AUGUST 2008
Inspire, Inform & Educate
21st Edition
“Expand your Education”
Dr. Evelyn Bethune, Dr. John Rudley, George Foreman & MR. D-MARS
Y PRESENTS OPRAH WINFRE
page 14
Angela Lewis & Matt Freeman WhyVoteNow.org
Stevie L. Roberts, Jr. Northwest Preparatory Academy Charter School
Shikita N. Harrison Topp Knotch Personnel, Inc.
Dr. Carlos Heath New Dimension Pharmacy
Charlottia & Frederick Stevens The Best of Fish & Wings
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Publisher’s Message
Keith J. Davis, Sr. SR. PUBLISHER Keith J. Davis, Sr. JR. PUBLISHER Keith J. Davis, Jr. VICE PRESIDENT Kevin Davis EDITING CONSULTANT ReShonda Tate-Billingsley OPERATIONS DIRECTOR Ana Romero ACCOUNTING MANAGER Eugenie Doualla ADMINISTRATIVE ASSISTANT Jennifer Cobb MARKETING CONSULTANTS Bernard Johnson Larry Isles CT Foster MULTIMEDIA DIRECTOR Andrea Hennekes
I recently did a consultation with an entrepreneur whose business was fairly successful. We were looking at ways to take the business to the next level. I suggested some continuing education courses and the business owner looked at me like I was crazy. “I have an MBA,” he said. I told him that I understood and respected that, but you’re never too old, nor too successful to keep learning. That’s what this edition is dedicated to - expanding your education. You can always stand to build upon your wealth of knowledge, no matter how much you think you already know. Look at it this way, a solid education is like the foundation to a home and by continuing your education, whether it be on marketing techniques, new financial opportunities or just ways to grow your business, you’re enhancing the overall product. Every ounce of new information is like a brick being laid on that foundation. The foundation is solid and will sustain you through the best and worst of times. But those bricks, one by one, can help elevate your business to newer heights. We’re hoping you can find information in this edition that will help elevate your business, help you build your brand, continue the road to success, or get off the road that’s leading your away from success and back toward your destination. As usual, this edition of the Business Journal is stock-piled with information to enrich your life, professionally and even personally. I even learned a few new things as I read over the articles. So I hope you’ll walk away with something that will indeed help you and motivate you to expand your education.
CONTENTS Expand your Sphere of Education for Success…..................................4 Franchise your business……..................................................................5
LAYOUT & GRAPHIC DESIGNERS Ghuzzala Malik (Faith) Juan Larios
WhyVOTENow?…...................................................................................6
DISTRIBUTION Booker T. Davis, Jr. Rockie Hayden
Oprah Winfrey Presents The Color Purple….........................................14
CONTRIBUTING WRITERS Rob Walter Jesse Muhammad Ronald E. Reynolds, Esq. Kennedy Mason Dr. D.L. Jones Jeremy Reeves Jennifer Cobb Dr. Evelyn Bethune Stevie L. Roberts, Jr. Christina Robinson Grochett Carla Campbell Dr. Wendy
Extend your Education….......................................................................21
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Employment Laws that Affect Minorites……..........................................11 Is it time to hire a Collection Agency?....................................................12 Expand your Education…......................................................................15 An Entrepreneurial Education…............................................................16 Big Brothers Big Sisters of Greater Houston….....................................26 Find Fresh Marketing Ideas……............................................................31 Creating a Backup Career Plan in an Economic Downturn..................33 Broaden you Educational Scope...........................................................34
MR. D-MARS
D-MARS Business Journal
Tip of the Month
9898 Bissonnet, Suite 570 Houston, Texas 77036 713-272-9511 . Phone 713-272-6364 . Fax 1-800-453-8752 . Toll Free www.d-mars.com
You’re never too old or too successful - to learn something new
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your Sphere of Education for Success By Jesse Muhammad, Contributing Writer When you hear the name George Foreman, what’s the first thing that Foreman successfully defended his title twice before losing to Mucomes to your mind? Probably a pounding right hook in the boxing ring hammad Ali in the famous 1974 “Rumble in the Jungle.” He resigned or your favorite hamburger that was just cooked on one of the grills he from boxing to become an ordained minister and began preaching in promotes. Houston. In 1984, he founded the George Foreman Youth and Community Center, a non-denominational place for youth who need direction like he once did. The center struggled for funds so Foreman returned to boxing to financially support it. Amazingly, in 1994 he would become the oldest fighter ever to win the heavyweight boxing crown at age 44. He now earns millions from sales of some of world’s most popular products including the Lean Mean Grilling Machine, which has sold over 100 million units.
The Broad Dimensions of Education
Recently, students on the campus of Texas Southern University got more acquainted with a Foreman that they can relate to and that’s the one who went round for round with adversity to become an international icon. George Foreman, a product of Houston’s Fifth Ward, was the keynote speaker at the closing ceremony of TSU’s Summer Academy. He shared his story of being an impoverished youth, who often bullied younger children and could care less about school books. He became a hardcore thief and brawler on the streets of 5th Ward and was known for frequently running from the police even if it meant hiding in the sewer His life story then took a dramatic turn. Foreman says he was lucky because of a simple commercial. “If you have dropped out of school and want a second chance in life, then the Job Corps is for you.” That was the announcement from the commercial, an ad for the Lyndon Johnson’s Job Corps program, which helped troubled youth. Foreman took a trek to California, where he met then-Job Corps counselor and boxing coach Doc Broaddus, who encouraged Foreman to become a fighter. The journey from the street thug to boxer would begin. “In life there are going to be people who will tell you that you can’t do it. But you don’t have to respond with words, instead show them in your actions,” said Foreman to the 300 students who completed the academy, which is the brainchild of NFL legend Jim Brown’s Amer-ICan program. As a member of Job Corp, the gym became a place of refuge from his life of crime. He rapidly built an impressive amateur boxing record, which would be culminated by winning a 1968 Olympic Gold medal in Mexico City. But the success didn’t stop there. He turned professional the following year and within four years he would knock out Joe Frazier in the second round in Jamaica to become the world boxing champion. AUGUST 2008
George Foreman & Mr. D-MARS Foreman never earned a college diploma but is a strong advocate of attaining a degree no matter how long it takes. “This summer program at Texas Southern University is important because everyone needs someone that can push them. Even the greatest athlete needs a motivator. A four-year school may not be for everyone but there are other ways to expand your education,” he said. “Building your knowledge is like building a house. It’s a step by step process that takes time. If need be, a student can start off at a two-year school, a trade school and then work their way up to a four-year college or university. The key is don’t stop. Get that degree. Although I kept getting knocked down in life, I always got back up.” Foreman says there a lot of dynamics hindering educational advancement in the age of information? “I almost didn’t want to go to college because I really didn’t feel I was equipped to sustain myself there for four long years,” said Marisha www.
