d-mars.com Business Journal 66

Business Journal Dec - Jan 15, 2012

INSIDE

Inspire, Inform & Educate

66 th Edition

pURSUE yOUR dREAMS iN 2013

The Roadmap to a Merry Blessed Business

By Dr. D.L. Jones How do you establish a business with integrity and honesty and yet achieve prosperity?

Eric Jon Brown

PAGE 6

T HE JOUR NE Y NORTH HOUSTON FRONTIERS CLUB, INC. CONTINUING THE LEGACY OF DR. MARTIN LUTHER KING, JR.

By TJ Philpott For year 2013, our prayer is to award 25 scholarships celebrating our 25th year anniversary. North Houston Frontiers Club, Inc. PAGE 15

of a

CHAMPION

Today’s Customers, What Do They Want?

By Erroll Allen

The question of “What does today’s customer want?” often comes to mind. Here’s what I think they’re looking for.

PAGE 18

How to Create an Offer to Build Your List

By Fabienne Fredrickson In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list.

PAGE 28

Houston Hall Of Famers Announce The 2013 Legends Of Basketball Allstar Weekend Line Up

Houston Citizens Chamber of Commerce Celebratory Reception

“You must remain focused on your journey to greatness.”

~ Les Brown

Dec - Jan 15, 2012

Behind The

Journal

3.

Publisher’s Message

Keith J. Davis, Sr.

SR. PUBLISHER Keith J. Davis, Sr. VICE PRESIDENT Kevin Davis

As I think over the year in retrospect, I am amazed at all we were able to accomplish with the support of our customers and friends in 2012. In an age where it is a struggle to maintain print media, I would like to extend my utmost gratitude to the community for making our journal an important voice. We were not only able to continue our mission, but we also were able to celebrate and recognize community leaders in the legal and healthcare profession as a result of our combined strength. Our strength is fueled by your passion to be inspired, informed, and educated. As long as there is a need in the community for that voice, we make a renewed commitment to do everything in our power to continue to provide it.

As always again, thank you for your continued support of d-mars.com. When you support d-mars.com, you are supporting more than just our company; you are supporting the communities in which we live and work.

Working together, we can succeed in making positive things happen. Wishing You a Happy Holidays and a Happy New Year!

EDITING CONSULTANT Sharon Jenkins OPERATIONS COORDINATOR Johnny Ray Davis, Jr. ACCOUNTING MANAGER Eugenie Doualla SENIOR ACCOUNT EXECUTIVE C.T. Foster Eric D. Goodwine

CONTENTS

PHOTOGRAPHY L.C. Poullard Grady Carter Tony Gaines MULTIMEDIA DIRECTOR Andrea Hennekes LAYOUT & GRAPHIC DESIGNERS Ferland Antwine DISTRIBUTION Booker T. Davis, Jr. Rockie Hayden CONTRIBUTING WRITERS Cynthia Nevels Mark Venite Jim Cathcart Beverly Smallwood Mena Freeman Kirk Smith Jesse Muhammad Frenetta Tate Jeff Blackman Bob Corcoran Dr. D. L. Jones Darity Wesley Alvin E. Terry TJ Philpott Errol Allen Bettie DeBruhl Frank Mims V Noel Pinnock Keith Barrett Michelle Jones Victor Ghebre Fabienne Fredrickson Dr. Wendy Maura Schreier-Fleming Lonnie R. Mathews Tony Allessandra Thecia Jenkins Kevin Eikenberry Dr. Ka-Ron Y. Wade Thecia Jenkins

MR. D-MARS Tip of the Month

Lessons From A Champion A Journey of Hard Work, Dedication and Sacrifice with Eric Brown 4 Cosmetic Dentistry Creates “Captivating Smiles” ........................................................................ 6 Holiday Etiquette .......................................................................................................................... 7 The Roadmap to a Merry Blessed Business ............................................................................... 7 Lead To Succeed ....................................................................................................................... 9 ©, ™, ® When, Why and How to Use Them ................................................................................ 10 Defining Principles of the Authentic Business Person ................................................................. 12 Personal Loans for People with Bad Credit: Making Approval a Possibility ................................ 13 Take The Bully By The Horns: Don’t Pay The Price Of Nice ......................................................... 14 North Houston Frontiers Club, Inc. 25th Anniversary Continuing The Legacy ............................ 15 Are You Giving? ............................................................................................................................ 16 11 Powerful Ways To Expand Your Life This Year .......................................................................... 16 Today’s Customer – What Do They Want? ................................................................................... 18 After the Recession: Threats and Opportunities for Entrepreneurs ............................................. 20 Have Your Self a Very Merry Business! ........................................................................................ 20 Why Offering Products For Free Is Profitable ............................................................................... 21 Its About Time .............................................................................................................................. 22 Get Your Marketing Back On Track .............................................................................................. 22 The Basic Concepts and Principles of a Successful Affiliates ..................................................... 23 Have You Made The Right Career Choice? .................................................................................. 24 How to Compare Free Online Fax Services Reviews ................................................................... 24 Are There Any Short Cuts To Success? ....................................................................................... 24 Motivation or Inspiration: There is a Difference ............................................................................ 25 Michelangelo And The Platinum Rule ......................................................................................... 26 Casual Dressing Vs. Business Dressing, Is this the season? ...................................................... 27 How to Create an Offer to Build Your List .................................................................................... 28 ‘Tis the Season ............................................................................................................................. 28 A Click Does Not a Business Make .............................................................................................. 29 Virtual Assistants And The Power Of E-Productivity .................................................................... 30 Houston Hall Of Farmers Join Esteemed Community Leaders To Announce The 2013 Legends Of Basketball All-Star Weekend Line Up ...................................................................................... 32

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4.

Dec - Jan 15, 2012

Eric JON Brown:

Lessons From A Champion

By Jesse Muhammad

“

A Journey of Hard Work, Dedication and Sacrifice

Sports and football can teach you a lot of lessons about life.

Like not staying down and getting up.

”

Everyone

has a story or testimony from life’s journey that in some form or fashion can either serve as a warning or an example and is full of jewels that you can extract from, depending upon your perspective. However, like diamond miners in Africa, you have to go beyond the surface and dig a little deeper to find the treasures within that person and reap the benefits of what they fully bring to the world.

If you just Google former NFL star Eric Jon Brown, you will find out that he was once drafted in the NFL second round by the Denver Broncos, started 10 games in his rookie season as a safety and earned a Super Bowl Championship ring in Super Bowl XXXIII alongside John Elway. At that time, he was in the record books as the second rookie in NFL history to start for a Super Bowl defending team. He went on to play for the Houston Texans before hanging up his cleats in 2005.

Brown is proud of all of that, but he has now penned the soon to be released book, Journey, to give fans and readers a more in-depth look into what has made him into the man he is today.

“When I started writing the book, it was first to find out more about me. It was therapeutic. As I began writing more and more, I started understanding the things that I have that can help other people,” says Brown. “The things that I went through can encourage other people and make a major impact on people’s lives. I’ve gone to schools to talk to kids. I’ve mentored and done a lot in the community. But a book seemed to be something coming from another angle. When somebody can actually read about your life story and know the things that you went through, it

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can touch them even more.”

While growing up in San Antonio, Texas, his parents kept him busy in sports such as football, baseball, track, swimming, soccer and karate. His father was in the Air Force civil service and his mother was a social worker and both had a profound impact on him.

“My parents kept me active, kept me in school, kept me grounded and structured.

Whatever I started, they made me finish.

That mindset helped me not to take things for granted and to always take advantage of opportunities and create them,” he recollects.

“I had a bunch of trials and tribulations growing up. There were times when I didn’t know what I was going to do. But there was something inside of me that said ‘You can do more. There’s more you can achieve.’ I fought to improve my grades.

I fought to get stronger. I fought against all of the negative interferences that were out there for me. Eventually things started happening for me that made it possible for me to get to the next level.”

With his mother being a social worker, he saw a lot of people who were less fortunate than his household. He witnessed families that were struggling severely. He used that as fuel, not to judge them, but to be successful, so that one day he could inspire them. “Seeing those individuals made me feel like I owed it to them not to end up like them. I wanted them to see how I could improve myself to make life better,” he says.

He further noted, “My father always tried to make the best of any situation. No matter how bad the situation was or crazy things got, he always made me feel better and encouraged me. My mother was tough on me and I think it’s because she

Dec - Jan 15, 2012

Eric is pictured with his beautiful wife, Heather, an orthodontist and their sons Jaxon and Jace. dealt with a lot of kids who were making a lot of excuses. She was tougher on me and she didn’t let me get away with excuses.

My dad was more like my “partner in crime” so to speak. He enjoyed having a good time. It was something that I always cherished about my family. We were always together.”

“I think a very important age to start molding young boys and girls is in their teenage years. In my book I can relate to them because that’s the age I felt I took in the most negative influences and the most positive influences. I got a lot of both during my teenage years and it molded me.”

Brown graduated from Converse Judson High School and received a track scholarship to attend Blinn Junior College where he became an All-American defensive back in football. After receiving his Associates Degree from Blinn, he continued his education on a football scholarship at Mississippi State University, where he earned his Bachelor of Arts degree. Brown earned the nickname “The Dog Safety” for delivering some of the most ferocious hits. All of this positioned him to be a NFL draft pick.

In Journey, Brown is taking readers right up to his days as a professional athlete and focusing on the life lessons that he has learned. In every chapter, he’s sharing things he went through that made him better. If you want to be successful at anything you do, he advises you to remember three things: 1) Be determined enough to get what you want 2) Make sacrifices to get what you want and 3)

Believe that you can do it.

“Those three things define what this book is all about. I want those who read this book to believe that no matter how bad things are, there’s always a way out.

And no matter what your situation is, through hard work, believing in yourself and sacrifice, you can achieve anything,” he advises.

For those looking to take shortcuts or want instant gratification he warns ”sometimes the long road is the best road taken. The short road doesn’t always get you to where you want to be. Sometimes you have to take that long journey to get where you want to be.”

Although Journey revolves around his sporting career, Brown points out the principles he’s learned as an athlete that can be applied no matter what your field of endeavor is. “Sports and football especially can teach you a lot of lessons about life.

Like not staying down and getting up.

Sports teach you the importance of teamwork. It also teaches you about the true spirit of competition and the art of competing. If you can compete on a higher level, like I did, you get an understanding that in everything there is some kind of competition. Whether you’re in an office or on a field, there’s always some kind of competition whether it’s mental or physical.”

Studies have shown that professional athletes lack proper guidance with financial responsibilties. Within the first five years of retirement some are living on restricted budgets. However, Brown was able to avoid that pitfall by making some

smart decisions before leaving the NFL. “I knew that my time was near the end.

I began making investments. I invested in land. I bought properties, my home, and my car.

“I definitely was blessed that I didn’t have to deal with what some of these other guys have dealt with. I think the issue in our culture as Black men after going into a major sport and getting major dollars, so fast that we in a sense think we have won the lottery. So you feel it’s your time to shine and you want to enjoy it. But eventually the day is going to come when you can’t play anymore. And then what do you do from there?” he asks. You have to find something new that interests you.

It’s like starting over after you have been taught to do this one thing well your whole life. There is an emotional stress that comes along with having to find a second career.

It’s tough starting over so it’s important to have a good support system. I have to give credit to my wonderful wife, Heather. She was definitely a major bright spot in my life after football. If it wasn’t for her, who knows where I’d be!” he says with a laugh.

To parents with children in sports, Brown advises, “If they start something, you make them finish. Don’t let them quit anything. I won’t let my children quit anything. Anything they start, I won’t let them quit; they see it all the way through.

Give your children something to believe in, even if it’s not sports.”

After retiring from the NFL, Brown joined the YMCA as a Health and

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5.

Wellness Consultant. Currently, he is back with the Houston Texans as a member of the Texans Ambassadors, which consists of former NFL players that represent the Houston Texans in the community. He’s looking forward to further spreading an uplifting message to people and his book is sure to be an asset to readers in their own journeys.

“You’re not going to always be successful at everything you try nor in every goal that you set for yourself, but as long as you give it your best effort, that’s all you can ask for.

Put in your best effort,” he encourages.

For more information visit www.

EricJonBrown.com.

Kobi Valchar, 7, of Schulenburg gets an autograph from former Houston Texan and Denver Broncos safety Eric Brown at the NFL Punt, Pass & Kick Team Championship, held Dec. 4 at Reliant Stadium in Houston. Brown presented Valchar with his award for first place in the PPK team championship.

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Dec - Jan 15, 2012

Cosmetic Dentistry Creates

“Captivating Smiles”

By Dr. Ka-Ron Y. Wade

I

f there’s something you don’t like about your smile, you’re not alone half of the population is unhappy with their smile. Captivating smiles are not reserved for celebrities and beauty queens! You’ll be absolutely amazed at what our Cosmetic Dentistry can do for you!!

