Business Journal 156

Page 1

d-mars.com FREE

®

BUSINESS JOURNAL

Entrepreneur | Business | Education and Career | Finance | Legal | Real Estate | Technology | Insurance

August 2020

|

Inspire, Inform & Educate

|

156th Edition

INSIDE

06

NNPA Teams with Magic Johnson to Fund Over $100 Million in PPP Loans for Minority and Women-Owned Businesses

26

Mayor Sylvester Turner and Harris County Judge Lina Hidalgo Announce Schools Will Delay In-Person Classes Until Sept. 8

30

Top Ways to Take a Safe Vacation



Augus 2020 | 3

PUBLISHER’S MESSAGE

MR. D-MARS CERTIFIED:

HMSDC

d-mars.com is proud to share the success stories of African American businesses and civic and community leaders. We know that success does not always come easy and it is not always measured in money. How have you helped your fellow entrepreneur? Have you supported your locally-owned African American business? Have you donated to a nonprofit that is working in our underserved communities? Questions to think about and actions to take. This month’s issue highlights heroes in the Houston community. Even through the turmoil of a global pandemic, the heroes we have highlighted have continued to excel in their community

Port of Houston

BEHIND THE JOURNAL PUBLISHER & CEO Keith J. Davis, Sr. COO & MANAGING EDITOR Kimberly Floyd ACCOUNTING MANAGER Eugenie Doualla STAFF WRITER Carly Hammack ART DIRECTOR Angel Rosa DISTRIBUTION Rockie Hayden PHOTOGRAPHY L.C. Poullard Grady Carter CONTRIBUTING WRITERS Noel Pinnock Stacy M. Brown Reggie Collier d-mars.com

Everybody can be great. Because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve. You don’t have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace. A soul generated by love.

METRO

—Martin Luther King

City of Houston

service and meet the needs of their communities. Our heroes include Comerica Bank, Lucille’s 1913, Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc., Community Pillar Thelma Scott and KTSU’s new station “The Vibe” and its all-star leadership. These standout community leaders have gone above and beyond to do their part in uplifting the Houston community through various avenues such as financial donations, meal donations, time and service to the community and job opportunities. As always, thank you for your continued support of d-mars.com. When you support us, you are supporting more than just our company; you are supporting the communities in which we live and work. Working together, we can succeed in making positive things happen

HISD

HUB

VBE

CONTENTS

OUR SERVICES

04 BUSINESS 04  Comerica Bank donates $100,000 to Young Entrepreneurz Solutions 06  NNPA Teams with Magic Johnson to Fund Over $100 Million in PPP Loans for Minority and Women-Owned Businesses 08  5 Steps Companies Might Consider before Reopening their Office Spaces

ADVERTISING | MARKETING MEDIA | COMMUNICATION

08 COMMUNITY 08  Being a Great Leader Means Serving, Learning and Being Self-Reflective 10  New Mayoral Appointments to Join Houston Land Bank Board 11  Lucille’s is Serving Up Southern Cuisine with 11 a Side of Hospitality 12  Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc. Awards $121,700 in Scholarships to More than 50 Students 22  “Real Power is in the Transfer of Meaning” 24  Community Pillar Thelma Scott Celebrates 20 Years of Fighting for Diversity, Inclusion and Equality for All Students 13-20  HEALTH & WELLNESS JOURNAL 14  How to Treat Today’s Most Common Skin Issues

16  How does Telehealth Really Compare to In-Person Health Care? 16  Study: 4.5M Texans Using Telehealth for First Time 18  4 Tips from a Dermatologist to Keep Skin Protected During Backyard Summer Fun

26  EDUCATION & CAREER 26  Creating Educational Experiences Based on Kids’ Favorite Shows 26  MAYOR’S OFFICE 26  Mayor Sylvester Turner and Harris County Judge Lina Hidalgo Announce Schools will Delay In-Person Classes until Sept. 8

DBE

• Business Journal • Health & Wellness Journal • Community Journal • Black Pages Online Business Directory • Top 50 Black Health, Medical & Wellness Professionals • Top 50 Black Professionals & Entrepreneurs • Top 30 Influential Women of Houston • Top 25 Prime & Subcontractors for Diversity • Business Connection • Business Development • Business Consulting • Graphic Design • Photography • Printing • Web Design • Online & Email Marketing • Public Relations • Social Media • Advertising • Writing • Promotional Marketing

28  TEXAS SOUTHERN UNIVERSITY 28  KTSU Introduces New Station “The Vibe” and Welcomes All-Star Leadership 30 TRAVEL 30  Top Ways to Take a Safe Vacation

D-MARS.COM INFO MAIN OFFICE 7322 Southwest Fwy., Suite 800, Houston, TX 77074 Phone: (713) 373.5577

Fax: (713) 750.9472

Email Us: contact@d-mars.com

Experience Our World of Advertising, Marketing, Media and Communication

Visit Us Online www.d-mars.com d-mars.com

dmars_com

dmarsmarketing

dmars_com


4  |  August 2020 BUSINESS

Comerica Bank donates $100,000 to Young Entrepreneurz Solutions

“An Economic Way Forward for Youth In LMI Communities” By d-mars.com News Provider

C

omerica Bank has teamed up with Young Entrepreneurz Solutions Organization (YES) to equip youth from low to moderate income (LMI) communities with financial education skills needed to pursue a career in entrepreneurship. The $100,000 contribution also will provide startup funding for students across Comerica's five-state (Arizona, California, Florida, Michigan and Texas) geographical footprint. In addition, Comerica bankers will serve as judges for the YES Business Plan Competitions and implement "Ask A Banker" sessions over the next year (June 2021). "It is important that we introduce basic financial principles to children and teach them how to manage their money at an early age," Comerica Bank Chief Community Officer Irvin Ashford, Jr. said. "Research shows that there is a direct correlation between students who have access to financial education resources and their future success. At Comerica, we partner with organizations like YES because of our common goal to empower youth and adults from underserved communities. "

It is important that we introduce basic financial principles to children and teach them how to manage their money at an early age.” -Irvin Ashford, Jr. Comerica Bank Chief Community Officer

YES has been teaching youth in 13 urban and LMI communities including the US Virgin Islands entrepreneurship and economic development since 2014. YES founder Ernest Ruffin, Jr is an award winning adjunct Professor at Rutgers University who decided to start YES because his students at Rutgers we're having great success in new business development. One of his students sold his company to Mark Cuban and that triggered Ruffin to start teaching Black and Brown kids business. YES has a 1M for $1M fundraiser campaign underway to raise money to fund their students businesses. Comerica Bank sponsors our Dallas program. They really stepped up their sponsorship efforts by helping YES attain 10% of our goal and provide key banking information to YES students. Our mission is to help students create 10,000 Black and Brown owned thriving businesses.

About Comerica Bank Comerica Incorporated is a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $76.3 billion at March 31, 2020 and celebrated its 170th anniversary last year.

