DISTRICT 98
DISTRICT CROSS-CONNECT
In conversation with
Cajetan Barretto, DTM President, Kuwait Challengers Toastmasters Club, District 20
We all know Cajetan - the branding guru. But tell us something about your personal journey? I moved to Kuwait 30 years ago and currently live with my family. Professionally, I work as a project management head in a large company running large IT projects. I became a Toastmaster by accident. Thanks to Kenji from Goa, India, who invited me for a meeting and I loved the concept of self and peer learning. That’s when both my wife and I joined Toastmasters. Today, after four years, we have both completed our DTM journey. Currently, I am a member of six clubs, and hold a club officer position in four of those clubs. What was your motivation to start your Youtube channel 'TechForToastmasters'? I purchased a pro Zoom account a year ago. When the pandemic hit and nobody knew what to do, I was already proficient in Zoom. When the idea of continuing our Toastmasters meetings via an
online platform came in, I stepped up and told my District “I can help you, I know how to do this!” Soon, I was the go-to guy for anything related to Zoom - whether it was to conduct a meeting or a contest. And so I decided, instead of talking to each person, why not create short YouTube videos of Zoom about Toastmasters branding, pathways, and much more! Soon, it became a channel for me to share my experiences and learnings about different technological aspects of Toastmasters. How should VPs PR approach Brand compliance and why is it necessary? When it comes to branding guidelines for Toastmasters, my advice is to ask these basic questions: What are you branding? What are you trying to convey? Who is your audience – local or universal?
COMMUNICATE 98 | AUGUST 2021
04
