漏 David G贸mez-Rosado. 1994-2007
david@gomez-rosado.com
2004
SIEMENS BRAND & PROJECT MANAGEMENT
E x a m p le o f p r oj e c t m a n a g e m e n t fo r a n identity design project fo r a n e w S i e m e n s C M S p r o d u c t i n E r langen, Germany p a g e 0 1 4 o f 070
u x a r q u i te c t u r e
design direction
code
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
siemens.zip
漏 David G贸mez-Rosado. 1994-2007
david@gomez-rosado.com
2004
TELEPIZZA WEB SITE PROPOSAL USER PROFILES & CONTENT STRATEGY
E x a m p le o f p e r s o n a d e v e l o p m e n t b a s e d on users profiles for a fo o d o r d e r i n g s i te . I n c l u d e d s i te d e s i g n & architecture proposal p a g e 0 1 5 o f 070
u x a r q u i te c t u r e
design direction
code
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
telepizza.zip
© David Gómez-Rosado. 1994-2007
david@gomez-rosado.com
nike.com
2001
NIKE.COM GUIDELINES WEB, ECOMMERCE & CREATIVE GROUP ORG
NIKE.COM.CREATIVE
DAVID GÓMEZ-ROSADO CREATIVE DIRECTOR
FUTURE GROWTH
FUTURE GROWTH
CONCEPT & CREATIVE STRATEGY
BARRY LOCKE
DANIEL GIFFORD
NECIA DALLAS
LISA MORGAN
MARK CAPALBO
NEW
NEW
NEW
NEW
PRODUCER
DESIGN DIRECTOR
ART DIRECTOR
SENIOR PRODUCER
EXECUTIVE PRODUCER
SENIOR PRODUCER
INFORMATION ARCHOYECT
ART DIRECTOR
ART DIRECTOR
CREATIVE LEAD
EXECUTION & DELIVERY NEIL WEBSTER
CHRIS ROWELL
JOAN OLBRANTZ
SENIOR COPYWRITER
PRODUCER
DESIGN lEAD
PRODUCTION & IMPLEMENTATION
ROM TOMS
DAVE KIMMEL
OLIVER ROCKOFF
BRIDGITTE KNADLER
LILI CHUA
STEPHANIE DERHAM
KRISTIN BODEN-MACKAY
NEW
NEW
DESIGNER
DESIGNER
DESIGNER
PRODUCT IMAGE COORD.
PRODUCT DATABASE ANL
COPYWRITER
SENIOR CREATIVE TECHNOLOGIST
DESIGNER
DESIGNER
SCOTT WEEKS
NEW
NEW
JOE DONATO
SARAH LONGACRE
NEW
SUZANN UTKE
PATRICK MAES
NEW
NEW
NEW
PRODUCTION
PRODUCTION
PRODUCTION
DESIGNER
SAMPLE COORDINATOR
PRODUCT DATABASE ANL
COPYWRITER
WEB DEVELOPER
CREATIVE Q&A
DESIGNER
DESIGNER
CREATIVE WRITING
CREATIVE TECH
CREATIVE TEAM
CREATIVE TEAM
CREATIVE TEAM
NEW E-COMMERCE PRODUCER
PRODUCT OPERATIONS
EXTERNAL RELATIONS
NIKE, Inc. IMAGE DESIGN
External relations with other groups at Nike.com will be done through the following gatekeepers:
NIKE.COM.CREATIVE DAVID GÓMEZ-ROSADO CREATIVE DIRECTOR
CREATIVE LEAD
NIKE.COM NIKE.COM.FINANCE
NIKE IMAGE DESIGN
NIKE.COM.MANAGEMENT
NIKE.COM.BRAND
NIKE.COM.MARKETING
NIKE.COM.MERCHANDISE
Blastradius
NIKE.COM.IT
Digex
Zendo Studios
Global Crossing
DAVID GÓMEZ-ROSADO
Proxicom Second Story
DANIEL GIFFORD
MARK CAPALBO
DESIGN DIRECTOR
EXECUTIVE PRODUCER
Loud Cloud
CREATIVE DIRECTOR
Wieden & Kennedy
General Interactive I/Pro
CONCEPT & CREATIVE STRATEGY
Lauren Karpo
nike.com
MANAGEMENT, FINANCE, BRAND
NetGenesis
FramFab
@Once BARRY LOCKE
Critical Mass
PRODUCER
Summit Projects Fram Fab
DANIEL GIFFORD
MOLLY WILLIAMS
DESIGN DIRECTOR
PRODUCER
NEW
PRODUCER
INFORMATION ARCHITECT
Cybersource
Vivid Studios
NEIL WEBSTER SENIOR COPYWRITER
JOAN OLBRANTZ
MARK CAPALBO
DESIGN lEAD
EXECUTIVE CREATIVE TECNOLOGIST
Red Sky Interactive
OneNine Interactive
NEW
ROM TOMS
COPYWRITER
EMedia Dreaming America Downstream Interactive
CREATIVE WRITING CHRIS ROWELL
Grey Matter CREATIVE AGENCIES
ASSISTANT PRODUCER
DESIGNER
DESIGNER
DAN MANUSZAK
PRODUCTION
PRODUCTION
ATG
DAVE KIMMEL
CREATIVE DESIGN
PRODUCT OPERATIONS
TECHNOLOGY AGENCIES
Interwoven Digital Island Akamai Macromedia TECHNOLOGY AGENCIES
