologies
not provide differentiation. The goal
predictive and prescriptive analytics,
including artificial intelligence (AI)
for these 60% of the processes is very
not to mention the opportunities with
and machine learning (ML). Infor
simple: adopt technology that delivers
Big Data, AI and ML.
will demonstrate solutions including
industry best practice, as quickly as
its industry-specific CloudSuites for
possible.
industrial manufacturing, distribution,
For the next 30%, businesses need
Can you elaborate on your plans for the regional market over the next few quarters?
and healthcare, with specialists
to focus on the processes that are
available to discuss each of these
differentiators but still fall within
Infor has more than 750 active
solutions. The company will also
the realm of configuration or small
customers in the Middle East and
showcase its enterprise applications
tweaks. While this does demand some
many of them are moving to our
and enterprise resource planning
effort, a business is not starting with
multi-tenant cloud platform (on
(ERP) engines that are at the heart of
a blank sheet, but instead is choosing
AWS). We’re really looking to
its solutions, and which are designed
from options can be quickly tailored
accelerate by quintupling (x5) our
for specific industries. These highly
and configured to best fit their needs.
SaaS business by 2025 in the Middle
robust solutions manage financial
The goal of these first two steps is
East, so this means growing by
and operational tasks, streamlining
to free up more time and capacity to
40% each year (CAGR) which we
processes, eliminating redundancies,
focus on the final 10% of processes
will achieve by focusing on our core
and providing end-to-end visibility.
that are highly differentiating/
industries.
GITEX INSIGHT
21
RUBRIK
COMBATTING RANSOMWARE Mohammed Al Tamimi, Regional Director, Rubrik, delves into how regional organisations can effectively create a ransomware response strategy and drive their cloud journeys through automation.
Rubrik modernises, simplifies,
What is the main focus for your company at GITEX 2021? As enterprises adopt data driven
with an immutable backup solution
and consolidates data resiliency
that eliminates the need to pay
across data centre, edge, and cloud
a ransom. Key qualities of these
environments for mid to large
solutions should include instant
enterprises. Customers choose
recovery, native immutability and full
Rubrik to modernise data protection,
visibility with automated granular
including cyber resiliency against
data visualisations of an attack impact
ransomware through Rubrik Radar.
to quickly identify impacted files.
How can customers fast-track their digital transformation ambitions with your solutions? Digital transformation is accelerating
Which aspects of digital transformation are customers not paying adequate attention to?
as a direct result of the pandemic.
With the growth of digital
This digital transformation has also
transformation, there comes an
increased the amount of data that
increase of ransomware attacks
needs to be managed and protected.
as there is more data that is more
As a result, ransomware threats have
accessible than ever before. Backups
escalated exponentially as attackers
are the last line of defence, and
find more digital surface areas within
attackers are taking advantage of
businesses to infiltrate.
this by targeting and encrypting this
Customers are able to accelerate
data. Making it harder to recover, and
business models to increase agility
their digital transformation and cloud
longer to get back up and running –
and access, their data becomes
journey with automated archival,
ultimately costing businesses valuable
more lucrative for attackers to
application recovery, and cloud-native
time and money.
target. Ransomware attacks are also
protection for workloads running in
becoming increasingly sophisticated,
the cloud.
and more enterprises are opting to pay
Business need to understand the importance and value of having a solution that manages data, alleviates them of complex legacy solutions,
Downtime, cyber-attacks, pitfalls
Which key technologies should customers invest in today to ensure business continuity in the digital era?
of legacy systems and silos of data
With cloud strategies increasing pace
management tools put potential cloud
in the Middle East, businesses need
gains at risk.
to ensure they have a solution that
Can you elaborate on your plans for the regional market over the next few quarters?
the ransom. Alongside this, the journey to the cloud is accelerating faster than ever.
At GITEX, Rubrik will be showcasing
along with protecting valuable data, and backups.
allows migration to the cloud, with
As data security and digital
how enterprises can create a
the right balance between data sent to
transformation increases in
ransomware response strategy that
both private and public clouds. With
importance, Rubrik continues to invest
allows them to resume critical business
the expansion of cloud approaches,
in the UAE as a region, with increased
operations immediately following an
cyber-attacks are also on the rise.
presence to provide innovative
attack and avoid paying a ransom. We
Enterprises need to seek a solution
solutions to our customers. We are
will also be discussing how enterprises
that eliminates the risk of downtime,
building on our sales teams and
are able to accelerate their cloud
cyber-attacks and business silos. It’s
growing our customer base, as well
journey with automation at scale, fast
critical that businesses understand
as increasing our presence in Saudi
recovery and unified visibility.
this threat, and protect their data
Arabia and the rest of the region.
GITEX INSIGHT
23
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WESTERN DIGITAL
DERIVING VALUE FROM IoT DATA Saifuddin Khwaja, Senior Sales Director at Western Digital, urges regional customers to select digital technologies that help meet their business goals and leverage the firm’s specialised storage solutions for data-driven environments.
ambitions with your solutions?
