Let’s Make It Happen
Behind the
Journal Publisher Keith J. Davis Sr.
Editor-in-Chief Joie D. Rasberry
Editorial Assistant Kathy Thompson
Graphic Designers Jasen Adams Andrea Hennekes Germain Preston Albert Reff Chris Sartell Mike Shurtleff
Contributing Writers Ramone Harper Janice Prevost Dacia Williams Donna Lewis Danny Mckinney Laureen Wishom Keryl Morgan
Administration Talia Washington Erin Langley Ana Romero
Sales Detricia Pineda Shaun Babineaux
Distribution Greg Williams
D-MARS Image Marketing 9898 Bissonnet ste 570 Houston, Texas 77036
Phone: 713-272-9511 Fax: 713-272-6364 Toll Free: 800-453-5752 www.d-mars.com
Publisher’s Message Keith J. Davis, Sr. The True Meaning Behind Publishing D-MARS Business Journal It is with a great sense of pride and personal satisfaction that I present to you the precious landmark of the premier issue of D-MARS Business Journal. Our publication is designed to promote businesses, build relationships, create networking opportunities, educate, inform and inspire entrepreneurs. Our primary focus is on small, mid and large size business owners, franchise buyers and those desiring to start their own business. I must first say that creating this journal has been nothing short of a miracle. For me, a miracle is seeing the world in a different light. It’s knowing that there is always hope and possibility where none seems to exist. As I’ve spent the last few months sharing business stories of successes and failures with other entrepreneurs, each experience has been an absolute wonder. Some comments made me laugh hysterically, while the talks of struggle that minority business owners often endure brought tears to my eyes. The miracle appears in that no matter what, we are strong, resilient and we keep trying.
Limitless Possibilities Editor-In-Chief Joie D. Rasberry Forever Evolving As much as my work as a speaker and writer has been a big dream, the truth is that I never set out to create such a life. Somewhere deep within me, even when I was just a child, I always sensed that my day would come - yet for me, the path to success was never about attaining incredible wealth or celebrity status. It was about the process of continually seeking to do better, to challenge myself to pursue excellence on every level. The question I ask myself every day is the same question I asked myself when I was asked to assume the role as Editor-In-Chief of D-MARS Business Journal: How much further can I stretch to reach my fullest potential? I don’t profess to know everything, but I have learned that it is only when you make the process of excellence your goal that the big dream can follow. That doesn’t mean that your process will necessarily lead you to wealth or fame – in fact, your dream may have very little to do with tangible prosper-
My purpose continues to be the same, to emphasize the importance of networking and to build a strategic alliance, not just for us, but for our children and our children’s children. Therefore, with this journal I am calling for a revival, one that will propel all of us to encourage one another, provide quality goods and services, patronize each others businesses and provide honest feedback.
remembering the value of integrity in all of our endeavors. It was the difficult times that brought me to this point, and it is the trying times that will lead me on, not only as an entrepreneur, but as a person. When the famous poet Langston Hughes writes, “Life for me ain’t been no crystal stair,” there were times when I felt he was talking directly to me. I can attest to the anguish and pain that life sometimes brings. While growing up in the heart of impoverished Fifth Ward Texas, experiencing the death of my mother when I was only fourteen years old, the feelings of indifference while being looked at differently because my complexion and hair texture was different than that my four siblings, and standing at the bedside of my brother who was shot and killed makes me a prime candidate for one who knows that though life may offer its unpleasantries, one must still stay in the ring and fight the good fight of faith.
There isn’t a word in existence that could adequately express my appreciation to the staff at D-MARS Business Journal. You were diligent and determined and for that I am grateful. I am thankful to all advertisers. This journal would not have survived its first publication without your support. The call went out for contributing writers, and in one week we received more articles than we knew what to do with. You were kind enough to provide information on various topics and it has made for a very interesting publication. Thank you as well. The part that you play does not go un- It is my hope that this journal will not only inform and educate, but inspire and motivate. noticed. Even as a successful business owner, I give a powD-MARS Business Journal is aware that there er greater than myself all the honor and glory. are still many barriers that block our access to For with him I am all things but without him, I each other, but we’ve decided to move ahead am nothing. If I don’t understand anything else, anyway, realizing that education and informaI clearly understand this. Even when misundertion are determents for ignorance. Without stood, I realize that it is important to help others any reservations, we must make a stronger along life’s way because in doing so, I help myself commitment toward continuous improveall the more. ment, learning from those who can provide invaluable information, asking for help when Yours Truly, needed, providing unselfish mentorship and Keith J. Davis, Sr.
ity and everything to do with creating a life respond to it. As many stages that I’ve stood on filled with joy and happiness. in my lifetime and as many performances that I’ve been asked to do, the work here and the I’ve met many wonderful people while try- weight that it carries takes even that to another ing to put this publication together, some level. quite successful in their business endeavors and others who are struggling while trying The truth is that as much as you plan and to make ends meet. Through my conver- dream and move forward in your life, you must sations with them, I am thoroughly con- remember you are always acting in conjunction vinced that wealth-building is important with the flow and energy of the universe. You because it gives you more choices – but it move in the direction of your goal with all the can’t compensate for a life not fully lived, force and strength that you can muster – and and it certainly can’t create a sense of peace then you let go, releasing your plan to a power within you. The whole point of being alive bigger than yourself and allowing your dream is to evolve into the complete person you to unfold as its own divine masterpiece. were intended to be. I believe you can only do this when you stop long enough to hear My desire is that you will join me in dreamthe still small voice inside of you compel- ing lofty dreams, praying extraordinary prayers ling you toward the kind of work you’d be and working hard to bring your dreams and willing to do even if you weren’t paid. What mine into fruition. I wish that I could guarhappens when you answer the call that is antee that there won’t be challenges ahead, but beating you up on the inside? You face the that would be unrealistic. My suggestion is greatest challenge of all: to have the courage that you keep moving ahead toward upward to seek your big dream regardless to what mobility. And no matter how dim things apanyone else says or thinks. Make no mistake pear, promise yourself that you will never give about it, you are the only person alive who up, no matter what. can see the big picture, and with our limited vision, even we can’t see it all. Respectfully, I’ll be honest in saying that this new position as Editor-In-Chief frightens me, but Joie D. Rasberry not to the point where I am afraid to act or joie@d-mars.com
“Thinking Your Way to Success” “For as a man thinketh… so is he.” Proverbs 23:7 By: Reginald Wiley Starting your own business can be rewarding and fulfilling; however, it can also be a nightmare if you have not properly prepared for it. The keys to starting and running any business are MEDITATING, PLANNING, PREPARING, and ADMINISTRATING. As the saying goes, “Failure to plan means planning to fail.” Interesting how everyone wants to operate a successful business whose rewards can lead to exotic cars, estate homes, world travel and public recognition. However, few seem to think about, and plan on how success will be achieved. The first thing to remember prior to starting any endeavor is to think about it—MEDITATE! Meditate on how you plan to achieve your success. The biggest hurdle to becoming successful is THINKING differently! Thinking differently means “FREEING YOUR MIND” and opening yourself up to receive ideas that will lead you toward successful business practices. It’s important that you think about the type of service that you wish to provide to your customers. Which in turn will lead you to performing a Feasibility Study— which begs the question, “Is there a need for this type of service?” After which you will need to identify who your customer is—their likes, dislikes. Who are the competitors? What are the start-up costs? Who is your core management team? How will you best market your services? How will you structure your business (sole proprietorship, partnership, corporation, non-profit corporation, dba, etc…)? For tax purposes, what legal documents will I need to file with the Secretary of State’s Office? These and other similar questions must be addressed in order for your business to be successful. After thinking about some of the nuts and bolts of how you wish to operate your business, you must then define the culture in which you will operate your business. You should formulate your business’ Mission Statement, Vision, Goals, and Objectives. It’s extremely important that you obtain financing for your business—which leads us to the creation of a Business Plan. In order to secure financing (grants, loans, investor’s, etc…) for your business, you will need to create a business plan. A business plan is your way of explaining the operating environment for your business and how you will successfully navigate your way through it. While starting a business can be extremely challenging, it can also be extremely rewarding. Next time, we will discuss how to choose service industries that best compliment each other. Reginald Wiley is a noted Real Estate Agent, Sports Agent and Administrator. He obtained his law degree from the University of Tulsa School of Law.
