Brief 5

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Daisy Sunshine Conway

dba

Conceptual & Animation

Brief 5

dba

The Brief

To brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world. The four cities that head up the ‘Powerhouse’ will be Liverpool, Manchester, Leeds and Hull which creates a nice neat line across ‘the North’. The name ‘Capital North’ has been selected - combining purpose and place. It’s easy to remember and recall.

Background

The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain. The government believes that, by improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, the North will become the globally significant economic force it has always promised to be.

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Brief 5 by Daisy Conway - Issuu