International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain
MEET-UP CYCLING MEETING José Antonio Caldés, Thenextstep.es
Why is the cycling industry a growing business? • According to Fabian Küster, Senior Policy Officer. Benoit Blondel, Health and Environment Policy Officer, the total annual profit of the cycling industry in EU was 205 billion €.
(Source: Calculating the
economic benefits of cycling in EU-27. Junio 2013)
• WHERE DOES THIS COME FROM?
José Antonio Caldés, Thenextstep.es
NUMBER
A business ecosystem is generated around this industry, Type of benefit in € for 2010 in the EU-27 • Health benefits ►reduction of mortality: 114 - 121 million € • Congestion-flexibility: 24,2 million € • Fuel savings in the USA 100 dollars / barrel: 2,7 - 5,8 million €
• Reduction of CO2 emissions: 1,4 - 3,0 million € • Reduction of air pollution levels: 0,9 million € • Reduction of noise pollution: 0,3 million € • Tourism industry: 44 million € • Cycling industry: 18 million € Total 205 - 217,3 million €
José Antonio Caldés, Thenextstep.es
…where real employment is created
José Antonio Caldés, Thenextstep.es
, and where we can learn from those that already are in the global business
JosĂŠ Antonio CaldĂŠs, Thenextstep.es
, and in the local business
JosĂŠ Antonio CaldĂŠs, Thenextstep.es
What is the challenge of the meet-up? • To seize the opportunity offered by a growing market of users, manufacturers
and
suppliers,
technology and communications, health and nutrition, tourism, transportation, public policy, ...
José Antonio Caldés, Thenextstep.es
International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain
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