Athleisure Design Brief

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ALL DAY ACTIVE

A capsule collection designed for trans-seasonal weather conditions, appealing to the global consumer. Thermoregulation, breathability and zip openings have been incorporated into sleek designs with multi end approaches to create garments with longevity and versatility, suitable for the athleisure market. Colourways draw inspiration from trend in night-training and include both nature and technology inspired elements giving a futuristic and sports-luxe appeal. Graphics adopt digital aesthetics with linear graduations, irregular spacing and fluid type which connectivit appears acrosss the collection drawing on consumer connectivity.


INITIAL RESEARCH Consumer Research; Night-time training, directly influence colourways and design development for cross functional garments.

h t t p s : //w w w. a r c h i t e c t s - o f- a i r. c o m / l u m i n a r i a /p a s t - l u m i n a r i a

Anthony McCall


Detail; zip-openings to aid versatility

PA R A C H U T E PA N T

Approach; adaptable styles

Fe a t u r e ; g e n e r o u s p o c ke t s accommodating tech and personal items

TA I L O R E D T R A C K PA N T

silhouette; clean, tapered towards ankle

BASE LEGGING

supportive stretch, natural waistband and three-quarter length

A/W LONG SLEEVE silhouette; high neckline for masculine edge, slim fit and defined hip length


AUTUMN/WINTER 19

SPRING/SUMMER 20

888%

00:00:43:12

Direction; Serving contemporary needs for comfort, while looking sharp, simplified lines and clean finishes. A/W LOOK 1 - Unable to activate face ID; Design for life, clean, practical and smart enough to be worn outside the gym.

Direction; Lengthen and loosen, soft, fluid and breathable materials for maximum comfort.

S/S LOOK 1 - Software Update; Interchangeable and lightweight

S/S LOOK 2 - Storage Full; A/W LOOK 2 - Battery Saving Mode; Recovery essentials updated with soft fabrication, stretch for versatility and a slim tapered cuff.

A/W LOOK 3 - Fully Charged; Tr a n s - s e a s o n a l d r e s s i n g w i t h interchangeable features allowing temperture adjustments.

Blurring the sporting lines, a classic trench with all condition treatments on fabric so practical for urban commutes aswell as outdoor activities.

S/S LOOK 3 - Restart Device; Key pieces for an updated layering system whether warming up or cooling down.


UNABLE TO ACTIVATE FACE ID

‘Glow’ zipper attaches to existing zip pull to enhance grip and improve visability in the dark.

LOOK 2

BATTERY SAVING MODE

LOOK 1

‘slide to power off’ zip through feature, allowing ventilation.


FULLY CHARGED

LOOK 3

adjustable sleeves

utility style arm pocket for fitness and personal items.



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