Dakar compton

What: will do for.

“CREATE VISIBILITY FOR COMPTON HIGH SCHOOL AND DISTRICT” -­‐ Effective PR -­‐ Viral Marketing -­‐ Viral Media -­‐ Multidimensional Delivery of Content and Information

What problem are we addressing?

1. Lack of community visibility and campaign efforts 2. Inability to create buzz on the street to prevent migration, lost enrollment 3. Families are convinced OR BEING CONVINCED that Compton is failing to deliver VALUE ADDED education 4. Fight poor perception, and trends that public schools are failing

What is the solution?

1. STAND UP AND CLAIM the space, positive PR: A. DELIVER Proven history and connected stories, positive programs and efforts B. Obvious benefit of long standing position contributing to the community C. Drive higher perception of exceeding programs and delivering success to students D. Create Buzz on the street through social media and campus to reflect importance of unity of curriculum, family programs, sustaining community growth and public school being the anchor of the community.

2.Create your own initiatives that will resonate quickly throughout the environment A. Media blitz B. Technology, education, program initiatives C. Provide details and build awareness, build perception with proven data and results

D. Reinvent and add value where necessary

3. Deliver Buzz on the street to build perception and visibility A. Contact local publications, web sites, reporters, bloggers, magazines, and contributors B. Disseminate press content, press releases, newsworthy stories describing claims C. Be persistent and obvious D. Be aggressive to claim and describe how Compton High School has created change and is the leader E. Reflect on growth over time, history, foundation F. Reinvent the environment: Earth: Grounded: G. Introduce how Compton High will embrace and utilize technology H. Emphasize preeminent building blocks, life skills and family..

PROGRAM CONSIDERATIONS (Next phases): I. Promotional Campaigns with visibility targets around the school

II. Viral marketing through students, community and social media

III. Organic Program to drive HIGH VISIBILITY STRATEGIC MARKETING RESPONSE a. Loyalty PR campaigns (e.g. It’s your school, don’t abandon your neighborhood school) b. Cultural Outreach (e.g. Strong diversity awareness giving parents control perception) c. Neighborhood Values (e.g. if the school fails, the neighborhood will fail) d. Reward Programs (e.g. Incentives students, families and community with recruitment) e. Scholastic Giveaway (e.g. Determine what we give for recruitment incentive)

f. Immortal Legacy Program (e.g. Create programs to make students and families legacy figures, immortalizing their names, their efforts, their participation, their school. This by far will create higher recruitment than anything else, it’s star power syndrome.)

REQUIREMENTS: -­‐ We will need access to portal, website and create components that we will update at NO COST! -­‐ We create social media programs that are Friends of Compton High that will deliver real time updates and coverage of daily, weekly, monthly, school year activity!