Experience Our World of Advertising, Marketing, Media and Communication

Source: Comerica Bank


Augus 2020 | 5

Experience Our World of Advertising, Marketing, Media and Communication


6  |  August 2020 BUSINESS

NNPA Teams with Magic Johnson to Fund Over $100 Million in PPP Loans for Minority and Women-Owned Businesses By d-mars.com NNPA

D

r. Benjamin F. Chavis, Jr., President and CEO of the National Newspaper Publishers Association (NNPA) announced today that he and the NNPA have agreed to assist the efforts of Earvin “Magic” Johnson, majority owner of EquiTrust, the nation’s largest minorityowned insurance company, and MBE Capital Partners (MBECP), the largest certified minority-owned asset-based lender, in funding over $100 million in PPP loans. EquiTrust, MBECP and the NNPA together today are focused on informing and encouraging minority- and womenowned businesses throughout the United States to take advantage of the current PPP loan opportunities for businesses in underserved communities. Dr. Chavis emphasized, “I have the highest regard and respect for the entrepreneurial leadership and courage of Earvin Magic Johnson. The NNPA, therefore, is enthusiastic and pleased to assist Johnson’s EquiTrust and with MBE Capital to enhance the economic recovery of African American and other minority owned businesses amidst the devastating COVID-19 pandemic in America. Our businesses are the lifeblood of our communities.” Johnson’s EquiTrust is providing critical financial support to underserved communities and businesses that have been traditionally neglected. These small and diverse businesses often have difficulty developing strong lending relationships with big banks. According to the Center for Responsible Lending, up to 90% of businesses owned by people of color have been, or will likely be, shut out of the PPP program. MBE Capital is perfectly positioned to help small and diverse businesses take advantage of this latest round of PPP funding; and the company is an approved SBA lender with over 20 years of experience serving diverse and minority businesses. They can process up to 5,000 loans per day, utilizing end-to-end online technology to accept, underwrite and transmit the applications to the SBA. MBE Capital has already processed over $300,000,000 in PPP loans — including the EquiTrust

partnership funding $100,000,000. The NNPA is the nation’s largest trade association of African American-owned newspapers and media businesses that reach 22.4 million readers per week across the nation. MBECP has also partnered with The Enterprise Center (TEC), a Community Development Financial Institution (CDFI), providing them with technology and resources to help them process over $100,000,000 in PPP loans. This will allow TEC’s CDFI to process more SBA loans in two weeks then they have in the last 10 years. By working with Earvin “Magic” Johnson’s EquiTrust, MBECP’s pipeline is over $500,000,000. MBE Capital is committed to providing vital funding for small businesses in underserved communities. With almost $100 billion left in the second round of PPP funding, it is imperative that vulnerable small businesses are able to secure resources needed to sustain themselves. According to Rafael Martinez, CEO of MBE Capital: “I contacted EquiTrust, to be an additional strategic partner because I know that EquiTrust believes in changing outcomes for underserved communities the way I do. The team at EquiTrust and my direct contact Kenyatta Matheny were incredible, and we put this deal together from first call to contracts in a week.” He added: “After receiving hundreds of emails and calls from applicants asking if they can receive their PPP loans as soon as possible because this was a last hope to stay open – and in some cases to keep food on the tables of their employees – I was moved to expand this and look to fund over 20,000 PPP loans for minority companies.” “This is a unique SBA-backed opportunity to use the vast resources of EquiTrust’s to prudently provide real and much needed cash to deserving minority and women-owned businesses that find it difficult to secure such funding through traditional means,” said Eric Holoman, President and Chief Executive Officer of EquiTrust. “The jobs saved will make a significant difference to their families and communities. Equitrust is excited to partner with Rafael Martinez and MBECP to do this and more as we try to level the playing field for businesses that are the backbone of America.”

Final HEB Diversity Red ads.qxp

4/7/08

11:24 AM

Page 5

At H-E-B, each and every Partner is responsible for upholding our commitment to diversity. Our daily actions value both the differences and similarities that make our Customers, Communities and Partners so unique.

®

For more information on diversity at H-E-B, visit

www.heb.com

Experience Our World of Advertising, Marketing, Media and Communication

©2008 H-E-B Food Stores


Augus 2020 | 7

Experience Our World of Advertising, Marketing, Media and Communication


8  |  August 2020 BUSINESS

5 steps companies might consider before reopening their office spaces By d-mars.com News Provider

A

fter weeks of having employees work remotely whenever possible, many organizations are developing plans to reopen their physical workplaces. For many business leaders, this is a challenging time as they try to determine how to reconfigure their offices after quarantine. Putting a plan in place may be the best solution. A return-to-work plan may mitigate the closure of offices for additional and more enhanced cleanings, help prevent lost productivity and help reduce absenteeism. Even before the COVID-19 pandemic, the Centers for Disease Control and Prevention (CDC) estimated that lost productivity due to absenteeism in the U.S. cost employers $225.8 billion annually - or $1,685 per employee - through a combination of direct and indirect costs.

To Tohelp help position position your your business for a successful reopening, Mohan, EVP, successful reopening, Stephen Stephen Mohan, Business Solutions Division for Depot, EVP, Business Solutions DivisionOffice for Office Inc., recommends considering: Depot, Inc., recommends considering: Site assessment Partner with a business solutions provider and conduct a site assessment. Details derived from an assessment of the site can help develop facilities plans, and

programmatic cleaning strategies. It may help guide your change management strategies and your reconfiguration of the workspace with tools and equipment like physical barriers, entrance screening stations, space dividers, floor markings, and signage outlining traffic flow to facilitate social distancing. High-touch surfaces Assess key areas used regularly by employees, including the lobby, work areas and offices, restrooms, cafeterias, elevators, storage spaces, high-traffic hallways and stairs, auditoriums, break rooms, classrooms/training rooms, parking garages, gyms and conference rooms. These areas may require additional cleaning or separate strategies. Social distancing Currently the CDC recommends a minimum of 6 feet between people for proper social distancing. This will likely mean reconfiguring many work areas, including cubicles, small-group collaboration spaces and larger meeting rooms with appropriate seating, capacity limitations and traffic pattern signs.

motion-activated solutions, and consider whether antimicrobial products or furniture may benefit your workplace. Communications Consider how to have ongoing and transparent communication with your employees as you work through the phases of welcoming everyone back into the office. Provide employees with clear communication about safety and cleaning protocols through the use of digital and print signs, posters and literature. You may want to maintain an open-door policy for employees to voice their concerns or ideas for improving the workplace. Learn more today Thoughtful planning and proactive action today will help build confidence with employees. Learn more at business.officedepot.com about how Office Depot can help organizations keep their businesses running smoothly while employees across the nation begin the process of returning to the workplace. Source: BPT

Touch-points and cleaning Determine how to limit touch-points in the workplace and enhance cleaning and disinfecting practices. Identify what cleaning products are appropriate for your business, such as stronger and more durable disinfectant wipes, DIY cleaning stations, low or touchless

COMMUNITY

Being a Great Leader Means

Serving, Learning, and Being Self-Reflective By Reggie Collier Contributing Writer