Black Expo It’s That Time of Year Again! By: Kathy Thompson
Stone. Sunday’s celebration will include a hair show, model search and gospel explosion featuring Deitrick Haddon, Karen Clark Sheard and Keira “KIKI” Sheard.
Time has rolled around again for the 2nd Annual Houston Black Expo held at the George R. Brown Convention Center May 21st and 22nd. Local business owners, sponsors and vendors from across the country are anticipating the opportunity to market, promote and sell their products to more than 25,000 consumers.
The goals of the Houston Black Expo’s are to create economics within the urban community, provide services and create business-to-business relationships. People who attend will be inundated with invaluable information relating to credit repair, home-buying tips, health screenings mixed in with fun and games. Love describes the phenomenal business Jerome Love, founder of Houston’s venture both informative and enterBlack Expo, knew Houston would taining. be an ideal city for the rebirth of the event because of the tremendous Come and browse, shop and enjoy growth and population in the ur- the giveaways from over 250 exban community. This year’s event hibitors May 21st and 22nd at the marks major sponsors such as H-E- George R. Brown Convention CenB, Washington Mutual and South- ter. Tickets are available by calling west Airlines. Attendees can enjoy 832.200.0540. Log onto houstonthe Saturday line up with a Health blackexpo.com for more informaSeminar, Fashion show and soul- tion about becoming a vendor. ful music from the talented Angie
Higher Dimension Church Introduces Bi-Monthly Entrepreneurial Networking Breakfast By: Kathy Thompson The year 2005 set precedence for the introduction of Higher Dimension Church’s first entrepreneurial networking breakfast meetings. Under the leadership and vision of Pastor Terrance H. Johnson, the ministry is on a mission to equip entrepreneurs with essential skills, develop Christ-like attitudes and instill Christian principles in order to establish the Kingdom of God through business. This year’s purpose is to equip all entrepreneurs with the knowledge of creating a business plan. Each session will highlight specific parts of the plan along with guest speakers relating to that specific topic. The entrepreneurial breakfast meetings are held bi-monthly on the 4th Saturday of each month. Each bi-monthly networking breakfast is designed with its own theme in order that information can be analyzed and disseminated to interested participants. Pastor Terrance Johnson is not only the minister of Higher Dimension Church, he is also the visionary leader behind this awesome entrepreneurial ministry. He is known throughout the country as a
premier preacher with extraordinary gifts in biblical exposition, interpretation and proclamation. Houston recognizes Pastor Johnson as one of its top leaders. His thrust as a community pioneer in the redevelopment of impoverished areas is geared to meet the spiritual, social, physical and economical needs of its people. A true visionary for change, Pastor Johnson has implemented what he refers to as a 5-Fold Vision. The first phase includes the church at 9800 Club Creek, T. H. Johnson Ministries, which provides audio and video resources as well as scholarships to high school seniors in pursuit of higher education and NXL Inc., the community redevelopment arm. This faith-based initiative will provide family living, recreation, career development and counseling. Helmsman Management Group will provide internal as well as external business consulting services. Lastly, the implementation of Higher Learning Academy, an educational facility providing Christian Education for children preschool through 12th grade. January’s meeting presented by Pastor Johnson himself, focused on casting vision for your company. March’s meeting focused on products and services. Representing March’s networking breakfast meeting were keynote speaker Terrence D. Gray and panelist General Taylor Jr., Freddie Raines, Bobby Bryant, David L. Edwards, Juanita
Brown and Keith J. Davis Sr. They shared their stories and wisdom of starting their own business and how it relates to the theme of the meeting. Rising from humble beginnings in the inner city projects near Yankee Stadium in New York City, Terrence D. Gray navigated onto a 17-year career as Vice-President of Corporate/Business Development, developing several companies in a variety of industries. Gray stated in front of an anxious crowd, “Life Rewards Those Who Deserve – Not Those Who Just Want! Do You Deserve? ” General Taylor Jr. is president of General Visions Consulting, LLC, (Technology and Telecom Consulting Company). Taylor encouraged all who plan on starting their own business to ensure they pair themselves with a mentor, or have knowledge of information such as beacon scores and the difference between business credit and personal credit. He states, “It wasn’t until I followed the divine order of God, acknowledging him first, then my wife, children and family, that I started to receive the blessings and success of my business and all other areas of my life.” Freddie Raines, a 15-year commercial banker who started his career in the credit analyst program at First City Bank Texas in 1990 shared his expertise with participants at the breakfast meeting. Raines reassured all attendees that they must have an impressive presentation and they should be as professional as possible when meeting with potential financiers. Raines states, “It is always wise to have a good rapport with your
Faces by JaPre’ Proper makeup application is essential for the career woman whose personal appearance is vital to her business or company she represents. Make-up should highlight your originality without overshadowing your sense of style:
TIPS: Skin: Start with a clean, hydrated, moisturized skin before makeup application. Face: Foundation should be light and sheer, not to leave a cakey or creamy look. Don’t overuse powder. Too much can make the skin look dull or dry. Eyes: Line eyes underneath eyeshadow for an instant edgy-smokey look. Sexy, smokey, smoldering eyes! Brows: Don’t over-tweeze eyebrows. Too much shading or drawing can look too hard and artificial. Lashes: “Wiggle” the mascara brush from the roots of the lashes up to the ends to keep the lashes separated. Blush: Blush should look like it comes from within, not sitting on top of the skin. Lips: Light tinted lip gloss gives a great look that is both innocent and sexy for long lasting shine and moisture. Don’t overdraw lips with liner more than the width of the pencil line or else the result will look too obvious.
Janice L. Prevost
NFL Player Garrick Jones, a Man of Many Talents By: Kathy Thompson
Garrick Jones, Offensive Linesman for the Houston, Texans is a man of many talents. The 26-year-old political activist, entrepreneur and management executive is aware that football may not last always, therefore, he thinks that the wisest thing for him to do is to plan now for retirement. Though some my think of Jones as a giant of a guy standing 6 feet 5 inches and 306 pounds, his conversation during our interview with him was meek, humbled and mildmannered. Jones enjoys playing for the Houston Texans, but he also enjoys interning for Houston City Council member Gordon Quan, operating his own
graphic design firm and planning a tour of China as co-CEO of Battiste Muzic Group 1965. The young linesman is a musician, playing and composing many songs. Jones, Derrick Blaylock and Cynthia Cook head Battiste Muzic Group 1965. Blaylock is a running back for the New York Jets and Cook is married to Battiste Muzic Group 1965 singer, Billy Cook. Plans are now underway for a month-long tour that pairs Battiste Muzic Group artist with another performer. Jones’ business acumen taps in as he goes on to exclaim the possibilities of the success of this venture, claiming China to be a lucrative and untapped market. Though he continues to hone his athletic skills with the Texans, Jones is aware that he has the
ability and talent to do many things at one time. Jones is preparing for a quality life after football, one that is filled with possibility and promise. Like most, Jones experienced minor setbacks while trying to complete college at Arkansas State University, bit he did not allow it to stop him. In fact, it gave him the will and determination to succeed. Through his mother’s untimely illness, Jones had to take a detour route in order to get the NFL, but
he got there. And that detour is a life lesson for all of us. It teaches, “We may not all get there the same way, and plans may be abruptly changed in midcourse, but keeping the faith and not giving up are key essential ingredients toward success.” Jones is an example that the race is not always given to the swiftest, but it is given to those who endure to the end.