KRISTIN BODEN-MACKAY SENIOR CREATIVE TECHNOLOGIST
DESIGNER
DESIGNER
SCOTT WEEKS
DAN MANUSZAK
NEW
PRODUCTION
PRODUCTION
CREATIVE WEBMASTER
CREATIVE PRODUCT
nike.com
nike.com
NEW CREATIVE Q&A
CREATIVE TECH
INFORMATION TECHNOLOGY
RETAIL
NIKE.COM.CREATIVE
U s e r E x p e r i e n c e g u i d e l i n e s , d e s i g n a n d strategy for Nike.com a n d i t s U . S . W e b s to r e . L e a d i n g a te a m of 37 professionals p a g e 0 4 1 o f 070
CREATIVE TECH
Fort Point Partners
CREATIVE TEAM
ROM TOMS
Vertax Akamai Technologies
CREATIVE WRITING
World Point
DAVE KIMMEL
SCOTT WEEKS
CREATIVE AGENCIES
Interworld
PRODUCTION & IMPLEMENTATION
CKS (USWeb) SF Interactive
Ask Jeeves UPS WWL
EXECUTION & DELIVERY
Red Sky Interactive Organic Online
Right Now Web Vicinitiy
CREATIVE LEAD
Attik
LISA MORGAN
u x a r q u i te c t u r e
design direction
code
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
nike.zip
© David Gómez-Rosado. 1994-2007
david@gomez-rosado.com
2003
DOE
EMOBLA MARKET RESEARCH, BRAND & UX
fabricante
SAMPLE BILL • MONTHLY STATEMENT Account Name: Billing Date: Billing Period: Rate Plan: USER
08/01/99 08/03/99 08/06/99 08/06/99 08/11/99 08/23/99
Mary Smith
08/01/99 08/03/99 08/06/99 08/06/99 08/11/99 08/23/99
Sue Smith
cliente
DATE
John Smith
08/01/99 08/03/99 08/06/99 08/06/99 08/11/99 08/23/99
John Smith Statement 365 West Passaic Street Rochelle Park, NJ 07662 ACCOUNT: 9236000023
John Smith August 26 1999 July 24, 1999 - August 23, 1999 Standard 150 Free Hours TIME
MINUTES
KBYTES
03:45 PM 05:21 PM 05:15 PM 02:54 PM 09:13 PM 05:10 PM
10 5 15 10 5 10
2070 545 12560 1655 250 3400
SUBTOTAL
55
$ TIME
$ USAGE
TOTAL
$0.10 $0.05 $0.15 $0.10 $0.05 $0.10
$0.20 $0.15 $0.25 $0.20 $0.15 $0.20
$0.10 $0.05 $0.15 $0.10 $0.25 $0.10
20480
$0.55
$1.15
$1.70
03:45 PM 05:21 PM 05:15 PM 02:54 PM 09:13 PM 05:10 PM
10 5 15 10 5 10
2070 545 12560 1655 250 3400
$0.10 $0.05 $0.15 $0.10 $0.05 $0.10
$0.20 $0.15 $0.25 $0.20 $0.15 $0.20
SUBTOTAL
55
20480
$0.55
$1.15
03:45 PM 05:21 PM 05:15 PM 02:54 PM 09:13 PM 05:10 PM
10 5 15 10 5 10
2070 545 12560 1655 250 3400
$0.10 $0.05 $0.15 $0.10 $0.05 $0.10
$0.20 $0.15 $0.25 $0.20 $0.15 $0.20
$0.55
SUBTOTAL
55
20480
TOTAL
165 min
61440 Kb
TOTAL USER CHARGES: TOTAL FIXED CHARGES: TOTAL DISCOUNTS/CREDITS: TOTAL TAXES ON NEW CHARGES: AMOUNT NOW DUE:
$1.65
$0.10 $0.05 $0.15 $0.10 $0.25 $0.10 $1.70 $0.10 $0.05 $0.15 $0.10 $0.25 $0.10
$1.15
$1.70
$3.45
$5.10
$05.10 $19.95 $05.10 $00.00 $19.95
emobla
factura compra comunicación
Nombre: Dado Colección: Sillones Dau-Dau Sección: Mueblería Materiales: Madera, tela Dimensiones: 200 x 75 cm Precio: 649 Euros
venta
OFERTA:
599 Euros
compra
599 Euros
vía teléfono ó Web
F i r s t o f i t s k i n d i n S p a i n , a f u l l y c u s to mized, search-enabled o f f i c e e q u i p m e n t w e b p o r t a l : U X , b ra n d and market research p a g e 057 o f 070
u x a r q u i te c t u r e
design direction
code
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
emobla_plan.pdf
© David Gómez-Rosado. 1994-2008
david@gomez-rosado.com
2008
Cont Con ex ractor Contr extetractorte2rnal 3 rnalUI DESIG externacto r N 1 > alUI DESIG Interfac
PART NET NER WOR K
e N > Ic > Int UI DES onog er f > Inte IGN > Icon ace > Visua raphy ls o rf > Icon ace > Visu grap>hyProd uctio als ogra > n > Visu phyProd uctio al n > Prod s uctio n