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Washington, who plans to attend Houston Community College soon. I am a manager of change.” “But I realized that you can not survive in this world without education Numerous billboard ads have surfaced throughout the city promotso I’m going to start off at HCC and work my way up. And I feel I will ing the positive changes being made by TSU officials and Dr. Rudley build up my confidence and overcome my feelings of inadequacies.” says “this institution is going to be competitive. We’re going to understand the dynamics that impact our students and change the institution to address those dynamics. We want them to be able to compete in the health sciences and airline industry. We have to open up the community to the value of TSU.” He also sees the educational problem rooted in the poor quality of education given in inner-city K-12 schools versus suburban areas. “They are getting substandard education in the inner city. Suburban youth don’t have to deal with the violence, drugs, crime, dysfunctional families and economic issues that these youth deal with. A fifty percent drop out rate in high school says a lot.” “Many times the information about programs that can help those in need is only circulating among the people who already know,” said Dr. Evelyn Bethune, educator and granddaughter of Mary McCleod Bethune. “We as educators, preachers and teachers have to come out of the building we are in. When my grandmother was working , she was in the streets. Many professionals are now waiting for people to come to them instead of moving out of their comfort zone to reach the people who need their services the most.” Dr. Rudley added that the “best strategy used to move the masses was during the Civil Rights movement when we were pushing voting Mr. D-MARS, Dr. John Rudley & Dr. Evelyn Bethune registration. You know how it was done? We went door to door and it In a dialogue with Mr. D-Mars, TSU President Dr. John Rudley, said was effective in motivating Blacks. We have to take what we have to the “African-Americans as a whole are not fitting into the new global dynam- people. We have a mobile unit to reach students. ics. The only way is through education advancement. The economy is “There is also a great responsibility on students who are receiving getting away from manual labor so that means we all have to have some these opportunities. You have to take responsibility for your actions and form of trade or skill to fit in this competitive and changing world. do something with the education you receive. In the 60’s and 70’s we “We all must go back to school. Whatever level a person is on in didn’t wait for people to give us anything. We went out and made it their craft or field they must get even more prepared. If you are a skilled happen,” he added. craftsman, you have to be up to date on the latest technologies to compete,” he said. “Even lawyers and doctors have to continue to advance their knowledge. Education is the key and that’s what TSU is all about.
2. Develop a strategy. Success in franchising, as in any business, doesn’t happen by accident. Your goals and resources dictate your strategy and the structure of the franchise offering. Key areas to address: position the opportunity against competing opportunities, decide what type of franchises to offer (startup, area development, etc.), provide services to franchisees and hire staff to provide those services. Other considerations include fees, royalties and other revenue sources. If you make these decisions without adequate forethought, the franchise may be doomed from the beginning. 3. Take control. Large-scal franchise success is all about delivering
Want to grow your business? Try franchising. Many entrepreneurs have chosen franchising as an ideal way to expand. The vision of having your business’s name spread across the nation--maybe in every city, or even on every corner--has lured many a successful entrepreneur to the land of franchising. And the benefits don’t end there. Since your franchisees are responsible for the investment of each operating unit, they basically bear the cost of expansion. Also, franchisees are highly motivated--much more than employees--because they’re investing their own capital in the business. So you think you’re ready to enter the world of franchising? Here are a few tips.
a consistent consumer experience. To do that, you need to be sure your systems are in place. That generally means compiling comprehensive operations manuals, training programs and maybe even training videos. But be careful: While the contents of these materials can help shield you from liability, if poorly crafted, they can actually create liability.
4. Get legal. To franchise, you need to develop the appropriate legal documents. In the U.S., those include your franchise agreement, Uniform Franchise Offering Circular and, depending on where you’ll be selling franchises, registration of your franchise offering with state agencies. Don’t take shortcuts here. Hire an attorney who specializes exclusively in franchising. 5. Sell it. Franchise sales start with lead generation. As a new
franchisor, you should budget for a minimum of $5,000 to $7,000 per franchise sale on media alone. You’ll also need first-class marketing materials, such as brochures, videos, a website, etc., to support your 1. Make sure your business is “franchisable.” The first issue franchise sales efforts. But keep in mind one of the most important rules you need to address is whether people will buy into your business as in franchising: Be selective in the franchise sales process. If you aren’t a franchise. Ask yourself: Have I received legitimate inquiries? Is the confident a prospect will succeed, take a pass. business model unique? Do I have a point of differentiation? The business also shouldn’t rely too highly on your personal involvement. Finally, and 6. Make them succeed. In franchising, success begets success. If most important, it needs to offer a potential financial return that will your franchisees are wildly successful, you’ll find that your franchises allow a franchisee to generate an adequate return even after paying you practically sell themselves. But if your franchisees fail, no amount of a royalty. If you aren’t comfortable addressing these questions, speak to marketing or sales efforts will rescue your system. So be sure you do a franchise consultant about whether your business has what it takes. everything in your power to make your franchisees successful. AUGUST 2008
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Angela Lewis
Real estate agent for John Daugherty Realtors and Executive Director of whyvotenow.org
Matt Freeman
Owner/General Partner of law firm
Matt Freeman & Associates LLP and chairman of whyvotenow.org
By Jennifer Cobb, Contributing Writer
“The freedom to express varying and often opposing ideas is essential to a variety of conceptions of democracy. If democracy is viewed as essentially a process – a way in which collective decisions for a society are made – free expression is crucial to the openness of the process and to such characteristics as elections, representation of interests, and the like.”
ome of the top reasons people do not vote: they are not registered, do not know where to vote and do not believe their vote will make a difference. WhyVoteNow.org is a non-profit foundation dedicated to changing that mindset. The foundation works to make – Jonathan D. Casper the participation process easier by educating, encouraging, and facilitating all Americans with voting and voter registration. Having no affiliation with any particular political party or candidate, WhyVoteNow.org believes that a true democracy is one where a substantial majority of its citizens participate in the process by voting. Matt Freeman, Owner/General Partner of law firm, Matt Freeman & Associates LLP and chairman of WhyVoteNow.org saw that not enough people in the legal system were putting forth the effort to show the importance of voting. “We at WhyVoteNow.org recognize that our government is controlled by special interests. We believe that it is not a true democracy as contemplated by the Constitution, and we are committed to giving our government back to the people of this country through the election process. If a substantial majority of Americans exercise their right to vote, then our government might be responsive to the needs of the people as opposed to the needs of special interests,” explained Freeman. Angela Lewis, real estate agent for John Daugherty Realtors and Executive Director of WhyVoteNow.org, shares Freeman’s passion by adding, “We are also committed to defending the Constitutional right to vote and believe that is only through participation by a substantial majority of Americans that a true Democracy that is of the people, by the people, and actually for the people will exist.” AUGUST 2008
WhyVoteNow.org offers voter registration, voter education, early voting, poll locations, and transportation to polls. “We are currently raising funds to rent buses, fund cab fares and other public transportation to take people to the polls during early voting and on election day,” said Lewis. “We are also raising awareness of registration deadlines and assisting people in registering them to vote and planning events and concerts to encourage voter registration.” According to a report by the Census Bureau entitled “Voting and Registration in the Election of November 2004,” in the presidential election of November 2004, the 64 percent of voting-age citizens who voted was higher than the 60 percent who turned out in 2000. This was the highest turnout in a presidential election year since 1992, when 68 percent of voting-age citizens voted. With this year’s upcoming election being touted as “the election to end elections” and the excitement behind the candidates and their campaigns, the number of voters to turn out this November is expected to surpass that 64 percent of voters from 2004. WhyVoteNow.org hopes to contribute a large part here in Houston. And although Rock the Vote and Declare Yourself are voting organizations offering similar services, when asked the key difference between WhyVoteNow.org and those organizations, Freeman responded, “Our level of passion and commitment to assist all Americans of all ages, races, and/or gender.” Being part of the election process demonstrates that you are knowledgeable about what is going on in today’s society and that you are concerned with the future of the country. Not being registered, not knowing where your local polling place is located and not believing your vote will make a difference are no longer good enough reasons to not share your opinions or seek change. It will soon be that time to head to exercise your right to vote and WhyVoteNow.org hopes that you will do just that.