One of the Leading Causes of “Happiness” is Smiling!

Scientific evidence points toward “smiling” as a cause of happy feelings! Some of the most significant smile studies were published by the late Dr. Robert Zajonc, a distinguished Stanford University professor, psychologist and author. In one study, his subjects were asked to repeat vowel sounds that strategically created various facial expressions. Naturally, the long “e” sound (as in glee) stretches the corners of the mouth upwards. The long “u” sound (as in you), creates a pouty expression. Participants said they felt better after making the “u” sound. Seems simple enough, but Dr. Zajonc’s rigorous studies and findings are highly regarded in his field of social psychology! He offered a detailed explanation on how facial changes involved in smiling have a direct effect on specific brain activities associated with

happiness.

TOP 5 “Smile Flaws”

that patients want corrected: 1. Chipped teeth 2. Discolored teeth 3. Uneven teeth 4. Missing teeth 5. Gaps between teeth

TOP 5 REASONS

Patients want to Improve Their Smile…..

1. IMPROVE Appearance 2. BOOST Self-Esteem 3. ACHIEVE Professional Success 4. IMPROVE Health 5. IMPROVE Relationships Everything You Need is Here….

UNDER ONE ROOF!

We provide cutting-edge cosmetic dental treatment for discolored, chipped, overlapping, misshapen or missing teeth.

Our advanced technology makes it possible for us to reshape your teeth, close spaces, straighten, and restore wore down teeth, along with precision color matching. Some of these improvements are more than just cosmetic! They also enhance both your

oral and overall health, such as aligning your bite and making it easier to clean your teeth and keep your gums healthy.

Tooth-Colored Fillings

Tooth-colored fillings, onlays and inlays are restorations that look just like your natural teeth.

Tooth Bonding

Bonding is a tooth-colored material that is used to fill gaps between teeth or cover the entire outside surface of your tooth to improve its shape. Bonding can be effectively used to whiten your smile if you’re not a candidate for bleaching.

Porcelain Veneers A thin layer of color- matched porcelain is custom fabricated to fit over the front of your tooth making it possible to transform even the most unsightly teeth into idea ones!

Crowns Our durable “custom-crafted” crowns

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cover or “cap” your entire tooth to restore its normal shape and color.

Contouring & Reshaping

Tooth reshaping and contouring can be done in a single appointment!

Dental Implants

Implants replace the roots of your lost teeth, prevent bone loss, and have the look and feel of natural teeth. Implants are a viable option to bridgework and can also be used to secure dentures.

Orthodontics

Advances in orthodontics today make it possible for most anyone, even older adults to comfortably and affordably correct crooked, hard-to-clean teeth!

Daily oral hygiene, along with routine dental exams and cleanings, help to ensure that you have a healthy framework for cosmetic dental procedures. Healthy, Happy Smiles are created here!

Dec - Jan 15, 2012

Holiday Etiquette

By Dr. Wendy

The holidays are officially here!

I

t’s finally time to “break-bread’, socialize and gather with family and friends that you have not seen all year. We also get a chance to prepare and eat some “real-food” as many of us have spent the past several months consuming food on the go.

Socializing with family and friends is always interesting, as you will see those that you enjoy being around and those that you are not that “fond” of, however relinquish the past and cherish the season.

Attending holiday gatherings can be stressful, however with the right attitude you will continue to build everlasting memories.

Below are a few tips that will navigate you through the season: 1.

Dress appropriately and prepare to make it a happy occasion.

2. Respect the host and BE ON TIME. Many families like to eat at a certain time and will ask that you arrive accordingly.

3. Leave negative comments and remarks at home and plan to have a positive “interactive” day.

4. Pay attention (at the table) and watch what is going on. Look to your host

to lead. Do not sit down and start eating.

Give the host a chance to say “grace”.

5. Do not text or answer phone calls at the dinner table. Respect the time you are spending with your family and friends.

Yes, we are all busy however there is a time and place for everything.

6. Actively communicate. At a smaller setting, there may be one general conversation; in a larger group, talk with the people across from you and on either side of you. If you’re conversationchallenged, step outside the box and spark up a conversation. Note: Stay informed – know what is going on “in the news” as this always brings good conversation.

7.

More people drink during the holidays. Be responsible and mindful of how much you consume. Drink responsibly – if you plan to drink (more than the norm) ensure that a designated driver has been assigned.

You will have a peaceful and enjoyable holiday season as long as you start with a positive attitude, drink responsibly and treat others the way you want to be treated.

Relax, have some fun and remember the reasons we celebrate this time of year!

7.

The Roadmap to a

Merry Blessed Business

By Dr. D.L. Jones,

Contributing Writer

H

ow do you establish a business with integrity and honesty and yet achieve prosperity?

There’s no doubt that people go into businesses for profitability, however, the rewards can be inclusive of money, honor, integrity and self-fulfillment.

No business is immune to losses but the following counsel can ensure that you reach your ultimate success. But how can you really be blessed in your business?

There are many traditions, thoughts and practices in this world that address such a question. But I personally and Biblically believe on a practice of faith that can be justified. In this article, I will guide you through a Biblical roadmap on how to truly have a Merry Blessed Business.

What Business is Blessed?

When it comes to blessings, whether it’s a blessing of a child, house, business or spouse, you should ask it from God. The question is who shall receive his blessings?

The answer is in the Word of God. In the book of Proverbs 3:33, it is said that…

“The LORD’s curse is on the house of the wicked, but He blesses the home of the righteous.” – Proverbs 3:33 (NIV) God blesses the righteous businessman Life and business is a matter of cause and effect, along with process and result. In general, if you have a good cause, you’ll have a good effect. If you have bad processes, you’ll get bad results. If a person wants to have a successful and blessed business, he should be wise and should practice sound Biblical principles to achieve such success.

God’s blessing is not some hocus pocus ritual like hanging a cross on the wall of your business. It is not attained by speaking and sounding pious especially if you as the owner don’t even care for the customers you serve. God’s blessings are not even received by praying, especially if you’re not listening and obeying the Word of God. Doing what’s right is the key to God’s blessings It’s not luck, happenstance, or coincidence that produces good fortune and blessings from above. Success is produced by consistent Biblical implementations and practices in life. Your work must be constantly pleasing to God. You must operate under the principles of success that God outlines in His Word. That’s how your business will continue to thrive and produce the fruit both financially and

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spiritually.

Many entrepreneurs believe that they can have a successful business by simply giving money to someone in exchange for a prayer. Not the case at all. That alone will not produce the success desired. God will not deviate from His plan for businesses to serve and bless others at the same time making a profit for the continuance of the production/service blessing cycle.

The wrong and right way!

America has been coined “A Nation of Greed!” What happens when a businessman becomes greedy? What happens when innocent people are deceived? What are the consequences when one becomes unjust in his/her business practices? What happens when the greedy evade taxes? Greed often gives rise to more business improprieties; anyone with a God conscious will have no peace and harmony in doing business this way. Remember, all money is not good money, in the end there is a great price to pay.

So what are the things that will be enjoyed by the businessman that does it God’s way? It has been proven that quality builds up customers’ trust and financial loyalty towards your business. Employer honesty motivates workers and boosts up productivity. Employer integrity assures business security and commitment. As a business person, you’ve known these things; you know the different consequences of doing good and doing bad. But because of greed and its temptation, people fail to follow God’s order of doing business.

The Conclusion To have a Merry Blessed Business, you should make yourself worthy of a blessing.

A blessing is a by-product of a behavior that stems from an action of faith rooted in a God’s Word. In business, it is a result of a business operation governed by Godly principles. If your business operates under these principles, then the results of your performance will be good. One should also take note that business is not all about money. Business is about making money along with bettering people’s lives, enriching the community, providing for the less fortunate, meeting the needs of humanity and continuing God’s plan for man’s existence. Therefore, you should not only perform primarily to increase your money, but you should do business to provide solutions and make people’s lives better.

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Dec - Jan 15, 2012

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Dec - Jan 15, 2012

9.

Lead To Succeed

By Noel Pinnock, CCC, Contributing Writer

“Leadership begins with you and accomplishments rest in the arms of those who you lead and inspire” is a phrase I stress in my team meetings.

When I serendipitously constructed the statement, I did not truly realize its impact and cascading effects. Productivity and morale increases when people possess ownership and it is this dynamic that drives organizational, community, and personal success. Leadership is a process by which a person influences others to accomplish a pre-determined objective and directs the organization in a way that makes it more cohesive and coherent. Success can be defined in many different ways. According to the Merriam Dictionary, success is the achievement of something planned or attempted. Obtaining success is not an insurmountable task but it is intentional; it is not an enigma but it is predicated by leadership.

Are leaders born? Well, this is a highly debated question because so many perspectives are floating around. Which of the following statements about leadership are true?

Leaders are born with a natural – ability to lead.

Leaders are individuals who have – been assigned positions of authority.

The terms “leader” and “manager” – essentially define the same role.

If you answered ‘no’ to all the statements, then you are correct. Some believe that in order to be a leader and promote intentional success, the person must have the genetic fortitude or work in a position of authority.

While others believe that individuals can be trained to function in a leadership capacity. Well, these perspectives are not totally inaccurate because it is my personal belief that great leaders have an innate desire to selflessly serve as well as develop themselves on an ongoing basis to keep their saw sharpened. To that end, everyone and anyone can be a leader; however, there is a major difference between effective and ineffective leadership. US Former First Lady, Rosalyn Carter (b. 1927) once said, “A good leader takes people where they want to go. A great leader takes people where they don’t want to go but ought to

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be.” A leader possesses passion, purpose, and practical skills; he or she is not the lone ranger but rather has a paradoxical blend of humility and confidence. Leaders lead because they: – Look at possibilities and visualize what might be; Elevate the expectations of those – working with him or her; Activate commitment by defining – the way; and Develop trust.

– Are you looking to be a leader in your community, job, or home? If your response is yes, then there is not one formula to make the transition. Remember, the leader that positions him/herself too far in front of his/her troops begins to look more and more like the enemy, which means in order to be a leader you must have followers.

Followership is an elected function as people have to elect to follow you and in return you must develop a bond of trust with those who share in your vision. Trust is a two-way street. A leader shows that he or she is willing to entrust part of the vision to others in order for them to carry it out (remember my coined phrase). By empowering others to do their part, a leader earns their trust and success is only inevitable.

So, how do you spell success? Well, my response is simply, L-E-A-D-E-R-S-H-I-P! Remember, the harvest is plentiful but the laborers {leaders} are few; therefore, pray to the Lord (God) of the harvest, that he will send forth laborers into his harvest (Matthew 9:37-38 NIV). The harvest is ready and there is much work to do! If you are leading, inspiring, informing, and educating, then keep up the good work but if you are not, then it is never too late to start and it can start with you.

Becoming an enlarger of others isn’t always easy. First, it takes a secure person to add value to others. If you believe deep down that leading others somehow hurts you or your opportunities for success, then you’ll have a hard time enlarging others. But as Henry Ward Beecher insisted, “No man is more cheated than the selfish man.” Get at it!

10.

Dec - Jan 15, 2012

©, ™, ®

When, Why and How to Use Them

By Darity Wesley

Man was born to be rich, or grow rich by use of his faculties, by the union of thought with nature.

T

-Ralph Waldo Emerson

hese little symbols may look small on the printed page, but they speak volumes in the world of business law known as intellectual property. They protect trade names and created works. and are the forma l designations of a trade name. The definition of a trademark by the U.S. Patent and Trademark Office (USPTO) is “a word, name, symbol or device that is used to indicate the source of the goods and to distinguish them from the goods of others”. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product.” What’s the difference between at ™ and a ®? USPTO states that “any time you claim rights in a mark, you may use the “TM” (trademark) or “SM” (service mark) designation to alert

™

®

the public to your claim, regardless of whether you have filed an application with the However, you may use the federal registration symbol “®” only after the USPTO actually registers a mark, and not while an application is pending.”

For example, when I decided to protect my use of the term Privacy Gurus®, I had to publish the term as Privacy Gurus with the ™, while I filed my registration application with the federal government. When I received the registration certification from the USPTO, which took about a year from the time I first submitted my application, I was then able to use Privacy Gurus®, indicating that it is a federally registered trademark. I also wanted to use the term PrivacyGurus (one word) but had not used it in commerce yet, so to protect that term, I filed an “Intent to Use” with the federal government which protected the

trademark until I used it in commerce.

Once it is used in commerce, I then filed my application and upon final approval from the USPTO, I was able to use the ® designation. © is the formal designation of a copyright. A copyright according to the U.S. Copyright Office, “is a form of protection provided by the laws of the United States to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works… Copyright protection subsists from the time the work is created in fixed form. The copyright in the work of authorship immediately becomes the property of the author who created the work. Only the author or those deriving their rights through the author can rightfully claim copyright.