UI De Jarre signer d Teb o UI DES
UI De Chris signer toph er Ba UI DES k > Inte IGN rf > Icon ace og > Visu raphy al > Prod s uction
Direc Raúl tor of Pro Díaz ducti on OPE
rod gn P Desi
ce N > Ic > Int UI DES onog er f > Inte IGN > Icon ace > Visu raphy al o rf > Icon ace > Visu grap>hPyrod s al uctio og n > Visu rap>hyProd s u al ction > Prod s uctio n
ing ourc Outs
> Inte IGN rf > Icon ace og > Visu raphy al > Prod s uction
RA > ScheTIONS > Bu dule dge > Reso t > Con urces tracts
Age Age ex ncy 3 Agen extency 2 ternal externcy U1 rnaU>l I DESIGN al I DESIG Interfa
er
Sr. UI to be Designe hired r UI D ES > Inte IGN rf > Icon ace og > Visu raphy al > Prod s uction
n uctio
DICT IONA RY
Inter Inte ex n 3 Intern extern 2 ternal extern 1 U rnalU> II DESIGN nterf al I DESIG ac
e N > Ic > Int UI DES onog er f > Inte IGN > Icon ace > Visua raphy ls o rf > Icon ace > Visu grap>hyProd uctio als ogra > n > Visu phyProd uctio al n > Prod s uctio n
Sr. UI Otty Designe Soem r itro UI DES IG > Inte N rf > Icon ace og > Visu raphy al > Prod s uction
Desig Conran Directo r d Ch u UI DES
UK
UI De Jona signer than Fong UI DES > Inte IGN rf > Icon ace og > Visu raphy al > Prod s uction
> Inte IGN rf > UX ace W > Styl orkflow e > UX Guide Qualit y
gn Desi itecture h c r A VP, U Davidser Experi Góm ence ez-Ro ARCH ITECTU sad >U RE X St > Gui rategy d > Man elines > Foreagement castin g
ASK.COM DESIGN MANAGEMENT, PRODUCT & UX
o
Visua to be l Designe r hired
INTE RA > Mar CTIVE ke > Flas ting h > Mot io > Bran n d
Art D Dian irector a Furk a ART D
IR > Mar ECTION ke > Bran ting > Con d ceptu > Prom al otiona l
lD Visua
Sr. UI Fede Designe rico S r livka UI DES IGN
> Inte rf > Icon ace og > Visu raphy al > Prod s uction
esign Rem
G o o d U X d e s i g n r e q u i r e s g o o d U X processes, guidelines and m a n a g e m e n t . T h e s e d o c u m e n t s a r e sample of such. page 063 of 070
u x a r q u i te c t u r e
design direction
code
ote
Direct or of
to be
UX
hired Analysis
ANA LY > Rese SIS > Usa arch b > UX ility th > UX emes trend s
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
ask.zip
i nalys UX A
s
26.0
4.11%
26.0
4.11%
Training Training
20.0
3.16%
Ask News Ask News
19.0
3.00%
Site SA’sSA’s Site
15.0
2.37%
14.0 Kids Symantec Integration Symantec Integration14.0 Currency SA’s SA’s 13.0 Currency Ask.com Site Updates Ask.com Site Updates12.5 Ask.com Toolbar 10.0 Ask.com Toolbar Research 9.0 Ask.com About UX Library 9.0 Research Ask.com About 9.0 UX Library Ask SiteSite Icons Icons 7.0 Ask OpenID 5.5 OpenID Ask Today Page Page 2.5 Ask Today Ask Insight 1.0 Ask Insight People Ask Search Brand Positioning0.0 Ask Limited DeploysDeploys 0.0 Ask Limited Right Rail Exploration Compete Integration 0.0 Compete Integration 0.0 People Search Ask Brand Rail Positioning Right Exploration 0.0
2.21%
Project
Percentage
Ask for Kids Ask for
Hours
2.21% 2.06% 1.98% 1.58% 1.42% 1.42% 1.42%
Site 38% Marketing & PR 6%
1.11% 0.87% 0.40% 0.16% 0.00% 0.00% 0.00%
UX Infrastructure 26% Smart Answers 4%
0.00% 0.00%
Verticals 26%
Hours
C. Chu R. Diaz UX Infrastructure M. Ferguson J. Fong Smart Answers D. Furka D. Gomez-Rosado C. Tartaglia Site
J. Tebo B. Christensen Shane & Peter D. Wilkinson
Marketing & PR
Hours