The market can be overwhelmed
The best thing about Western
advance the digital transformation
Digital’s product range is its
agenda. The rapid acceleration of
scalability. As the means of data
digital across both private and public
infrastructure needs vary across
sectors alike forced the roll out of
businesses and individuals so must
digital systems and placed connected
the solutions. Western Digital
technology and data storage at the
creates environments for data to
forefront of adoption. However,
thrive. Everywhere data lives, from
digital solutions cannot have a one-
advanced data centres to mobile
size-fit-all approach. Customers
sensors to personal devices, our
must carefully analyse and research
industry-leading solutions deliver
to develop infrastructure that
the possibilities of data.
address the current needs of the
Robust storage solutions are needed
with products and innovations to
business. As businesses in the region
for the rising needs of business and
face an unprecedented degree of
consumers. Western Digital offers
digital transformation in terms
a portfolio of products, covering a
of scale and scope, they may be
range of market segments, created to
selecting technologies that aren’t the
enable customers to derive valuable
right fit for their objectives. Ensuring
insights and intelligence from data.
digital solutions meet business objectives will be key for overall
What is the main focus for your company at GITEX 2021? current data trends with a showcase
Which key technologies should customers invest in today to ensure business continuity in the digital era?
of products to meet the needs of
As various technologies continue to
Can you elaborate on your plans for the regional market over the next few quarters?
today’s businesses. As a leader
evolve so will the data storage needs
Western Digital understands that the
in data infrastructure, Western
and how to get the best value from
next few years will be an exciting
Digital is driving the innovation
it. Specialised storage is therefore
time for smart technology providers
needed to help customers capture,
necessary in order to create optimum
in the Middle East. The market
preserve, access and transform an
value from IoT data, which must
is growing, and consumers are
ever-increasing diversity of data. At
be considered when building out
excited for what’s coming next, but
GITEX, you will find Western Digital
the wider data infrastructure. The
a lack of knowledge around smart
data-centric solutions, comprised
implementation of the right storage
technology infrastructure threatens
of the Western Digital, SanDisk and
infrastructure and technology and
this progress and the gains that will
WD brands. Each brand offers a range
subsequent education on them
go with it.
of capacities to meet business’s
will help businesses continue to
specific needs and can handle tough
evolve and thrive through this
to evolve so will the data storage
workloads with endurance businesses
transformative era.
needs and how to get the best value
At GITEX, we are keeping a pulse on
can trust.
How can customers fast-track their digital transformation
success.
As various technologies continue
from it. Western Digital is prepared
Which aspects of digital transformation are customers not paying adequate attention to?
to support the growing digital needs of companies and consumers with specialised storage solutions.
GITEX INSIGHT
25
RING
REIMAGINING SECURITY Mohammad Meraj Hoda, Vice President of Business Development, Middle East & Africa, Ring, reinforces the company’s commitment to ensuring homes and communities are safe and connected through its reimagined security offerings.
the evolution of Ring’s security and
Security and privacy are a top priority for Ring. How are you integrating security into your products?
privacy features that gives users
We are constantly innovating both
control and additional choices for
our existing products and creating
encrypting and decrypting their
new ones to address various home
videos. It is designed so that no
security challenges. Recently, we
unauthorised third party can access
have announced the end-to-end
user video content.
encryption, offering users control
proactive, and affordable. We will also promote our end-to-end encryption, which is the latest in
and additional choices for encrypting
What demand do you see for your solutions in the region? And what are you doing differently that sets you apart from other home security companies?
and decrypting their videos. We
Ring is committed to keeping
logs into your account. Even though
homes and communities safe and
the company provides its customers
connected, and we hope to change
with these extra security measures,
the way homeowners view security
at the same time it’s important to
by keeping an eye on their family
boost your own security and have the
and property. Ring re-imagined the
most secure network passwords and
doorbell so consumers could respond
account.
have included a mandatory twofactor authentication, which adds an extra layer of protection. Ring also provides login notifications, which let you know if a new device
– using a smartphone – to someone
What is the main focus for your company at GITEX 2021?
at their front door at any time and
At Ring, security, privacy, and
simplifying the technology with
Can you elaborate on your plans for the regional market over the next few quarters?
user control are foundational. We
the combination of App, Cloud and
We have seen a strong traction for
plan to focus on providing the
Security hardware.
Ring in the Middle East region and
ideal home security solution that
Delivering privacy, security
is comprehensive, easy to install,
and control to our customers are
Our plan is to expand our regional
foundational to achieving our
footprint further by making our
mission. It drives our team to design
products more accessible in Middle
and engineer not only the products
East and Africa by engaging the right
you see today, but future features and
value-added partners, investing more
innovations as well.
in markets like UAE, Saudi Arabia,
Delivering privacy, security and control to our customers are foundational to achieving our mission.
26
GITEX INSIGHT
from anywhere in the world, while
Ring is constantly innovating
this trend is continuing to grow.
Bahrain to name some, where we
and introducing new products to
already have a strong presence. We
the market. New security solutions
are also adding a new line-up of
for whole home security including
products that will complement our
security devices for cars are
current offering as well as open new
innovations customers can look
opportunities in different target
forward to in the near future.
verticals.
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