Please visit www.whyvotenow.org to learn more.
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EMPLOYMENT LAWS THAT AFFECT MINORITES Ronald E. Reynolds, Esq. It is unlawful to discriminate against any employee or applicant for employment because of his/her race or color in regard to hiring, termination, promotion, compensation, job training, or any other term, condition, or privilege of employment. Title VII also prohibits employment decisions based on stereotypes and assumptions about abilities, traits, or the performance of individuals of certain racial groups. Title VII prohibits both intentional discrimination and neutral job policies that disproportionately exclude minorities and that are not job related. Discrimination on the basis of an immutable characteristic associated with race, such as skin color, hair texture, or certain facial features violates Title VII, even though not all members of the race share the same characteristic.
Are you aware that Texas is an employment at-will state? That means that unless you have an employment contact, your employer may terminate you for any reason, or no reason at all, so long as it’s not based on a discriminatory reason. For example, lets say that you work for A.B.C., Inc., an you have been working there for over 15 years, never missed a day of work, never called in sick, worked on holidays and weekends, and all of a sudden one day your boss called you into his office and told you to pack up your stuff, you’re fired!!! Then you ask why, and he replies, because your work is too perfect or better yet, he doesn’t give you a reason. Under Texas law he can do just that, without having good cause for his reason to terminate you. Therefore, as long as your employer doesn’t base their decision on the basis of your race, sex, age, national origin or religion, then they cannot be held liable for breaking the law.
However, Title VII of the Civil Rights Act of 1964 protects individuals against employment discrimination on the basis of race and color as well as national origin, sex, or religion.
Title VII also prohibits discrimination on the basis of a condition, which predominantly affects one race unless the practice is job related and consistent with business necessity. For example, since sickle cell anemia predominantly occurs in African-Americans, a policy, which excludes individuals with sickle cell anemia, must be job related and consistent with business necessity. Similarly, a “no-beard” employment policy may discriminate against African-American men who have a predisposition to pseudofolliculitis barbae (severe shaving bumps) unless the policy is job related and consistent with business necessity.
illegal to exclude minorities from certain positions or to group or categorize employees or jobs so that certain jobs are generally held by minorities. Coding application/resumes to designate an applicant’s race, by either an employer or employment agency, constitutes evidence of discrimination where minorities are excluded from employment or from certain positions. Requesting pre-employment information, which discloses or tends to disclose an applicant’s race suggests that race will be unlawfully used as a basis for hiring. Solicitation of such pre-employment information is presumed to be used as a basis for making selection decisions. Therefore, if members of minority groups are excluded from employment, the request for such pre-employment information would likely constitute evidence of discrimination. However, employers may legitimately need information about their employees’ or applicants’ race for affirmative action purposes and/or to track applicant flow. One way to obtain racial information and simultaneously guard against discriminatory selection is for employers to use “tear-off sheets” for the identification of an applicant’s race. After the applicant completes the application and the tearoff portion, the employer separates the tear-off sheet from the application and does not use it in the selection process.
If you believe that you or someone that you know have been discriminated against in violation of Title VII, then you should immediately contact the Equal Employment Opportunity Commission or an attorney. There are time limitations that may affect your right to seek justice. Texas may be an employment atwill state, however, that doesn’t mean that your employer can treat you differently than similarly situated employees on the basis of your Title VII is violated where minority em- race. ployees are segregated by physically isolating them from other employees or from customer contact. Title VII also prohibits assigning primarily minorities to predominantly minority establishments or geographic areas. It is also Harassment on the basis of race and/ or color violates Title VII. Ethnic slurs, racial “jokes,” offensive or derogatory comments, or other verbal or physical conduct based on an individual’s race/color constitutes unlawful harassment if the conduct created an intimidating hostile, or offensive working environment, or interferes with the individual’s work performance.
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AUGUST 2008
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Is it time to hire a
By Kennedy Mason, Contributing Writer Anyone who counts on income to keep their business afloat knows that nothing can doom a business more than outstanding invoices. In small businesses especially, tracking down the people who owe you money is both a financial and physical drain. To recover owed money, many businesses turn to collection agencies. These organizations specialize in collecting payment from overdue accounts. Most firms bring in collection agencies for debt that is about eight months old, although a few bring in agencies after only three months. Is it time for you to turn to a collection agency? This article may help you make that decision. How Agencies Work Collection agencies can attempt to collect on bad debts in two ways: By mail and phone. For larger debts, they will typically send letters and make phone calls to the delinquent account. Smaller debts may not justify the cost of phone calls, limiting the collection agency to simply sending threatening letters. Choosing a collection service is tricky, since it’s hard to predict a firm’s success with delinquent accounts ahead of time. A few areas to investigate when choosing a collection service: Method of collection You should examine the letters that will be used and judge whether they will be effective with your customer base. Also ask about the training that telephone collectors receive to ensure they understand the Fair Debt Collection Practices Act. This 1977 act requires that debt collectors treat debtors fairly by prohibiting certain methods of debt collection.
and can no longer be directly contacted. Agencies should have access to online search capabilities and telephone databases to help locate these debtors. There are several actions you can take to reduce the amount owed to you before resorting to an agency. Carefully check credit references of each new account and don’t extend more credit than the firm can handle. When extending credit, make sure that accounts know when you expect payment, and clearly detail any credits or penalties for early or late payment. Do not expect customers to police themselves; instead, make sure to promptly send statements and reminders of payment due dates. You should schedule regular written and oral reminders before even considering a collection agency. This will not only help save money, but will also avoid the ill will that can be generated when using a third party to collect the funds. As a final step, set an absolute due date before the account is turned over to a collection agency. Do not extend this date, but do give the debtor warning of this final payment date. Debt collection is usually done on a contingency basis. This means that the agency keeps a percentage of money that is collected from a debtor. Depending on the size of the business, commissions can range from 10 percent to 50 percent of the recovered amount. Other agencies require an upfront fee and then take a lower percentage of the recovered amount. The advantage of contingency billing is that you do not pay for uncollected debts. However, some agencies will not offer contingency services for small debts. In these cases, you will typically pay a fixed fee for Be sure to find out: a series of letters or calls. • How information about delinquent accounts will be transferred Just a note, in order to increase the agency’s chances of tracking to the agency. down an individual or business, always ask for the customer’s physi• When collected funds will be forwarded. cal address (even if you are sending the materials to a Post Office box), • What reports are provided detailing the collection progress and phone number and social security number. It can also help to work with success rates. a credit reporting agency. All of this information will be helpful in track• How you can stop collections if you receive payment or credit an ing down individuals even if they have closed their P.O. box or changed account. their address and phone number.