In the case of works made for hire, the employer and not the employee is considered to be the author.” A copyright gives the owner an exclusive right to reproduce, distribute, perform, display

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or license their work. The owner also owns the rights to produce or distribute derivatives of their work. There are limited exceptions to these exclusive rights like “fair use” for book reviews. To be covered, a work must be original and in a concrete “medium of expression”. Under current law, a work is protected whether is it registered or not. The appropriate notice is the symbol, the letter c in parenthesis, © or the word “Copyright” or the abbreviation “Copr” and the year of first publication of the work and the name of the owner of the copyright. The notice must be fixed so that you are giving reasonable notice of the claim of copyright.

Darity Wesley, CEO & Legal Counsel of Privacy Solutions, Inc. is a 20 year veteran of the public record and real estate information industry. Privacy Solutions, Inc. creates privacy options for industry, particularly focused on the public record and real estate industries. For information about Keynote Presentations and consulting, contact Frog Pond at 800.704.

FROG(3764) or email Susie@frogpond. com; http://www.frogpond.com

Dec - Jan 15, 2012

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11.

12.

Dec - Jan 15, 2012

Houston Citizens Chamber Defining Principles of the of Commerce Celebratory Authentic Business Person Reception for the

By Frenetta Tate City of Houston Office of Business Opportunity

J

ohn Maxwell said, “Image is what people think we are; integrity is what we really are.” Authenticity is crucial to the sustainability of your business. The actions and decisions of business persons, at almost every level of management, are more scrutinized now more than ever. The uncovering of abuses of power and unethical behavior over the past seven years has made ‘authenticity’ a highly admired characteristic in business.

Authentic business persons inspire those around them, bringing people of all backgrounds and statuses together around a commonality of values and goals. In addition, they tend to motivate others to create value for everyone involved. It would be to your advantage to incorporate values that speak to the principles of authenticity in your business operations, internally towards your employees and externally towards your clients.

In a world where lies are often more appealing than truth; Honesty, fairness and ethical behavior are still highly valued. An authentic business person is trustworthy, genuine, and committed to the truth. They know who they are, have confidence in what they stand for and consciously choose to act with integrity in all of their business dealings. While there are many qualities of an authentic person; six will be highlighted here: The Authentic Business Person: 1. Embraces Growth. The authentic business person understands that change is inevitable, but Growth, learning, developing and evolving is crucial and mandatory. Authentic business persons seek to be better people and adjust to life’s challenges with a positive outlook that influences others.

2. Operates in Truth. As an authentic business person grows, he or she becomes more honest with themselves and all those they make contact with, thereby

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developing a higher level of trust and kindness towards others and in their relationships with others.

3. Seeks Wisdom. An authentic business person has the insight to look at situations objectively, ask questions to gain clarity when needed and make informed decisions and couple knowledge with wisdom.

4. Takes Initiative. Albert Schweitzer said, “Example is not the main thing in influencing others. It is the only thing.” An authentic business person is a passionate go-getter. If something needs to be done, they get it done; leading by example and showing the way for those coming after them. They are servant persons with willing hearts and action-oriented thoughts.

5. Encourages Diversity. An authentic business person understands the value of diversity and therefore fosters diverse interaction among others and seeks to create an environment that spurs innovation and positive conflict resolution.

6. Practices Integrity. An authentic business person integrates his or her life with the highest levels of ethics and practices integrity in relationships with others, with clients, vendors and business partners.

It is noble for business persons to desire making an indelible impact in their organization, influence their employees and have solid relationships with business clients but what is of most importance is that persons are authentic in their business, trustworthy in their client’s eyes and ethical in their dealings. By doing this, they will be great persons and make an impact worth remembering. These six defining principles can serve as a guide as you grow in your ability and desire to lead with authenticity.

Frenetta Tate is a Certified Women’s Empowerment Coach, Motivational Speaker and Leadership Trainer. She can be reached at frenetta@frenettatate.com.

Dec - Jan 15, 2012

Personal Loans for People with Bad Credit: Making Approval a Possibility

By Mark Venite

T

he availability of personal loans for people with bad credit ensures that everyone can access the funds they need to clear financial hot water. Even with terrible credit scores, approval is possible.

We all need a cash injection from time to time and, with success in the state lottery so unlikely, loans are the most accessible source. With the availability of personal loans for people with bad credit, practically anyone can get the funds they badly need to help them out of financial difficulty.

There can be many reasons why the extra cash is needed. One person might need $2,000 to pay off their credit cards, another $5,000 to clear an old auto loan, and someone else might seek a $10,000 loan approval to deal with college fees.

Whatever the reason, bad credit does not rule out approval on its own.

The success of a loan application comes down to convincing a lender that their investment is safe. In fact, by following some simple steps, it is more likely to secure large personal loans that make a real difference to a difficult financial situation.

Be Realistic and Positive

It is not easy to secure a competitive loan when bad credit is a factor. But with personal loans for people with bad credit, the package is specifically designed to benefit those with very low scores. However, approval itself is more likely when the applicant takes a realistic approach to the whole matter.

It is a good idea to be wise since lenders are not willing to take the risk of granting a loan to someone who is not well rooted in reality. So, for someone seeking a sum of $10,000, loan approval is possible only if they can prove they can afford the repayments. Do not seek anything extra if the known limit is $10,000.

Lenders decide on the affordability of the loan through the debt-to-income ratio, which stipulates that no more than 40% of the available income can be used for debt repayments. If repayments push that share over 40%, then the personal loan application will be rejected.

Lenders Want To Lend

Many applicants believe it is up to

them to change the mind of a lender, but lenders actually have an open mind for every application. Traditional banks and credit unions may be much more cautious in dealing the bad credit borrowers, but the existence of personal loans for people with bad credit proves that lenders want to accommodate that niche market.

This means that the task is not to change minds, but to ease their fears or calm their concerns. For example, a $10,000 loan approval is possible when the applicant has a reliable source of income and a low debtto-income ratio. Their credit score might be low, but if repayments of $250 per month can be paid with ease, then approval is set.

This means the task is made easier if some existing debts are dealt with in advance, generally through small personal loans that can be repaid very quickly and with ease.

Research Your Options

There are plenty of personal loans for people with bad credit, but it is the terms that they come with that are the problem.

Spending some time searching on the Internet can reveal the best deals available, especially with the comparison sites that can whip up the best and allow applicants to compare their attributes.

However, it is also important not to apply too many times for the same funding.

Every time an application is rejected it goes into your credit report, and the more failed applications there are, the worse it looks.

Seeking a $10,000 loan approval gets very hard if 5 previous attempted were turned down. So, be sure to identify the right lender, the right personal loan package and the best terms before filling out an application form.

Source: Free Articles from ArticlesFactory. com

ABOUT THE AUTHOR

Mark Venite is the author of this article and a successful financial advisor with 20 years of experience. He helps people to get approved for Bad Credit Personal Loans for 5000 and Bad Credit Student Loans Guaranteed. For more information about his services please visit him at http://www. accessmyloan.com

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Dec - Jan 15, 2012

Take The Bully By The Horns: Don’t Pay

The Price Of Nice

By Beverly Smallwood, Ph.D.

I

’ve just read Sam Horn’s new book, “Take the Bully by the Horns: Stop Unethical, Uncooperative, or Unpleasant People from Running and Ruining Your Life.” I’m excited about this new resource for those of you who want to do just that.

Sam shows readers how to defuse difficult people in both their work and home life.

She gives lots of real-life strategies that show you how to do such things as: • • •

refuse to play the blame-shame game; protect yourself from petty tyrants; convince unkind co-workers, customers, or relatives to stop bothering you.

I want to zero in on one chapter of “Take the Bully”, entitled “Police Your Puh-lease” because, from your communications with me, I believe that many of my readers are paying “the price of nice.” You want to keep everyone happy (lotsa luck) and you want people to like and approve of you.

In fact, if someone doesn’t like you, you’re likely to search for what you “did wrong” and adapt to try to get back in the other person’s good graces. (See yourself? I do. Read on.)

Bullies, who come in both aggressive and more manipulative styles, gravitate to pleasers. They need people to control, and pleasers fulfill that role well. If you seem to attract these people in your work life or your personal life, here are some practical strategies to help you maintain a healthy balance…putting responsibility where it belongs, and respecting your own rights while respecting the desires of others.

1. Recognize that you can’t please everybody all the time.

Winston Churchill said, “An appeaser is one who feeds a crocodile - hoping it will eat him last.”

Realize that you will never please a bully.

Bullies are invested in keeping up the cycle of your never obtaining approval and therefore working harder to get it.

Through their aloofness or aggressiveness, they maintain control. Don’t get caught up in “keeping the please.”

2. Evaluate who you’re trying to please and why.

The next time you are about to say yes to a request or give in to a demand, ask yourself these questions. Am I doing this because: • I owe this person a favor and it’s a fair exchange?

• It’s a tangible expression of my love or respect for this person?

• It’s my job and I’m required to do it?

• I really want to do it? I’m doing it

• • • • • • • •

willingly and without coercion?

I’m trying to buy this person’s approval?

I don’t want this person to get mad at me?

I have a sense of obligation and feel I should say yes?

I don’t know how to say no?

I don’t want to hurt this person’s feelings?

I’m afraid this person will cause a scene if I don’t give in?

I habitually agree to do what people want?

I don’t have the strength, clarity, or courage to not go along?

• 3. Learn how to respectfully refuse; gain some “no” power. a. Take time to make your decision.

Tell the person you need to think it over.

Get away from the person, giving yourself some space so you can get perspective and determine if saying yes is in your best interest. b. Review this person’s rights/needs seesaw history.

Are you the one who habitually gives in this relationship? Is this individual typically over the top with requests and demands? c. Determine if saying no is what’s required to keep a balance of power.

Understand that it’s your responsibility (not the other person’s) to see that your needs are met and your rights respected.

It’s time to refuse this request if the pattern is that you are always the “down” in a “one up, one down” relationship. d. Keep it brief or they’ll give you grief.

Be succinct in your refusal. Go into a long-winded explanation of the why’s of your refusal and you simply give them more ammunition to shoot down your answer. e. Don’t get drawn into debating your position.

Manipulators will try to make you feel bad for refusing their requests. Simply repeat what you have said and don’t get drawn into defending your positions.

Remember Mark Twain’s wise observation: “It is easier to stay out than to get out.”

Dr. Beverly Smallwood is a psychologist who specializes in creating Magnetic Workplaces™ that attract and keep the best people. Copyright© 2002, Beverly Smallwood, Ph.D. All rights reserved.

For information about Dr. Bev’s Keynote presentations and workshops, contact the Frog Pond at 800.704.FROG(3764) or email susie@frogpond.com; http://www. frogpond.com

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15.

NORTH HOUSTON FRONTIERS CLUB, INC.

25th Anniversary CONTINUING THE LEGACY OF DR. MARTIN LUTHER KING, JR.

By TJ Philpott

O

n Monday, January 21, 2013 at 8:15 a.m., the North Houston Frontiers Club (NHFC) will hold its 25thDr. Martin Luther King, Jr. Memorial Scholarship Breakfast at the Hilton Americas-Houston Hotel. The keynote speaker is Actor-Dancer-Director Jasmine Guy; Honorary Co-chairpersons are Congresswoman Shelia Jackson –Lee and Mr. and Mrs. Terence Fontaine. The Prestigious Dr. Martin Luther King, Jr. Drum Major Award will be presented to the Rev. Leslie Smith II, President/CEO of Change Happens! The net proceeds from the breakfast are used to fund the scholarship program which has awarded over $1,000,000 in scholarships over the past twenty-four years. We sponsor two major activities each year to support the organization, Golf tournament (September) and the Dr. Martin Luther King, Jr. Memorial Breakfast (January), which solely funds our Scholarship Program. For year

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2013, our prayer is to award 25 scholarships celebrating our 25th year anniversary.

North Houston Frontiers Club, Inc. is a non-profit 501©(3,) service organization dedicated to providing educational and monetary assistance to talented, deserving college bound minority high school seniors in the greater Houston area. The Club’s membership is composed of 20 AfricanAmerican men and women volunteers, who are determined to give something back to the community. Please be part of Us by donating to help continue “Making Dreams A Reality”. Your donations of $10, $25, etc. will make the dreams of 25 students a reality in 2013. This is our Silver Anniversary and we cordially invite you to join in the celebration of 25 years.

