GENUS WATCHES

Genus watches is a rather crazy wager that borrows its name from Latin (genus, genre). The desire to shake up, even revolutionise, the Swiss watchmaking world… the desire to combine tradition and GENUS WATCHES modernity.A single watchword… Freedom! By Helena Perdoux-Frances

In this age of technology, wildly elegant but hardly subversive, GENUS WATCHES is the revolutionary alliance of a watchmaker with an abundant imagination and an entrepreneur whose tireless motivation is paving the way for a must-have in watchmaking.

At GENUS WATCHES it’s already tomorrow!

In 2019, their connection gave rise to the idea of a new brand called GENUS, who’s ground-breaking interest lies in a new display complication and movement, made of solid gold and highlighted by fine watchmaking finishes. A registered invention that revolutionises the way we see time go by.

Elegant, colourful, resolutely modern, their creation is a jewel of technology that makes itself comfortable in a world formatted by the greatest. This watch is unlike any other, an astonishing representation of Haute Horlogerie in a break from tradition.

GNS1.2 or GNS DRAGON, innovation through excellence

The mobile elements of GENUS WATCHES, called genera (genus in the singular), the first of which indicates the passing tens-of-minutes, are twelve in number for the GNS1.2 in particular. These mobile elements borrow their trajectory from the world of astronomy, tracing the symbol of infinity, the never ceasing cycle of time passing.

Rewarded in 2019 with the Prix de l’Exception Mécanique awarded by the Grand Prix d’Horlogerie de Genève, the GNS1.2 is first and foremost a magnificent timekeeper made of 18K gold… a watch that reinvents, and above all, reinterprets the Swiss watchmaking macrocosm.

The founders, portraits…

Sébastien Billières represents the exclamation mark that punctuates the word freedom! Watchmaker and teacher, he dedicates his visionary talent to watchmaking at its most creative and demanding. To shake up and surprise, his leitmotiv in a contemporary universe rooted in watchmaking legend.

Catherine Henry is synonymous with the word freedom. A graduate in Sciences of Economics and Management and a Mentor at the University of Geneva, she disrupts the codes of entrepreneurship and moves forward, spurred on by the same desire for contemporaneity.

GENUS WATCHES embodies the punchy combination of a watchmaker with unbridled imagination and remarkable know-how, and an entrepreneur with instinctive talent.

GENUS WATCHES ROUTE DE LA GALAISE 24 1228 PLAN-LES-OUATES WWW.GENUSWATCHES.SWISS