Higher D (Continued) banker and insurance companies.” Motivator and educator Bobby Bryant, owner of Texas Guaranteed Mortgage has become one of the most sought after mortgage companies in Houston. The company focuses on providing not only the best customer service in the industry, but their goal is to create a customer for life. Bryant’s vision is to take the best of what every mortgage company and banks offer and recruit a championship team of mortgage consultants that provide services that are second to none. Native Houstonian David L. Edwards was introduced to entrepreneurialism and public service at an early age through a long line of family members. He is the CEO of United National Insurance Agency (UNIA); one of the first African-American independently owned insurance agencies in Texas. UNIA is a full service agency in both commercial and personal lines. Edwards has strong ties with outreach and development programs within the community; one is the Texas Association of African-American Insurance Agents (TAAAIA), whose mission is to assist in the exposure of youth to careers and opportunities within the industry. After working in the Health care industry for 23 years, Juanita Brown decided to make a career change. She worked in the field of Interior Decorating for several years. Her first project was her own home which ultimately became her portfolio. This led to decorating and consulting other neighbor’s homes. One major project she is very proud of includes the work here at Higher Dimension Church. The church project proved to be a great reward, as it helped Brown to realize and fine-tune her special area of expertise, curtain consulting. That is how her business “The Curtain Exchange of Sugar Land” was formed. Keith J. Davis Sr., also known as “Mr. D-MARS,” owner of D-MARS Image Marketing, a firm that specializes in graphic design, web design, full color banners, full color printing, business consulting, marketing, direct mail services and the newly created D-MARS Business Journal was another great panelist. His expertise is developing state-of the art networking systems. Davis is well recognized as one who contributes to and advocates for the community. Davis serves in the Entrepreneurs Ministry at Higher Dimension Church. Davis’ desire is to promote businesses, build relationships, create networking opportunities, educate, inform and inspire entrepreneurs. Stay tuned bi-monthly for each breakfast meeting containing powerful information and guest speakers on various topics. The next breakfast is scheduled for May 28, 2005 at Higher Dimension Church. The topic for discussion will be “Business and Politics.” For more information contact Deacon Ramone Harper (Overseer of Empowerment Ministries) Phone: (713) 271-7217 ext. 312 or Email: Rharper@higherd.net
Higher “D” Networking Breakfast Come and Network at Higher Dimension Church
with Pastor Johnson, Mr. D-MARS & other entrepreneurs
May 28, 2005 9am to 12pm
NFL Player Aaron Glenn with Business Partner Jason Medlock Scores Big On and Off the Field
Dynamic Duo’s Women in Partnership
By: Joie Rasberry
By: Joie Rasberry
Houston-based 3131 Properties, LTD, is leading the way in commercial real estate development, while its owners NFL Pro Bowler Aaron Glenn along with his business partner and best friend, sports agent Jason Medlock continue to chart the way with their impressive business acumen.
Rave Strategic Marketing Concepts
Most Americans know Glenn and Medlock for their outstanding sports careers, but not as many are aware of their influence as investors and commercial real estate developers. The multi-million dollar conglomerate which they have created, has catapulted Sugar Land and the entire Fort Bend area to an even higher level. Not only are the two building better communities, they are also creating opportunities and changing lives. Though 3131 Properties initially started as a residential real estate firm, it has far surpassed the original plans set forth by its owners. Inside this mega entity is housed 3131 Properties, Glennlock Construction Group, The Aaron Glenn Foundation, 3131 Houston WFC and Dallas Sports Agency. With a wealth of knowledge, experience and expertise, one can only expect continued excellence and unparalleled success from two men who have created a legacy in their own time.
www.d-mars.com
After leaving behind lucrative positions in two Fortune 500 Companies, Principal Partners Venise Richardson and Rhonda Gilbo took their experience and expertise from Schering-Plough and Merck Pharmaceutical Companies and launched their own successful business, Rave Strategic Marketing Concepts. Richardson and Gilbo bring a broad perspective to entrepreneurship. Both ventured into other businesses before deciding to come together, but once they partnered, they were unstoppable. The two are not only business partners, they are also neighbors and best friends. From contract diagnostics to creating marketing materials for clients, the two are living the American Dream, while taking their client’s business to the next level. Gilbo and Richardson have taken on a grassroots approach to marketing. Business to Business Marketing, Business Analysis, Contract Sales, Public Relations and marketing materials are just a few of the projects they undertake. Gilbo’s passion is designing and facilitating processes and programs that help people realize and then actualize their potential. “It is about helping clients differentiate their goods and services. Richardson and I act as a liaison. We become the eyes and ears for our clients, offering feedback and suggestions as to how they are perceived by their competitors.” Richardson gets excited as she states, “Client’s just keep coming. We work diligently in the area of transforming our client’s image. We have the ability to make a small company look big, but more importantly; our clients are pleased with our services.” Both Gilbo and Richardson agree that the success of entrepreneurship doesn’t happen over night, but when it happens, one must be ready to hit the ground with fervor. After being in corporate America for a number of years, Gilbo states that something inside of her was calling her to do something different, to do something for herself. “It is faith walk when deciding to go in to business for yourself, but there is also pleasure, and more importantly freedom,” states Gilbo. “We made a covenant never to let anything come between us,” states Richardson. That is the kind of loyalty we have for the business we have created. “Sure there are times when we disagree, but we move on. We view everyday as a new day, with new opportunities and new challenges.” Rhonda Gilbo holds a B.A. Degree from University of MissouriKansas City with an MBA in Marketing from Webster University. Venise Richarson holds a B.S. Degree from Spelman College in Atlanta with a MPH from the University of Texas-School of Public Health.
such a special gift, Jordyn will be the first to say, “I just love to draw.”