T

here are obvious character traits that successful leaders should possess. We know that leaders should be hard-working and tenacious, that they should be self-motivated and have good problem-solving skills, and that they should be confident and move with integrity. Of course, these character traits helped me build the Reggie C. Fitness community, and they have helped me to motivate and guide hundreds of women towards centering health and wellness in their lives, and, therefore, changing their lives completely as a result. But there are many other important character traits that good leaders should develop in addition to the ones listed above, including self-accountability, a desire to serve, and a continuous openness to trying, failing and learning. One characteristic people rarely discuss when talking about leadership is self-reflection and self-accountability. My dream of becoming a personal trainer, transformation coach and fitness community owner began with me being unsatisfied with my own health. I noticed after college that I was becoming less active and that I carried some bad eating habits into my adult life. I realized that even though I wanted to change my

health, and become more active, it was hard to figure out how to go about doing it. There was so much information about health and fitness out there, and I was overwhelmed. I didn’t know where to begin and I kept self-sabotaging, which meant I was pushing my health goals further and further away. I realized that if I was really going to transform my life, I needed to dig into my shortcomings and become committed to changing my own bad habits. This process required a great deal of self- reflection and holding myself accountable when I fell short. I knew that my rough start towards better health was common, and I knew that I wanted to make the road to better health easier for others—especially women of color who struggle to find the kind of support they need as they incorporate consistent diet and exercise into their lives. A desire to help others is another important trait that leaders need. Every good leader that I’ve studied who has had long-term success, sought to be good servants in their families and communities first. I could have approached my goal towards building RC Fitness by centering tough coaching and pushing my clients hard to achieve their fitness goals, but I wanted—instead— to approach building my business by tapping into the real issues that are usually connected to health and fitness challenges, especially for women. Too often, women of color

especially, put themselves last and often don’t have the support they need to make necessary health changes in their lives. New clients at RC Fitness are always asked to attend an initial meeting where they can meet our staff—many of whom started their own health and fitness journeys with me during the early days of my studio and have gone one to complete transform their bodies and their overall health. Meeting our staff and coaches also sets an important example for potential clients, letting them know that their health and fitness goals are possible. I also make sure that my fitness center is open and inclusive to everyone, regardless of where their health is when they begin their journey. I’m committed to meeting my clients where they are, and offering them an authentic support system; we never talk what we don’t walk. RC Fitness is really a family, and I couldn’t have created this family if my intention wasn’t to listen to the needs of my clients and make sure that I am able to serve them in whatever ways they need. Lastly, being a good leader means that one must be teachable and be open to trying, failing and trying again. I’ve been reflecting on this character trait a lot lately, with the world being turned upside down by COVID-19. Many businesses won’t survive the necessary stay-at-home orders implemented by state and local government and the sure economic downturn

Experience Our World of Advertising, Marketing, Media and Communication

that has come as a result of shutdowns. Gyms and fitness centers have been hit extremely hard. Of course, Reggie C Fitness has been affected by COVID-19, and we have had to completely change the way we are approaching our coaching and training commitments. One way we pivoted, when we were unable to see and train our clients face to face was to lend them the equipment they needed to continue to train with us independently and virtually. We also had to quickly pivot towards offering training and support online, as opposed to face-to-face training, which interrupted the way our community usually thrives. As COVID-19 cases continue to climb in Houston, I am constantly studying how to serve our clients and keep them safe. Doing so requires trying new things, figuring out what works and what doesn’t, being fluid and being innovative. I am a student in this moment much more than I’m a trainer and coach, relearning what it means to lead my RC Fitness family during this difficult time. If you’d like more information about the RC Fitness community, follow us throughout social media on Facebook, and Instagram. If you’re interested in online training with us, log on to our website here.


Augus 2020 | 9

Experience Our World of Advertising, Marketing, Media and Communication


10  |  August 2020 COMMUNITY

New Mayoral Appointments

To Join Houston Land Bank Board By d-mars.com News Provider

T

wo new mayoral appointees to the Houston Land Bank (HLB) Board of Directors were confirmed by Houston City Council July 22 along with four additions to the inaugural class of HLB’s non-voting advisory board. The HLB board will have a new chair; Mayor Sylvester Turner selected Treasurer and Finance Committee Chair Matt Zeis to replace outgoing Board Chair Nicholas Hall, who has served as chair for five years. Three of the five appointees confirmed are re-appointments: David L. Collins remains as vice chair of the board, and Zeis and Jesus DeAnda are the other current board members beginning a new term. Joining the board are Victor Mondragón, a territory manager for JDF Associates, which provides sales/marketing and consulting support to manufacturers; and Laurie Vignaud, a longtime Houston banker and current president and chief executive officer of Houston-based Unity Bank. Allappointees appointeesare were sworn in at 29 29 special All to be sworn in aatJuly a July board meeting along with three of four new special board meeting along with three of four non-voting advisory board members: new non-voting advisory board members: • Nick Foran, a project manager for commercial real estate firm Cawley Partners; • Vincent Marquez, former Houston Land Bank board director (to be sworn in at a later meeting); • Elijah J. Williams, executive director of The Energy Corridor District; and • Kellen Zale, an associate professor in property, real estate, land use and local government law at The University of Houston Law Center. Outgoing Chair Hall led the successful effort to transform and transition the former Land Assemblage and Redevelopment Authority (LARA) into the Houston Land Bank. Under his leadership and since HLB’s 2018 recreation with a new name, the organization has restarted its property sales program to builders for development of affordable homes and is marketing affordable homes built through the City’s New Home Development Program. Additionally the transition included the establishing of new funding agreements with the City, hiring a full staff for the local government corporation, building new organizational systems, completing a thorough property and compliance audit, and increasing community engagement work were among the highlights of the successful reboot. Hall’s contributions were lauded by HLB’s first CEO and President

Anne Gatling Haynes, who joined t he land bank in 2018 after Hall initiated a nationwide recruitment for HLB leadership. “We’ve come an incredibly long way in less than two years, and Nick Hall deserves the credit for what the Houston Land Bank has become,” Haynes said. “His vision and dedication to HLB’s mission of conveying vacant, abandoned, and damaged property into affordable homes for Houstonians has already helped people make their lives and neighborhoods better.” Incoming Chair Zeis also highlighted the contributions made by Chair Hall, who joined the board in 2012 as a director for the land bank’s predecessor organization, the Land Assemblage and Redevelopment Authority. “Nick has been a valued asset for the HLB board, and he will be missed. The success we see for HLB going forward will rest on the strong foundation he helped to build,” he said. “My goal as Chair was to develop the Houston Land Bank into an organization that leads the nation in affordable housing solutions, particularly when it comes to disaster recovery,” Hall said. “Working closely with the Board of Directors and with support of Mayor Turner, we accomplished the monumental task of creating the Houston Land Bank while responding to five different natural disasters: Memorial Day Flood of 2015; Tax Day Flood of 2016; Hurricane Harvey in 2017; Independence Day Flood of 2018; and Tropical Storm Imelda in 2019. The COVID-19 crisis underscores the importance of our mission to reactivate vacant, abandoned, and damaged properties into affordable home ownership opportunities, and the organization is well positioned to assist in this challenging time.”

HLB and its predecessor entity have seen more than 700 homes built over the years, including 70 homes in 2019, more than 30 completed to date in 2020 and more than 50 in the development pipeline. The first 14 lots were sold last month under the new program guidelines, and another 38 lots are currently for sale. The organization also estimates that it provided over $1 million to the tax rolls in 2019 alone, based on properties sold and developed to date, and most importantly has increased homeownership and generated additional community and economic development in the neighborhoods that it has served. For additional information, please got to houston landbank.org for more information and join our mailing list for future updates.