This is particularly important when collecting from individuals. Skiptracing refers to how the firm finds debtors who have disappeared
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it Happens the evening of Wednesday, September 10 at the MBE EXPO Reception scheduled at The Wortham Center, 501 Texas, Houston, TX 77002. The Reception, sponsored by HMBC’s leading MBEs, is where many deals and business relationships start with representatives from Houston’s major corporations.
(Houston, TX) Be ready to be where it Happens!! On September 10 and 11 the Houston Minority Business Council (HMBC) holds EXPO 2008, a powerful and influential marketing event. Buyers from 200 major corporations, government agencies and financial, medical and educational institutions come together at the George R. Brown Convention Center, Houston, TX to network with over 1,500 minority business enterprises (MBEs). MBEs and major corporations meet face-to-face to network, discuss partnerships and future contracting opportunities all in one day and all under one roof!
it Happens at the early-bird breakfast on September 11, the day of EXPO 2008, as tribute is paid to the corporate executives, buyers, representatives and MBEs whom, because of their generous sponsorships, continue to make EXPO the premier event for major corporations and MBEs. Excellent networking takes place at this early morning function. it Happens on the exhibit floor. EXPO 2008 is the marketing event
of the year for minority owned businesses and the sourcing event of the year for corporate buyers. Corporate America and minority business executives are able to meet with those whom they have wanted to meet with all year and never found the chance. EXPO 2008 offers that chance.
it Happens at the Awards Luncheon. Each host table seats five corporate representatives with five spaces left open for minority business it Happens on Wednesday, September 10 when representatives from owners. Excellent deal-making and networking. the Oil/Gas, Technology, Electric Utilities, Transportation and Aerospace Be where it Happens on September 10 and 11. EXPO 2008 provides Industries provide insight into their future marketplace trends and how networking, potential contracting opportunities, partnership building, they translate into contracting opportunities for MBEs. Armed with these facts, MBEs are able to capitalize on the business prospects these and success. it Happens and its all possible. Go to http//:expo.hmbc. org for complete details and registration information. industries have to offer when they visit their exhibits the next day.
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BROADWAY’S BEST-LOVED MUSICAL IS NOW HOUSTON’S BEST LOVED MUSICAL OPRAH WINFREY PRESENTS
WILL PLAY AT THE HOBBY CENTER SEPTEMBER 16-28, 2008 Oprah Winfrey, Scott Sanders and the producing team of the Broadway smash hit THE COLOR PURPLE, The Musical about Love, are proud to announce that Houston, TX will host the first North American Touring production of THE COLOR PURPLE for 16 performances, September 16-28. Tickets went on sale July 27, 2008. Nominated for eleven Tony Awards, including Best Musical, THE COLOR PURPLE opened on December 1, 2006 at the Broadway Theatre where it continues its recordbreaking run. It is based on the classic Pulitzer Prize-winning novel by Alice Walker and the moving film by Steven Spielberg. It is the unforgettable and inspiring story of a woman named Celie, who finds the strength to triumph over adversity, and discover her unique voice in the world. With a joyous Grammynominated score featuring gospel, jazz, pop and the blues, THE COLOR PURPLE is about hope and the healing power of love. Michael Kuchwara of the Associated Press described THE COLOR PURPLE as a “RoofRaising story of triumph.” And Richard Corliss of TIME Magazine said “[it is] a soaring epic tale. It made a joyful noise in my heart.” Elysa Gardner from USA Today raved, “Pure heart! It celebrates the inspiring relationships of faith and love, a Broadway hit!” As on Broadway, the first North American Tour of THE COLOR PURPLE is directed by Gary Griffin. THE COLOR PURPLE features a libretto by Pulitzer Prize-winner Marsha Norman, music and lyrics by Grammy Award-winning composers/lyricists Brenda Russell, Allee Willis and Stephen Bray, and choreography by Donald Byrd. The original creative team of Tony Award-winner John Lee Beatty (sets), Paul Tazewell (costumes), Tony Award-winner Brian MacDevitt (lighting), Jon Weston (sound), Jonathan Tunick (orchestrations) and Kevin Stites (Music Supervisor) was reunited for the tour. The first North American Tour is produced by Oprah Winfrey, Scott Sanders, Roy Furman, Quincy Jones, Creative Battery, Anna Fantaci & Cheryl Lachowicz, Independent Presenters Network, Lowy Family Group, Stephanie McClelland, Gary Winnick, Jan Kallish, Nederlander Presentations, Inc., Bob and Harvey Weinstein, Andrew Asnes & Adam Zotovich and Todd Johnson, and is produced in special association with AEG Live. AUGUST 2008
The original cast recording is available on EMI/Angel Records, and THE COLOR PURPLE: A Memory Book of the Broadway Musical (Avalon/Carroll & Graf) is available in bookstores now. Ariel Mutual Funds is a proud sponsor of THE COLOR PURPLE. Single tickets for THE COLOR PURPLE ($32-$77.50) are available to the public by phone at (713) 558-8887 or outside the Houston area at (888) 558-3882; or in person at the Theatre Under The Stars Box Office, (800 Bagby at Walker, Mon-Fri 9am-6pm, Sat-Sun 11am-4pm); or on-line at www.tuts.com. Group discounts are available to groups of 15 or more. TUTS takes wings with Continental Airlines, the Official Airline of Theatre Under The Stars. Support for the 2008-2009 “Wow! What a Season!” also comes from St. Luke’s Episcopal Health System, the Official Healthcare partner of Theatre Under The Stars and Spectra Energy. Media sponsors are Houston Chronicle and ABC-13. Founded in 1968, Theatre Under The Stars (TUTS) is Houston’s acclaimed non-profit musical theatre company and is currently under the direction of President & CEO John C. Breckenridge. Dedicated to producing new works and classic masterpieces, the 2008-2009 “Wow! What a Season!” celebrates TUTS’ 41st season of bringing world-class musical theatre to Houston audiences. TUTS was the first theatrical organization in Houston to perform free to the public in 1968 at Miller Outdoor Theatre in Hermann Park, and is the only Houston arts organization that has performed there free to the public every year since the building opened. Since its founding by Frank M. Young, TUTS has produced more than 300 musicals including many local, national and world premieres such as Disney’s Beauty and the Beast as well as international tours including Debbie Reynolds in The Unsinkable Molly Brown, Juliet Prowse in Mame, Robert Goulet in Man of La Mancha, the Tony Award-winning revival of Carousel and the Deaf West Theatre production of Big River. As a way to continue the tradition of musical theatre, TUTS’ Humphreys School of Musical Theatre provides instruction and stage experience for more than 1,700 students annually through both The Academy and The Studio, which allow students to flourish in a year-round schedule of classes. Housed in the Hobby Center for the Performing Arts, TUTS also annually presents the Tommy Tune Awards, honoring the best and brightest in Houston’s high school musical theatre programs. For more information about THE COLOR PURPLE, please visit www.colorpurple.com.