We look forward to seeing each of you, our corporate sponsors, family and friends on Monday, January 21, 2013 at 8:15 a.m. For ticket and sponsorship information please call 713-331-0440 or visit our web site: www.nhfrontiers.com

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Dec - Jan 15, 2012

Are You Giving? 11 Your Life This Year

Powerful Ways To Expand

By Thecia Jenkins

By Jim Cathcart

I

got a phone call about a month ago from a young woman who was preparing to launch her new coaching program. She stated she was calling me to let me know that an event I had hosted in December 2011 had truly blessed her and provided the jumpstart she needed to move to the next step in her business. I was humbled by her words and completely inspired by her new program that was birthed out of a simple event that I hosted to introduce my business.

You see during that event I did not really focus on my business, I focused on the guests and their hopes, dreams and aspirations. The purpose of that day was to assist each person in identifying an area in their life that could be improved or developed, imagining what that ideal life would look like and then implementing a strategy to begin boldly living the life they envisioned. The event was held at a local fashion store and attendees were paired up and given the instruction of sharing how they would like to boldly strut into the New Year and to allow their partner to choose an outfit that suited the new dynamic person they would become in 2012. The pairs walked about the store sharing and giving advice to assist one another in identifying their goals for the upcoming year, discussing struggles they had encountered in the past and most importantly being willing to be vulnerable with someone they did not know.

The results were magical, as participants stepped out of their dressing rooms for their great reveal! “Oh my God, I never would have thought I could look like this!” and “I’m totally different, I love it”, were the statements from the attendees as they modeled their new looks.

What happened on that afternoon was an example of giving back, being open and available to seeing the vision for someone else’s life, hearing their struggles, and giving encouragement through identifying their strengths and sharing strategies that have moved you to next level. When we are willing to give back through mentorship, referrals, or just simply listening the reward may not be tangible or we may not even see the full manifestation of our giving. However, we will reap the benefit of our willingness to allow others to shine. Meanwhile equipping others to see themselves in a brand new light and providing that “just in time” encouragement that is so needed for a brand “new” you in the New Year.

As you move forward in your business, remember the business is a tool for you to give back through the gifting you have been given. Everything you need to succeed is already in you and waiting to be deposited into the lives of your clients through your service of giving! People are the greatest marketing tool; so ask yourself are you giving a little extra in the course of doing business.

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Define

your future.

Describe the life you’d like to live. The future you see defines the person you’ll need to be. Identify the traits and qualities you’d like to acquire.

Think bigger than yourself. An acorn that only thinks as an acorn will never become a mighty oak. Stretch yourself. You are undoubtedly capable of more than you ever dreamed is possible for you.

Become the person who would achieve your goals. As you develop the skills, knowledge, relationships and demeanor of the “future you,” your goals will be the natural by-product of your growth. Spend an extra hour each day in the study of your chosen field.

Give more than you must. Nothing advances until somebody does more than they are paid to do. Always deliver more value than others expect. Don’t require others to acknowledge your generosity.

Give with “class.”

Make time for what you love. If you don’t live fully, you deny the world your potential contributions. Your “play” sometimes contributes as much as your “work.” What you love reveals the value you bring to the world.

Refine your Inner Circle. We define ourselves through our key relationships.

Explore the mix and depth of those with whom you spend most of your time.

Release those who limit you and connect with those who can help you live more fully.

Resolve your unfinished business.

Either deal with it or discard it. Say your apologies, face your fears, pay your debts, express your gratitude and get on with living. Don’t let yesterday drain value from today and tomorrow. Break out of the limited world of your past and start to grow.

Rethink exiting habits and routines.

Describe your typical day and then reconsider every aspect of it. Change or expand the places you go, people you see, things you do, and the time you devote to each. Try new things. Learn a new language, go someplace different, do some

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things you’d typically pass by. Find out what your possibilities really are.

Lighten up. Stop stressing over things that only matter to you emotionally. When life isn’t fair to you, get over it quickly. Take your misfortunes as “course corrections” rather than “catastrophes.” Let go so you can grow.

Tighten up. Sloppiness in life allows more variables to creep in and spoil your plans. Stay on target, increase your selfdiscipline, master the art of self-motivation.

Sometimes details matter a lot.

Profile yourself. Keep a journal of your goals, concerns, fears, and dreams. Review it at lease once a year. Look for patterns that reveal your core values, natural velocity, natural intelligences and recurring situations. Realize how life ebbs and flows for you. Notice the natural cycles of life.

Know yourself.

Invest in yourself. Set aside a portion of each year’s income to acquire a new tools and teachers to increase your potential.

Refine your systems, get expert coaching, attend special conferences, cultivate a study group, appoint a board of advisors.

You are your only true asset. Send part of today ahead to the person you’ll be in the future.

Jim Cathcart, CSP, CPAE, with 25 years experience, is recognized as one of the worlds’ best speakers. As a psychological researcher and business consultant he has helped organizations grow their sales and improve their performance in virtually every type of industry. Copyright© 2002, Jim Cathcart. All rights reserved. He is the author of Relationship Selling (the key to getting and keeping customers), newly published The Acorn Principle (discover, explore and grow the seeds of your greatest potential), and many other powerful learning tools. His works are published by the world’s top publishers: Putnam-Berkeley, Prentice Hall, and Nightingale Conant. For information on about Jim, please contact The Frog Pond Group at 800-704-FROG (3764) or email susie@frogpondgroup.com; http://www. frogpondgroup.com.

Dec - Jan 15, 2012

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Dec - Jan 15, 2012

Today’s Customer, What Do They Want?

By Errol Allen, Contributing Writer

I’ve

noticed something d if ferent about today’s customer.

Unlike the customer of yesteryear who did not have easy access to product information and multiple avenues by which to locate and purchase products, the customer of today can easily access information, compare prices and formulate product or service questions in the comfort of their home or office. The question of “What does today’s customer want?” often comes to mind. Here’s what I think they’re looking for.

Convenience - Lifestyles have changed over the years. People are working longer hours. More and more of us are working from home. The internet has assisted in making the world a twenty-four hour marketplace. Today’s customer wants the convenience of researching and making purchasing decisions without having to leave their home or office. Does your web presence allow them the ability to acquire enough knowledge about your product or service to make a purchasing decision? Is it possible to make a purchase right now?

Twenty-four hours a day? On the other side of the world? Can they make purchases via their smartphone? Now I know this one may be a little tough, but can they communicate with someone within your organization when it’s convenient for the customer? I know this may mean asking the customer to email your organization, but can they feel confident that someone will respond within a reasonable amount of time? The busy customer of today wants to have the ability to do business with your company at their convenience.

Knowledgeable Workforce - Because your customer has the ability to perform their own research regarding your product or service, they expect your employees to know even more! Have you ever asked questions regarding a product or service only to feel that you knew more than the employee? Your customer expects your employees to be experts. Are your employees trained properly? Do they know the history of your company? Do they know how your products are made?

Materials required to manufacture the product? Can they provide comprehensive

answers regarding your service concept?

Are they familiar with your competitor’s products/services and how they compare to your offerings? When today’s customer interacts with your company, they want assistance from competent, knowledgeable employees.

Speed - Today’s customers are busy with the everyday hustle and bustle of life. The idea of dealing with inefficient processes and procedures when attempting to do business with your company is very unappealing. Your customer wants to be serviced in a timely manner. Today’s customer wants to utilize technology to assist in reducing the amount of time required to make purchasing decisions and completing transactions. Is purchasing products or services a simple process for your customer? Once your customer makes a purchasing decision, how long does it take to complete the transaction? What’s the wait time at your retail locations before the customer is serviced? Are you aware of your peak periods and staffed accordingly?

Can your customer easily find products or services on your website? Is your customer able to walk into one of your “brick and mortar” sites and quickly locate their items of choice? Make sure that your company allows your customer to quickly and efficiently conduct business.

Consistency - The customer of today wants to know that they will receive the same level of service every time they choose to do business with your company. Whether it’s through your website, over the phone or in person, your customer wants to know that they can count on your company to consistently deliver a great customer experience. As we stated previously; speed, convenience and a knowledgeable workforce are key ingredients required to service today’s customer. Can you provide these ingredients for every customer during every interaction? I hear someone saying “For every customer Errol - during every interaction?” Yes, for every customer - during every transaction. Consistency is one of the building blocks in creating both customer retention and customer loyalty. Your level of consistency is key to building trust with your customer.

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Make sure that your customer consistently receives a high level of service regardless of how they choose to conduct business with your company. Does the customer receive a high level of service at all of your retail locations? Does it matter which customer service person interacts with the customer in regards to the level of service provided?

Your customer expects your service delivery to be consistent across all channels and from all company personnel.

A Great Mobile Access Experience Technology has created a multitude of avenues that assist your customer in their daily living. Today’s customer can make dinner reservations, and check for parking availability near the restaurant directly from their smartphone. Does your company take advantage of technology to create a better mobile experience for your customer? Do you have a mobile website?

How would your customer rate your mobile website? Are you aware of what percentage of your customers found you via your mobile website? According to Compuware, fifty - seven percent of consumers would not recommend a business with either a bad mobile website or no mobile website.

Forty percent have turned directly to a competitor’s mobile website after a bad mobile website experience. Does your mobile website provide enough information for your customer to take the next step: call you or visit in person?

A smartphone usage study (The Mobile Movement) from Google in 2011 reveals that a positive mobile experience drives traffic to your business. The study found that after conducting a local search, sixtyone percent of smartphone users called the business, fifty-nine percent visited the business in person and ninety percent of callers or visitors did so within twenty-four hours.

In today’s marketplace, your competitors are no longer just in the same local area, state or even the same country. The customer of today has many purchasing options.

Garner your share of today’s customers by including the ingredients of Convenience, A Knowledgeable Workforce, Speed, Consistency and A Great Mobile Access Experience.

Dec - Jan 15, 2012

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Dec - Jan 15, 2012

After the Recession:

Have Yourself a Very

Merry Business! for Entrepreneurs Threats and Opportunities

By Alvin E. Terry

By Mena Freeman,

Contributing Writer

Contributing Writer

U

nfortunately few operating businesses are immune to the effects of the recent credit crunch. As the threat of possible inflation and rising prices continues, oftentimes available credit will tighten. Small business owners may be left to restock inventories with less liquidity. This effect can quickly snowball and cause serious liquidity and credit problems. Keeping lines of credit open and maintaining an additional cash buffer may ease the pressure a bit. Business owners can also look for loans from less traditional sources. A permanent life insurance policy, for example, provides death benefit protection, but can build equity in the form of cash value you can borrow against should you need to.

Opportunity: Retirement Contribution Tax Deductions Many business owners are so certain they will be able to fund their retirement through the sale of their business that they don’t bother to make any other retirement plans. The reality is, a sale might not be easy and there are attractive opportunities for current tax deductions through qualified retirement plans.

Traditional plans remain popular and include IRAs, 401(k) s, SEPs and SIMPLEs. They allow employers to take a tax deduction on contributions. The 412(e) (3) plan may allow certain small business owners to make potentially higher initial tax deductible contributions. You should consult your tax or legal advisor prior to establishing a qualified retirement plan.

Opportunity: Increased Unemployment Results in Larger Employee Pool For employers looking to bring on new employees, the down economy may actually benefit their business. Increased unemployment has flooded the employee pool with more highly qualified candidates than ever before. Employers shouldn’t overlook potential candidates because of the stigma of having been laid off. The job market presents the opportunity for small business owners to attract and retain big business talent at small business costs.

It may also be wise to hire commissionbased employees, often known as “pay for performance.” Employers will find

an increasing number of qualified individuals that may have never considered commission-based compensation before, willing to give it a try.

This educational third-party article is being provided as a courtesy by Mena Freeman, Agent, New York Life Insurance Company. *The cash value in a permanent policy is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals. Loans and withdrawals will decrease the available death benefit and cash value.

A h!

The Holidays, time for some real family time and for some much needed down time. Down time does not mean that we totally shut off all business activities, it just means that at some point in the month we should be on a kind of auto-pilot. As entrepreneurs, we really cannot and do not go into hibernation.

Our minds are constantly thinking of how to become better with the services and products that we have to offer to the business community or to the consumer.

Now is the time for reflections. We must

reflect on our business plans, benchmarks, milestones, accomplishments, failures, customers, clients, banking relationships, marketing plans, cash f lows and the bottom line. I know that it is a bit much to juggle at all times, but this is what it is all about. This is the business of business.

As you read this article, we are hopeful that we will have a President that has given commitments on getting our economy back on track with full attention to the growth for small businesses. If we are to operate in an environment whereas we hire most of the working force as small businesses we should embrace those who are working in our best interest. We are about pro-growth, that is why we have chosen to be entrepreneurs.

Stay inspired with the hope that business is and will get better. I have been on at least 3 downturns and the upswings in the american business economy in the past 30 years. Now the pendulum has started to swing in the up mode. I believe that if stay focused, control our overhead and expenses, we will be ready to take advantages of the upsurge in business activity that is destined to come in 2013.