Houston Land Bank Background HLB is a not-for-profit local government corporation incorporated in the State of Texas and is a component unit of the City of Houston. HLB is committed to be a strong, innovative partner in the equitable redevelopment of vacant, abandoned or damaged properties in Houston’s neighborhoods, and a good neighbor to the communities in which we work to provide affordable homes for low- and moderate-income Houstonians. HLB was established by the City of Houston in 1999 as the Land Assemblage and Redevelopment Authority (LARA), a local government corporation charged with facilitating redevelopment of vacant and/or tax-delinquent residential real estate in targeted Houston neighborhoods. HLB’s 14-member Board of Directors includes representatives appointed by Houston’s Mayor and City Council, Harris County and the Houston Independent School District. HLB receives local funds from the City of Houston and generates additional revenue from the sale of lots and homes.

Experience Our World of Advertising, Marketing, Media and Communication

Source: houstonlandbank.org


August 2020  |  11 COMMUNITY

Lucille’s

is Serving Up Southern Cuisine with a Side of Hospitality By d-mars.com News Provider

I

n Aug u st 2 0 1 2 , brothers Christopher and Ben Williams founded their modern Southern restaurant, Lucille’s, inspired by traditions passed down by t heir great-grandmother, Lucille B. Smith. Executive Chef and Owner Chris Williams continues to pay homage to his great-grandmother by replicating some of her most famous recipes, including the iconic chili biscuits and hot rolls, as well as serving unique takes on Southern classics. Chef Williams has made a point for excellent food and community service to remain central to Lucille’s mission. In 2020, Lucille’s expanded their community efforts and started Lucille’s 1913. This began as a way to provide Houston healthcare workers with nourishing meals during the COVID-19 pandemic. Lucille’s 1913 has since served more than 4,500 Houstonians, including the elderly and those in need, with fresh meals all while bringing over a dozen Houstonians back to work and maintaining full-time jobs for their 40+ staff.

Experience Our World of Advertising, Marketing, Media and Communication

Lucille’s 1913 has partnered with several organizations to carry out their philanthropic efforts including World Central Kitchen and Lettuce Live. They now have the opportunity to grow their own food and ensuring underserved communities have access to fresh, healthy food. Supporting Lucille’s 1913 means directly providing nutritious meals to frontline healthcare providers, the elderly community and Houston’s youth.


12  |  August 2020 COMMUNITY

Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc. Awards

$121,700 in Scholarships to More than 50 Students

During this time of critical financial need, Houston Alumnae Chapter supports deserving students pursuing higher education and has given more than $1 million in scholarships since 1997 By d-mars.com News Provider

D

espite this moment of racial turmoil, health uncertainty and economic hardship, the Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc. awarded $121,700 scholarships this year. These funds reduced the financial burden for more than 50 recent high school graduates and current college students. The organization recognized scholarship winners in a virtual ceremony during May Week, which is an annual observance highlighting academic and professional achievements that emphasize the importance of higher education. As an organization deeply rooted in public service with a focus on the Black community, the scholarship funds were distributed at a critical time of need for recipients. “COV I D -19 has had a devastating effect on the Black community. African A mericans are dual survivors of the disproportionate health impacts of the coronavirus and an inequitable vulnerability to job loss or pay reduction,” said Jona Sargent, President of the Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc. “Due to the increased financial burden of COVID-19, many families are worried about whether or not they can send their student to college or keep them there. As such, this year we strived to increase our award amounts.” Recent scholarship funds were raised at the sor o r i t y ’s 18 t h Ja zz A nnua l Soirée Scholarship Fundraiser held in December 2019 in partnership with One Delta Plaza Educational Center (ODPEC). With the $121,700 raised during the sorority’s Jazz Soirée and from members and community partner-funded donations, 37 high school students and six college students received scholarship funding. The sorority also distributed eight $500 laptop gift cards to graduating high school seniors who participated in Houston Alumnae’s enrichment programs: EMBODI

(Empowering Males to Build Opportunities for Developing Independence) and Dr. Jeanne L. Noble GEMS (Growing &, Empowering Myself Successfully). Seventeen of the 29 colleges where awarded students plan to attend or are currently enrolled are Historically Black College and Universities (HBCUs). Others intend to matriculate at schools such as University of Houston, University of Southern California, Texas A&M University and Louisiana State University. “We realize that this year was particularly difficult for our applicants and we are humbled by our ability to give during this time,” said Thelma KennedyMalveaux, Scholarship C o - C h a i r of t he Hou s ton Alumnae Chapter

of Delta Sigma Theta Sorority, Inc. “Our total awards have greater importance this year. Many other scholarship programs were not available because of the abbreviated academic year” To qualify for these scholarships, student applicants were required to meet grade point average, citizenship/ residency and other criteria while displaying commitment to furthering their education. In addition to KennedyMalveaux, Nita Gilbert, the other Scholarship Co-Chair, and HAC committee members helped award funds to deserving students. Houston Alumnae Chapter of Delta Sigma Theta Sorority, Inc. has awarded more than $1 million to hundreds of high-achieving students in pursuit of higher education since 1997. Houston Alumnae Chapter (HAC) of Delta Sigma Theta Sorority, Inc. was chartered in 1927 as the first Houston-area chapter of the not-for-profit, public service sisterhood. With a financial membership of more than 500 college-educated women, HAC continues its 93-year legacy of community service, educational scholarships, and social advocacy in Houston.

Experience Our World of Advertising, Marketing, Media and Communication


d-mars.com

Augus 2020 | 13 June 2020  |  13

FREE

® ®

HEALTH & WELLNESS JOURNAL

BIOTECH | BUSINESS | CAREER | EDUCATION | HEALTHY LIFESTYLES | MEDICAL | MENTAL HEALTH | POLICY | RESEARCH  |  SPORTS MEDICINE

August 2020

|

Inspire, Inform & Educate

|

97th Edition

How does telehealth

really compare to in-person health care?

16

INSIDE

14

How to Treat Today’s Most Common Skin Issues

18

4 tips from a dermatologist to keep skin protected during backyard summer fun Experience Our World of Advertising, Marketing, Media and Communication

16

Study: 4.5M Texans Using Telehealth for First Time


14  |  August 2020 HEALTH

How to Treat Today’s Most Common

Skin Issues By d-mars.com News Provider

S

pending a lot more time at home indoors these days or adjusting to going back outside? New habits and big lifestyle changes can have an effect on one’s skin. Here are some of the more common skin care issues associated with life today and their solutions, some of which can be easily found at the drugstore: •  Dry skin: Our new reality of wearing masks can have a drying effect on our skin. But you can easily enhance your skin’s own moisture-retention with a serum-containing dermatologistrecommended hyaluronic acid.

“Using gentle and lightweight skincare, especially now that the temperatures are rising, will properly hydrate your skin without clogging the pores, even under a mask. Hyaluronic acid products, such as serums, that are correctly formulated will also help plump the skin and reduce wrinkles,” says Dr. Rocio Rivera, VP of scientific communications, L’Oréal Paris. For long lasting hydration, apply two to three drops of L’Oréal Paris 1.5% Pure Hyaluronic Acid Serum to the face and neck every morning and evening – its lightweight and fast-absorbing texture works well under a mask. •  Not prioritizing me-time: If you have a lot going on these days, you may forget to take some time for self-care. Beyond your skin care routine -- which you should continue to maintain -- you can also promote a healthy-looking glow by prioritizing sleep, eating a well-balanced diet, staying hydrated and getting regular exercise.

