Inspiring Women

In the History of Carl F. Bucherer

Inspiring women have shaped the history of Carl F. Bucherer since its beginning in 1888. The watchmaking company continues this remarkable tradition and expands the circle of women in the family by welcoming those who now share the values of Carl F. Bucherer. Women who are passionate, strong-willed, talented, creative, and open-minded, and whose expertise is recognized all over the world. Leading women, mindful women, businesswomen, as well as sensitive and generous women. Carl F. Bucherer pays tribute to them through outstanding partnerships, including the one between the company and the WOMEN IN BUSINESS organization.

TEXT SOPHIE COLIN

THE FEMALE ROLE MODELS OF CARL F. BUCHERER

PARTNERSHIPS WITH POWERFUL AND TALENTED WOMEN

In the life of the Carl F. Bucherer watchmaking company, there is first and foremost the city of Lucerne, an insatiable muse, a land of excellence, a mother figure, an ambassador with a cosmopolitan spirit, a fertile inspiration. Lucerne, where Luise, the wife of Carl Friedrich Bucherer, founder of the brand, opened the company’s first watch and jewelry boutique with him in 1888, instilling the family spirit that is passed down from generation to generation. The seal “Made of Lucerne” was applied.

Then, there are the exceptional personalities who leave their indelible mark on the destiny of a brand, for example Wilhelmina BuchererHeeb. She managed the company together with her husband, Carl Edouard, and his brother, Ernst Bucherer, the sons of Luise and Carl Friedrich.

Strong female role models continue to enrich the history of Carl F. Bucherer, not only at the heart of the Lucerne manufacture or in the businesses that the company owns around the world, but also through the partnerships that it has formed with other companies and organizations with powerful and talented women who share the same values. They are modern and independent women, demanding, creative, talented, passionate about their work, with an entrepreneurial spirit, who serve as models and guides for other women who want to follow in their footsteps.

Sascha Moeri, CEO of Carl F. Bucherer,, pays them tribute by saying, “The women in our Carl F. Bucherer family authentically reflect the values we stand for as a brand: dedicated and independent, with a distinct sense for perfection and a passion for what they do, they inspire people in Switzerland and internationally. We are truly proud to be working with them.” Her business acumen entrepreneurial and cosmopolitan spirit contributed to the commercial and international expansion of the watchmaking company. It was her sound advice that encouraged the development of business from Berlin to Santiago de Chile. Unfortunately, it was during one of her regular trips from Europe to South America that Wilhelmina lost her life in a terrible shipwreck in 1927. In 2005, Carl F. Bucherer paid a magnificent tribute to this exceptional woman by launching a women’s watch, limited to 70 pieces, in a lavish Art Deco style, whose design was inspired by the first women’s wristwatch presented by the manufacturer in 1919.

These women include and are not limited to ; Carole Hubscher, President and CEO of the renowned family-managed owned company Caran d’Ache; Wendy Holdener, Olympic medal-winning skier, World Cup winner, and Carl F. Bucherer ambassador; Ramona Bachmann, Noëlle Maritz, and Lia Wälti, outstanding professional soccer players, including with the Swiss Football Association, the Swiss national team, who are part of the Carl F. Bucherer family; Lisa Streich, a talented and creative Swedish composer who works with the Lucerne Festival Orchestra; Bex Carter, Director of Operations for the Manta Trust, who is committed to a sustainable future; and Ruth Buscombe, supportive and generous Head of Racing Strategy of the F1 Alfa Romeo Racing ORLEN team.

WOMEN IN BUSINESS OR FEMALE SOLIDARITY

WOMEN IN BUSINESS has joined the circle of friends of the Carl F. Bucherer family. This impressive platform, brings together a community of women holding key positions in Switzerland. Carl F. Bucherer is proud to work with inspiring women who are long-term builders, generous, and supportive of other women, as Uwe Liebminger points out, “With our partnership with WOMEN IN BUSINESS, we are successfully bridging the gap between the remarkable women in our history and the outstanding ladies in our present Carl F. Bucherer family, into a bright future with further inspiring leading female entrepreneurs and executives. We are proud to be supporting this amazing network of leading ladies in Switzerland and are very much looking forward to stimulating discussions and motivating stories by inspiring women.”

This partnership offers unprecedented opportunities for networking and exchange, and is a wealth of valuable information on business, careers, finance, and many other topics that these active women are passionate about. They are always pushing forward to better achieve their goals and to share their experience. There are many exciting projects coming down the pipeline!