Please align yourself with the markets and industries that can facilitate that growth. Working smart and not hard is the call of the day. I sincerely hope that some of the readers were able to benefit from all of the writers in this business journal.

We as writers, write because we believe in the passion of the words that we strive to convey to you as the readers.

It has been a pleasure to write for you this year. Have a great ending and a great start for the year to come.

If you would like to contact me for any words of wisdom about business and or real estate, I may be reached at Alvin. terry@rocketmail.com, or directly at 713.392.9107.

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Dec - Jan 15, 2012

21.

Why Offering Products For Free Is Profitable

By TJ Philpott

W

hen offering products online it is not always necessary to place a price on them in order for you to build your profits! The fact is using these products as free giveaways is a very clever and effective way for you to develop a long term income! For the more ‘capitalistic’ marketers this notion may make little sense however it’s true that you can build a long term income using products as free giveaways!

Here are 3 examples as to how you can actually give products away free of charge to help you build your profits over the long haul!

Circulated Freely to Attract Visitors

Many products found online come in the form of reports or e-books which are perfect for giving away free of charge! These reports can be positioned on one of your websites or even used at any of the many social sites as a means to attract attention!

The key here is to place the business link where you want people to visit prominently inside the report! Now you have set in place a passive but highly effective strategy that will not only increase your traffic but in time your profits as well! Anybody with an internet presence knows that the amount while also strengthening their allegiance of traffic you receive is in direct proportion towards you! to your profits!

Offering products as free giveaways as Exchanged For Contact Information Customer Appreciation opposed to charging money for them can No matter what type of business you are Building goodwill and loyalty with your indeed help you develop a long term income engaged in online being able to develop a customers is one of the best ways to build a online! At first many may feel this notion long term income is made MUCH easier by strong business foundation and thus a long is an ineffective waste of your time and building a list! Of course this begins with term income! Who cares that these people can deeply cut into your profits as a result! collecting the contact information of those may have already made a purchase with The 3 examples reviewed above discussed who have expressed an interest in what you you since that is simply just a single sale! different strategies that use the leverage of do and this is displayed by them landing By showing people you appreciate their ‘gifting’ others as a means to develop a long on your site! By offering these visitors an business they are more incline to make term income! In every case by increasing ‘inducement’ or bribe in the form of free additional purchases with you! Periodically the feeling of good will with others you are giveaways has proven to be very effective dispensing free giveaways to those on your also able to build their loyalty! When done for list building purposes! list serves to demonstrate your appreciation successfully this results in a deeper feeling

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of trust towards you which translates into more repeat sales and thus the long term income you no doubt want!

Source: Free Articles from ArticlesFactory.com | ABOUT THE AUTHOR TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For more tips about offering products freely to build your business and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://affiliatequickstart.com

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Dec - Jan 15, 2012

Its About Time

By Maura Schreier-Fleming

P

areto is very busy in the sales world. You know the 80-20 rule.

In this case, it means that only 20% of salespeople spend 80% of their time on selling activities. Are you in this group? See if you recognize yourself.

If not, here’s how you can join the group.

Put your fingers on it fast. Laura Stack is a professional speaker and author of Leave the Office Earlier® and Find More Time. She sees several time wasters that cost salespeople valuable selling time. One of the biggest time wasters is lacking a system to track client history. The system should include notes on conversations that took place, with whom, and when they took place. Stack says, “To be truly organized you should be able to have a prospect call you out of the blue and you should be able to immediately refer back to a conversation that took place years ago.”

Without the system, you can’t be effective.

You may even frustrate clients who have to repeat themselves and might have to rely on facts that aren’t correct. Stack uses ACT! to take notes while talking with clients on the phone. Many salespeople are unaware that Outlook can be used to track history. The journal feature allows you to take notes and attach those notes to the contact. Stack adds that you can use a manual folder system if you prefer. What is essential is to have a system to aggregate and retrieve client history.

There’s an unexpected time waster—the BlackBerry. It’s hard to use one for taking notes because you can’t type that fast. Stack sees salespeople taking notes on scraps of paper, place mats and even their hands.

That haphazard system makes them more disorganized. She suggests, “Understand the features and benefits and decide if it’s for you.” It’s important once you do take notes to enter them into your system as soon as possible so they don’t pile up.

Get to work fast. Another time waster is

when salespeople lack a plan or poorly plan their daily activities. It starts by having a system to schedule follow up tasks like telephone calls. If you tell a customer you will call in two weeks, you must follow through. Some salespeople think they can remember everything they promise.

That’s far too taxing. Instead, a technology supplied or manual system works well to keep your promises. She says, “People will work with someone who is reliable more than someone they like.” Some inefficient salespeople begin each day thinking, “Who am I supposed to call today?” Stack says that when you come to work each day you should already know whom you’re supposed to call and what you’re supposed to do. If you work in inside sales, your planning can be the last task of the previous day. If you do a lot of driving, a week out is sufficient and more time is required for air travelers. In addition, at the beginning of each month Stack recommends reviewing activities for the coming month.

Work on selling. Stack sees many salespeople wasting time on activities that take them away from selling. One activity is constant email checking which she suggests reducing to once per day. She sees salespeople who take notes on spiral notebooks only to waste time flipping back through the notebooks to locate a particular piece of customer information. She often hears complaints about completing reports that are time wasters. Yet when she asks, “What have you done about it?” she often gets the response, “Nothing.” Stack reports, “If leadership knew, they would care as it’s directly impacting the profitability of the sales force.”

You may think you don’t have time to plan your selling. You really do. Stack says, “Organization is an enabler. Once it’s in place, it allows you to make more sales.

It’s a launching pad to reach more sales revenue.” Sounds like it’s time to take the

leap and join the 20% that are selling more effectively.

Maura Schreier-Fleming works with business and sales professionals on skills and strategies so they can sell more and be more productive at work. She is the

author of Real-World Selling for Outof-this-World Results which is available at www.BestatSelling.com. She founded her company Best@Selling in 1997. You can reach her at 972.380.0200 or info@ Bestatsellling.com.

Get Your Marketing Back On Track

By Keith Barrett

I

t can be incredibly frustrating to learn that you are losing potential customers and that they are choosing to buy goods and services from your rivals. Indeed, you may feel that you do not deserve to be losing out on this income.

When faced with this problem, the first thing that you need to do is to see it as something of a challenge. It’s actually very easy to approach things in a negative manner and to assume that there’s nothing that can be done. The reality, however, is likely to be very different.

Those who go on to build successful businesses never let such moments get them down for long. That’s because they realize that the most important thing to do is to take a positive approach. It’s time for

you to ensure that you aren’t missing out on all of these customers.

The best way to do this is by reviewing all areas of your existing approach and thinking about improvements. You may not think that there is much room for improvement. You may believe that you are already offering great products and services. It may be logical to conclude, as a result, that potential customers are simply making bad decisions.

Would it be correct to think in this manner? I would suggest that this would be a big mistake. You may well be right to believe that you do offer great products.

Your service levels may exceed those offered by all rivals, but this certainly doesn’t mean that individuals are making bad decisions.

The truth is that they are likely to be making the very best decisions, based on the information that’s available to them.

If they are not, as a result, choosing to place their business with your firm, then it indicates that you simply aren’t providing them with the right information.

This may mean, at the most basic level that they aren’t aware of the fact that your own small business even exists. Indeed, this can be seen as a fairly fundamental mistake to make, purely in marketing terms. But what happens if they do realize that you exist, but have failed to appreciate the fact that you offer a great service?

Once again, this should be seen as an indicator of the fact that you really do need to improve your marketing process.

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Without doing so, you’ll never make the big strides that you require. So take the time to review your current strategy and to think about improving things.

You may already know that you have a significant problem that needs to be tackled. Now is the time to deal with it and to move your business into a better position.

Source: Free Articles from ArticlesFactory.com | ABOUT THE AUTHOR Think about your printing Basingstoke requirements, as explained in more articles

by Keith Barrett. This article may be used by any website publisher, though this resource box must always be included in full.

Dec - Jan 15, 2012

23.

The Basic Concepts and Principles

of a Successful Affiliates

By Kirk Smith

T

here are specific principles that you need to follow in order to succeed in a particular field of business; being an affiliate is no different. Because you have decided to become an affiliate, you are now at work in an international field where many individuals - men and women like yourself - earn sizeable, steady income. They are able to achieve this through intelligent marketing and exposure of the vast potential of the Internet.

To mirror their success, however, there are basic concepts and principles that need to be adhered to. Important processes are detailed below to help you. But you should take note that these are NOT the only steps you should take to become successful. You should also address the need to undertake certain processes such as article marketing in order to increase awareness on your products and services.

First Process: Building a Website

Creating your own website is the first step you need to take as you embark on this interesting, high-income journey.

The content of the site should be fresh, easy to digest, and interesting to ensure continuous visits by the reader. The website needs to be kept up to date frequently. It should provide appealing and informative

articles. Providing new or recent information more than were previously available can be achieved manually, as well as using feeds to automate the process. It is also imperative that the content is “Search Engine Optimized” as this will dictate the location of the website on search engines when keywords relating to your topic are searched.

Second Process: Identifying an Affiliate Program

There are various affiliate programs, one of which is http://live247support.com/ affiliate.php. You should be aware that what you are promoting has relevance to your website, and that the website accompanies what you are promoting successfully.

For example, if you own a website that about customer support service provider, it would be logical for you to review the services offered of the company you are promoting and provide your affiliate link when indicating how to avail of such services. It would also be advisable for you to ascertain the type of affiliate program you wish to become involved in to allow you to adapt the content of the website and promote the product in the most effective manner.

Third Process: Attracting Traffic

Ranking high within search engines

is important in getting traffic to your site. This can be achieved through using keywords that relate to your niche and through building up back-links. Keyword research is an important process that is essential to becoming successful and Google’s “Adwords Tool” can be used to identify commonly searched keywords.

Article marketing (the process whereby you write articles and submit them to article directories and providing links back to your website in order to build crucial back-links) is a relatively straightforward

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way through which your website initially receives traffic. This is more than costeffective because traffic comes your way for free.

Kirk Smith has been writing articles since 2001 and is an established internet marketer in the U.K. Get to know his live chat software program at www. live247support.com He is also offering live chat support services at very reasonable price. Check out www.live247support.com Article Source: www.businesshighlight.org

24.

Dec - Jan 15, 2012

Have You Made The Right Career Choice?

By Victor Ghebre

F

ind the steps involved in making the right career choice for yourself.

Are Making the Right Career Choice?

It isn’t very easy to make a career choice.

There are several things you need to consider, such as choosing a career that interests you, upgrading your skills for that career, how to grow your job, and be successful in it. Let’s look at some of the steps involved in choosing a career.

Getting to Know Yourself A little Bit Better

Choosing the right job begins with understanding who you are and what you want to do in life. What interests you?

What skills do you have? What kind of a personality do you possess? Where would you like to work? These are some of the questions that you need to ask yourself first to get some clarity. However long it might take, you need to give yourself time to understand what you are cut out for.

Unless you do an in-depth analysis on yourself, you might find yourself making serious errors in choosing the career for yourself.

There are several self assessment tools available on the internet that will help you in making a career choice. If you need a more personal interaction, you can consult a career development professional.

Narrow Down Suitable Occupations

Once you know what kind of career

interest you, make a list of relevant occupations and explore each of them by gathering data on the job description, earning potential, opportunities for growth, qualifications and other requirements of the job. Once you have narrowed the list down to two or three potential ones, see if you can arrange to work part time within these companies. Speak to people who have first hand information on the job. They will be able to give you valuable information about the industry and the ins and outs of this job.

Have Some Goals for Yourself

Soon, you will reach a stage where you have narrowed the list down to one potential job that you would like to see yourself doing. Once you have made your career choice you need to put together a strategy that will get you your dream job.

Begin working on your resume and cover letter. Prepare for job interviews and if need be upgrade your skill set and qualifications to suit the job. It might also be a good idea to get some hands on experience in the form of an internship in a company.

To learn more on career training visit the right career training page Victor Ghebre is the operator and editor of settinggoals101 a detailed website that provides material to help you set and successfully achieve your objectives.

Setting Goals 101 is your guide to more effective goal setting techniques.

Article Source: www.businesshighlight. org

How to Compare Free Online Fax Services Reviews

A

re you looking for an easy reliable way to compare free online fax service reviews to help you find the best online faxing solution?

Whether you are looking for a way to send and receive faxes online for your personal or business needs, comparing user reviews is the best way to go. Find out more...

Are you looking for an easy reliable way to compare free online fax service reviews to help you find the best online faxing solution? Whether you are looking for a way to send and receive faxes online for your personal or business needs, comparing user reviews is the best way to go.