Seven-Year-Old Jordyn Williams Paints Unchartered Canvass By: Joie Rasberry Most parents want their children to have the initiative, intelligence and leadership skills it takes to run a business or succeed in a career. But how can parents teach these intangible traits? Bo and Rhonda Gilbo, both entrepreneurs themselves, may have a good answer. Their seven-year-old daughter Jordyn Williams isn’t just drawing pictures for nothing, she is responding to an internal compass from within telling her that life is beautiful, no matter how you paint it. A pad and pencil has always been Jordyn’s best friend. She has carried it with her everywhere, drawing everything in site. Extremely creative, artistic and talented, when asked how she honed
Job Well Done to Other Publications By: Joie Rasberry
We Know Excellence When We See It Far too often we withhold compliments thinking that it will serve as an injustice to tell someone, “Nice job, I like what you are doing and think that your service is truly remarkable.” The production of this business journal has taken time, energy, blood, sweat and tears. It has meant thinking outside the box, benchmarking other publications, and reading everything imaginable to ensure that we understand what is already on the market while trying to define our own unique niche. Though a great many publications are withstanding the test of time, we are aware that just as many have fallen by the wayside. Consequently, we are under no illusion that there is always good, better and best. One magazine in particular has captured not only our attention, but has
Though Jordyn is an honor roll student, her mother recalls a conference she had with Jordyn’s teacher concerning Jordyn’s inquisitive nature and difficulty focusing. Nothing seemed to balance out, and the concern drew Mrs. Gilbo to consult with an outside source, namely, another artist, Ted Ellis. How can a child who is so extremely intelligent and brilliantly artistic, struggle with staying focused? In the words of Ellis, “Just feed Jordyn’s talent and let it grow.” Though Ellis’ words seemed simple enough, his advice brought forth amazing results. Jordyn’s innate ability was at first misconstrued, but as people began to truly take notice, a new found respect was given to a budding young artist. Famed artist Burford Evans only teaches private lessons to adults, but after one look at young Jordyn’s work, he was convinced that big things do come in small packages. Today, Jordyn is the only child understudy who trains with Evans. catapulted the city of Houston to another level. We are grateful to Caleen Burton-Allen, Publisher and Editor of ONYXSTYLE Magazine, Houston’s Premier African American Lifestyle and Social Publication. Its creation is a timeless masterpiece. It is not only appealing, but it tugs at the heartstring, showing African Americans as beautiful, successful, talented, polished, refined, and more so, happy. There are so many other newspa-
Jordyn is not only drawing, but she is dancing and modeling as well. The Gilbo’s realize the importance of fostering Jordyn’s dream. We are just vessels states Rhonda, “Jordyn is her own masterpiece, and as parents we are proud facilitators and encouragers of whatever Jordyn chooses to do with her life.” If you are aware of other child entrepreneurs whom you would like to see featured, contact us via email at childentreprenuer@d-mars.com
Teen Entrepreneur Scores Big with Bubble Gum By: Joie Rasberry
Keith J. Davis Jr. is one of Houston’s most successful teen entrepreneurs. From selling clothes and hats to pokemon cards, Keith has made school more than a place to study academics; he has brought his entrepreneurial talents to the classroom. This eighth grade student at Thorton Middle School has students craving his delicious flavored bubblegum. When asked how he feels about having his own business, Keith states, “I really enjoy being independent and having my own money.” Keith Jr. is no novice when it comes to business. He has watched his dad, Keith J. Davis Sr., operate various businesses over the years and in doing so, the idea of being a successful business owner is something that Keith has always wanted
to do. Keith continues to work with his dad during the summer and on school breaks. When asked who he admires most, Keith has no trouble saying, “My dad, Keith J. Davis Sr. He continues to teach me the value of work and he rewards me when I act responsibly. ” In order for children to preserve entrepreneurial tendencies into their teenage and adult years, parents must encourage, support, and facilitate their child’s ambitions and endeavors. Keith is looking forward to working a booth at the Houston Black Expo with his dad May 21-22, and he is making plans to travel to Dallas for the upcoming Networking Conference. Keith states, “They have business classes set up for teenagers at the conference and I am sure that I will benefit from them. It will be fun and besides, I’ll get to meet other young people my age who are also businessminded.” Keith states that after high school, college is definitely in the plan. Keith states that by then, perhaps he will have saved enough money to help a friend who may want to go to college also but who cannot afford it. If you are aware of other teen entrepreneurs whom you would like to see featured, contact us via email @ teenentreprenuer@d-mars. com
Outstanding Entrepreneur Gives Back Through Non-Profit By: Joie Rasberry
It is hard to believe that Deavra Daughtry was once struggling to keep afloat and was completely out of money. The founder and President of Texas Women’s Empowerment Foundation is no stranger to hard times, but it is the lessons learned and the shaping of her character that has catapulted her onto life’s top shelf.
pers that we would like to salute, not as a means of competition, but rather appreciation. Publications such as Houston Style Magazine, Houston Forward Times, African American News and Issues, Houston Defender, LaVida News, Houston Business Journal and The Informer are just to name a few. If perhaps we have missed your publication, do know that it was not intended. Each and every one of you is a priceless treasure.
When anything uplifting and empowering is going on in the city of Houston, Daughtry’s name is somehow attached. Her commitment and undying spirit captures us and keeps us awaiting the next event conference, symposium and panel.
Thank you for paving the way and for being trendsetters in the publishing industry.
While Daughtry operates a business that cares for clients, she in turn takes that same philosophy and cares for members and the community through her nonprofit organization. At any given event, you’ll hear motivational, inspirational, educational and informative speakers share insightful information.
Your friends at D-MARS Business Journal
Though Daughtry’s success is truly a rags to riches story, her faith and belief in God has always been present, and it is her belief that things would get better that ultimately changed her circumstances. From a once struggling single mother to a successful entrepreneur of one of the largest home health care companies in the nation, Excel-E-Care, Daughtry is yet humble and meek in manner. Attributing her success solely to a divine inner source, she keeps everyone cognizant of the fact that no matter what, life is still quite amazing.
Thank you Devra for all that you do.
Weddings First off, congratulations to you and your partner on your upcoming marriage! The true importance of your wedding day is that you and your soul mate have found each other, and will become one. If you keep that in perspective, then your wedding day is already perfect. For you, your family, and friends it should be a day that will long be remembered and cherished. It is our belief that though we live in a society that mocks commitment, to view the beauty of a union is somehow to afďŹ rm it.
Congratulations
We take pride in advertising your wedding announcement, as well as publicizing the services of wedding coordinators, event planners, caterers, orists, photographers, limousine services, and bridal/groom department stores. A special thanks is extended to Celina with Weddings With Celina.
Contact usweddings@d-mars.com
For upcoming events, please visit us at www.d-mars.com (Click on D-MARS Promotion and Events)
Dynamic Duo’s Women in Partnership By: Joie Rasberry
The Athlete’s Foot Store #500 Charletta Louis and Verna Smith’s own personal entry into self-employment was sparked by the fact that they were both innovative and set high standards for themselves and those around them. Louis realized early on that the best way for her to create a life filled with hope and possibility was to do something different. And Smith understood that in order to deliver excellence, she needed the freedom to design and develop the appropriate environment by setting the bar high. For both, entrepreneurship was the key! Louis, the pioneer owner of the first Black Owned Athlete’s Foot franchise in Houston, believes that everyone has the ability to create the life of his or her dreams. In the middle of a very successful career as a police officer, Louis walked away and convinced her best friend, Smith, who was retired from the computer industry as an operations manager, to become her business partner. Though both entered the retail industry with a bit of skepticism, they did not allow that fear to grip them to the point of not acting at all. Both agree there is power in partnership. Not only is there power, but there is a certain degree of peace and satisfaction when all is said and done. Louis was challenged with being a teenaged mother, but never let go of her childhood dream of becoming like Jaclyn Smith’s character, Kelly, from the show Charlie’s Angels. “Fulfilling my heart’s desire by becoming a police officer was one of my greatest achievements. I loved working in law enforcement, but I could not deny the fact that a lot of my interest had shifted into the world of entrepreneurship,” states Louis. Smith states, “The greatest part of what we do is not just to accumulate wealth, but to have a positive impact on the young lives we touch. We have teenagers and young adults from the inner city coming to us for employment. We connect and tune in to their lives. We are then able to not only teach them about retail, but also act as encouragers and mentors, trying to steer them in the right direction.” Louis and Smith agree, “You don’t have to be great to get started, but you do have to get started in order to be great.”