“Sun protection equals skin health and it is the most important age preventive product in your skincare routine. A broad spectrum SPF formula is always a must: Rain or shine, indoors, outdoors,

and yes -- all over the face, includes under the mask,” says Dr. Rocio Rivera. •  Light exposure: Spending large portions of the day indoors unfortunately doesn’t eliminate risks associated with light exposure. With more screen time comes increased exposure to blue light. What’s more, you are still susceptible to incidental sun exposure coming in through windows of your home and car.

Refresh and protect your skin with a moisturizer that also has broad spectrum SPF, such as L’Oréal Paris Revitalift Triple PowerSPF 30, which can be smoothed over the face and neck every morning. Formulated with proretinol, vitamin C and hyaluronic acid, it will make your skin feel smooth, soft and refreshed after use. • Lack of glow: For many, skin glow is a key sign of skin health, and while you may not be catching as many rays outdoors these days to achieve this, there is an aestheticallypleasing and much healthier way to achieve a sun-kissed glow without the damage and premature aging caused by UV exposure. Stash your cabinet with the latest innovation from L’Oréal Paris, Sublime Bronze Water Mousse. Its clear liquid formula delivers a seamless, streak-free application and quick absorption for a naturallooking bronze tan that does not transfer. Infused with coconut water and vitamin E, it leaves skin soft and beachy-smelling. For best results, shake well. Pump into hands and smooth evenly over clean, exfoliated skin. Allow four to eight hours for the color to fully develop before showering. For a longer-lasting tan, apply three times over 12 to 24 hours. Wash hands thoroughly after use. Let skin dry completely before putting on clothes. More skin and beauty tips can be found by visiting lorealparis.com/ skinhub. Your new lifestyle means now, more than ever, you should not neglect your skin. A few simple steps can keep your skin refreshed and healthy-looking. Source: StatePoint Experience Our World of Advertising, Marketing, Media and Communication


Augus 2020 | 15

Experience Our World of Advertising, Marketing, Media and Communication


16  |  August 2020 HEALTH

How does telehealth

HEALTH

really compare to in-person health care? the pandemic.

By d-mars.com News Provider

F

ollowing the outbreak of the COVID-19 pandemic in the United States, the adoption of telehealth services has been on the rise and people are turning to digital technology more than ever to address their personal health care needs without having to leave their homes. But while many have begun to embrace telehealth offerings as a new way to connect to care and address their personal health needs, myths surrounding what telehealth services are intended for and how they compare to in-office visits continue to prevail. To help determine how digital care can best meet health care needs during quarantine and beyond, here are the facts behind four common misconceptions about telehealth:

MYTH#1: #1:Telehealth Telehealthisisonly onlyfor forbasic basicor or MYTH urgent care needs. urgent care needs. FACT: Telehealth can often be the first stop for preventive, primary care and other health and wellness needs. Patients can connect with a doctor or nurse practitioner to receive care for a range of acute, preventive and chronic care needs, including illness and injury, mental health services, and management of conditions like asthma, diabetes and more. Whether patients live in a rural area or simply want an easier way to manage their health, telehealth can adapt to their needs.

MYTH#2: #2:There Therearen't aren‘tany anytelehealth telehealth MYTH providers in the area. providers in the area. FACT: Many trusted local and national health care systems provide telehealth services across the nation. Today, more than half of providers in the United States offer some form of telehealth service, according to an April 22, 2020, Merritt Hawkins survey, "Physician Practice Patterns Changing as a Result of COVID-19." Additionally, recent government, health system and reimbursement policy changes have improved patient access to telehealth services and are encouraging use as a safe way to access care during

In fact, locating telehealth providers is easier than ever before with platforms like Walgreens.com/ FindCareServices, which helps patients access care when and how they need it. Patients can choose from more than 30 telehealth providers treating over 100 conditions, while searching from the comfort of their own home. Available through an app and online, the platform makes it easy to find and compare available providers by location, preference, insurance coverage, services and price.

MYTH#3: #3:Virtual Virtualcare careisn't isn‘tas asgood goodas asinMYTH in-person care. person care. FACT: Telehealth services can offer high-quality, convenient access to care. Much like face-to-face office visits, telehealth visits can facilitate a trusting, open dialogue with a doctor or nurse practitioner. Most providers have a web-based interface or mobile app, making it easy to log onto and use secure, quality video for consultations and to visually help communicate about injuries or conditions.

Telehealth also reduces time spent in waiting rooms and commuting to appointments, putting more power in the hands of patients. It can be particularly valuable for enabling remote monitoring and regular check-ins for patients with chronic conditions. While telehealth can be a convenient alternative to in-person care, there are still instances where in-person appointments are recommended, such as in the case of a medical emergency. To consider the best option for care needs, check with a doctor.

MYTH#4: #4:Telehealth Telehealthisistoo tooexpensive. expensive. MYTH FACT: Telehealth and other services can help save money while expanding access to care. When looking for a telehealth provider, it can prove cost-effective to compare options based on pricing, insurance coverage, preferences and services provided. Look for telehealth options that list transparent pricing information to help guide the search.

If a consultation requires a prescription, Walgreens also has 24/7 pharmacy chat capabilities through its app and Walgreens.com/SaveOnRX with discounted pricing on a range of medications. Telehealth is more accessible than ever as more providers evolve and adapt technologies to meet patient needs at a safe distance. But even as social distancing constrictions lift, digital wellness offerings will present greater flexibility and convenience in meeting individual health care needs. Source: BPT

Study: 4.5M Texans Using Telehealth for First Time By d-mars.com News Provider

H

ouston health care experts say telehealth has been crucial in combating COVID-19. A new study finds about 4.5 million Texans have used such a service for the first time since the pandemic began. Accenture recently released findings of a survey examining Texans’ attitudes towards virtual health care. Nearly 45% of Texans who participated said they trust a virtual health visit as much as, or more than, an inperson visit. That’s 15% higher than a survey Accenture conducted a few months earlier. Additionally, 94% of patients who used virtual care during COVID-19 reported they would be willing to continue using it moving forward. “A lot of Texans got a taste for what it’s like to see their physicians and specialists from the safety and comfort of their home,” said Mark Olney, a managing director in Accenture’s Health practice and the study’s lead author. “Now patients are eager to get more of that access, convenience and time savings.” The global strategy and consulting firm surveyed more than 1,000 Texas adults in May and compared those responses to another survey it conducted in OctoberNovember 2019. Researchers also collaborated with the Dallas Forth-Worth Hospital Council and Texas e-Health Alliance to interview 13 major health systems in Texas, which manage hundreds of hospitals. Roberta Schwartz, executive vice president and chief innovation officer of Houston Methodist Hospital, talked about the importance of telemedicine in response to the pandemic during the Partnership’s virtual Innovation Council meeting in May.