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EXPAND YOUR EDUCATION
By D. L. Jones Contributing Writer The landmark case of Brown v. Board of Education was more about outlawing racial segregation in America than the desegregation in public schools. Interestingly, it became the precedent for desegregating our nation’s government-controlled institutions and programs that kept the doors closed to many African Americans. As Black America looks back on Brown v. Board of Education, we can see clearly how God used the playing field of education to widen the doors of opportunity and equality beyond the walls of our public schools. The key point not to miss in the case of Brown v. Board of Education is that the segregated schools became the springboard that catapulted a national desegregation movement that expanded across the country. The very same institution that birthed great minds, ideals, and dreams, became the institution where desegregation was dismantled and as a result, education in a broader sense was expanded throughout the nation. It has been said that hindsight is 20/20. Looking back on the landmark case of Brown v. Board of Education, I’m certain about a couple of things. First, any inequality that affects one’s pursuit of happiness brings about a determination to change the situation. Secondly, without expanding one’s education, it’s hard to win in the game of life. So, it goes without saying that the by-product of education is the expanded opportunities that were once not available. No single action can change a person’s life for the better more than expanding his education. Education is of benefit to everyone but is especially important for women and minorities to help level the playing field and open doors they often find closed to them without it. Thank God my mother instilled that in her children when we were young. Fortunately, it didn’t take me long after high school to learn that lesson. Adversely, those who feel you can’t teach an old dog a new trick couldn’t be farther from the truth. Colleges are making it easier than ever for the non-traditional student to return to school each year. My brother made that fateful decision to go to college and expand AUGUST 2008
his education at the age of forty-six. He was at somewhat of a crossroads in his life and needed things to change for the better. His son had grown up moved out of the house and he knew this was the time to pursue a career instead of just another job. He faced the tough fact that he needed to expand his education to achieve that goal. I remember asking him “Alford are you serious and ready to do it?” He replied “Yes, but at forty six years old, how long will it take me to finish college?” I immediately replied to him with a firm voice, “How long will it take if you don’t go?” That was seven years ago and today he has earned a Bachelor’s of Science degree and a Master’s of Arts degree from two accredited colleges in Michigan. The doors of financial opportunity have expanded because he decided to expand his education. Nevertheless, expanding your education is not just about making money or finding a better job. Expanding your education makes you a well-rounded person. It shapes your communication skills, expands your knowledge base, makes you methodical and organized, and exposes you to a whole new world of people and ideas. Education is knowledge and knowledge is POWER. The power that comes from expanding one’s education is priceless. Epictetus said “only the educated are free.” Benjamin Franklin once said “If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.” Henry Brougham couldn’t have said it better when he wrote “Education makes people easy to lead, but difficult to drive; easy to govern, but impossible to enslave.” So, the next time you find your back against the wall and your life not going in the direction you would like, begin to expand your education. It will open the doors to many things, career choices, and more importantly the option of teaching others what you have learnt. Be it your sibling, a friend, or a poor person on the street. It always pays to Expand Your Education.
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An Entrepreneurial Education If you’re a business owner with most of your growth ahead of you, one place you may want to go to finance your expansion--as well as to learn how to manage it--is back to school. If you’ve ever tapped into the activity surrounding a university, you’ll find a number of resources at your fingertips. Resources, which include capital, and can help turn great ideas into great companies. If you need help and feel that a university environment might be right for you, your first task is to find the institution that best fits your needs. Experts suggest that not every educational institution is capable of delivering the assistance you need. In particular, they say you should focus your energy on working with a university that has an entrepreneurship program. The different mindsets at different schools are subtle but important. At most universities, for instance, professors prepare students to join a company as an employee after graduation. At schools with entrepreneurship programs, you’ll find professors and students preparing to build businesses.
Even schools with fledgling entrepreneurship programs are worth checking out. And you won’t want to rule out schools like The University of Phoenix, which can help you reach your entrepreneurial goals, while working full time at another job. If you want to approach a university for funding, keep in mind that they offer many ports of entry. Go in as many doors as possible, but don’t stay anywhere too long if it doesn’t look productive. You may also want to look at Small Business Development Centers (SBDCs), which offer a variety of seminars on topics from marketing to finance. Although usually not offered for college credit, these courses can help small-business owners develop their skills. Another avenue to explore is Alumni outreach programs. Successful graduates of universities often offer to help current students, recent graduates and even unaffiliated businesses in the university’s community by sharing their information, expertise and, sometimes, financial help.
There’s also Campus networking events, manufacturing assistance centers, Entrepreneurial resource centers, community colleges, executive MBA program and continuing education programs.
By: Jeremy Reeves, Contributing Writer For a small business, the task of finding a first office or relocating an office can seem overwhelming. Today, there are many landlords who have turned their attention to accommodating small businesses. A large number of office buildings are now staffed with experienced and skilled leasing representatives ready to answer your questions and provide you with floorplans, pricing, and a wealth of free information. You might also be surprised at what values you can find for a business on a tight budget. Your office should provide you with a place to network, impress clients, and maximize your efficiency. Before you hit the web or make a visit to potential office buildings, you will need to do some preparation to analyze your needs. Start by creating a timeline and have a commencement date for the lease in mind. If you allow for too little time, then you will be limiting your options to suites that will not require much modification. Space planning, permitting, and unexpected construction delays can cause unnecessary stress on trying to reach a specific move in date. You cannot start too early! Next, determine the layout you will require. How many employees do you have and do they each need their own office or will you place them in cubicles? Do you need a break room, conference room, storage area, or workroom, and are these necessities? Will you have a large number of visitors and hence need a large waiting area? To determine how many square feet you need, allowing 175 to 250 usable sq. ft. per person is a good rule of thumb. You will need to determine how long of a lease term you are comfortable with for your business. There are some landlords who are flexible enough to allow one or two year leases, and you might even find month-to-month options (at premium rates). In most cases, these short term leases only exist if little or no modification is required in the space. A three to five year lease is the most common term. The benefit of a long term lease is that you are able to get a better deal with more incentives. AUGUST 2008
When thinking about the location for your office, consider proximity to your clients and employees, location of major roads, and public transportation nearby. Lastly, have in mind what type of parking you will need and amenities you desire. The last step before you begin looking for an office is to set a budget and make sure that it makes sense. Call a few buildings in your area and ask for the monthly rate per sq. ft. There will be a large range depending on the class of building that you are researching. Class “A’ is a top tier building with the price being at the top of the market, while Class “B” and “C” buildings are where you will find the best values. You already know how many sq. ft. you should require so it is easy to calculate an estimated monthly payment. If everything lines up, then it’s time to start shopping. As you tour through potential buildings, request floorplans and proposals for the spaces that you are interested in. Don’t be shy to share your concerns with the space or lease document with the leasing representative. The space can always be modified, and there are many tricks in changing lease language to make it work for you. If you are a small business planning on growth, make sure that the landlord will work with you on expanding into a larger space if needed. Before you leave, don’t forget to ask the magic question, “Are there any other charges that I will be expected to pay during the lease term other then what you have quoted me?” When you have come to terms, it is always recommended that you have a lawyer review the lease. Now you’re armed and ready to take your business to the next level. In most cases, experienced, on-site leasing agents are ready and willing to work with you. They want to accommodate you and increase occupancy in their buildings to create value for the owner. It is in your best interest to do your homework and use the resources that the leasing agent provides. www.