Old Folk Sayings and Why They Are Still Important Believe it or not, common sayings, proverbs, clichés and quotes seem to be the grass roots of any culture. If your parents didn’t have anything to say, they would always find a way to resort to what their parents told them. Now, that many of your have children of your own, you may find yourself saying some of those sayings to your children. As business owners, we would be remised if we did not acknowledge the fact that businesses do not survive off of anything mystical, twistical or incomprehensible, but rather, there are times when we rely on good old-fashioned common sense to help us make it through the day. We are a melting pot of many cultures, so the sayings listed below represent years of generations handing down one to another, mostly orally, with their own cultural spin. Many were told to help educate and pass wisdom down from young to old. Their motive was to teach you a message of behavior or to give you philosophical wisdom.
Do you remember these: Actions speak louder than words. A fool and his money are soon parted. All money ain’t good money. Chose your friends with care, you become what they are. You reap what you sow. An empty wagon makes the loudest noise. Only the strong survive. Your network is your networth. If you don’t make dollars it don’t make sense. There are hundreds of other quotes, proverbs and clichés our parents use that we still find applicable today. Forward your favorite saying to us along with how the particular saying has enhanced both your professional and personal life. Email us at oldfolksayings@d-mars.com.
Seeking Contributing Writers D-MARS Business Journal is seeking professionals and business owners to submit clear, practical, self-help articles for a business audience of startup owners, entrepreneurs, partners and proprietors. We are seeking informational and educational articles as well as business profile stories. Education is paramount; therefore it will be the glue that binds our journal together. Our audience will consist of consumers, franchise buyers, hard-working individuals of small, mid and large size businesses and individuals who have their own business, desire to start their own business or who want to gain knowledge in the business industry. We are seeking a wide array of topics that will peak the interest of a diverse and multicultural society. Information relating to business, career trends, beauty, finance, law, education, employment, health, insurance, investments, philanthropy, real estate, fashion, motivation, spirituality, construction, taxation, technology, travel and tourism, politics, retail, publishing, culture and communications are just a few topics of interests. D-MARS Business Journal will be released every other month with its premiere issue scheduled for May. If you are interested in becoming a contributing writer for D-MARS Business Journal, feel free to submit your article via email. Also, include a photograph as an attachment that will accompany your article. Articles are not to exceed 500 words. Special Note: The Publisher of D-MARS Business Journal reserves the right to refuse publication of any article or advertisement that does not meet with the overall purpose and intent of this publication.
Co-op Advertising By: Donna Lewis
If your suppliers offer co-op advertising programs, it could save you lots of money! How can a small retailer or distributor maintain a high profile without spending a ton of money? One answer is co-op advertising. If you haven’t looked into it, you may be missing out on a great source of advertising funding for a small business. Co-op advertising is an agreement between a manufacturer and retailer to share the cost of advertising the manufacturer’s products in the local market. Both retailers and suppliers benefit. Retailers reap rewards because co-op advertising increases the amount of money they can spend on ads, and suppliers gain through increased local exposure and better sales. Using co-op dollars to advertise can also lead to a stronger relationship with your retail suppliers and generate more traffic in your store. It’s a win-win situation for everyone! The more product you sell, the more co-op dollars you receive.
To start using co-op advertising, begin by asking your suppliers what co-op programs they offer. Follow their rules carefully to be sure you get reimbursed. Some suppliers require that ads feature only their products, not any other suppliers. Others simply ask that no competing products be included. What do you look for in a co-op plan? A co-op plan contains six key elements, as follows: 1. Accrual—The amount of co-op money available to a retailer for advertising. 2. Accrual period – When you earn the co-op funds and when you can use them is important to know. You could set up an entire year’s schedule with one query or you may earn funds as the year continues and you continue to make purchases. 3. Participation – The manufacturer’s share of the cost of advertis ing. This can range from 20-100 percent. 4. Requirements from the manufacturer – The rules the manufacturer sets up for its particular plan. All requirements must be met in order to qualify for co-op reimbursement. 5. Performance period – The time period in which a particular coop plan is in effect. Generally the period is 12 months but the start and end dates vary by manufacturer. 6. Claim – A request for reimbursement to the manufacturer or dis tributor filed by the retailer or newspaper on the retailer’s behalf. Make the most of co-op advertising. Keep careful records of how much you purchase from each of your suppliers. Work with an advertising professional to prepare an ad you think will appeal to the manufacturer. Keep in mind the image the manufacturer presents in its own ads. Make sure your company name stands out in the ad. Your goal is not so much to sell the suppliers product but to get customers into your store! If there is no established co-op program, pitch your ad campaign to the vendor anyway. Expect vendors to help out. If your vendor doesn’t offer co-op money, look for someone who does. Most importantly, follow up! Money only goes to those who submit claims. Next issue, look for tips on the best media to put your dollars in and creating winning ads.
Professionals on Fast Track to Career Change or Interested in Continuing Education Find What They Need at American InterContinental University. Established in 1970, American InterContinental University (AIU) opened a campus in Houston in 2003. AIU has existing campuses in both the Buckhead and Dunwoody areas of Atlanta, GA; Los Angeles, CA; Fort Lauderdale, FL; and overseas in London, England and Dubai, United Arab Emirates. With multiple campuses on three continents, AIU emphasizes a global perspective in its academic programs and encourages its students to study at more than one of its campuses. While theory and conventional studies have their value, at AIU we strive more towards a results-oriented, career-focused education based on real-world needs. Our purpose is to provide in-demand, success-focused, accelerated programs that meet the immediate and future needs of business and industries. American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelors, and Masters Degrees. AIU offers accelerated degree programs allowing students to achieve bachelor’s degrees in as few as three years and master’s degree in as little as one year. Degrees that are offered at American InterContinental University’s Houston Campus include Associate of Arts Degree in Business Adminis-
tration, Bachelor’s Degree in Information Technology, Business and Visual Communications and a Masters of Business Administration. Many working adults may have an Associate’s Degree or the equivalent number of credits from one or more colleges. These people would benefit from AIU’s “2+2” program where students with any Associate’s Degree can transfer directly into their junior year. * With two years of college individuals start as juniors and can complete their Bachelor’s Degree in as few as 18 months. Not only does this plan make it easy for students to achieve their Bachelor’s Degrees in a timely manner, it also cuts individuals’ and employers’ costs of paying for basic courses that do not need to be retaken. The Masters of Business Administration Degree program is designed to give students the knowledge, skills, and practical experience-based education necessary to accelerate their careers in the fields of business and management. The program allows you to take one course twice a week or one Saturday course for five weeks and complete your MBA in as little as one year. Our University’s approach to education provides innovative, accelerated professional programs in today’s in-demand fields. Our professors are selected from professionals who work in the fields they teach. The way, you receive instruction from industry insiders and practitioners giving you an invaluable, real-world learning experience. Our curriculum is industry-sensitive – it focuses on the knowledge and skill sets that employers are looking
Dynamic Duo’s Women in Partnership By: Joie Rasberry Lasting Impressions Dental Group When Dr. Leslie Bowie Wells and Dr. Alison Scott created their dental practice a little less than four years ago near downtown Houston, they were both fulfilling childhood dreams of someday becoming reputable and respected dentists. Scott and Wells are two very successful dentists who have created an extraordinary practice by placing education and health awareness at the forefront. According to statistical data, women make up about 19 percent of U.S. Dentist, and the American Dental Association suggest that women will be 28 percent of the dental workforce by the year 2020. Female dentist in the U.S. such as Wells and Scott prove to be that of a growing phenomenon; skilled in their area of expertise, young and more beautiful than ever. The two started off working the first year in a mutual friends practice while preparing to branch out on their own. Success has followed Lasting Impressions Dental Group, but even that
for now and in the near future. This can give a real edge after graduation when you enter the job market. AIU’s unique, collaborative, team-base learning model is one which provides students with the skills and knowledge needed to meet the demands of dynamic, demanding environment. In real-world scenarios, facilitators simulate challenging situations where students can learn not only technical mastery but the thinking and interpersonal skills that can mean success in today’s business world. Team approach to learning, half of class time is lecture and the other half students are broken into small groups for teamwork. AIU offers full-time Career Services for students and alumni to receive individualized career guidance and career research assistance. Such assistance is available upon graduation as well as throughout the graduate’s career. AIU staff can also help you find a part-time or full-time position while you’re completing your studies. AIU is located at 9999 Richmond Avenue, Houston, Texas 77042. We look forward to you contacting AIU at (832) 201-3600 or apply online at www.aiuhouston. com *Contact the school for details on transfer credits. Professionals on Fast Track to Career Change or Interested in Continuing Education Find What They Need at American InterContinental University.
