Oasis
The Brief and Development
When Emily and I started working on the Oasis brief, we went through all of our strengths and skills. Having done this we went through all of our ideas and assigned roles and responsibilities for each of us. I focused on the illustrations and printed ephemera, as this is where my strengths lie, whilst Emily was in charge of type and web. We both went through the nine messages and wrote them together. Using a question then answer format worked well, therefore Emily suggested we keep it consistent and use the same question then answer format for all nine messages.
Daisy Conway
1/4
Illustrations
After writing the nine messages, I started to work on the illustrations that would go with each of the messages. Emily and I decided on the aesthetic and colour scheme we would go for throughout the brief as we both worked separately on the type and illustrations. Using the colours we chose, at different opacities, I created illustrations from simple shapes to follow our aesthetic and keeping the illustrations minimal.
Daisy Conway
2/4
Campaign in Context
We decided that we would use a watercolour effect in the background of each of our messages, I found a way of creating this effect on illustrator. After doing this Emily worked on the layout of the type, then we placed each of the illustrations onto the messages. The layout changes for different formats. We thought that we should mock our messages into context, therefore I took photos of places where they messages would work, in store and outside, and Emily mocked them up, as it was Emily’s responsibilty to mock up using Photoshop.
Daisy Conway
3/4
Additional Ephemera
As Emily worked on the website proposal, which I was really happy with, I created her the logo using the same aesthetic as the illustrations. We also decided that we could incorporate our messages across other things in store, to show how versatile the design is. I created three different gift cards for different amounts using the same water colour effects and similar patterns for the cards as the illustrations. Emily then started to work on the submission boards as I got the gift cards printed. We wanted our boards to show the messages clearly in use with very little type. Although after the final crit we condensed the boards down from 11 to 8, which communicated the messages well.
Daisy Conway
4/4