DAHLER Unternehmensbroschüre ENGL

Finest Real Estate

DAHLER –Committed to values since 1993

„The average gives the world its consistency, the exceptional its value.”

Oscar Wilde (1854 – 1900)

Nothing less than the perfect moment

Dear Readers,

Our home offers us the chance to give free rein to our individuality. The Freedom to express our own creativity is nowhere greater than in our own four walls. We furnish rooms and in doing so, give expression to our very own perception of beauty and happiness. And because our ideas are so diverse, the thrill of entering a new living space never leaves us. If we are observant, we can learn much about the people who live there, as a fulfilling home is always an affair of the heart. We are acutely conscious of the emotions evoked by our living space.

And for that very reason, we never cease to hone our professionalism. Does that sound paradoxical? It isn’t. The successful purchase and sale of property is based on well-founded knowledge and a plethora of highly rational decisions. The rapid availability of large volumes of information today, for example, demands highly developed analytical skills and experience, permitting a direct, savvy assessment of the current market situation. In addition, the studies we initiate reinforce the basis on which we place properties on the market in the best possible light, identifying the very personal desires of our clients in the process.

Our aspiration is to accomplish these essential tasks on behalf of our clients as unobtrusively as possible. They should feel safe and in the best hands throughout the entire process. For more than 30 years, this special DAHLER feeling has been conveyed by our values of honesty, appreciation, responsibility and – as mentioned – our special professionalism. Ultimately, you develop a feel for whether the pieces all fit together and we have found the right property for the right buyer. Our passion is to work tirelessly towards achieving this perfect moment.

With best regards

Kirsten Dahler Björn Dahler

Charta

Since our foundation in 1993, we have remained true to our fundamental values. They serve as an inner compass for all of us at DAHLER

Honesty

Honesty is the very ground on which trust grows. This is why we are transparent and treat each other and our clients with sincerity.

Appreciation

Appreciation and a respectful approach make us partners. With each other, for our clients and the companies we collaborate with.

Committed to values.

Responsibility

For us, assuming responsibility for our actions is a matter of course. Everything we do is done with conscientiousness and care.

Professionalism

Professionalism is what gives our work value. We strive to enhance our specialist knowledge and market expertise every day.

„Nur das Außergewöhnliche

Außergewöhnliche gibt der Welt ihren Wert.“

Our Clients have something crucial in common

DAHLER`s clients set high standards for their personal lives, and this is what sets them apart. This applies to sellers and buyers alike as both feel at home in the world of the exceptional.

Our corporate concept focuses on the lived experiences of these distinctive individuals and offers them a comprehensive range of services surrounding the sale and purchase of exclusive property. In many respects these services are therefore as unique as our clients.

Deliberately Premium

Our clear focus on premium residential and investment properties makes triple sense for you:

Firstely

The marketing of premium property follows its own laws – and we know them.

Secondly

Properties in the upper price segment are often offered on a personal level far removed from advertisements or internet portals – we have an extensive database of qualified buyers and sellers.

Thirdly

As experts in exclusive property, we are often the first port of call for affluent clients. This increases your odds of finding the right buyer or seller quickly and discreetly.

At home in the best locations

DAHLER combines the marketing of exclusive property with its principle of maintaining a local presence in the form of of f ices, shops and bureaus. The locations of properties on of fer and our shops are broadly simi lar. This presence is complemented by our profound knowledge of local characteristics of the market.

Thanks to an innovative, consistent ly elegant and exclusive shop design and its contemporary shopping concept containing many digital tools, DAHLER leaves its competitors standing.

Intelligent Marketing allows to find the right buyer

That’s why we don’t just rely on ads in newspapers or on online portals but put our faith in an extensive, individually tailored package of marketing tools in order to achieve the desired sales success.

One of our best tools is our database in which qualified potential clients are kept updated with all their preferences and desires. A particularly discreet way to bring buyers and sellers together.

Only if this does not lead to the desired outcome do we present your offer in our shops – in a modern, digital setting. The property presentation is top quality and informative, and of course when it comes to photos of your property, we commission a skilled professional photographer specialising in the property market. On request, we will engage the services of a home staging agency to tastefully furnish your rooms. This increases marketing success demonstrably.