has come with a price. According to Wells, good communication, quality customer service and a comfortable atmosphere to gain the confidence of their patients are key ingredients to having a successful business. Scott emphasizes that doing what you love is about more than profit, it is about entering the different arenas of life with renewed hope, caring and purpose. Both agree that in partnership you won’t think alike all the time and that is perfectly alright, as long you and your partner are willing to communicate with honesty, then move forward. Scott states, “Future goals and aspirations include mimicking our current practice by creating other similar Lasting Impression entities throughout the city.” Establishing and developing the best office team possible is vital according to Wells. And Scott agrees that creating an environment that is conducive to the overall objectives of the practice is essential. Wells and Scott are living proof that partnerships do work and that genuine care for patients is a service than can’t be topped. Both are blessed with special gifts and those innate talents bring a deeper sense of satisfaction to us all.
Developing Your #2 Business Power Tool By: Laureen Wishom
Business owners and entrepreneurs realize the importance of developing a Business Plan (power tool #1) but often times forget to prepare the Marketing Plan (power tool #2). By far the “Marketing Plan” is the most powerful tool that any business owner can possess. The marketing plan is designed to expand on the business plan by identifying a specific target market, the company’s strengths, weaknesses, opportunities and threats (SWOT) and how to position the company for positive advertising. The marketing plan should be defined in such a manner that everyone in your company, network and client base can clearly understand the purpose, core values and the products and/or services offered along with their benefits. You should be able to prepare an effective marketing plan by applying the seven steps listed below: Step 1: Narrow your market focus Identify those persons, companies or groups that your company is currently doing most of its business with. Figure out why these individuals, companies or groups do business with your company. Determine what it is that makes these persons, companies or groups unique. Describe in writing what these individuals, companies or groups look like and what they want long term from your company. This is where you take a good hard look at the rest of your clients/customers and decide if they even fit the description of your “best clients’. Step 2: Position your business In order to posture your company you will need to determine the following: 1) What does your company do best? 2) What is your target market’s wish list from your company? 3) How can you tell the world that your company can do it like no other company has ever thought of doing it before? After pondering on these three questions, you may derive that your position lies in serving a niche market, maybe it’s the service or products that you offer, or possibly it’s the way you package your products or services. Here’s a hint --- you may not know what it is, don’t fret. Call up three or four of your clients/customers and ask them why they buy from you. Step 3: Core Message(s) Now define several very compelling benefits of doing business with your company and then amalgamate these benefits into a core message. In other words develop a 60 – 90 second commercial about your company that you can say over and over and
over again and the meaning is the same over and over and over again. Remember, the core message is not a benefit unless your clients perceive it as a benefit. Your clients don’t buy what you sell…they buy what they get from what you sell.
Separation of Church and State (and Business) The First Amendment states that “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
Step 4: Marketing materials Re-create all of your marketing and promotional materials, including your website; so that they all articulate the same core message to your target market.
I believe that as business owners we tend to take it a step further and also take God out of our business. The result has been political scams, lack of character in our political leaders and now ethical scandals in our country’s top fortune 500 companies. Our foundation for business in this country was built on ethics, trust, gentlemen agreements, etc. What ever happened to The Golden Rule, unity, and keeping the dollars in the community? The problem goes back to this so called separation of church and state and business which we think we need.
Step 5: Never cold call Make sure that all of your advertising, including the yellow pages, is geared to creating prospects and not customers. You must find ways to educate the consumer before you sell to the consumer. Your target market must first learn how your company provides value in a way that will make them want to pay for your services and/or products. Remember you simply can’t get this message across with a 3 x 4 ad. Your ad must get them to ask for more information--- then you can proceed to the sell.
If it is true that money makes the world go round, then I submit that at the axis of this wheel be the statement found on every bill: in God we trust. So the question is - DO YOU? If so, then you understand that in order to do business we must submit our business plans to Him, we must seek Him first in all we do, we must not forsake the assembly, we must pray about our business deals and the relationships we form, we must find a local church to support and to which to bring our tithes, and lastly, we must do business that glorify God at all times.
Step 6: Expect referrals Every flourishing company creates a referral marketing platform that steadily turns clients and referral networks into a twenty-four hour marketing powerhouse. You may have to spend a great deal of time on this step defining strategies on how to turn your customer base into a referral base. Step 7: Live by a calendar Now that you have reviewed the six steps, you must determine what your company should do to put each step into practice and then schedule the tasks for each step on your company’s calendar. Start by picking a month and commit to getting these steps done during that month. If the task list cannot be completed in a month, plan tasks for the next two-to-three consecutive months. The mistake that most small business owners make is to get too overwhelmed with the steps and then procrastinate on completing the steps when they realize just how much time it really does take. If you will begin to schedule only one or two tasks each month, you will find that by the end of month three or six you will have a core message that spans all your promotional materials, a fully developed referral system, a well-defined target market, a new website and a sound lead generation system. Being consistent in completing the task(s) month after month will result in an executable marketing plan. Remember that the marketing plan is your company’s business power tool and it is critical for the development and positioning of your company. With a dynamic marketing plan, your business should experience increased profits and growth in your client/customer base. Finally, Jackie Joyner Kersee, Olympic Champion once said: “It’s better to look ahead and prepare than to look back and regret.”