After all, which one can you trust the most: advertisements and promotions from the faxing company itself, only mentioning their benefits and avoiding to reveal their service downsides... or an honest review from real people just like yourself who have actually tried their free online fax services.

Because their people don’t have a biased opinion - unlike the fax service provider company itself. So you can discover the good, the bad, and the ugly about the quality of the service, and the fine print which might be hidden otherwise.

How to Find Helpful Honest Fax Service Reviews Online?

One easy way is to simply search in Google for the name of the faxing company you are interested in, and add the words “reviews” or “compare”.

And if you would like to make sure there

By Michelle Jones are not any complaints or negative user reviews about this online faxing service, you can also search for the word “scam” in addition to the company name. In this case if nothing shows up, it is a good sign.

But how much can you really trust these reviews? Are all of them totally honest and reliable for you to base your decision on?

Here is a truth that may surprise you...

Are All Internet Fax Reviews Really Reliable?

Although many people review these software or services just to be helpful, some other websites may have a hidden agenda.

For example some faxing companies offer you an affiliate program, in which you will get paid every time someone you have referred signs up for their services online.

So as you can guess, some webmasters will gladly write a great raving review about their fax services, just to motivate you to click on their affiliate link and hopefully earn a commission.

So next time you see a review, you may want to check the link and make sure there is no extra tracking code at the end. This will help assure you the author is being fully honest with no hidden agendas.

Also it is always a good idea to look for comparisons in various websites, forums and different sources. It helps you look at the pros and cons of each service from a new angle, and make the best choice at the end.

Source: Free Articles from ArticlesFactory

Are There Any Short Cuts To Success?

By Jeff Blackman

N

ope. None that I know of.

However, you can be on the fast-track to results, if you first, embrace some powerful principles or core values.

This is the kinda stuff that I often think about. For I am a firm believer, the right beliefs and values are the greatest inf luencers of success and achievement.

While what you do is crucial. That is merely a ref lection of who you are.

And perhaps, the best summation of these principles, I found unexpectedly.

Last Wednesday night, Sheryl and I attended Amanda, (our youngest child’s), first-grade curriculum night.

On Amanda’s desk, was a simple sheet,

titled: Lifeskills by Susan Kovalik & Associates. It said: Integrity: To act according to what is right and wrong.

Initiative: To do something because it needs to be done.

Flexibility: The ability to alter plans when necessary.

Perseverance: To keep at it.

Organization: To work in an orderly way.

Sense of humor: To laugh and be playful without hurting others.

Effort: To do your best.

Common sense: To think it through.

Problem-solving: To seek solutions.

Responsibility: To do what is right.

Patience: To wait calmly.

Friendship: To make and keep a friend through mutual trust and caring.

Curiosity: To investigate and seek understanding.

Cooperation: To work together toward a common goal or purpose.

Caring: To show / feel concern.

Courage: To act according to one’s beliefs.

Kinda funny, ain’t it, the lessons you can learn, when you sit at the desk of a six-year-old.

Jeff Blackman, J.D., CSP is an international speaker, author, broadcast personality and lawyer. Copyright© 1999-2001, Jeff Blackman. All rights

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reserved. His extensive work with clients in the areas of sales, marketing, negotiations, customer ser vice, leadership and adapting to change— has earned him the title of “businessgrowth specialist.” His books, audio and video business-growth tools include; RESULT$, Peak Your Profits, How to Set and Really Achieve Your Goals, Profitable Customer Service and Opportunity $elling. To learn more about how Jeff can help you— maximize results, please contact Susie Hale at The Frog Pond Group.

800.704.FROG (3764) or e-mail: susie@frogpondgroup.com; www.frogpondgroup.com.

Dec - Jan 15, 2012

25.

Motivation or Inspiration:

There is a Difference

H

ow many times have you tried to motivate your employees, your colleagues, your boss, your spouse, your kids, your friend? Leadership and learning expert Kevin Eikenberry reminds that the only person YOU can motivate is YOU. Often on airplanes people ask me, in casual conversation, what I do for a living. After explaining it in a few sentences, they often knowingly smile, and say: “Oh, you`re a motivational speaker.”

Well, honestly, I believe that is NOT true; nor is it even possible. So I cringe internally, and then generally say a little bit more about our work and then move on.

After all, they will be my seat mate for at least the next hour or more.

The reality that I typically don`t share, but will share with you, is that it is really impossible to “motivate” anyone to do anything (for very long).

Why? Because motivation is internal in nature - and it is always involves choices. Since we can`t choose for other people, all we can do is educate, inform, persuade and inspire them to make a choice that is in their best interest.

We can`t motivate, but we can inspire.

Once we recognize what we actually can do, we can begin to think about how to do it better, which is the goal of the rest of this article.

Seven Ways You Can Inspire Others . . . through your passion. We all make choices based on emotions, regardless of much we think it`s all facts and statistics. Even the most data driven person uses emotions, feelings and deeply held values to make decisions. If you want to inspire action in others, you must be willing to show your passion, beliefs and emotions. . . . with great questions. Some of the most inspirational questions are those that require no audible answer, but simply encourage the receiver to reflect and answer internally. Inspirational people use questions in this way.

They also use great questions to hear the answers and learn about what is impacting the choices others will make. . . . through dialogue. You can`t inspire deeply or successfully solely with a great speech or monologue. Since inspiration is about helping others make choices they must be engaged in a conversation - and a dialogue is the most powerful and engaging type of conversation. . . . with meaningful goals. Have you ever made a choice to do something new? It`s often easy to make that choice once, but it can get harder to continue to make those choices without a clear reason why. Goals themselves are important, but they are far more useful when they are meaningful. The why behind the goal will inspire more deeply and with greater impact. . . . through guidance, support and encouragement.

This is also known as coaching and/or mentoring. Perhaps you don`t think of coaching as all three of these things, but the best coaches do. And they realize it`s their role is to help their protégés make new choices - in other words, to inspire them. . . . through your actions. This is obvious, but can`t be forgotten. You inspire people best through your actions.

Your words and everything else on this list are important, but none will be as effective if your actions don`t align with your spoken messages. . . . through consistency. Inspiration, by definition, is temporary. We all make new choices every day. So if you want people to make inspired choices you must continue to inspire them, remind them, encourage them, support them and more. Inspiration isn`t a one-time, once-a-week or occasional process. It is required day in and day out and often more frequently than that.

Much more could be written about each of these approaches. I`m sure a long list of additional approaches

could be included as well. Regardless, remember, none them will be perfected today or in one try.

Just as you must constantly think of how to inspire others, you must constantly improve your skills in these areas. But only if you want to become a more inspirational leader, teacher, coworker, spouse and parent.

That choice is up to you.

Remarkable Leaders know that being able to inspire others improves their leadership effectiveness in many areas. Those skills are related to several of the competencies of The Remarkable Leadership Learning System - a one skill at a time, one month at a time approach to becoming

By Kevin Eikenberry a more confident and successful leader. You can get two months of that unique system for free as part of our Most Remarkable Free Leadership Gift Ever today at http://MostRemarkableFreeLeadershipGiftEver.com and become the leader you were born to be. Kevin is an author, speaker, trainer, consultant and the Chief Potential Officer of the Kevin Eikenberry Group (http://www.

KevinEikenberry.com), a learning consulting company that helps organizations, teams and individuals unleash their leadership potential.

Article Source: www.businesshighlight.org

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26.

Dec - Jan 15, 2012

Michelangelo And The Platinum Rule

By Tony Allessandra

W

e have all heard of the Golden Rule: “Do unto others as you would have them do unto you.” The alternative to the Golden Rule is The Platinum Rule: “Do unto others as they would have you do unto them.”

The Platinum Rule divides behavioral preferences into four basic styles: Director, Socializer, Relater, and Thinker.

Directors are goal-oriented go-getters who are most comfortable when they are in charge of people and situations.

Socializers exude enthusiasm, charm, persuasiveness, and warmth which helps them influence people, and build alliances to accomplish their goals.

Thinkers are analytical, persistent, systematic people who enjoy perfecting processes and working toward tangible results.

Relaters are warm, nurturing, and excellent listeners. They develop strong networks of people who are willing to be mutually supportive and reliable.

When Michelangelo worked on the Sistine Chapel, here’s what he might have said and done as each of these personality types: As a DIRECTOR, Michelangelo might say: “Enrico, I need seventeen draftsmen, only the best. Send out messengers to Naples, Verona, Milan, and Venice -- even Sicily, if that’s what it takes. Here’s my preliminary sketch. Set up a meeting so they can divide up the Chapel ceiling, and if anyone creates problems, get rid of them.

I’ll want to make some opening comments at the meeting; get clear with them on how I expect this to come out. Giuseppe, check into scaffolding; we’re going to need a lot.

Let’s say, oh, next Tuesday, get back to me with several estimates on that. Luigi, find out from the Vatican’s architect or mason or whoever if there’s anything we need to know about the building, and then get as many different colors of paint as there are on both sides of the Mediterranean, five hundred gallons of each. Marino, set up a meeting with Enrico, Giuseppe, and Luigi to talk budget. Here are the numbers from the Cardinals, and they say that His Holiness doesn’t want us going over budget. That won’t be a problem, I know, but I expect us to come under by about five silver ducats on the gold piece.

Enrico, find me three or four assistants.

I need to get down there and have a look at the place tomorrow before I head up to Florence to look at a cathedral up there.

I’ll also want to start looking at models for the angels early next week, and you know what I like.”

As a THINKER, Michelangelo might say: “Enrico, I need to talk to you for a minute, please. I have just received a large commission from the Vatican. Please, don’t say anything, I don’t need any congratulations; I need to get started right away. I expect to be deeply involved in this

for quite a while, so I won’t be taking any other orders. If anyone comes by with a project, take their name and address and tell them they will hear from me within three months. That is all. Thank you.

Hmmm...The Sistine Chapel. Originally built in 1473. Large vaulted ceiling. His Holiness specifically wants certain Old Testament scenes. I will need 1) the overall measurements, 2) the angles of inclination, 3) the overall surface area, 4) number of scenes to be depicted. I will have to find out when the chapel is in use, and schedule my work around it, in the quiet, empty times. I might begin on one side with the Creation, and work my way clockwise toward the center with the Flood, the Exodus, and so on. Or I might divide the surface area into a discreet number of panels, and assign a theme to each. The question is, do I want to follow in the stylistic traditions of the classical fresco masters, or branch off in a new direction. This is an opportunity to establish new possibilities and standards in the art. It is a form that has hardly been explored. Diagrams, I will come up with some diagrams, and then consult with those Cardinals at the Vatican who have expertise in this field. Each segment of the work must stand alone, as well as integrating into the whole. Well, I’d better start rereading. Enrico! Could you please bring me my Bible?”

As a SOCIALIZER Style Michelangelo might say: “Enrico, come in, have a glass of wine.

It’s good stuff, from the same vineyard where the Vatican gets most of theirs. Don’t ever accuse me of not having connections.

Turns out, the vineyard owner is my neighbor’s cousin’s wife’s uncle, and he happened to be visiting; we got to talking, and one thing led to another, and he took some of my sketches over to the Vatican.

They were nothing, couple of things I had lying around the studio, pieces I used to wipe up spilled paint -- Luigi, come in, get a glass, I’m telling Rico about the new commission--and they want me to paint the ceiling of this new chapel. It’s gonna be fun, we’re going to need a lot of people up there, and this is a chance to pay back

all the favors everyone’s done for me over the years. Remind me, I have to send a messenger over and see if Paulo and Bobo are working on anything right now, and old Benito, too, maybe he’ll bring along his lute and a few of those dancers he had at his villa after the last Senate election. The Cardinal, or Bishop, or whoever says they want something religious, sort of heavenly and reverent, but also pretty; so I figure if we get enough decent artists together we’re bound to come up with something -angels, harps, clouds, the usual. Now, are you guys busy next Saturday -- wait, that’s the big chariot race--make it the following Saturday -- no, my weekend at Capri -okay, Saturday after that, everyone come over to my place; we’ll throw down some canvas, get out some brushes, eat, drink, and make a few sketches. Heh, maybe His Holiness would stop in to have a look; although, if what I’ve heard is true about what’s going on behind those big white walls, he might be too busy -- this is some story, Marino, come in here, you’ll want to hear this too--but you gentlemen did not hear it here.”

As a RELATER, Michelangelo might say: “Enrico, I have some very good news.

I know things haven’t been going so well with you and Sophia -- I pay you what I can, but, unfortunately, my business goes up and down. You understand, don’t you? But things are looking up. One of the Cardinals from the Vatican just left! A very nice man. They all seem to be so nice, warm -- sincere, that’s the word. Anyway, His Holiness has chosen me for that new Chapel ceiling! Us, I mean. Our team.