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The Best of Fish and Wings/Shadez of U By: Jennifer Cobb Contributing Writer If you are looking for a southern style, dine-in restaurant serving both seafood and soul food, look no further than The Best of Fish and Wings, located off 1092 and Murphy Road in Stafford, Texas. The Best of Fish and Wings, taken over by Frederick and Charlottia & Frederick Stevens Charlottia Stevens this past March, offers a variety of mouth-watering menu options including baked chicken, greens, gumbo, red beans and rice, cakes and pies and of course, fried fish and wings. “Our purpose is to provide old down home food, cooked to order and offer a taste you can identify with,” said Frederick Stevens. “We want our customers to know the taste of that down home flavor we are accustomed to... and we make sure our food tastes the same way each time.” The brick interior, wood floors and the flat screen televisions on the walls provide an urban feel, making the cozy environment another draw to the restaurant. “We’re obviously not as big as the Pappadeaux’s and although we provide similar food options, we offer a smaller, more intimate setting for those who may want to enjoy their meal in a less boisterous environment.”
Next door to The Best of Fish and Wings restaurant is Shadez of U, a hair salon and barber shop. Although the set-up is not one that you see everyday, both establishments owned and operated by the Stevens’ family, presents something a little different than what most people are used to. “We’re focused on developing an urban cornerstone in the Stafford area,” explained Charlottia Stevens. “With the salon, I want to provide a more professional, upscale atmosphere with efficient and quick service.” While Mrs. Stevens is hiring for stylists and barbers, she’s especially reaching out to those “with the same outlook on providing efficient service.” “What we have flows well together,” she said. “Ultimately we want to increase the awareness of our restaurant and salon to build our clientele. We will continue to offer great food, a great atmosphere and great customer service,” added Frederick Stevens. “We want to ensure our customers truly get their money’s worth and leave on a full stomach.” The Best of Fish and Wings is open Tuesdays through Thursdays from 11am to 8pm and Fridays and Saturdays from 11am-9pm. Catering services are available as well. Shadez of U Hair Salon/Barber Shop is open Tuesdays through Fridays 9am until and Saturdays from 7am until.
Extend your Education hour. We must expand our minds and engage in critical thinking on a global level if we are to move beyond the jail trail. Today more than any other time in our history, with the possible exception of right after the signing of the Emancipation Proclamation, education is one of the most critical requirements of the day. Yet on the list of needs versus wants, education is at the bottom of the list for far too many people, especially young people. In some cases that is because there is no sense of hope or vision of the future. In other cases it is the attraction of the quick fix, the bling bling, with no thought of tomorrow. I often wonder what this country would be like if it were not for the visionaries like Fredrick Douglas, Ida B. Wells, Madame C. J. Walker CEO – Mary McLeod Bethune Educational Legacy Foundation and yes, my grandmother, Dr. Mary McLeod Bethune. Many times we www.drebethune.org or www.intothelightlls.com say that it is on the backs of these people that we stand but do we really admin@drebethune.org know what that means? Just to bring it forward, the reason that there can be a Senator Barack Obama or a Martin Luther King, Jr., is because When thinking about what to write for this article, I immediately there were people of vision before them, who had vision but made it live. sought the definition of the words Education and Extend. You see They did not limit themselves to what the eye could see; they “stepped sometimes we think we know the full meaning of something only to outside the box”; they became larger than their limitations. find that we only have a handle on part of it. When I started writing my book entitled: Bethune – Out of Darkness into the Light, I Education, at all levels, was the key to freedom for so very many. thought it would be easy because it’s about me and my brothers and Enslavement does not always come with shackles for your feet . Today sisters, growing up as the grandchildren of Mary Mcleod Bethune. I was it is all about a shackle on your mind. Usually when the word education wrong. I had to expand and grow. You see, even though I know my is used we think of classrooms or some formal setting. Don’t get stuck family, I didn’t know how to publish a book. I had to educate myself as in the limitations. Today you can earn a college degree on line, in your publishing a book was totally new to me. pajamas, never having to leave home. We must re-kindle that fire that our ancestors had for learning. When we do, we will see our communities The word education means the act of educating; instruction and prosper and our children take flight to higher achievement. We must discipline. Extend means to stretch out, to become larger and to bestow be the change we seek and we can only do it if we are equipped with upon. So we have “instruction and discipline that is bestowed upon one the tools of change. Knowledge is power but it becomes greater if it is in order to stretch out or become larger.” That is the greatest need of the shared.
Written by: Dr. Evelyn Bethune
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Leading the Charter School Industry in Excellence in Achievement
Stevie L. Roberts, Jr. Biographical Sketch As the Superintendent of Schools and the Chief Executive Officer for Northwest Preparatory Academy and Miracle Educational Systems, Stevie L. Roberts Jr. continues to lead the charter school industry in excellence in achievement.
oversees a world-class, standards-based curriculum that sets high expectations for his students. He has moved his school more toward data driven decision-making, particularly in relation to school improvement and student achievement. He is policy driven and service oriented, thereby preparing students for success in college and a career in the 21st century workforce. Roberts has been graced with numerous awards, recognition and Proclamations from Congressional, State and City Officials for service in the areas of Community Development, Economics and Education Reform. He was nominated to the National Register’s of Who’s Who in Executive and Professionals (2005-2006), Texas Licensed Child Care Administrator (2006-2008), University of Texas at Austin Graduate Red McCombs School of Business and College of Engineering (2004) “The Institute for Managerial Leadership”, Harvard University Graduate School of Education (2005) National Institute for Urban School Leadership and Harvard University Graduate School of Education (2006) National Institute for Leadership an Evolving Vision.
