Meet up cycling industry

International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain

MEET-UP CYCLING MEETING José Antonio Caldés, Thenextstep.es

Why is the cycling industry a growing business?

• According to Fabian Küster, Senior Policy Officer. Benoit Blondel, Health and Environment Policy Officer, the total annual profit of the cycling industry in EU was 205 billion €.

(Source: Calculating the

economic benefits of cycling in EU-27.

Junio 2013)

• WHERE DOES THIS COME FROM?

José Antonio Caldés, Thenextstep.es

NUMBER

A business ecosystem is generated around this industry, Type of benefit in € for 2010 in the EU-27 • Health benefits ►reduction of mortality: 114 - 121 million € • Congestion-flexibility: 24,2 million € • Fuel savings in the USA 100 dollars / barrel: 2,7 - 5,8 million €

• Reduction of CO2 emissions: 1,4 - 3,0 million € • Reduction of air pollution levels: 0,9 million € • Reduction of noise pollution: 0,3 million € • Tourism industry: 44 million € • Cycling industry: 18 million €  Total 205 - 217,3 million €

José Antonio Caldés, Thenextstep.es

…where real employment is created

José Antonio Caldés, Thenextstep.es

, and where we can learn from those that already are in the global business

JosĂŠ Antonio CaldĂŠs, Thenextstep.es

, and in the local business

JosĂŠ Antonio CaldĂŠs, Thenextstep.es

What is the challenge of the meet-up?

• To seize the opportunity offered by a growing market of users, manufacturers

and

suppliers,

technology and communications, health and nutrition, tourism, transportation, public policy, ...

José Antonio Caldés, Thenextstep.es

International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain

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