Isn’t that wonderful? It’s going to be an amazing project; artists for once working side by side with a shared vision, instead of everyone in his own studio. We will have to find a few talented artists that can truly understand what the Vatican has in mind.

The cardinal and I had a long talk about what the work should look like, and it is truly magnificent. We have been asked to create a work of art reflecting both the majesty of God, and the greatness of the church. It will be hard, but I have no doubt

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that we’ll come through. The best part is how truly inspirational it’s going to be. Just talking to the Cardinal, sharing ideas and concepts and images was indescribable. I have another meeting set up for Friday, when I will present some preliminary sketches to a panel of several Cardinals.

Enrico, I want these sketches to be perfect.

I want you to work on them with me. I know they came to me, but I’d feel better with your input. Would you mind staying late? I hate to ask, but it means so much.

Of course, I’ll pay you for it, once they get me an advance, or before, if you need it.

You know that all you ever have to do is ask. So, let me get out some materials -- no, sit, sit -- and we’ll get started.”

At the root of The Platinum Rule is this: each person has their own habits and their own way of looking at the world. Those recurring traits fall into fairly predictable patterns, known as behavioral styles. Each of us telegraphs our personal style by the way we shake hands, by how we react to stress, by the way our office looks, in how we make decisions, whether we’re crisp or chatty on the phone--and in many other ways. The skill in applying The Platinum Rule is in learning to spot those signals, identify the other person’s style, and then adjust our own behavior to lessen conflict.

So, whether you’re a Michaelangelo, Michelle, or Angelo, understanding The Platinum Rule and the four basic styles will allow you to read and respond to others in a way that will allow you to achieve your best in all of your interpersonal interactions.

After all, you never know when you might get a call from the Pope!

Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as... “one of America’s most electrifying speakers.”

Copyright© 2005, Tony Alessandra. All rights reserved. For information about Tony’s keynote presentations, contact the Frog Pond at 800.704.FROG(3764) or email susie@frogpond.com; http://www. frogpond.com.

Dec - Jan 15, 2012

27.

CASUAL DRESSING VS. BUSINESS DRESSING,

Is this the season?

By Frank Mims V

A

s late as the 1870s surgeons could be seen performing open operations on their patients while dressed in Brooks Brothers suits with full Bemberg lining, corozo buttons, and double besom flap pockets. They would wear a white pinpoint cotton dress shirt with French cuffs, forward point collar, and the tie would be optional. Today’s doctors don a pair of Wal-Mart scrubs in the color of the season and a pair of Nike Air tennis shoes to perform a three-hour operation.

Professional dress has changed over the last 136 years, but have we (salespersons) that have gone too far? Sometimes I cannot tell business attire from casual attire. The term business casual does not apply to us, salespersons, or maybe we need a clearer definition of the term. Business casual is crisp, neat, and should look appropriate even for a chance meeting with a CEO. It should not look like cocktail or picnic attire. Avoid tight or baggy clothing; business casual is classic rather than trendy.

When do you dress for business, and when do you dress casual?

The answer to this question is will depend on your industry, business, and event. We seem to comprehend the words business attire dress and the words casual dress but the wording business casual dress seems to confuse most of us. Let’s set the record clear. Let’s define business for both men and women.

CASUAL VS. BUSINESS DRESSING Specifics for Men’s Business Casual Ties:

Ties are generally not necessary for business casual, but if you are in doubt, you can wear a tie. It never hurts to slightly overdress; by dressing nicely, you pay a compliment to your host. You can always wear the tie and casually walk by the room where the function is being held; if no one else is wearing a tie, you can discreetly remove yours.

Shirts:

Long-sleeved shirts are considered dressier than short-sleeved and are appropriate even in summer. Choosing white or light blue solid or a conservative stripe is your safest bet. Polo shirts (tucked in, of course) are acceptable with a sport jacket in more casual situations.

Socks:

Wear dark socks, mid-calf length so no skin is visible when you sit down.

Shoes:

Leather shoes should be worn. No sandals, athletic shoes or hiking boots.

Facial-hair:

Facial hair, if worn, should be well

groomed. Know your industry and how conservative/traditional it may be; observe men in your industry if you are unsure what’s appropriate or considering changing your look.

Jewelry:

Wear an unadventurous watch. If you choose to wear other jewelry, be traditional. Removing earrings is safest.

For conservative industries, don’t wear earrings. Observe other men in your industry to see what is acceptable.

Specifics for Women’s Business Casual

Women can wear casual pants or skirts.

Neither should be tight.

Fabrics should be crisp, colors should generally be solid – navy, black, gray, brown, and khaki are always safe bets.

For the most businesslike appearance, pants should be creased and tailored; avoid extremes of tight or flowing. If you are pursuing a conservative industry and are in doubt, observe well-dressed women in your industry on the job, at career fairs, at information sessions, etc.

Skirt length and slits:

Your skirt should come at least to your knees while you are standing. While you are seated, your thighs should be covered.

If your skirt comes to just below the knee, a slit to just above the knee might be acceptable. A very long skirt should not be slit to above the knee. Generally slits in the center back of a skirt – to facilitate walking and stair climbing – are acceptable. Slits to facilitate a view of your legs are not appropriate for business purposes. Under garments should not be visible.

brown (to coordinate with your other attire and accessories); white and pastels are not appropriate. For the most conservative look, toes should be covered. Sandals that are either extremely dressy or extremely casual might be appropriate. Thin straps and high heels are not appropriate. Chunky heels and platforms are not appropriate.

Make certain you can walk comfortably in your shoes; hobbling around a job fair in shoes that are pinching your feet does not convey a professional image.

Hose:

Not essential for business casual, but are recommended if your skirt is knee length

Shirt / sweaters:

In addition to tailored shirts or blouses, tailored knit sweaters and sweater sets are appropriate business casual choices for women. Cotton, silk, and blends are appropriate. Velvets and shimmery fabrics suitable for parties are not appropriate.

Garments should not be tight. Cleavage is not appropriate for business and job search occasions.

Jewelry / accessories:

Wear a conservative watch. Jewelry and scarf styles come and go. Keep your choices simple and leaning toward conservative.

Avoid extremes of style and color. If your industry is creative, you may have more flexibility than someone pursuing a conservative industry.

Cosmetics:

Keep makeup conservative and natural looking. A little is usually better than none for a polished look. Nails should be clean and well groomed. Avoid extremes of nail length and polish color, especially in conservative industries.

Shoes:

Should be leather or fabric / microfiber.

Appropriate colors are black, navy, and

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(rather than calf length) and in more formal environments such as hotels.

Purse / bag:

If you carry a purse, keep it small and simple, or carry a small briefcase or a businesslike tote bag in place of a purse.

A structured bag tends to look more professional that something soft or floppy.

Purse/bag color should coordinate with your shoes. A briefcase is certainly not necessary for most business casual events.

Leather, microfiber, and fine woven’s are appropriate. Canvas and straw are not appropriate.

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Dec - Jan 15, 2012

How to Create an Offer to Build Your List

By Fabienne Fredrickson

I

n addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list - you see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

Today’s article is about How to Create an Irresistible List building Opt-In Offer.

In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

I’ll give you an example. Many years ago, one of my favorite clients of all time spent a lot of time working on her home study system and she thought, “I’m just going to put all my knowledge into this and then I’m going to sell it and I’m going to make a lot of passive income.”

She spent months and months working on it and went to sell it and sadly, she only sold one the first time around. Well, when we looked at what was going on, it was a great product. Everything was great about it except she had very few people on her email list. There will only be a certain percentage of people on your email list or your ezine list that will buy. Unfortunately her numbers were too small so she only sold a couple the first time around.

However, when you have an email list of

thousands of people who are eager to hear from you, you now have people who will buy your products and services over time.

So the question is how do you quickly build a responsive list? We’re not looking for a dud list. We’re looking for a responsive list.

It used to be that you could just say on your website, “Join my mailing list,” and people would actually do that. But that doesn’t happen anymore. Now with all the noise and with the overwhelm of email, who wants to be on yet another person’s email list unless there is going to be great value and a really juicy incentive for your prospects to get on your list?

What you need is an irresistible free offer. My clients and students know that I’m always talking about the irresistible free offer, which we call the IFO. The IFO is something that will make someone really want to give you their email address or perhaps even their physical mailing

address.

So how do you do that? What you’re offering must be so irresistible that they’re happy to give you their contact information because they want that irresistible free offer so badly.

Let me give you some examples of IFOs. The first one is the free CD - high content, high value, totally free. And pay for the shipping, everything. When I first started offering this many, many years ago, I was the only one that I knew offering this and it went like wildfire. It helped me build my list very, very quickly. So that’s what I still offer.

You could also consider offering a free report. You can offer a free downloadable audio perhaps if you’re not yet ready to do a free CD. You can offer a free eBook, a free video or a free DVD, a free checklist which was actually my very first IFO from many, many years ago. It was called 151 Ways to

Attract All the Clients You Need.

The key is it doesn’t matter what you offer as long as it will be something that is super irresistible to the person that you want to get on your list so that they’re okay with giving you their contact information.

At the same time, let them know that they will also be receiving free content from you every week or every other week by email. Let them know that it will also be high content, high value and to look out for it in their email inbox. Again, the idea is that it’s going to be really good, not like a bait and switch. No one likes to give their contact information and just get sold on the other end so continue to be in integrity and give high content, high value.

Your Client Attraction Assignment.

So your assignment is to figure out which irresistible free offer you’re going to use to build your ezine list (- ezine stands for e-magazine - quickly and consistently).

Tis the Season, Four Tips for Holiday Spending!

By Lonnie Matthews

I

f you are like me, you were probably surprised when you saw a Target Christmas commercial three weeks before the Thanksgiving holidays.

Perhaps you have been telling yourself for the past couple of months that you are going to start shopping for Christmas items. Or, maybe you are like most people (me) and haven’t given the Christmas holidays much thought. In either case, it’s never too late to create a holiday spending plan (budget).

The average American will spend more than $1,000 over the holiday season. My advice is to try to remember the primary reason for the season. Over spending usually occurs when we get carried away trying to please others. You may still have a joyful holiday season without going broke in the process.

The following are four keys to budgeting for the holidays: Figure out What You Can Afford to Spend – The first step to wise spending during the holiday season is to decide upfront what you can afford to spend. The best place to

start is to look at what you spent last year; do you feel good about what you spent?

Were you still paying it off three months later?

The next step is to evaluate your financial status for this year and compare it to where you were last year. Can you afford to spend the same or less? The key is to come up with a specific dollar amount that you can reasonably afford to spend during your holiday shopping. Also, keep in mind any upcoming expenses you may encounter in January that will need to be taken care of such as property taxes etc.

Make a List & Set Limits – Take some time to think of each individual that you would like to purchase a gift for this season. Create a list, and be sure to include everyone such as your child’s teachers, co-workers, family members, and friends.

Now, look at the people on the list and decide who could get a gift card rather than an actual gift.

Next, use the specific dollar amount that you have determined and spread that amount among the people on the list.

You may assign a range per individual.

For example, you are going to spend $75 $100 for mom. Remember, it is not illegal to spend different amounts of money on different family members. Make sure that all the ranges added together do not take you over your pre-determined limit.

Track Your Spending – Be careful using credit cards during the holiday shopping process, because it is easy to get carried away when you are spending on credit.

Studies show that individuals spend 12% to 18% more using credit than cash. You may want to create or download a holiday shopping spreadsheet to keep track of your spending. Consider using cash whenever possible. If you don’t feel comfortable carrying cash, you could purchase a preloaded Visa gift card for your holiday shopping. When the card is out, then you are done. At the very least, you will have an opportunity to figure out what you have already spent before you reload or purchase another card.

Tweak Your Budget Regularly – This is important because in most cases your

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budget is not static, meaning it changes based on circumstances. Stay on top of what you are spending and tweak your plan accordingly. If you find yourself over spending on one person or find a deal that you couldn’t pass up then you will have to make adjustments to your list. Maybe, someone that you intended to buy an actual gift for will end up on the gift card list. At least you are not overspending.

Overspending on one person will force you to decrease the amount you may spend on someone else.

There you have it, four tips to have a wonderful holiday season without breaking the bank in the process. Remember, the holiday season is about enjoying time with family and friends by letting them know that you love and care about them. Lastly, it does not hurt to manage expectations before the holidays by letting your family, particularly your children, know that you plan on cutting back this year.

Dec - Jan 15, 2012

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Citizens Chamber A Click Does Not Houston of Commerce Celebratory Reception for the A Business Make City of Houston Office SEO will not save your business

of Business Opportunity

By Cynthia Nevels, Contributing Writer

I

find it challenging to help business owners, who are searching for ways to boost their visibility and sales, understand that solely utilizing Search Engine Optimization or SEO will not save their business from drowning.

