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SPRING 2013 ART 352 GRAPHIC DESIGN 2
Graphic Design 2
PLACE SPECIFIC DESIGN SOLUTIONS CHALLENGES AND SOLUTIONS All truth is one. In this light, may science and religion endeavor here for the steady evolution of mankind. From darkness to light, from narrow to broad-mindedness, from prejudice to tolerance, it is the voice of life which calls us to come and learn. Shared by Clifford Stoll at TED
COURSE DESCRIPTION This course further explores visual language and relationships, including the interaction of typography and imagery, graphic design history, sustainable design and social responsibility. Students solve design problems and learn how to present to an audience. Students will learn visual communications design processes and acquire a foundation of context sensibility and social responsibility. Prerequisites: ART 251 and ART 351
COURSE Objectives To research, collaborate, conceptualize, produce and present professionally To develop visual, verbal, and written responses to visual phenomena To experience complete editorial design from cover to interior layout To explore branding and visual identity To enhance acquired skills in Bridge, Illustrator, Photoshop, InDesign, Acrobat
ZU HONOR CORD + LEARNING OUTCOMES
Please read the below carefully and take this seriously. Zayed University requires for you to pledge the following. In the Name of God Most Gracious Most Merciful As a student of the University that carries the name of the beloved and revered father of the nation, the late Sheikh Zayed Bin Sultan Al Nahyan (may his soul rest in eternal peace), I pledge to Demonstrate the virtues of honesty, respect and fairness Adhere to the highest standards of personal moral conduct Refrain from any and all forms of academic dishonesty Present a positive image of myself by acting with maturity and honor Take responsibility for my actions and do my part to maintain a community of trust Dedicate myself to the achievement of the University’s excellence I promise to honor Sheikh Zayed and to preserve his legacy by following the example set by the wise and beloved father of the United Arab Emirates.
MAJOR LEARNING OUTCOMES 3, 4, 5
MON + WED 1pm-2:50pm studio bc l1 003 office c – l1 002 | tel 40201463 office hour Sun + Tue 12-2 pm yunsun.chung-shin@zu.ac.ae
3 Critical Thinking: Critical thinking, solution finding, and efficient management in a personalized design process 4 Visual Literacy: Effective communication skills to develop and design their ideas and concepts 5 Information Technology: Enhanced proficiency to work in a variety of artistic and design media
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SPRING 2013 ART 352 GRAPHIC DESIGN 2 EVALUATION AND GRADES
Your work will be assessed in this structure: Projects 90% + Course management 10%. Each project is assessed with 50% Final Product + 25% Process + 25% Professionalism. Some detailed info are below: (50%) PRODUCT ASSESSMENT OF THE FINAL ARTIFACT CONCEPT Originality of the idea behind the design artifact. Ability to discover a unique solution. Have you created a communicative and original solution? COMMUNICATION APPROPRIATENESS The fit between the formal concept, the audience and the context for which it is designed. Does it meet the needs of the audience? CREATIVITY Ability to find a unique solution using appropriate design principles and approaches. Are you using color, image, and/or typography imaginatively? VISUAL /SPATIAL ORGANIZATION/LAYOUT Relationship between the information hierarchy and the visual hierarchy of elements in the composition. Does the layout help support communication? CRAFTSMANSHIP/DETAIL MASTER The precision of the final artifact. Attention to details, project parameters, technical processes, and control of medium so that craft does not interfere with communication and function. Have you paid attention to the smallest of details in the final outcome? (25%) PROCESS ASSESSMENT OF THE PROCESS RESEARCH Scope and quality of search for relevant information that enhances understanding of the issues embedded within the assignment. Have you completed research & applied it to the final artifact? DESIGN JOURNAL Ability to map ideas, rank priorities, and define a personal challenge within the assignment. EXPLORATION OF MULTIPLE SOLUTIONS Iteration and execution of each new solution. Ability to think laterally, to explore more than one approach and view from a variety of perspectives. DEVELOPMENT OF IDEAS ACROSS TIME Progression of ideas, refinement of form, and sustained work across time. APPROACH Use of appropriate technical strategies and methods for solving problems. (25%) PROFESSIONALISM ASSESSMENT OF PROFESSIONAL ATTITUDES & PRACTICE
MON + WED 1pm-2:50pm studio bc l1 003 office c – l1 002 | tel 40201463 office hour Sun + Tue 12-2 pm yunsun.chung-shin@zu.ac.ae