“The role of telemedicine is here to stay,” said Schwartz. Source: Greater Houston Partnership

Experience Our World of Advertising, Marketing, Media and Communication


Augus 2020 | 17

Experience Our World of Advertising, Marketing, Media and Communication


18  |  August 2020

tips

HEALTH

from a dermatologist to keep skin protected during backyard summer fun

By d-mars.com News Provider

S

ummer is here, which means fun outdoor activities for kids will fill the long, sunny days. While the season is typically marked by family vacations and trips to the beach, new memories can be created right in the backyard or driveway! When used to its fullest potential, your outdoor space can very well become one of your child's favorite places to play, explore, create and spend time with the family. Before heading outside for summertime fun, consider the following from board-certified dermatologist and mom of four, Dr. Nava Greenfield, who has partnered with Coppertone to provide tips to help keep the little ones and their skin protected as they head outside.

1

Create a safe space

To keep at-home outdoor activities safe, scan the area and remove any large items that can become a potential hazard and safely stow away any gardening or lawn tools before kids head out. The first few days

outside are typically the ones that carry the highest risk of sunburn, so it's also great to set up a fun umbrella or even pitch a tent to create a shaded space for breaks from the sun's rays. During the strongest sun hours, between 10 a.m. and 2 p.m., make sure kids are taking frequent breaks to hydrate and go indoors so they can also avoid constant sun exposure.

injury or health hiccup. Keep a first aid kit easily accessible, either outside with you or right inside and make sure the entire family knows where to locate it. Fill the kit with adhesive bandages in a variety of sizes, tweezers, antibiotic ointments, gauze and gloves. Keep an insect repellent handy too. Also, don't forget your sunscreen!

Make sun protection fun

Establish a post-play routine

2

To protect kids' skin, parents should look for a sunscreen that will keep them protected from the sun's UV rays and that kids will actually want to wear, like new Coppertone Kids Clear or Kids Clear Sparkle. Available with either a blue tint or fun sparkles, the clear, cooling and mess-free formula provides broad-spectrum SPF 50 sun protection and is water resistant (80 minutes). Parents everywhere know how difficult sunscreen application can be, but Coppertone Kids Clear makes the experience easy and fun, and can even be an engaging game, like Simon Says, for parents and kids to apply their sunscreen together!

3

Keep the essentials close

4

Throughout the day and immediately after outdoor play time concludes, make sure kids are washing their hands with soap. To help calm the skin from time spent outside, have them take a lukewarm shower or bath and use a gentle cleanser to help get rid of any caked-on layers of sweat and dirt. Pat the skin dry and follow up with a kid-friendly all-over moisturizer. While making new memories this summer, having fun is the ultimate goal, but it's just as important to keep kids and their skin protected. With these tips in mind, your backyard, patio, driveway or deck is bound to become both you and your child's new favorite, and safest, play place. For more information on sun protection, visit coppertone.com.

From scrapes and bumps to bug bites and sunburn, nothing puts a damper on summer fun like a small

Experience Our World of Advertising, Marketing, Media and Communication

Source: BPT


Augus 2020 | 19

Experience Our World of Advertising, Marketing, Media and Communication


20  |  August 2020

Experience Our World of Advertising, Marketing, Media and Communication


Augus 2020 | 21

Experience Our World of Advertising, Marketing, Media and Communication


22  |  August 2020

COMMUNITY

Real Power is in the Transfer of Meaning By Noel Pinnock Contributing Writer

ommunication is at the core of our existence. Think about the number of times you communicated today, as you got ready for work, ate, shopped or went about your other daily activities. Most people spend between 80-90 percent of their waking hours communicating with others. It is through these interactions with others that we develop relationships. There are three modalities of communications and each one has been bulleted below.

C

based on our previous engagements. Misusing punctuation, formatting (e.g. using all caps), and font colors can have your receiver (decoder) climbing the wall or singing the music your message brings. It is quintessential that we are incredibly careful when reading and/or processing intent behind emails. So many people have misconstrued a sender’s email because of misinterpretation, and contrary to popular opinion, perception is not reality until it enters my world. The most effective delivery communication channel known to mankind is face-to-face communication because it allows for real-time decoder feedback, which is critical in ensuring your meaning is successfully transferred. The convenience of email, text/instant messages, facsimile and other channels offer the ability to transfer a

•  Impersonal communication process that occurs when we treat others as objects or respond to their roles rather than to who they are as unique individuals. •  Interpersonal Communication a distinctive, transactional form of human communication involving mutual influence, usually for the purposes of maintaining and managing relationships. •  Intrapersonal Communication – communication with self; thinking or self-talking

Regardless of the modality, communication is an integral part of our daily lives. We are creatures of communication and as the age-old adage suggests, we can’t live with it or live without it. Most people don’t understand that 90% of communication is predicated on one’s tone of voice and body language with only 10% being predicated on the message. This means that we have to embrace the power that we exude when we project with our voices and move with our bodies. The actual message is also super important because we must invest the time to properly arrange our words that form sentences and sentences that describe our thoughts that will be disseminated vis-à-vis verbal or non-verbal communications. Have you ever had someone shout ‘I love you’ with a frown on his/her face with folded arms in a condescending voice? I am sure you have, but when you really examine the communication more forensically, the message of ‘I love you’ has become distorted by the nonverbal noise the folded arms projected and the verbal noise that is projected through voice. In other words, the message albeit three words is effectively lost in the translation. We process communication not only with our ears but also our eyes and both are influenced by our mind or mental filters. It is also important to note that elevating your voice doesn’t raise your message but elevating your message will raise your voice! Additionally, have you ever received an email and silently heard the person in your mind? That’s because we assign voice to non-verbal messages based on our relationship with that person and we shape our responses

message, but they don’t guarantee the transfer of meaning. Thank God for Facetime, Zoom, WebEx, etc., because these technologies enable sender and receiver to communicate virtually in a face-to-face manner. I didn’t omit the telephone because it is an suitable delivery channel to transfer a message but too often that meaning can be lost in the translation, and to make matters worse, you can’t really see the other part’s facial and body reactions. The process of effective and powerful communication involves both a sender (decoder) and receiver (decoder) as well as the delivery channel and message. As previously stated, the message represents 10% of the communication process. As a sender, you must know and understand your content to craft a viable message and know your receiver to select the most appropriate delivery channel. In our technologically-driven society, it is so easy for us to leverage impersonal delivery channels such as texting, instant messenger, email, etc. to share our thoughts, but these channels do NOT guarantee that your carefully crafted message will be processed as you intended by the receiver. The three-word definition of communication is the “transfer of meaning.” Of course, there are professionally

trained linguistic connoisseurs that can provide you a more technical definition, but at the rudimentary level, you have not effectively communicated if your meaning isn’t transferred successfully by the receiver. It is both a science and art, and those who learn how to master the process of meaning-transfer can move people to action or inspire them to pause and think more deeply about a situation. As a licensed REALTOR® and professional speaker, it is critical that I be an effective listener to be an impactful communicator. Listening for nonverbal cues such as body language, eye movement, etc., as well as the audibles reactions to my message, assist me to gage my audience and more effectively transfer my meaning. Again, this is an art as much as it is a science. Pastors, preachers, politicians, and others who spend a great deal of time perfecting this craft can monitor the temperature in a room of 10,000 people or just one by mastering this art. Think about it this way, God created the heavens and earth not using nails and a hammer or shovel and dirt. No, he did not. God spoke our entire universe into existence through speaking it. If you were to ask me, impersonal communication is probably the most important because it describes what we tell ourselves. In the Bible from the Book of Proverbs, chapter 23, verse 7, King David writes, as a man thinketh, so is he! Fundamentally, all creatures on earth have developed means in which to convey their emotions and thoughts to one another. However, it is the ability of humans to use words and language to transfer specific meanings that sets them apart from the animal kingdom. In short, parrots do not communicate, they just repeat sounds. Conversely, words have power, presence, and prophetic implications with no regards of geographical limitations; therefore, once the words are released with through voice, email, or text, they can’t be retracted by the receiver. Sticks and stones may break our bones, but words cannot only break someone but kill them. I am not what I think I am, I am not what you think I am, but I am what I think you say I am. I was told that I will be one of the top producers in the real estate market, and I have repeated it every day in the mirror and on the road. So, when I check back in with you by the end of the year, I will confirm the same. Check me out at noelpinnockrealty.com. Did you get my meaning transfer? There I say…words have power, presence, and prophetic implications with no regards to geographical limitations when the meaning is successfully transferred. Signed. Sealed. Delivered…It’s YO URS!