A lifelong educator, Roberts began his career in social services with the Texas DepartRoberts holds membership in several organizations. Included among ment of Human Services. A native of Houston, Texas, Roberts has spent them are the National Education Association, Association of Supervihis entire professional career serving in a variety of assignments from sion and Curriculum Development, National Alliance of Black School Corporate Personnel Director to Chief Public Administrator. Educators and Continuing Education Programs, National Association of Residential Treatment Centers and the Southern Music Association. As a pioneer in charter school education, Roberts combines accelerated educational techniques with a total immersion philosophy. He As the father of two sons, Superintendent Roberts passionately seeks is passionate and aggressive, with plans to continue to create delivery and cultivates policies and programs that support teachers, empower systems that efficiently help students achieve graduation. parents, and inspire students. He has dedicated his life to the education and welfare of Houston’s most precious resource - its children. Focused on the fundamental belief that all children can learn and deserve a high quality education, Superintendent Roberts successfully
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Volunteer at School through a partnership that BBBS has with HPD. “Alexandra is a great Big Sister,” said Holly Hendley, a School-Based Mentoring Administrator with BBBS. “When she comes to mentor, you can see Jessica’s face light up with a big smile.” Hendley says Harrell is a great example of why the agency’s SchoolBased Mentoring program is growing fast. “It’s perfect for busy people who know they have a specific time frame when they can volunteer,” she said. “Everyone can find one hour out of their week to hang out with a child.” Even with her busy schedule, Harrell says it’s easy to keep her weekly meeting with Jessica. “It is possible to volunteer and still maintain a regular schedule,” she says. “The experience is amazing and the reward is a shared one. I look forward to our meetings as much as Jessica does and I feel we learn from each other.” Research shows that School-Based Mentors have a big impact on children. After a year of being matched, children did better academically, turned in more assignments and did better work than students who didn’t have a mentor.
Alexandra Harrell wants Houston’s children to know something about police officers, and she’s turned to Big Brothers Big Sisters of Greater Houston to help. “My hope is that kids know that they can come to us not only if there is a problem, and that we are not just the ‘big bad untouchable policemen’ who put people in jail,” she says. Harrell is working to change this perception by volunteering as a Big Sister through BBBS’ School-Based Mentoring program. “I love working with children and through work I have found that there are not many resources for youth, especially for those that end up in the criminal system. I felt this program would be an excellent oppor Right now, BBBS is accepting applications from volunteer mentunity to reach out to children and provide some positive interaction,” tors for the fall. If you’re interested in giving back to your community said Harrell. Harrell has been mentoring her Little Sister Jessica at Neighborhood and making a difference, visit www.gobighouston.org to sign up online, Centers Inc.’s Ripley House Charter School in Houston’s East End since or call (713) 860-8211. November of last year. She’s also one of the first HPD officers matched
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Shikita N. Harrison, Vice President
For the past 13 years, Topp Knotch Personnel, Inc. has been managed day-to-day by its President & CEO, Diedria B. Joseph. Realizing the explosive growth of Topp Knotch, Diedria decided that it was time to turn over the helm to help manage this growth. The person for the job was a no-brainer!!!! She chose someone who shared her vision and has worked closely with her through the good times and the uncertain times, through sunny days and hurricanes. Shikita N. Harrison was appointed to Vice-President of Topp Knotch Personnel Inc. effective Friday, August 1, 2008. Harrison joined the company in 2002 as a Staffing Assistant and progressed through Staffing Coordinator and Houston’s Operations Manager with increasing responsibility in the areas of business development and retention throughout the Houston area. Harrison has worked in the Staffing and Human Resources industries for the past 13 years in Louisiana and Georgia. Topp Knotch Personnel’s and TKP HR Consulting Group’s current client base includes companies such as Chevron, Lockheed Martin,
Shell Companies, Pitney Bowes Companies and various U.S. Government agencies. Under her new role, Ms. Harrison will assume broader responsibilities within Topp Knotch Personnel globally with 12 direct reports in New Orleans and Houston. “I just have a passion for staffing. I have been doing this since ‘98. I love meeting new people, at the end of the day I smile because I was able to place a great candidate on a great job,” expressed Harrison. The future for TKP and TKP HR Consulting Group looks bright as they pursue other opportunities with large government contractors throughout Texas, Louisiana and Mississippi. The success of this firm has been largely attributed to their staff’s pro-active recruiting processes, automated functions and most importantly putting the needs of the clients and employees first.
Find Fresh Marketing Ideas
For many entrepreneurs, summertime brings slower sales and less hectic activity. What better time than right now to explore and educate yourself on fresh marketing ideas for growing your business? Rather than slide into the busy fourth quarter with the same old marketing bag of tricks, you can get a jump on your competitors by embracing new tactics for increasing leads and sales.Try these tactics to produce the results you need: Reach Your Best Qualified Prospects If you’re looking for an effective way to reach a highly specific and qualified audience, consider sending direct mail to the subscriber list of a well-targeted magazine. There are specialized business and consumer magazines to reach every audience imaginable. Unfortunately, the cost to run a good-size print ad with enough frequency for your message to penetrate in many of the national publications may be prohibitive. A great alternative--particularly for B2B marketers targeting specific industries or individuals based on their job titles--is to select a magazine like DMars Business Journal that reaches your best prospects and rent its subscriber list for a direct-mail campaign. Some publications offer their lists as a combo buy along with advertising, and others make them available separately. Depending on how the list you choose is segmented, you may decide to mail to a portion of the list or all of it. Just be sure to mail at least two to three times to the same list for maximum results.
Get National Editorial Exposure
There’s a fairly well-kept secret among top PR agencies and major corporations. What do they know that you don’t? Most newspapers, and many other types of media outlets as well, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives in the form of “mat” releases, articles that are prewritten and ready for publication. For less than the cost of one decent-size ad in a single daily newspaper, you could create an article to be distributed with your byline that AUGUST 2008
might get picked up by several hundred newspapers across the country and generate dozens of leads--or more. Since newspaper editorial is generally perceived as more credible than advertising, a mat release is an effective way to reach and influence readers.
Use someone with E-Mail Clout
Everyone knows that e-mail is one of the lowest-cost, highest-return marketing tactics around. But while e-mail to in-house lists is a great customer retention tool, in recent years, the glut of spam has made it difficult to use e-mail for new customer acquisition because prospects are simply deleting all but the most recognizable mailings. That’s why the best way out of this dilemma is to use established email services like the DMars Email Blast.
Take It Outside
Out-of-home advertising includes everything from traditional billboards and transit advertising to naming rights for community hiking trails. Thanks to the current upsurge in place-based advertising, now your messages can be anywhere your customers go. Want to reach them at their favorite restaurants? There are posters in the restrooms. Need to market to college students? You’ll find poster-size ads available on more than 300 college campuses nationwide. The key to effectively using out-of-home advertising is to reach your prospects when you can influence a purchase (think about the way brochures promoting tooth-whitening products reach and influence patients in the dentist’s office). And look for marketing venues that are compatible with the overall tone and content of your company’s message. This will ensure that your prospects are in the right frame of mind to be receptive to your message, whenever they encounter it.