G o o d U X d e s i g n r e q u i r e s g o o d U X p r o c e sses, guidelines and m a n a g e m e n t . T h e s e d o c u m e n t s a r e s a m ple of such. page 064 of 070
u x a r q u i te c t u r e
design direction
code
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
ask.zip
80
PSA
Planning Planning
C. Barker
70
Ask.com PSA Ask.com
Verticals
Bloglines Ask Limited Deploys Ask Brand Positioning Toppo Ask.com Toolbar Planning Research
60
4.27%
50
4.35%
Pages27.0
Ask.com Home Home Pages Ask.com
40
5.06%
27.5
UX Library Ask.com PSA People Search Ask Today Page Ask for iPhone Ask Skins Ask.com Site Updates
30
32.0
Ask Skins Ask Skins
Ask News Ask for Kids Bloglines Toppo Ask City People Search UX Library Training Research OpenID Ask Insight Management/Admin Planning Currency SA’s Site SA’s Symantec Integration Ask4D Ask Limited Deploys Ask.com Toolbar Ask Skins Ask Site Icons Ask Today Page Ask for iPhone Ask.com PSA Ask.com Site Updates Right Rail Exploration Compete Integration Ask.com About Ask.com Home Pages Ask Brand Positioning
(page 3 of 4 )
Legend
20
Ask for iPhone Ask for iPhone
0% 1% 1% 1% 1% 1% 2% 17% 2% 2% 2% 2% 2% 3% 3% 15% 4% 4% 8% 4% 4% 5% 6% 7%
Document: ux_biweekly_feb_22_08a.pdf Version: a Date: February 22, 2008 Author: UX Design Group
Management/Admin Ask City Ask.com Home Pages Ask for Kids Symantec Integration Ask.com About Ask Insight OpenID
10
6.17%
Ask News Compete Integration Site SA’s Ask Site Icons Currency SA’s Ask4D Training Right Rail Exploration
0
39.0
M. Ferguson C. Tartaglia D. Wilkinson
135
6.88%
Bloglines Bloglines
R. Diaz D. Gómez-Rosado Shane & Peter
120
7.98%
43.5
C. Chu D. Furka B. Christensen
Project: UX Design Group Biweekly Report
UX Team Project Distribution
105
50.5
Toppo Toppo
2008
90
Ask CityCity Ask
C. Barker J. Fong J. Tebo
60
14.55%
Biweekly Feb 11- Feb 22
(page 2 of 4 )
Legend
UX Resources on Projects
45
17.15%
Document: ux_biweekly_feb_22_08a.pdf Version: a Date: February 22, 2008 Author: UX Design Group
30
108.5
Management/Admin 92.0 Management/Admin
ASK.COM DESIGN MANAGEMENT, PRODUCT & UX
Project: UX Design Group Biweekly Report
2008 Hours + %
UX Project Allocations Ask4D Ask4D
(page 1 of 4 )
15
2008
Biweekly Feb 11- Feb 22
Project: UX Design Group Biweekly Report Document: ux_biweekly_feb_22_08a.pdf Version: a Date: February 22, 2008 Author: UX Design Group
2008
0
Biweekly Feb 11- Feb 22
david@gomez-rosado.com
75
© David Gómez-Rosado. 1994-2008
© David Gómez-Rosado. 1994-2008
Ask UX Design Timeline
david@gomez-rosado.com
2008
ASK.COM DESIGN MANAGEMENT, PRODUCT & UX
Project: UX Process Guidelines Document:ux_design_timeline_02.pdf Page: 1 of 1 Date: April 14, 2008 Author: Ask UX Group
2008
Full Project
Timeline, Phases, Milestones, Roles & Deliverables
Set Project Wiki
Team Leads Assignment
Comparative Analysis
1d 1d
Informative Tech Specs
Project Objectives
UX Definition
Project Manager 1d
Program Manager
Design Director; Project Manager
1d
Project Proposal
Project Requierements
1d
Project Manager
Program Manager
Timeline
1d
1d
Project Manager
Task List
1d
Functional Requierements
https://intranet.iacsam.com/wiki/display/askux/UX+Resources
Project Manager
2 days 2 days
Definition finished
User Goals/Scenarios
UX Research Contract
Project File available at:
Project Manager
Content Requierements
Project Manager
Contact:
Project Manager
Project Manager
2 days
1 week ? Respondent Recruitment
Test Plan Development
ux@ask.com
Design Director; Project Manager; UX Analyst
Design Manager 1 week
UX Research
UX Analyst; UX Research Consulting
1 week
UX Analyst; UX Research Consulting
Session 1
Session 2
1d
1d
Data Collection & Analysis
UX Analyst; UX Research Consulting
UX Analyst; UX Research Consulting
4.5 days
Presentation of Findings
User Interface
Site Map
Wireframe Dev
UX Analyst; UX Research Consulting
UX Analyst; Design Director; Design Manager; Project Manager
UX Architecture 3 days
3 days ?
Validation/Approval
Design Director; Project Manager
Refine User Wireframes
Design Director; UI Designer 4 days ?
Final User Wireframes Approved
UI Designer; Design Manager
Admin Tool (Optional) Requirements
Wireframe Dev
Project Manager; Design Manager Project Manager; Design Manager
3 days ?
Validation
Refine WireFrames
UI Designer 2 days ?
Final Admin Wireframes Approved
Leyend
Project Manager
UI Designer
Project Manager; Design Manager
User Interface
Customer-Facing UI
Project Manager Ownership
UX Design 4 days ?
UI Designer
Review UI
Design Director; Design Manager; Project Manager
Refine UI
4 days ?
UI Designer
Review Refinements
User Experience Ownership
Design Manager; Project Manager; UI Designer
UI Tweaks
UX Usability Contract
Recommended Process
2 days ?
UI Designer
Review Tweaks
Design Manager; Project Manager
1 week ?
Design Manager
User Recruitment
Test Plan Development
Additional Process
1 week ?
UX Analyst; UX Usability Consulting
1 week ?
Session 1
Session 2
1d
Data Collection & Analysis
1d
UX Analyst; UX Usability Consulting
UX Analyst; UX Usability Consulting
4.5 days ?
Presentation of Findings
Finalize UI
Admin Tool
Admin-Facing UI
3 days ?
Refine Admin UI
2 days ?
Review Logo
Refine Logo. Explore Color Palette
UX Analyst; Design Director; Design Manager; Project Manager Approve UI
UI Designer
UI Designer; Project Manager; Design Manager
1.8 weeks ?
UI Designer
UI Designer
Project Manager; UI Designer
3 days ?
Approve Admin UI
Specifications Admin UI
Logo/Name
UX Analyst; UX Usability Consulting
3 days ?
Specifications UI
Review Admin UI
UX Brand
UX Usability
UX Analyst; UX Usability Consulting
UI Designer
Project Manager; UI Designer
4 days ?
UI Designer
Art Director
Design Director; Art Director
3 days ?
Review Refinements
Art Director
Logo/Color Tweaks
Art Director; Design Director
2 days ?
Review Tweaks
Finalize Logo/Color Palette
Art Director
Art Director; Design Director
2 days ?
Approve Brand
Implementing Brand
Art Director Art Director; Design Director
3 days ?
Art Director
Implementation Assets
2 weeks ?
UX QA
Dev Lead; UI Designer 1 week ?
UX Maintenance
G o o d U X d e s i g n r e q u i r e s g o o d U X p r o c e sses, guidelines and m a n a g e m e n t . T h e s e d o c u m e n t s a r e s a m ple of such. page 065 of 070
u x a r q u i te c t u r e
design direction
code
UX Release Dev Lead; UI Designer
Dev Lead; UI Designer 2 weeks ?
PORTFOLIO 1.0 i n te ra c t i o n
design
writing
gomez-rosado.com
ask.zip
© David Gómez-Rosado. 1994-2008
Je n
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2008
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ASK.COM DESIGN MANAGEMENT, PRODUCT & UX
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