Experience Our World of Advertising, Marketing, Media and Communication

#getatit! Source: www.noelpinnockrealty.com


Augus 2020 | 23

Experience Our World of Advertising, Marketing, Media and Communication


24  |  August 2020 COMMUNITY

Community Pillar

Thelma Scott Celebrates 20 Years of Fighting for Diversity, Inclusion and Equality For All Students

to connect at-risk high school students with disabilities to community resources. Over the years, the growing community organization has created unique ways to spread their initiative and gratitude throughout the Greater Houston area where they invite vendors for FREE to come out and share information and resources that help their students, their parents and their family members that gives them an opportunity to strive in rebuilding their lives in any disaster.

By d-mars.com News Provider

t udent s a nd Fa m i ly Empowerment Diversity Communities (S.A.F.E.), formally known as Barbara Jordan Endeavors Corporation, is celebrating 20 successful years of assisting high school students with disabilities attend college and beyond. The SAFE Diversity Communities is a 501(c) 3 non-profit organization that focuses on stopping the stigma of bullying, reducing the dropout rates and increasing suicide prevention methods for at-risk high school students with disabilities who are emotionally and mentally challenged. SAFE encourages empowerment by equipping the students to become self-sufficient, discover their maximum potential and achieve their academic goals. The organization hosted their 6th Annual Blue Carpet Schola rship Awa rd s GALA, this year’s celebration being virtual due to the COVID-19 pandemic. The online celebration took place on July 10 and 11 and included special guest and keynote speaker Robert Springer, President & General Manager for K HOU Channel 11 News. Honorees were Mayor Sylvester Turner, Shah Ardalan, President of Lonestar University Park, Rev. James Caldwell, Founder/CEO Coalition of Community Organizations, Special Guest Congresswoman Shelia Jackson Lee, Bryan Glines with CenterPoint Energy and all 2020 scholarship recipients and their parents. The organization gave over $15,000 in scholarships and raised awareness of why it is important to fight for diversity and inclusion, especially in this day and time. Over the last 20 years, SAFE Founder and CEO Thelma “Mama” Scott, with the help of sponsors, supporters and community partners, has been able to reward more than $150,000 in scholarships without the assistance of state and federal funding. Scott’s work has gained her recognition from severa l prestigious organizations and people including a nomination by former Presidents Barak Obama for the Champion of Cha nge ST EM

S

Award for People with Disabilities and being the first African American Woman to be appointed by the Governor Office to serve on a statewide position where she traveled each year to Washington DC to advocated for funds for the State of Texas.

For more information visit:

www.safediversity.org/

Follow S.A.F.E. Diversity Communities on Facebook, Twitter, & Instagram www.facebook.com/SAFEDiversityCommunities/ twitter.com/safediversity www.instagram.com/safe_diversity/

SAFE believes the community is stronger when everyone comes together to advocate for diversity inclusion and equality for all. This is achieved through collaborating with various churches, school districts, businesses, organizations, corporations and partnering coalitions

Experience Our World of Advertising, Marketing, Media and Communication


Augus 2020 | 25

TH E

E X P E R T

N E TW O R K

Experience Our World of Advertising, Marketing, Media and Communication


26  |  August 2020 MAYOR’S OFFICE

EDUCATION & CAREER

Mayor Sylvester Turner and Harris County Judge Lina Hidalgo

Creating Educational Experiences Based on Kids’ Favorite Shows By d-mars.com News Provider

I

f your child is all about a particular television show, there are a number of interactive and educational ways to extend the fun beyond the screen. Here are a few ideas: •  Play Pretend: Get creative by fashioning character costumes from what you have at home, then have kids pick out favorite scenes or invent their own. Stage a play or create a video acting them out. •  Toys and Games: Look for toys and games based on your children’s favorite programming. For example, the new Go! Go! Cory Carson toy line from VTech, based on the hit animated preschool series available on Netflix, lets kids create their own adventures with vehicles based on the show’s characters, and playsets inspired by popular scenes from the show. Technology brings it all to life with fun sounds, phrases and songs to encourage pretend play and maximize fun. The toys, available exclusively at Target, include DJ Train Trax & the Roll Train, a fun playset that gives kids the opportunity to groove along to music, help the characters dance on stage and even roll DJ Train Trax to light up his rainbow chimney while listening to sounds and phrases from the show. With Freddie’s

Announce Schools Will Delay In-Person Classes Until Sept. 8 By d-mars.com News Provider

T

Firehouse, kids can go on a rescue mission, race down the slide to answer calls or explore all the activities that the firehouse has to offer. And of course, don’t forget the characters themselves. Cory and his little sister Chrissy are toys that talk, sing songs and offer role-play fun and adventure all around Bumperton Hills. For more information, visit vtechkids.com/corycarson. •  Draw and Paint: The next time kids sit down for arts and crafts, encourage them to draw portraits of their favorite characters or scenery from the show. Experiment with different supplies -- from crayons and colored pencils to watercolors and clay. Then create a gallery for kids to display their artwork. And, visit Netflix Jr.’s YouTube channel for some fun D.I.Y. activities inspired by Go! Go! Cory Carson. •  Story Hour: It’s never too early to foster a love of reading, and you can help by selecting books associated with your child’s favorite television series. Spend time reading together (don’t forget the silly voices and character impressions to make it more engaging) and when your child is ready to do so, have them read these same books to you.

o protect students and teachers during the COVID-19 pandemic and help blunt progression of the virus in our communities, all public and non-religious private schools must delay in-person classes until Sept. 8, Mayor Sylvester Turner and County Judge Lina Hidalgo announced Friday. The City of Houston's Local Health Authority Dr. David Persse and Harris County's Health Authority Dr. Umair Shah signed the joint public health order. A copy of the full order is available here (.pdf). "We do not want our kids to fall behind, but we must do what we can to keep them, our teachers, bus drivers, custodians, cafeteria workers, school support staff, and safer," said Mayor Sylvester Turner. "We can help save lives by further delaying the opening of our schools. COVID-19 positivity rates are at an all-time high. It is very difficult to see these numbers on the rise and talk about returning our children to school." “Sending students, teachers and staff into classrooms while this virus is still spreading uncontrollably is not only unsafe for the people in the schools, it’s dangerous for their families, friends and the entire community,” said Dr. David Persse, City of Houston Local Health Authority. “In order for students to be able to learn and grow, they must also be healthy and safe,” said Harris County Judge Lina Hidalgo. “Right now, we continue to see a severe and uncontrolled spread of this virus and it would be self-defeating to reopen schools as usual for in-person instruction. We are all desperate to move on from this crisis and get life back to normal. September 8 is still likely too soon, but the truth is, the fastest way we can all work together to bring this virus under control, the sooner we will be in a position to reopen again for the long term.”

