Daisy Sunshine Conway
Year Book Pitch
Conceptual & Editorial
Brief 9
Year Book Pitch
The Brief
Create a concept, and examples for the Graphic Design yearbook for a presentation pitch. Do this as a collaborative with 3 or more people.
Background
Each year there is a yearbook made for graphic design, there is also other yearbooks for some of the other courses in college that the graphic designers make too.
Page 1 of 5
Daisy Sunshine Conway
Research
Year Book Pitch
Choosing to do the yearbook pitch for Graphic Design requires a lot of research. Looking at past year books to see what is missing from than and what worked well in them, learning from the past. There was no budget set, therefore started to think about using different finishes like die cut front covers. Also looking into how it can connect with the audience more and be more interactive. Research showed that the past year books weren’t very personal to each year, this is something that needs to be included.
Conceptual & Editorial
Brief 9
Page 2 of 5
Daisy Sunshine Conway
Year Book Pitch
Conceptual & Editorial
Brief 9
Page 3 of 5
C - 75 M - 4 Y - 35 K - 0 C-0
M-0
Y-0
K-0
C - 60 M - 50 Y - 45 K - 40
Concept and Development
Working as a collaborative with Melissa Hardcastle, Melissa Gater and Amy Hill. The year book this year needs to have more personality than the other years, as they show off peoples work but not who they are as a person. The concept for the year book is that the course has been a puzzle/maze, and we all take different journeys but all find our way out at the end. This will be shown through mazes in letters. Each students first letter in their name is their letter, for example Melissa Gater and Melissa Hardcastle have the same name. Although this doesn’t mean that they took the same journey.
Colour Scheme
The colour scheme came from how popular this colour has been throughout this year. This would allow the year book to link with level 6 Graphic Design. Not intentionally but the colour scheme also fits in with the Leeds College of Art decor and colour scheme. This would make the end of year show tie in with the year book as they would have the same colour scheme.
C-0
M-0
Y-0
K - 40
C-0
M-0
Y-0
K-0
Daisy Sunshine Conway
The Maze Concept
The Game - The Course The Maze - The Journey The Lettering - Our Personal Maze
Yearbook Pitch
Conceptual & Editorial
Brief 9
The idea is that each student will fill their own maze in, and this will be the concept throughout, showing everyone’s journey through the year. This will be tied together using photos of the people in the yearbook, personal and professional, ending with images from the final submission day and a large group picture of everyone. The year book will be about showing the journey as a group through the course, as it is a very close group of people.
Page 4 of 5
Daisy Sunshine Conway
Yearbook Pitch
Conceptual & Editorial
Brief 9
Layouts
Ideas for the layouts are quite simple, including information about each person, their statement, the work that they have produced, including images, their achievements and experiences. The mazes concept will also run throughout, having each peoples maze at the top of their page. There will be four different layouts to choose from, which each person can pick which layout will be most appropriate for them, this will give people the opportunity to makes their pages look how they want them to look.
End of Year Show
The end of year show could work along the same concept, having information graphics on the walls, windows and floors, showing mazes for people to follow to get to peoples work. As Leeds College of Art’s colour scheme is very similar to the colour scheme of the year book, it will all tie together nicely.
Page 5 of 5