Publication in our lifestyle magazine D HOMES also delivers high reach, thus raising awareness of your offer of sale. Almost 40,000 copies are sent to an exclusive target market. A further 100,000 copies go to our various locations and are displayed in sites of relevance to the target market: e.g. in top-class, exclusive restaurants or private practices. Throughout Germany, as home can be anywhere.

Managing Director

Annika Zarenko since 2001

Professionalism comes top of the agenda with us

That’s the way we set our stall out from the very outset.

At DAHLER, all our structures are designed to ensure optimum client support. Our property consultants are effectively relieved of many operational duties such as marketing by our head office. And as a result, they can focus on what’s most important: you.

Managing Director München Beatrix Eikel since 2022

CEO DAHLER & COMPANY GmbH

Florian Freytag-Gross since 2023

Partner Sylt

Tom Kirst since 2002

Partner Wiesbaden

Mira van der Zalm since 2008

IT System Administrator Christian Helwig since 2011

Printing Plant

Torben Ristow since 2015

Managing Director Berlin Andriy Semkiv since 2015

Managing Director Berlin Vincent Papke since 2015

Creative Director Marius Fahrner since 1999

„There’s an ideal home for every person. You just have to know both of them well.“

Kirsten Dahler

Founders of the company Kirsten und Björn Dahler since 1993

„Take luck out of the equation and hit the jackpot with our real estate consultancy system“

Björn Dahler

Nothing stands still.

That’s why we believe we should spend a lifetime learning.

The DAHLER Real Estate School, a training facility set up specially for our company, is in charge of putting this idea into practice and guaranteeing a consistent level of knowledge and quality in all our partners and staff in accordance with our own high standards.

Every new employee attends several weeks of training. This comprises specific technical subjects as well as a thorough introduction to DAHLER’s own working methods.

Besides in-house staff with practical experience, speakers also include external specialists. So you can be safe in the knowledge that you will be dealing with people who have a thorough grasp of their subject.

Basic training

• DAHLER system and brand

• DA HLER client acquisition and sup port for owners

• DAH LER support for potential clients

Professional training

• Professional sales

• Professional acquisition of clients

• Property valuation

Supplemental training

• Image training

• Land register and sales contract

• Real estate consultancy law

• onOffice (brokerage software)

• Data protection and Best Practice

• Architecture and building sciences

• Competition law and tenancy law

• Ta x and finance

• Closing and sales

Enjoy the most advanced consulting techniques

At all our locations, we will welcome you in a prestigious atmosphere and present premium properties to you in exclusive style. The digital brochures allow us to show you 360° tours or spectacular drone recordings of properties for sale. If you, too, want to sell your property, we will also enhance your offering in the same way.

But that is only a small part of what we can put together for you. In conversation with you, we will develop a customised marketing concept with precisely the components that exactly match your expectations, leading to fast, yet optimum sales results.

Always with our finger on the pulse

Nothing is more constant than change.

DAHLER clients benefit from the fact that we keep an eagle eye on the latest trends and include our conclusions in our own corporate deliberations. This ensures you are always abreast of developments.

A separate department examines developments in the property markets on an ongoing basis. For that purpose, we acquire expert reports, conduct research and analyse prices actually achieved, and we can tell you almost down to the last street how your residential neighbourhood has fared. We illustrate the results, design comprehensible graphics and publish them in our property reports. These are naturally available for viewing at all times. Talk to us.

Hundreds of property consultants are active for you

The nice thing about our system is that we are all part of a team. So you benefit, too, from the presence of all our other staff in our facilities, their activities and their connections. By feeding each other with potential clients, we raise the pace in marketing your property. And that usually means we find you a buyer faster.

Do good and talk aout it

Companies are not just answerable to themselves but also to society. It is crucially important to find the balance between value and values, efficiency and social responsibility – in other words, to act ethically. This means taking on an active, creative role in society that extends beyond the confines of the company.

Embracing corporate values is thus also working for the brand. DAHLER operates in a highly specialised market. Our sphere of activity implies the realisation of a special lifestyle, a unique quality of life.