By creating new educational experiences for kids based on their favorite shows and characters, you can feel good knowing you’re making the most of your child’s screen time.

In addition to the suspension of in person instruction, the order includes the following: •  Virtual instruction is allowed consistent with individual district or school academic plans. Instructors may use classrooms for video streaming if they are alone in the classroom and building occupancy does not exceed 10%. •  All school sponsored events and activities, including but not limited to clubs, sports, extra-curricular activities, fairs, exhibitions, academic and/or athletic competitions, must not take place in-person, on or off campus, until school systems resume oncampus instruction. •  By no later than Friday, August 21, 2020, each School System shall develop and submit a written plan with safety and health protocols for resuming in-person instruction and extracurricular activities to the Local Health Authority with jurisdiction over the school. School systems must make the plan available to parents and the general public.

Source: StatePoint

Source: City of Houston

Experience Our World of Advertising, Marketing, Media and Communication


Augus 2020 | 27

Experience Our World of Advertising, Marketing, Media and Communication


28  |  August 2020 TEXAS SOUTHERN UNIVERSITY

KTSU Introduces New Station The Vibe and Welcomes All-Star Leadership

Urban Alternative Format Brings Hip Hop, R&B, Neo Soul… and Madd Hatta to Expansion By d-mars.com News Provider

T

exas Southern University’s Division of Universit y Advancement is excited to announce the continued expansion of KTSU 90.9 FM with a new digital station. The Vibe will be the digital and innovative Urban Alternative station, powered by KTSU. The new format will appeal to Millennials and the Generation Z demographic, offering the latest in Hip Hop, R&B and Neo-Soul on the FM dial and through 24-hour online streaming. The Vibe is set to begin broadcasting and streaming this fall. The non-profit Corporation for Public Broadcasting awarded KTSU the grant to start The Vibe in the Houston market after the ratings success and growth of KTSU 90.9 FM, which is one of the top 25 public radio stations in the country and #1 public radio station in the country with African American listenership audience. The Choice, known for its format of jazz, blues, oldies and gospel, has always championed other formats, which makes The Vibe a timely fit. “KTSU 90.9 FM Radio was the first African American station to introduce hip hop to Houston listeners right here on the historic campus of Texas Southern University. How appropriate is it for us to extend our reach in 2020 by going back to the basics by reaching a new generation of listeners,” said Ernest Walker, KTSU General Manager.

KTSU Radio pulls out all the stops by selecting an all-star team of professionals to ensure the station’s success. Madd Hatta, a Houston radio legend and former host of 97.9 The Box Madd Hatta Morning Show, joins KTSU The Vibe as its new Content Director, bringing decades of radio expertise and appeal as hometown hero. He is joined by Marketing and Community Engagement Director Holly Charles and News and Digital Media Coordinator Nakia Cooper, a TSU alumna. “The Vibe is yet another platform created at Texas Southern University to celebrate and showcase amazing talent while hiring our alumni and the best of Houston. It all began with The Choice, our legendary station. We recently added KTSU 2 The Voice, our student operated digital operation, and now we are proud to welcome The Vibe. This third outlet will provide even more internship and career opportunities for our students,”

said Melinda Spaulding, Vice President for University Advancement. KTSU Radio, 90.9 has had a presence on the public radio spectrum for nearly 50 years and plans to raise its profile by filling a void in the Houston market with not only chart-topping music, but rising local and national artists, live and virtual

ABOUT KTSU RADIO 90.9 KTSU Public Radio is a public variety radio station based on the campus of Texas Southern University which serves the Greater Houston, Texas area. The community-based programs include Jazz, R&B, Gospel, Blues, Oldies, Neo Soul and Hip Hop music.

Experience Our World of Advertising, Marketing, Media and Communication

performances and events, thoughtful programming, community outreach and an urban news perspective. Details concerning information about programming and scheduling for The Vibe will be available on www.ktsuradio.com.

ABOUT TEXAS SOUTHERN UNIVERSITY Texas Southern University is a public Historically Black University established in Houston, TX. As one of the largest HBCUs in the nation, TSU welcomes over 10,000 students to its campus each year with over 100 academic programs.


Augus 2020 | 29

Experience Our World of Advertising, Marketing, Media and Communication


30  |  August 2020 TRAVEL

Top Ways to Take a Safe Vacation By d-mars.com News Provider

A

fter months spent indoors at home due to the coronavirus pandemic, it’s clear that many people are itching to get back out there and take a vacation. This is with good reason. Staying isolated for too long can take a substantial toll on one’s mental health and well-being, according to the American Psychological Association. If you still feel uncomfortable with going far from your home for a travel experience however, traveling domestically can be a step in the right direction. There are lots of great places to visit a few hours’ drive from your home that you probably didn’t think of! Whether you’re looking for a beach stay, or some nature, exploring options close to home can allow for an escape you and your family want, and in a safe environment, such as an apartment or home vacation rental. And it’s an increasingly popular choice. According to trivago, a global accommodation metasearch provider, the share of users clicking on deals for such vacation rentals increased by 5 percent from February to June 2020, both in the U.S. and internationally. As you book and plan your travel, here are a few tips to consider to help ensure you have a healthy and safe experience:

•  DIY Cleaning: If you are worried about cleaning standards, consider seeking out accommodations where you don’t have to worry about someone else coming into your space during your stay. Bring your own wipes, antibacterial soap and other supplies and wipe down surfaces when you arrive, and as often as needed. Of course, you should always check with your accommodation provider about their hygiene standards to make sure they meet your expectations. Major hotel chains have announced special cleaning protocols in light of the coronavirus. •  Beating the Crowds: From beach houses to mountain cabins, try to look for a vacation experience away from densely populated city destinations, which is a good choice for those wanting to beat the crowds.

•  Staying Active: Getting away doesn’t have to mean staying indoors somewhere new. Take a leisurely stroll on a beach. Go on a hike in the mountains. Explore a national park you’ve always wanted to see. Brunch at a small local café. There are plenty of ways to stay active and have fun, all while following social distance guidelines. •  Choosing Your Destination: So where is everybody going? The current most popular U.S travel destinations by click share according to trivago are: 1. Las Vegas 2. Myrtle Beach, S.C. 3. Panama City Beach, Fla. 4. Virginia Beach, Va. 5. Destin, Fla. 6. Miami Beach, Fla. 7. Ocean City, Md. 8. Galveston, Texas 9. South Padre Island, Texas 10. Orlando, Fla. 11. Key West, Fla.

Experience Our World of Advertising, Marketing, Media and Communication

For more travel tips and ideas, visit trivago.com, and trivago.com/ corona for the most up-to-date travel restrictions. Whether you hit up a popular destination or head somewhere remote, make sure you adhere to local health guidelines when traveling. And above all, stay safe and healthy. Source: StatePoint


Augus 2020 | 31

Experience Our World of Advertising, Marketing, Media and Communication



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.