So again, if the dollar bill is the reason we are in business and it has enough sense to have the statement “in God we trust”, my question is when are we going to start living it? Your servant, Deacon Ramone Harper D-MARS Communications, Public Relations and Writing Services
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Dispelling Myths in Employment in the workplace because terminating Law Discrimination Law Suits the employment relationship is one of the most obvious forms in which emBy: Dacia Williams ployment discrimination may manifest Many of us itself. Terminating the employment rehave more lationship is not the only “adverse emthan likely ployment action” under Title VII. An been exposed employer may be sued for discriminato workplace tion in the workplace for transferring d is c ri mi n a- the employee to another department, tion in some changing the employee’s job classificaform or fash- tion, demoting the employee, reducing ion. However, the employee’s compensation, refusing certain forms to hire a potential employee, or any of employment law discrimination can other adverse employment action taken go unrecognized because stereotypes in- against the employee. If an employer volving this subject are widely accepted transfers the employee to another dein the workplace. Title VII of the Civil partment or changes the employee’s job Rights Act of 1964 lays out several cri- classification, it is not necessary that a teria for identifying workplace discrim- decrease in pay accompany these acination. An interpretation of Title VII tions. Therefore, even though an emassists both employees and employers ployee’s pay increased or remained the in dispelling myths regarding the em- same with the change in job classificaployee’s right to sue for discrimination, tion, the employee may have still sufand the employer’s right to be protect- fered an adverse employment action. ed from such lawsuits (Title VII of the Myth: Discrimination in the workplace Civil Rights Act of 1964, 42 U.S.C. § is very easy to prove. 20000e (1964)). Title VII prohibits employment disMyth: An employee can only sue an crimination that is intentional or unemployer for discrimination based on intentional, usually referred to as “disparate treatment” cases and “disparate the employee’s race or gender. impact” cases, respectively. Although This is perhaps the most widely ac- both forms of discrimination are uncepted myth in employment law dis- lawful, the ultimate burden in proving crimination situations. Specifically, either form of discrimination is on the many believe that employment dis- employee. When the employment discrimination lawsuits arise exclusively crimination is intentional, the employout of situations in which the Employer ee must first prove that the employee is Caucasian or male, and the Employ- is a member of a protected class, such ee is a Minority, or a female. Although as being a minority; the employee was this form of discrimination occurs on a qualified for the position; the employee frequent basis and is oftentimes highly suffered an adverse employment action; publicized in the media, Title VII de- and that others outside of the protectfines other ways in which an employer ed class were treated more favorable. may discriminate against an employee. Only after the employee proves these It is possible for an employer to dis- “prima fascie” elements will the burcriminate against an employee based den shift to the employer to rebut the on the employee’s “race, color, religion, employee’s accusations. The employer sex, or national origin” (42 U.S.C. § will have to demonstrate legitimate 2000e). Therefore, an employee who non-discriminatory reasons for their believes they are being discriminated actions. Oftentimes, this is not difficult against based on their religion may be for the employer to do because many able to sue their employer for discrimi- employers are able to justify actions nation under Title VII. In addition, a taken against an employee by evidence Male employee has the same right to of disciplinary actions or other forms sue under Title VII for gender discrimi- of documentation. For example, an nation as a Female employee as long as employee who believes that they have he can prove the required facts under suffered an adverse employment action as a result of discrimination may have a the law. difficult time proving their case if their Myth: An employer may only be sued employer has documentation revealing for discrimination when he or she ter- the employee’s excessive absenteeism, minates the employee. substandard job performance, excesAgain, this myth is widely accepted
sive tardiness, or repeated violations of company policy. In these situations, it can be hard (but not impossible) for an employee to prove that the employer intentionally discriminated against the employee because the employer may be able to demonstrate non-discriminatory reasons for actions taken against the employee. Disparate impact as a form of discrimination requires the employee to prove that the employer’s specific business practices have a disproportionate impact on a protected class of individuals. An employer may be accused under this form of discrimination when the employer’s methods of testing in performance evaluations has a noticeable impact on a protected class of individuals, in comparison to another class of individuals. This form of discrimination requires a statistical analysis and may be difficult to prove because the employment practice used by the employer often appears neutral on its face. In both types of discrimination, the ultimate burden rests with the employee, requiring clear evidence of either discriminatory intent or a discriminatory effect on a protected class of employees. Myth: Any employer may be sued for employment discrimination under Title VII Under Title VII, an “employer” is defined as a person who employs 15 or more employees for each working day, 20 calender weeks out of the current or preceding year (42 U.S.C. § 2000e). In other words, the Act requires the employer to staff their businesses with a certain amount of employees, either full or part-time, for a certain length of time, while doing a certain kind of business, before the employer may be sued under Title VII. Therefore, an employer who employs 27 employees for each of the first 26 weeks in the current year and 13 employees during the last 10 weeks of the year may not be sued under Title VII. However, an employer who employs 5 part-time employees and 10 full-time employees during each working day of each of the first 20 weeks of the current year may be sued under Title VII. Myth: An African American Employer may not be sued for discriminating against an African American Employee This is absolutely untrue! Although it may be difficult to believe, employers have been shown to discriminate
against employees that share their same national origin, race, or color. As long as the employee can prove the same prima fascie elements of employment discrimination mentioned earlier, as well as disprove the employer’s reasons for adverse employment actions as being legitimate and non-discriminatory, the employer may be sued under Title VII. The Underlying Policy of Title VII is to provide minorities and women an equal opportunity to advance economically and socially in the workplace. Although Title VII provides an avenue for such advancement, discrimination in the workplace continues to be an ongoing problem for disparaged groups. Like many struggles that disparaged groups have been known to overcome, conquering workplace discrimination is a work in progress. In attempt to facilitate this process, we must continuously educate ourselves on important issues in society, such as employment law discrimination, as well as laws governing our everyday lives in general. Dispelling myths as they relate to employment law discrimination is a good start to empowering one’s self. For more information on employment laws enforced by the EEOC you can visit the EEOC’s website at www.eeoc.gov.
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Successful Clothing Designer Celebrates Upscale Urban Gear 4REL, 4EVER, 4LIFE By: Joie Rasberry Bo Gilbo is nothing short of spectacular. His amazing story of setback to comeback is one that we can all identify with. When most would have probably thrown in the towel and given up when faced with tribulations as an entrepreneur, “Bo” as he is affectionately known, shares with us the importance of stern tenacity. Bo knows for sure that any disappointment, when turned upside down is a divine re-appointment. In our interview with him we discover he is more than just a successful business owner whose apparel is hanging on the racks in Foleys Department Store, but he is also on a mission to help set America’s youth on the right path. Joie: What is the name of your company and what products and services do you provide? Bo: 4REL is an acronym for 4REL, 4EVER, 4LIFE. 4REL Urban Gear is an upscale urban apparel company that provides a variety of men’s wear: Denim, Jerseys, Woven French cuff shirts, caps, and sweatsuits. The women’s line is called Femi 4REL, its product line consists of casual and athletic two piece sets, denim and tanks. Joie: As a successful business person, how did you get started? Bo: First, I must say it has always been a dream of mine to have my own clothing line, as I’ve always had a knack for customizing my own clothes. As an entrepreneur, I experienced trials and transitions from a previous business which I eventually closed to dedicate more time to my first love, “fashion.” I came up with the name of my line, trademarked the name and logo then I began designing my gear. Joie: How did you learn what it takes to succeed? Bo: Through a lot of bumps and bruises. I learned from my mistakes. I always set goals and
a time frame to meet them. I stay focused on my target and surround myself around shakers and movers. I speak my success into existence. I never ever give up. Joie: What are some of your concerns about the world today? Bo: People need to be 4REL.We need to think about the who, what, when, where and why of life. The youth of today is my biggest concern. I want them to be successful. We need to teach them “how to fish.” The choices and decisions we make today have a major impact on how we live tomorrow. The youth of today need to have some of the old school morals and values that I grew up on. Television has become their baby-sitter. Children need so much more. What happened to the days when we made kids read books. Learning black history has made me appreciate where I am today. Let’s not give up on our youth. Joie: If you had all the time and money you needed, what types of things would you do? Bo: I’d like to give back to others so they can make their dreams come true. I’d like to build a facility to expose the urban youth community to the arts (music, dance, art, travel, business, principles of money, negotiation, investments) mentor, educate and train them to succeed in all aspects of life. Together we can build a strong community. Joie: What tips of advice would you offer to other entrepreneurs? Bo: Learn your industry and study your competition. Thrive to be the best by treating your internal and external customers with the utmost respect. Joie: What are your goals and aspirations in the future? Bo: My goal is to sell 4REL globally. I’d like to have everyone wearing a piece of 4REL all over the world. Joie: What obstacles do you have to overcome to achieve your goals? Bo: In that I’m not a rapper or a movie star, I’m
just “Bo” a brother from the hood. My line is not about me, it’s about the person… wearing the gear. Everyone wants to know who is behind the line and I say, “everyone who is 4REL 4EVER 4LIFE.” Joie: Which people have been your role models? Bo: I have many role models from neighbors to pastors. But regarding to my industry I have to say Russell Simmons and Phil Knight. Joie: Has there been a particular resource….. book, movie, speaker, that has inspired you, and if so what or who is it? Bo: The Bible-GOD, Jack Welch, Les Brown and Brian Tracy Bo’s drive and determination are much greater than any obstacle he has had to overcome. His faith has given him the will to overcome business obstacles and the guidance to manage his company.
