d-mars.com Top 30 Influential Women of Houston
Lisa Trapani Shumate, MBA Associate Vice President and General Manager, Houston Public Media
Through her collaborative partnerships with federal, state and local agencies, peer affiliate organizations and the corporate sector, Houston Public Media has become a national public safety leader supporting first responders on a national scale with vital communications assets through innovative life-saving datacasting technology. Appointed to the national PBS Board of Directors in 2015, she currently serves as Vice Chair. She is also a member of the PBS Foundation Board and serves on its Endowment Fund Committee. In addition, she is a member of the Executive Women’s Partnership affiliate of the Greater Houston Partnership, and is the Chair of the Public Television Major Market Group Board of Directors.
Lisa Trapani Shumate, MBA Associate Vice President and General Manager Houston Public Media 4343 Elgin St. Houston, Texas 77204 832.842.5867 | lshumate@houstonpublicmedia.org
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ssociate Vice President, University of Houston System & General Manager, Houston Public Media
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www.houstonpublicmedia.org
A proven media executive with a track record encompassing more than 20 years of top 7 market-leading performance, her experience spans all aspects of multi-media leadership vision, including surpassing sales and capital funding projections on a year-over-year basis, building key alliances, developing new revenue streams of support, as well as increasing target audience growth and digital She earned a Master of Business metrics performance of effective content Administration degree from the University management across all media platforms. of Houston-Bauer College of Business, Her business strengths are knowledge of graduating cum laude, and participated efficiencies surrounding mergers and effective in an International Business Residency in change management methodology, execution China. She also holds a Bachelor of Science and actionable metrics. Prior to joining the Arts degree in Communications from Loyola University, she held successive roles of University, New Orleans, Louisiana.
Lisa Trapani Shumate was appointed Associate Vice President (UH System) & General Manager, Houston Public Media (HPM) in 2011, with dual roles of responsibility including serving as Executive Director of the Houston Public Media Foundation. Lisa is responsible for raising funds for and managing an operational budget of $23 million, as well as strategically positioning the following top-ranked nationally renowned media assets: TV 8, the first educational television station, KUHF News 88.7, the largest news radio audience in Texas, and executive leadership at KHOU-TV (TEGNA), 88.7 HD-2, a high definition radio devoted BELO Corporation (TEGNA) and KTRK-TV (Disney/ABC) in both Houston and Dallas. to classical programming. 62
Top 30 Influential Women of Houston 2019
Honored with the 2018 Award for Public Service by the Houston Hispanic Chamber of Commerce, she is a longtime ambassador and community advocate and has been honored as the recipient of national and regional awards for community service, including a recipient of the Media Alliance of Houston Star Award TV Market Manager (2017-2019), America’s Public Television Stations Pillar of Broadcasting Award (2017), Secured Cities Innovation Award (2015), American Marketing Association’s Crystal Award (2014, 2016), Lone Star Regional Emmy (2010), Leadership Houston Community Award (2009), Lone Star Emmy Public Affairs (2002) and the American Women in Radio and Television Gracie Award (1998).