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a Backup Career Plan in an Economic Downturn By Christina Robinson Grochett Contributing Writer
As the economy slows down and the unemployment rate increases, people are feeling pressured to work harder with the hopes that their names won’t come up if layoffs occur. A better reaction, however, would be to use the economic downturn as an opportunity to gain new skills and qualifications to enhance one’s employability. As campus director for University of Phoenix – Houston, I’ve seen the economic downturn prompt many working professionals to earn a college degree, so they can gain a competitive edge or change careers. This is consistent with a national trend – enrollment at graduate schools, community colleges, and other institutions that provide workforce development, tends to surge during times of economic stress, and experts expect this slowdown to be no different. Many employees who have been laid off are going back to school to obtain an advanced degree, which can be the key to obtaining higher salaries, better job opportunities and the chance to update their skills. Education is a permanent investment on both professional and personal levels. Therefore, shortterm economic worries should not stop people from making a longterm investment in their future. Below are some tips for those who are thinking about going back to school.
pecially true when employees are laid off from their jobs. The reality of unemployment forces them to re-evaluate career goals and choices. Sometimes you realize you are clinging to a job you no longer want and oftentimes, you recognize your career goals have changed and you would like to start a new career. Figure out what your passions are and match your personal interests with your career goals. If you find yourself still feeling passionate about your current industry, create a better opportunity for yourself. To be competitive, get a college degree to advance your skills and gain knowledge. Employers appreciate degrees that add value to their organization and reward them proportionately.
RESEARCH YOUR CURRENT OR NEW FIELD
After assessing your strengths and desires, research possible degree paths, and seek out degree programs that can strengthen your skills in the chosen field. If you work in middle management, for example, an MBA could catapult you into a senior management position. Paralegals or legal secretaries might look into advanced law degree programs, including human rights law, commercial law, and international property law. Medical assistants could increase their salaries by gaining certification as a registered nurse. But remember, advanced training doesn’t just inRE-EVALUATE CAREER crease your salary and career satGOALS AND CHOICES isfaction. It could also lead to more `The saying, “When one door job responsibilities and workplace closes, another one opens” is es- challenges.
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DON’T ASSUME YOUR INDUSTRY HAS BEEN HIT BY ECONOMIC DOWNTURN When the country enters an economic downturn, everyone braces for the consequences. The reality, however, is that certain industries such as healthcare and education experience employee shortages. In fact, CNBC recently named Texas the number one state for all-around economy in the nation due to a booming energy industry and significant strides in categories ranking transportation, business friendliness, cost of living and quality of life. Businesses affiliated with these industries will be hiring, so start researching the best education for these fields and talking to experts in those careers to obtain more details about the profession.
compared to other universities that require attendance two and three times per week. Instead of viewing an economic recession as an obstacle, try to see it as an opportunity. A comprehensive education can serve as the foundation for a promising and rewarding career. The need for skilled and professional workers in a variety of industries is on the rise and qualified candidates can increase their chances of getting ahead with a solid educational background.
DISCOVER YOUR EDUCATIONAL OPTIONS Universities are becoming more flexible by offering a variety of class times in the morning, evening, and even on weekends. These same institutions also are offering entire programs online, eliminating the need to drive to campus locations for instruction. For example, University of Phoenix – Houston has four campus locations that offer face-to-face instruction in addition to its online programs that range from associate’s through doctoral levels. Through flexible schedules, challenging courses and interactive learning, students have the convenience of attending weekly classes
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Christina Robinson Grochett is the campus director for University of Phoenix – Houston. An accomplished leader and champion of higher learning, she was named one of the Top 10 businesswomen by the American Business Women’s Association in 2008.
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By Carla Campbell Contributing writer Carlos Heath always knew he had a future in pharmacy. After graduating from Texas Southern University with a Doctorate degree from the College of Pharmacy and Health Sciences, he took a job as
a pharmacist for Walgreens, with expectations of moving up within the organization. After working with the company for more than a year; Heath concluded that if he was going to be considered for a promotion, he needed to position himself for the opportunity by differentiating himself from his peers. Therefore, he pursued a Master’s degree in Business Administration from the University of Phoenix. Heath knew that the number of pharmacists who held a MBA were few. He found it to be to his advantage to know the business side of the pharmaceutical industry. After graduating from the University of Phoenix, Heath continued to work for Walgreens and participated in management classes. “The feeling that I had when I was in business school never left, I felt empty, lacked fulfillment and was unhappy” said Heath.
Heath knew that there was more to life than what he was doing; he soon became frustrated. After seeking God and much prayer, he decided to establish a pharmaceutical business that would target the geriatric population. In September of 2007, New Dimension Pharmacy was launched. The focus of the business is to provide solutions to improve customer’s health and quality of life. New Dimension Pharmacy targets the geriatric population because they have so many health conditions and are at a disadvantage. They are usually the citizens who are on a fixed income and struggle with paying for medication. The goal of New Dimension Pharmacy is to work with physicians in an effort to lower the cost of medicines by switching them to equally effective, lower cost medications for at least a year. This is done by enrolling patients into
programs that will pay for or cover the entire cost of their medication. Besides the financial programming, the unique distinction with New Dimension Pharmacy and its competitors, such as CVS and Walgreens are the educational programs such as health fairs and health workshops. This service will be provided to those who do not have access to computers or Internet service for research. New Dimension Pharmacy will also provide delivery services for those who are incapacitated and have a difficult time picking up their medication. “Five years from now, I see the company expanding, having our own free-standing location, as well as compounding pharmacy and medical supplies as a future service,” said Heath. His goal is to provide not only a service but a ministry to the community and he is very committed to it all.
Broaden Your Educational Scope By Dr. Wendy www.askdr-wendy.com www.myspace.com/askdrwendy As an entrepreneur, it is important that you know your business and the product. However, in order to take your venture to the next level and increase the revenue potential you must expand your knowledge. Doing this will give you a chance to develop as a professional and it may increase your revenue generating opportunities as well. Having the desire and drive to be an entrepreneur is great, but very few people have the know-how and savvy to get things started, develop relationships and maintain momentum/consistency. Taking a class on entrepreneurship can assist, as it will educate you on what is needed to embark on any business adventure. This class will not guarantee success, however it will give you the knowledge needed to get things started, etc. Do not get deterred from paying for this knowledge, as it is a business investment that will pay for itself. So often, business owners think that knowing the business and the financials is enough to be successful. Yes, those two things are critical, but thinking outside of the box is vital as well. Below is a list of courses that will assist with the development/ expansion of your business: • • • •
Introductory Spanish How to Create a Business Plan Business Accounting/Finances Guerilla Marketing AUGUST 2008
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Effective Communication Effective Power Point Presentations How to Make a Sales Call/Cold Calling Email Etiquette Body Language The Art of Developing Business Relationships Effective Networking Dress for Success Strategic Planning How to Create a Vision and Mission
These may be basic classes for some, but as a business owner you never get too experienced or seasoned to learn new things. Staying current is imperative, as business practices that were used 10 years ago have changed. The Houston Minority Business Council (HMBC) offers various workshops that cater to the development of business owners. Their mission is to: Actively involve its members in efforts that will increase and expand business opportunities and business growth for minority business enterprises (MBEs). For more information go to: www.hmbc. org or call 713-271-7085. Being a lifelong “business” learner can work to your advantage, just as long as you take courses that will develop your skills and provide the information needed to take your efforts to the next level. www.
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