Ray J is a KnockOut in Music and Business By: Kathy Thompson
Ray J, the younger brother of famous R&B singer Brandy, has discovered his own place in the music industry by carving out his own music niche. This young entrepreneur made his mark by releasing his new album Raydiation on his own record label KnockOut Entertainment which he started when he was 15 years old. Ray J made a promotional pit stop in Houston at Jack Yates High School and Texas Southern University to promote his newly released album Raydiation on SantuaryUrban Records/KnockOut Entertainment. The college crowd anxiously waiting to see and hear from the talented R&B artist. Ray J did not make this journey alone, accompanying him was his mother and manager, Mrs. Sonia Norwood and his KnockOut Entertainment entourage. Ray J gives credit to his mother, by letting the listeners know that it doesn’t hurt to have someone who is really down for you when doing business in the industry. Ms. Norwood states, “I know what my children want in this business of entertainment and no one will have their backs the way I will.” The confident and young entrepreneur joined forces with Sanctuary Urban Records Group (SURG) headed by Matthew Knowles (Destiny’s Child) to a make a dynamic joint partnership for his album. About 80 % of the album was written and produced by Ray J and his partner.
Ronald E. Reynolds: Advancing Advocacy as NAACP President By: Keryl Morgan Ronald E. Reynolds is no stranger to advocacy; one of the area’s noted legal advocates, he is now well on his way to also being one of the area’s noted civil rights advocates. This former President of the Houston Lawyers Association is now blending legal advocacy with community and civil rights advocacy as the newly elected President of the Missouri City & Fort Bend Vicinity NAACP. Mr. Reynolds is a graduate of Texas Southern University and received a Doctor of Jurisprudence from Texas Tech School of Law. There are high hopes that this present administration will pose one of the most exciting eras of growth for the Branch. Reynolds states, “There is no mistaking the rich history of the NAACP in this country. Present NAACP volunteers like me have inherited an impressive legacy of civil rights advocacy and achievement from the founders and former leaders of this illustrious organization. My intent is to build and expand upon the unselfish efforts of former local presidents and their administrations to aggressively advance the NAACP’s advocacy agenda in the Missouri City/Fort Bend area. Developing youth into viable citizens and leaders will also be of primary importance. We will also increase networking and collaborative relationships with churches, businesses, entrepreneurs, educators, and other community
Thanks to My Parents Bill Cosby once asked why was it that people going up to receive their Academy Awards never start off by saying, “I would like to thank my parents, without whom I would not be here today.” I sometimes watch the presentations just to see if there’s anyone who now would say that, but it always seems to be an endless line of thanks for producers, editors, actors, people in makeup, but never the two people who really did the production job for so many years in the person’s life. Maybe it has something to do with the way that my parents raised me, but I would personally immediately want to thank them, after God of course. That being said, I would like to thank my parents. Over the last thirty-four years they have been a tremendous source of strength and support for me. Though my mother died when I was only 14-years-old, her spirit has guided me and been a source of encouragement from day to
organizations and leaders. The current vision of MC&V NAACP includes “increasing awareness, effectiveness, presence, and viability of the unit; making sure that it is accessible to the people and responsive to the critical issues of today.” The branch is also launching a new website so that interested persons can access membership and volunteer opportunities, learn about upcoming events, and keep abreast of current NAACP news. Since Reynolds became President of MC&V NAACP in January 2005, membership is already on the increase, and Chairpersons of critical standing committees have been appointed and have begun the relevant work of the NAACP. “I am not alone in my optimistic vision for this unit”, Reynolds says, “I have wonderful leaders serving with me such as Atty. Ken Bryant (1st Vice President), Eunice Williams (2nd Vice President, Membership), Cathy Lang (Treasurer), Cassandra Campbell (Secretary), Katie Herrington (Asst. Treas./Life Membership), Edwina Clark (Asst. Sec’y), and a host of impressive Executive Board Members.” Reynolds and his team have enlisted the assistance and support of Keryl (Douglas) Morgan, Founder and President of Optimum Solutions Consulting, to help build their Branch and advance the ambitious advocacy agenda as planned. Reynolds says of Morgan, “Keryl served as Executive Director of NAACP Houston for 10 years, helping to build that Branch to national prominence, and as Regional Director of the five-state NAACP Southwestern Region VI for more than two years. We believe that she will significantly help our Branch achieve its goals. Morgan states, “This is an exciting opportunity for our county to be anchored by two strong, viable NAACP units. Our very own “twin towers of power”, partnering for progress in civil rights advocacy. I believe that we are embarking
day. Though difficult, my farther supported five children and did the best he could with what he had. I look back in total amazement as I see how far I’ve come. I clearly understand the text as it so eloquently exclaims, “If it had not been for the Lord on my side, where would I be.” One parent has been with me in spirit for many years, while the other has remained in the flesh. I am at peace with all that has transpired and I haven’t any reason to complain. I am grateful, truly grateful. Thanks mom and dad for your unconditional and support.
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Brenda Joyce Davis & Booker T. Davis Jr.
on an exciting era for the Missouri City & Vicinity Branch and I am happy to be a part of it.” Reynolds says, “We intend to insure that the NAACP gets back to the business of doing what the organization was created to do – assertive, aggressive, effective civil rights advocacy; being on the frontline of the key issues such as racial profiling, criminal justice, political empowerment, access to health and education, housing discrimination, etc. With increased membership and participation, MC&V NAACP will be an effective voice and champion of change for our community. Membership is affordable and available to all people, regardless or age, race or gender. We hope that all citizens of goodwill and conscience will join us and be a part of the team.” Other Executive members include Pastor Terrence Johnson of Higher Dimension Church, Dr. Kathy C. Flanagan, Mrs. Jacqueline Kinlock, Atty. Teana Watson, Mr. George Dickerson, Ms. Pamela Poole, Mr. Ramon Harper, Dr. Janita Solomon, Mr. Keith Davis, Ms. Joie Rasberry, Mr. Claude Foster, Ms. Zantel Nichols, Ms. Mattie Ford, Mrs. Brenda Bryant, Judge Joel Clouser, Mr. Charles Ballard, Mr. Michael Beal and Ms. Stephanie Tillman. Local priorities mirror the national priorities such as building membership, rebuilding legal capacity, criminal justice, civil rights compliance, economic and political empowerment, education, health, youth development, etc. President Reynolds and his “dream team” intend to make this local unit one of the premier NAACP units in the nation. There are presently approximately 2200 NAACP units, primarily in the continental U.S., with a few worldwide. For more information, please call 281403-3636.
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