Athleisure Design Brief

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ALL DAY ACTIVE

A capsule collection designed for trans-seasonal weather conditions, appealing to the global consumer. Thermoregulation, breathability and zip openings have been incorporated into sleek designs with multi end approaches to create garments with longevity and versatility, suitable for the athleisure market. Colourways draw inspiration from trend in night-training and include both nature and technology inspired elements giving a futuristic and sports-luxe appeal. Graphics adopt digital aesthetics with linear graduations, irregular spacing and fluid type which connectivit appears acrosss the collection drawing on consumer connectivity.


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