Testing a solid business and financial model will, however, strengthen your chances of building a business that can sustain the bumps of a volatile economy. There are hundreds of marketing firms in the market that promise to sell web design with built in SEO features, SEO strategies and fullproof referrals to your website for $500, $5,000 sometimes $50,000 in consulting fees. One click or referral from Google and your problems are solved - right? Wrong.

According to a Wikipedia resource, SEO is the process of affecting the visibility of your website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Essentially, you are assuming the viewer will behave the way you want after the “click.” Now, if you have a spouse, children or aging parents you know all too well you can’t control the behavior of another human being. You especially can’t control humans online and assume what they will do post “click.” This is exaggerated when your website and sales channels are not ready for the post “click” activity.

Marketing strategists will tell you that integrating a web strategy that gets your website in front of the eyes of hundreds or thousands of viewers who would otherwise never see you is important to your business and increases your chances of leading those potential customers to your site and buying. The purchase is the key to the activity, but you have to create that experience for the potential buyer prior to

the click and manage the behavior of the potential buyer throughout the process.

Business owners who are not familiar with Internet marketing strategies, who do not understand how algorithms work, search engines neuromarketing or how indexing works may feel lost, confused or frustrated with the results their SEO codes generate or in some cases do not generate.

If you are an auto mechanic looking to drive more traffic to your auto shop and a marketing consultant tells you SEO will generate 1,000 new hits on your website which will ultimately lead to new business for you, you are likely to listen to what the expert has to say – right? Then in six months when you haven’t seen an increase in revenue or new customers walk into your company you start to question your strategy, your business and your consultant.

I have seen it happen time and time again.

Your expectations have dwindled and your bank account is lighter because of it.

It is important to understand your assumptions were not wrong they were simply rooted in the wrong strategy. There is nothing wrong with implementing an Internet marketing strategy when it fits your business; however, it must be included in a master plan for your business that includes multiple channels that will expose your business to the “right” target audience that is able and willing to buy what you have to offer. Do you remember Lenny from the 1970s show, Good Times?

Lenny always had plenty for sale in the lining of his coat, right? But, he never seemed to make a sale on the show due to wrong timing, wrong products or wrong audience. Don’t let that happen to you.

You have to create a formula that fits your business, a tested model that meets your market where they are and a mixed strategy that delivers results. That is what makes a successful business.

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Virtual Assistants And The Power Of E-Productivity

By Bob Corcoran

W

hen the Internet took off in the 1990s, many predicted it would end Realtors’ jobs.

Ha! Not even close! In fact, the Internet has bolstered Realtors in many ways. One way is through the arrival of virtual assistants (VAs) -- those who work off-site. Many specialize in helping Realtors.

And there’s a good reason VAs are f lourishing: efficiency.

Sure, productivity is vital in business. But productivity without efficiency is a sure path to a slow and painful death in real estate – or in any other business. VAs help you put a laser-like focus on what you do best – sell real estate.

I practice what I preach: my director of technology lives in British Columbia. And he saves me a bundle every year. I don’t pay for his equipment, office space, insurance, vacation days, sick days, training or any other budget-draining items. I pay him only for what he does best – so I can do what I do best. Talk about synergy.

everyone on your team knows exactly what’s to be done. So diagram every task the VA will complete in a workflow, show deadlines and required results. You’ll end up with detailed checklists for every task so all future VAs will know precisely what’s to be done. (This goes for work on a ‘position’ versus ‘project’ basis – if the job requires ongoing work versus just a single undertaking.)

- Know what you’re willing to pay. One of the advantages of VAs is that you’re not limited by location. So you can shop around for VAs who live where wages are perhaps more reasonable. So don’t limit your search to just your community.

- Know your technology needs. Don’t fret too much about this; VAs are usually well versed in computer and software requirements. And costs are minimal. For example, a VA can access your computer files for as little as $20 a month through www.gotomypc.com.

I like VAs because they go to the very heart of my business: developing and implementing systems that put real estate practices on autopilot so Realtors can enjoy more of their life.

So let me challenge you right now – today. Take a few minutes and assess your efficiency in your real estate practice. Are you as efficient with your time – day in and day out – as you can be? If not, you’re cheating yourself. Give virtual assistants a closer look and your success will be virtually assured! Good luck!

So what do you need to do before you hire a virtual assistant?

First publisher in National Relocation & Real Estate magazine (RISMEDIA)

- Research VAs. There’s an ocean of information about them on the Internet.

Search on the words virtual assistant for literally thousands of results.

Bob Corcoran is a nationally recognized speaker who is founder and president of Corcoran Consulting Inc.SM, an international consulting and coaching company that specializes in performance coaching, and the implementation of sound business systems into the broker’s or agent’s existing practice. Copyright© 2005, Bob Corcoran. All rights reserved.

For additional information, contact FrogPond at 800.704.FROG(3764) or email Susie@FrogPond.com; http://www.

FrogPond.com

- Revisit your business plan. I’m a big proponent of business plans, especially ones that make service to your clients a top priority. And you’ll want a VA who understands your commitment to your clients. Beyond that, identify tasks best handled by VAs then turn those tasks into a job description. With systems,

Dec - Jan 15, 2012

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Dec - Jan 15, 2012

HOUSTON HALL OF FAMERS JOIN ESTEEMED COMMUNITY LEADERS TO ANNOUNCE THE 2013 LEGENDS OF BASKETBALL ALLSTAR WEEKEND LINE UP

By Bettie DeBruhl

R to L: Arnie Fielkow, CEO, NBRPA; Major Jones, President, NBRPA – Houston Chapter; Steve Jones, Former Harlem Globetrotter ; Congresswoman Sheila Jackson Lee; Harvey Catching, NBRPA Houston Chapter Member; Moses Malone, NBRPA Houston Chapter member and Hall of Famer

T

he National Basketball Retired Players Association (NBRPA) - Houston Chapter, the largest chapter with the most NBA Hall of Famers in the country, will host its flagship event of the year, the Legends of Basketball All-Star Weekend in Houston, February 14 - 17, 2013.

The star-studded, fun and philanthropic weekend celebrates the careers of its illustrious membership and highlights the impact African-American players have made on the game of basketball in honor of Black History Month.

“Since our inception, the NBRPA Houston Chapter has set very high goals and standards to make a difference in the community, the world and the lives of our young people,” said Major Jones, President, NBRPA - Houston Chapter.

“As hosts for this year’s event, we intend to help make this year’s Legend of Basketball All-Star Weekend the most memorable ever.”

To commemorate the announcement and to garner public support, NBRPA - Houston Chapter President Major Jones invited U.S. Congresswoman Sheila Jackson Lee, Harris County Commissioner El Franco Lee, City Council Member Jerry Davis and City Council Member Wanda Adams to join him and Arnie Fielkow, NBRPA Chief Executive Officer and the Houston Sports Authority’s Executive Director Janis Schmees, at the Boys & Girls Clubs of Greater Houston YET Center at Finnigan Park Community Center.

Houston Hall of Famers Clyde Drexler, Elvin Hayes, Moses Malone and

Calvin Murphy were also on hand to rally support for the Legends of Basketball AllStar Weekend announcement and to give pointers to the Phillis Wheatley High School boys and girls basketball teams, who added to the festivities with a friendly scrimmage before the announcement.

The exciting line-up of events for the NBRPA 2013 Legends of Basketball All-Star Weekend kicks off on Thursday, Feb. 14, at noon, with the 2013 NBRPA Legends of Basketball All-Star Celebrity Golf Invitational to be held at prestigious Redstone Golf Club, home of the PGA tour event Shell Houston Open, in a very special charity event. Hosted by Houston Hall of Famers Clyde Drexler, Elvin Hayes, Moses Malone and Calvin Murphy, the NBRPA - Houston Chapter will offer a unique opportunity to interact and play golf with some of basketball’s greatest players. Each foursome will include at least one NBA Legend or Celebrity guest.

On Friday, Feb. 15, the NBRPA will host the Legends of Basketball All-Star “Kids Get Fit” Community Basketball Clinic, celebrating Black History Month, from 10 a.m. - 2 p.m., at Jack Yates High School; and three additional Legends of Basketball All-Star “Kids Get Fit” Community Basketball Clinics will be held simultaneously on Saturday, Feb. 15, from 1:30 - 3:30 p.m. at the Boys & Girls Clubs of Greater Houston YET Center at Finnigan Park.

The two-day program will teach kids the importance of exercise and a healthy way of life, and is part of the NBRPA - Houston Chapter’s partnership with

local youth-servicing agencies to launch a program called “Kids Get Fit” to run during the NBA All-Star Weekend annually. The clinic is for middle school through 12th grade players, who will be taught various basketball skills by Legends of Basketball players and other professional basketball instructors. It will also focus on celebrating the contributions and impact of African-Americans on the sport of basketball in honor of Black History Month.

On Saturday, Feb. 16, the NBRPA Houston Chapter will host the Official 2013 Legends of Basketball All-Star Weekend Red Carpet Gala at Mercedes Benz - Greenway, starting at 8 p.m.

A star-studded crowd of more than 700 of Houston’s well-heeled will join Legends, such as Clyde “the Glide” Drexler,” Magic Johnson, and other Hall of Famers and celebrity guests for the hottest entertainment, and an exciting evening of fun, live music, food, drinks and giveaways. Sponsors will be given photo opportunities with Legends in the red carpet media area for high-value commemoratives.

“NBRPA Legends of Basketball All-Star Weekend is something that our members, partners and sponsors look forward to with great anticipation each year,” said NBRPA Chief Executive Officer Arnie Fielkow. “As an organization, it is our job to enhance the All-Star experience for our partners and sponsors. We accomplish that largely by engaging our members to host and interact with these groups.”

The NBRPA-Houston Chapter’s mission is to assist members’ transition from the playing court into life after basketball. The NBRPA develops, implements, and advocates a wide array of programs to benefit its members, supporters, and the community. As ambassadors to the sport of basketball, the NBRPA and its members promote the game and enhance the community through clinics, educational programs, charitable outreach, and other grassroots initiatives in the United States and abroad.

A portion of proceeds from the Legends of Basketball All-Star Weekend will benefit three NBRPA - Houston Chapter initiatives. The first is Project WET (Water Education for Teachers) with a water education initiative, working with kids about the importance of managing, preserving and protecting water resources.

The second is STEM (Science, Technology, Engineering, Math) Initiative, working

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with STEM students and teachers to raise their games to the next level, helping to develop new products and processes that sustain American’s economy. And finally is their Health and Wellness Education initiative, teamed up with local youth‐ servicing agencies, such as the Boys and Girls Club, local charter schools, and other like-minded organizations teaching kids the importance of exercising and maintaining a healthy way of life.

More information about the NBRPA or the Legends of Basketball All-Star Weekend can be found at: legendsallstar weekend.com; nbrpahouston.org; legendsofbasketball. com; projectwet.org; stemedcoalition.org ABOUT THE NATIONAL BASKETBALL RETIRED PLAYERS ASSOCIATION Founded in 1992 by NBA Legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson, the National Basketball Retired Players Association (NBRPA) is a non-profit association comprised of former professional basketball players of the NBA, ABA and Harlem Globetrotters.

With energetic new leadership and a unified Board, the future has never been brighter at the NBRPA. Nearly 20 years old, the Association provides a host of programs, services and benefits designed to help retired basketball players and their families successfully navigate life after the game. In support of its membership, the NBRPA proactively offers a full menu of education, health, finance and career/life transition benefits to retired basketball players and their families.

Working in conjunction with the NBA and National Basketball Players Association (NBPA), the NBR PA’s membership promotes basketball and enhances the sport’s image by building community relationships and fostering support for charitable activities and philanthropic events with a connection to the game.

By playing in the NBA, ABA or with the Harlem Globetrotters, NBRPA members helped build the game of basketball and - through the distinction of an on-court professional career at the sport’s highest levels - remain ambassadors to the game for life. NBRPA members embody the game long after taking the court professionally and put their notoriety to positive use as spokespersons and conduits of good will in the basketball community.

Dec - Jan 15, 2012

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10 Annual Winter White Affair th

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e would like to take this opportunity to express our gratitude to all of our sponsors, supporters, and annual attendees of the Annual Winter White Gala. It is the benevolent arm of our business and we have historically, with your support, helped local non-profits continue to fulfill their missions in the Greater Houston Metropolitan Area. As we re-energize and refocus in 2013, this will be our last Annual Winter White Gala. The memories and good times created by all involved will go on forever, we recognize that together we made something beautiful happen, and for that we thank you!

MR. D-M ARS, Brother D-M ARS, Dr. Allison Scott and Troy Marsaw

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