Carl F. Bucherer by Blush

Iam proud to present the second issue of the lifestyle magazine that Blush Editions has designed for Carl F. Bucherer. The adventure of the renowned Lucerne watchmaker continues with the same elegance, virtuosity, and passion. From Switzerland to the Maldives, from the factory to the depths of the Indian Ocean, via Bangkok or New Jersey, interviews, in-depth articles, reports and portraits capture, page after page, the soul of this inspiring watchmaking company and that of its employees, partners, ambassadors, and friends. Demanding, sharp, rhythmic, lively, and warm, this issue pays tribute to Carl F. Bucherer’s excellence, and creativity, embodied in unique timepieces, from the most complex to the most aesthetically stylish, and in such remarkable collaborations as those with Caran d’Ache, the Lucerne Festival Orchestra, IGNIV, the Swiss national soccer teams and the Swiss Football Association, the Manta Trust, or Women in Business. This issue also serves as an invitation to travel, for although Carl F. Bucherer is at home in Switzerland, it is recognized throughout the world, where it feels right at home. Its vision of time and life is inseparable from a curiosity of spirit and an international scope deeply rooted in its history. Craftsmanship, innovation, elegance, and indulgence are the main themes of this magazine. These values are dear to Carl F. Bucherer, and are also the motivation for other beautiful brands that are featured on these pages: de Sede, whose furniture blends exquisite materials and timeless lines; MOB, the Montreux–Oberland Bernois Railway and its Belle Epoque train; Mount Pilatus, a gigantic complex that offers a spectacular view of the Black Forest, the French Jura, and the Swiss Alps; Greentech, the specialist in plant biotechnology and the microbial world; and Goldmund, the expert in state-of-the-art audio equipment that offers the purest of sounds. I hope you will enjoy reading the magazine.

Grégory Ayoun

CEO of Blush Editions

PUBLISHER Blush Editions PUBLISHING DIRECTOR Gregory Ayoun PROJECT MANAGER Caroline Sambucchi ART DIRECTOR Yvan Babillon EDITOR IN CHIEF Sophie Colin EDITORIAL Delphine Gallay, Marine Pasquier, Sophie Colin PHOTOGRAPHER Johann Sauty Blush Editions declines responsibility for any unpublished texts, illustrations or photos it receives. Reproduction of texts, drawings and pictures published in this magazine remains the property of Blush Editions, owned by Publiscope, which reserves the right of reproduction and translation in the whole world. Publiscope accepts no responsibility for the published documents. We would like to address special thanks to Barbara Sieber, Raphaela Bührer, Uwe Liebminger and the whole CFB team.

All rights reserved. ISSN n°2267-737213

MASTERING EXCELLENCE