LOUIZA

LOUIZA JEWELLERY

Everyday trends

Louiza Jewellery is a harmony of cultures and warm, vibrant colours. Louiza Leclercq, born in Russia, has been able to put her life experiences, anchored in six different yet complementary countries, at the service of her imagination. We find in her creations fragments of mythical cities such as New York, Paris, London, Tokyo, a crazy mix of traditions and innovations. Louiza, a recognized gemmologist, creates for women who are great travellers, attracted by novelty and at ease in their style, and are not fearful to add bold and powerful touches.

By Helena Perdoux-Frances

Louiza creates trends without knowing it, but above all she imagines extraordinary jewels that go perfectly with a more ordinary life of a simple woman but passionately engaged in all her activities. A woman who wants to stand out wherever it is: in the metro, at the office, on a pavement or on a beach. This woman dreams of a jewel that she can wear in all her everyday activities without her having to worry about it, and that she is proud to show off.

Part of the audacity of Louiza Jewellery’s creations comes from the materials used. The classicism of diamond or gold is out, leaving room for unconventional materials such as titanium or carbon fiber. Louiza wants to create playful and qualitative jewellery. She wants to be the link between luxury and everyday life. Her creativity is fully realized thanks to teams selected for their unlimited talent that relies on a made in Italy manufacturing.

Louiza Jewellery relies on exclusivity and artistry blending tradition and originality in order to stand out from the legendary luxury brands that produce jewellery in big industrial volumes.

Louiza’s creative ideas are materialised and worked on with a designer, then the sketches are transformed into computer graphics that can be reviewed and tweaked to perfection. This upstream work allows Louiza Jewellery to maintain a tradition still present among the “big ones” by offering to the customer(s) a representation painted in the gouache of the jewel in the making. A tradition that Louiza Jewellery is proud to respect for every piece produced

This young brand has only one ambition: that the sale of its jewellery brings irrefutable evidence of a craze of its customers. Then Louiza Leclercq will feel free to call herself a designer…

FOR INFORMATION: LOUIZAJEWELLERY.COM WHATSAPP: +33 6 72 78 72 92 CONTACT@LOUIZAJEWELLERY.COM