It is characterised by expressions such as „a happy home“, „warmth“ and „a feeling of safety“. A safe, happy home is particularly important for one group in our society: children.

Unfortunately, not all children experience a happy home: Many live in relative poverty. Together with you, our clients and partners, we founded “Hand in Händchen” (Hand in tiny Hand) in 2011, an initiative of our own to benefit disadvantaged children. We want to use our company to achieve something and we want others to benefit from our joint success.

Our services at a glance

Preparatory work

• Objective market valuation of your property

• Investigation of marketing opportunities

• Preparation of a customised marketing concept

• Preparation of an offer

• Commissioning of professional photos

• Preparation of floor plan

• Help in obtaining documentation relevant for the sale

• Preparation of property presentation

During the marketing phase

• Conversations with qualified clients

• Despatch of property presentation

• Letters sent to homes in the neighbourhood as well as mailshots with the offer

• Direct mailshots/newsletter

• Presentation of your property in property shop

• Cross-selling through further property shops

• Erection of for-sale sign

• Advertisements in daily and weekly papers

• Advertisements in local magazines

• Advertisements on property portals

• Social media marketing

• Presentation of selected properties in our magazine D HOMES

• Supporting measures on social media

• 360° tours

• Home staging

• Discreet marketing on request

• Organisation and execution of viewings

• Viewing reports for seller/lessor

• Personal conversations with seller/lessor

• Activity reports for seller/lessor

• Credit rating discussion with potential buyer

• Handling of negotiations

• Preparation of contract

• Participation in notarisation

Our range of services also comprises arranging for expert partners.

After sales service

• Handover service for buyer and seller

• Service folder for buyer

• Support for buyer in new environment

10 Reasons for using DAHLER to sell your property

01

EXPERTISE/TRAINING

Our carefully chosen property consultants receive regular, comprehensive training from us and thus have excellent, and above all upto-date specialist knowledge at all times.

02

SPEED

Thanks to its ingenious, customised marketing concept, DAHLER achieves short turnaround times. 03

MARKET KNOW-HOW

DAHLER has made a name for itself in the premium segment since its inception. Our in-depth market analyses and the principle of maintaining a local presence with our offices, property shops and local bureaus reinforce and expand this expertise.

HONESTY

You can only acquire trust if you act transparently in your business dealings. We design all our processes to be open in order to make the sales process a positive experience for all concerned.

COMMITMENT

DAHLER always gives one hundred percent. To each commission, regardless of its size. This means you will always have the feeling of being in good hands.

06

INNOVATION

By constantly reflecting on our clients’ lifestyles, we are able to come up with ideas to allow them to derive greater benefit from our services.

08

DISCRETION

„Price on request”: This is an element that frequently appears in our marketing advertisements. It reflects one of the most important principles of our work. This enables us to protect our client from dubious enquiries and pre-select potential buyers.

07

CLIENT DATABASE

We keep an extensive database of qualified clients who are on the lookout for the right home. In over 50 percent of all cases, we find the buyer for a new commission in this index.

SERVICE

We offer you an extended service covering all aspects of the sale or purchase of a property such as 360° tours, drone videos, home staging and much more besides.

PROFESSIONALISM

In the market since 1993, we have helped to shape the real estate consultancy sector with marketing methods developed nin house, and this has brought us great success both regionally and on a national level.

A strong partner

With its independent companies, the DAHLER & COMPANY GROUP forms a network which occupies a unique position in the property sector thanks to its professionalism, expertise and specialist niches.

Project development:

DC Developments concentrates on the development and construction of residential and commercial property in attractive and outstanding locations – with the emphasis on major German cities. In addition, we create properties in select holiday destinations within Europe.

Project marketing:

DAHLER Projektmarketing advises and supports property developers from the initial idea to the sale. As a result, properties are created which meet their respective requirements, and are consequently successful. Projektmarketing

DAHLER Headquarter

Großer Grasbrook 9, 20457 Hamburg

T 040 60 00 37-300

F 040 60 00 37-301

E info@dahler.com

dahler.com