The collection is inspired by the growing trend for personalised products/services in the current market.Therefore the brand has identified the need of potential consumers to express themselves in a world of mass consumption and over sharing.
personalisation
influences
millennials
Inspiration can be taken from individual style as seen on the streets or influential blogs. By exploring these areas the brand will be able to produce a stylish unique product with a strong US USP. This influence will directly effect colour and print for the project.
The colour palette will depend on the fabrics chosen as polyester ripstop ranges in colours/transparencies. However, I want to include a mix of darker tones with citris tones such as yelllow and orange. Colour is an important aspect of print design therefore will consider weightings where appropriate.
Targeting a new wave of Millennials who are defining a modern way of being, not tied to traditional methods. I have predicted a demand for transitional fashion as just like everything else in their lives, Millennials need their wardrobe to be accessible and portable. This trend has developed from the consumer placing greater importance on experiences rather then posessions, therefore the brand promotes the concept of a ‘carry-on ‘carry-on’ wardrobe, packed with key styling pieces.
silhouette
colour
The silhouette I intend on creating is lightweight and relaxed, as each piece is designed to be layered it is important there is room for additional layers to be worn. The silhouette is inspired by current trend for ripstop and soft quilting, ultimately driving this lightweight sportif look.
As the prints are inspired by Op-art which usually appears in black and white I will need to find a colour combination which gives the same desired effect depending on the print. daisy podmor-childe
fabric I want to create a capsule collection which explores the concept of ‘carry on’ style. The project is aimed at those who frequently travel, therefore the pieces need to be lightweight and packable. The fabrics used for the collection need to be suitable for the desired silhouette.I hope to use materials which have crease resistant properties so that it fits in with the projects concept. The fabrics for key pieces need to be translucent/semi-sheer in order for prints of undergarmets to appear through adding to the overall print design. Fabrics to explore would be synthetics such as nylon or polycotton, for example white Ripstop would be a suitable material to explore for the project. However as this is a print based collection the fabrics will need to be uncoated to allow the dyes to work effectively. Additional desired properties would include showerproof and fast drying as the customer may be travelling in di different enviroments as well as warmth which could be achieved by quilting thinsulate.
Mens casualwear for the urban nomad
trims and details The collection aims to be stylish and functional therefore will include a range of finishings, inspiration will be taken from iconic menswear pieces such as M-65 Military Parka, I aim to include design aspects into my pieces such as adjustable hood drawcords. As the materials will be lightweight it is essential to get the correct weighting toggles and zips etc, therefore the majority will be plastic based. However sampling will be beneficial to test various finishings before application. I also want to include print into the drawstrings to create a more personal look for the end consumer therefore will explore potential options such as digitally printing shoe laces.
print Prints are concept led as I aim to create optimistic off-beat designs which are designed to be layered up to create apersonal unique print for the end consumer. Consideration will need to be taken into how many variations can be created from one print. Print design takes inspiration from the Op-art Movement, exploring optical illusions and geometric shapes.The desired outcome is bold graphic designs in which the individualistic consumer can create unique statements.
Research into historic garments, exploring silhouette and design details.
M-51 Parka
Over-White Jacket
research into contemporary influences
Lining Look Jacket, borrowed style from button out liner in M-65 Parka, to create a strong layering piece
trace quilt development, incorporating brands logo
print placement
anorack development
trouser and short development
WHERE FEWER POSSESSIONS ALLOW BIGGER OPPORTUNITIES.
PACKAGING
Trace believes in sustainability by promoting quality over quantity, allowing the end consumer to lead a more nomadic lifestyle. A Trace product is built to withstand the frequent demands of travel whilst enhancing the customers personal style through innovative print design. Trace maintains strong customer relations by providing continuous excitement with latest product drops releasing key styling pieces to their ‘carry on’ wardrobe The Trace lifestyle promotes a more ‘seasonless’ approach to design, wherever life takes you we’ve got your back..
Branded Packaging, colourways suit the monochome brand identity varying in black or white.
Trace achieves exclusivity by limiting production to 100-1000 per garmet All Trace products are produced in UK allowing controlled management over the quality of the products whilst supporting the economy and reducing the brands footprint. Trace products are designed, manufactured and sold with care, each product is designed with the end consumer in mind, from print design to packaging. Trace believes in individuality offfering personalisation on selected items, the hand screening process also means each item will be slightly unique. Trace delivery service is fast, reliable and global, allowing everyone worldwide to seize every opportunity.
Pocket envelope can be found within the customers order and includes their invoice and order details stating our returns policy.
Resealable bag, allowing fuss free returns or exchanges.
Promotional objectives
promotion
PRESENTS: PALMS TRAX B2B ANTAL 3HR SET FROM 11PM
Trace aims to reach it’s objectives to raise awareness of the brands values by promoting the brand at a popular music festival which has international appeal. Festivals provide an excellent mix of reach, engagement and credibility, place where friends create lasting memories together and Trace aims to form part of that. The brand will fully alight with the whole festival experience leaving a lasting impression on the consumer which will then spread positive word of mouth beyond the festival.
poster for opening night at the Trace stand.
Example of one of the charging stations within the Trace tent.
introduction
Marketing Strategy objectives
01.
To establish and raise awareness of the Trace lifestyle, building a reliable brand for the modern millennial
02. 03. 04. 05.
To engage the target market through innovative print design and USP of ‘carry on’ style To increase sales consistently through out each season, creating demand around latest product drops. To spread awareness through customer satisfaction on an international level, ultimately becoming a global brand for the nomadic lifestyle. To utalise the marketing mix to minimise the risk of launching Trace amongst a new wave of millennials during turbulent business times.
look 1
look 2
look 3
product development Waterproof zip with elastic cord toggle
Dynamic rubber soles for contemporary look.
Sock constructions for added flexability and D-ring velcro fastening
ski hook lacing with padded pockets for ankle support
Oval shaped spring soles for elevation and added traction Coarse elastics strategically placed around the heel, facing, quarter and toe
‘AND IF YOU THINK PEACE IS A COMMON GOAL, THAT GOES TO SHOW HOW LITTLE YOU KNOW’ This project looks at revolution as a theme, taken from the Coloro 2017 competition. I have used my own imagery throughout which includes bold statements and graphic street art. The imagery has been interrupted into graphic print design which uses lettering to communicate the mood of protesters. The concept further explores confinement interms of silhouette, with high neck lines and utility details.
observational drawings
WE WON’T GIVE UP UP WE WON’T GIVE WE WON’T WON’T GIVE IN WE GIVE IN WE WE WON’T WON’T GIVE GIVE UP UP WE WON’T WON’T GIVE GIVE IN WE IN WE WE WON’T WON’T GIVE GIVE UP UP WE WON’T WON’T GIVE GIVE IN WE IN WE WE WE WE
WE WON’T GIVE UP UP WE WON’T GIVE WE WE WON’T WON’T GIVE GIVE IN IN
WON’T WON’T WON’T WON’T
GIVE GIVE GIVE GIVE
UP UP IN IN
the future and the past