ATTENDANCE Adherence to policies for attendance as published in syllabus. PARTICIPATION IN CLASS DISCUSSIONS & CRITIQUES Ability to provide feedback that responds to the parameters of the problem and guides peer decisions about future action. Ability to judge solutions from alternate perspectives and to work as a productive team member. USE OF TIME & ADHERENCE TO DEADLINES (intermediate and final) Demonstration of appropriate progress as assigned, preparation for review of work by peers and faculty. Preparation for the day’s work, efficient use of instructional time, and time management outside of class. ORAL PRESENTATION Ability to articulate assigned problem, justify a solution, and communicate appropriately by giving clear and concise oral summaries of ideas and solutions. Use of appropriate terminology. Ability to engage audience. SUBMISSION Appropriate submission of files/guidelines/format as outlined in project brief Zayed University | COLLEGE OF ARTS AND CREATIVE ENTERPRISES | GRAPHIC DESIGN | Yunsun Chung-Shin
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SPRING 2013 ART 352 GRAPHIC DESIGN 2 PROJECTS
Project A: Advanced Editorial Design Project B: Branding System Project C: Design for Multicultural Understanding Project D: Visual Mapping Sketchbook/Blog: Your weekly design journal should contain: - Activities: full process and outcomes for all activities. - Projects process: sketches and development of projects. - Theoretical notes: about layout and typography. - Technical notes regarding software use. - Design examples: photos/cutouts of strong design - Resources lists (at least ten useful books, websites)
TEXT BOOKS + REFERENCE + WEB RESOURCES Designing Brand Identity by Alina Wheeler How to Design Logos, Symbols and Icons by Gregory Thomas The Wayfinding Handbook | Information Design for Public Space by David Gibson Typographic Systems by Kimberly Elam Graphic Design Solutions by Robin Landa Advertising by Design: Creating Visual Communications with Graphic Impact by Robin Landa
RESOURCES | MOVIES + ARTICLES + WEBSITES PRESENTATION TOOLS | www.vuvox.com and www.prezi.com LEARNING TOOLS | www.lynda.com, www.adobeTV.com, peachpitTV.com DESIGNER TOOL KIT | Digital Camera, USB drive, 2 blank writable CDs and CD cases | Sketchbook and Designer Journal are mandatory to bring/use in the studio | Black form boards for presentations | Color markers/pencils, 4H & sharp pencil, ruler, ex-acto knife, eraser | Special papers for identity/package design, Super 77 spray glue
EXPECTATIONS AND COURSE POLICY COMMUNICATION TOOLS | Blackboard and Email (Please use ZU e-mail account). MON + WED 1pm-2:50pm studio bc l1 003 office c – l1 002 | tel 40201463 office hour Sun + Tue 12-2 pm yunsun.chung-shin@zu.ac.ae
INDIVIDUAL ADVISOR | You can identify your advisor outside of the class according to your research topic upon instructor's approval.
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SPRING 2013 ART 352 GRAPHIC DESIGN 2 PRIVATE CONSULTATION | Office hours (Please make an appointment ahead via e-mail). STUDENT COMMITTEE | You are encouraged to create a team to handle various tasks in the course such as catalog, invitation, exhibition, etc. PROFESSIONAL ATTITUDE | It's an art to manage a course with creative skills. Plan for your own process and managing solutions. Professionally interact with one another. Only constructive criticism is allowed, not personal. ATTENDANCE | 3 lates (over 10 min.) considered as 1 absence. 3 absences without consultation deserve F. For more information on attendance please refers to ‘Student Handbook 2006-2007’ (pg.48). You must show up on time. Lectures and demonstrations are given at the beginning of class. | If you miss any classes, or instructions, you are responsible to find out from your classmates what you missed. | If documents were given out during the class it is your responsibility to ask me for the documents – they will not always be posted on Blackboard. PROJECT SUBMISSION | Students are required to submit a digital copy of all their class work. You must follow instructions in class projects and be prepared to present and discuss your work on time. LATE ASSIGNMENTS WILL NOT BE ACCEPTED. | Only in situations where the student has been sick and PROVIDES A DOCTOR’S NOTE would be an exception. E-PORTFOLIO | One of your assignments is chosen for E-PORTFOLIO. You are responsible for submitting the work to e- Portfolio online and you will not receive a final grade until you have submitted the PDF. MAC LAB/STUDIO | No chat/e-mail, no food/drink, or no mobile ringing is permitted in class time. Do not leave your digital work on the desktop of the computer make sure you have a backup on your drive. | Leave the room as it was and keep it clean. | Keep the studio and personal working areas clean and safe is your responsibility. This means that each student must thoroughly clean up after themselves and follow the safety guideline of the College.
WEEKLY SCHEDULE and deliverables Please see the course blog for the updated timeline: cyunsun.com/gd2/timeline
MON + WED 1pm-2:50pm studio bc l1 003 office c – l1 002 | tel 40201463 office hour Sun + Tue 12-2 pm yunsun.chung-shin@zu.ac.ae
Zayed University | COLLEGE OF ARTS AND CREATIVE ENTERPRISES | GRAPHIC DESIGN | Yunsun Chung-Shin